TEAM ALLYThe University’s Partner in Student Outreach

WHO ARE WE?

SCRIPPS INNOVATION CHALLENGE 4 Addressing Sexual Assault

Colleges and universities are paying increased attention to sexual assaults – both how to prevent them and how to respond when they occur. The goal is to educate students about the dangers and consequences, as well as the many places they can turn for help (legal, law enforcement, medical, psychological).

The Challenge: Come up with a product or communication strategy to address sexual assault. Your solution may address only a narrow aspect of sexual assault, or it can be a one-stop “clearinghouse” of information. Regardless of scope, it must be rooted in technological innovation (a mobile app, for instance, or a social media strategy). Your solution must address the costs of development and marketing, as well as ways that it can produce revenue to pay its way

ALLY AS INNOVATION An innovative program which simplifies the university’s

process of providing required ongoing sexual assault educationdeveloping compliance software leveraging social media to eliminate disconnect between

administrators and students

Offering various tiers of products and services1. Centralizes sexual assault related information2. Disseminates information to the university

community3. Assesses the effectiveness of educational programing

CENTRALIZING INFORMATION Universities are complex organizations Information sharing across departments can be

difficult

Particularly problematic for Title IX coordinators*Students seeking information

*tasked with making sure universities comply with federal regulations pertaining to campus sexual assault

PROBLEM AND SOLUTIONProblem: No centralized system aggregating the educational

activities No one-stop location for students to access all of the

university resources

Solution: Ally’s Tiers 1 and 2 solves these problems by providing

Ally Compliance Database Software Customized Ally Website

DISSEMINATING INFORMATION

Campus Sexual Violence Elimination (SaVE) Act:Went into effect March 7th, 2014

Requires universities provide ongoing education to all students

Current practice for reaching students is complicated or ineffective

NEED AND SOLUTIONProblem: Maintaining accurate housing records for off campus

students is difficult Emailing information is ineffective

Solution: Ally’s Tier 3 solves this problem by delivering ongoing

sexual assault education via traditional* and geo-located social media

*e.g., Facebook, Twitter, and Instagram

ONGOING EDUCATION PROGRAMS

TIER COST STRUCTURE Package Items Cost

Tier I Ally Compliance Database Software $1,000

Tier II Tier I items + Website Content Building $2,000

Tier III – Option A Tier II items + 1 month campaign $3,000

Tier III – Option B Tier II items + 3 month campaign $5,000

Tier III – Option C Tier II items + 6 month campaign $8,000

Tier IV Tier III item + Assessment Tier III cost + $2000

Web space renewal 2-year server space rental $500

COMPETITOR

Includes educational programs and assessment Does not include compliance software Does not include centralized resource website Does not meet the federal requirements for ongoing

education

Ally provides all of these

DIVERSITY Ally resource websites have sections for LGBT,

diversity, and women’s centers Ally can create educational messages which

specifically target men, LBGT communities and other racial and ethnic groups

Ally is able to reach students who cannot afford to purchase an app, smart phone or tablet

Community colleges, regional campuses, or smaller universities without a Title IX coordinator can obtain our services improved sexual assault resources to their students

ALLY AS INNOVATION An innovative program which simplifies the university’s

process of providing required ongoing sexual assault educationdeveloping compliance software leveraging social media to eliminate disconnect between

administrators and students

HOW MANY COLLEGE STUDENTS USE SOCIAL MEDIA?

WHAT ARE THE REQUIREMENTS FOR ONGOING EDUCATION PROGRAMS? A sustained over time Occur at different levels throughout the institution Utilize a range of strategies Include developmentally appropriate content for the

specific audience Provide positive and concrete ways for individuals to

get involved