The University of Warwick

An International University?

Dr David LawAcademic Registrar and

Director of International Office

To cover today …

• The context of globalisation in relation to higher education

• The University’s International Strategy

• International League Tables

• Branding and reputation

Globalisation and HE

• Education and related services = UK’s fastest growing export

• Student mobility• Programme mobility• International research

collaborations• International staff recruitment

Globalisation and HE

• 5 years – ed services nearly doubled in value (to £10.3bn)

• British Council (Vision 2020) – international students (on campus) will be over 20% UG and nearly 40% PG

• TransNational Education registrations will grow faster than on-campus

Warwick’s international mission

Warwick aims to command an international reputation for the highest quality education, research and engagement with the wider economy and society.

Warwick places particular emphasis on:

• attracting outstanding researchers, teachers and students from across the world;

• valuing the international diversity of its staff and students and enabling all to benefit from the rich academic and cultural resource that this represents;

• supporting its staff and students in gaining international experience to foster their personal and professional development.

Warwick places particular emphasis on:

• building long-term partnerships with leading foreign academic, scientific and other private and public sector organisations;

• participating actively in the principal international academic, scientific and policy communities.

Reputation and Comparative Position

• RAE 2001– Warwick ranked fifth overall

• League Tables (May 2006)– 8th place in the Times – 6th in the Guardian

• International – THES (2005)– 25th in Europe– 77th in the world

Where are the top universities?

• TOP 20• N. America 12 (11)• Europe 5 (5)• Asia/Australia 3 (4)

• USA 12 (11)• UK 4 (4)• Australia 1 (1)

TOP 50 23 (23) 13 (13) 14 (14)

20 (20) 8 (8) 6 (6)

TOP 10035 (38)37 (37)28 (25)

31 (35)13 (14)12 (11)

2004 figures in brackets

THES Weightings

• Peer review by academics, 88 countries - 40%

• Poll of employers - 10%

• Students per member of academic staff - 20%

• Research citations per faculty member - 20%

• Proportion of international students - 5%

• Proportion of international staff - 5%

Shanghai Jiao Tong criteria

• Alumni winning Nobel Prizes/Fields Medals: 20% • Staff winning Nobel Prizes/Fields Medals: 20% • Research citations in 21 areas: 20%• Articles published in Nature and Science: 20%• Articles in Science Citation Index and Social

Science Citation Index: 20%• Weighted scores divided by full-time equivalent

staff: 10%

Comparing the results• THES1. Harvard2. MIT3. Cambridge4. Oxford5. Stanford6. Berkeley 7. Yale8. Caltech9. Princeton10. Ecole Poly.

• SJTU 1. Harvard2. Cambridge 3. Stanford4. Berkeley5. MIT6. Caltech7. Columbia 8. Princeton9. Chicago 10. Oxford

Branding• Derived from a Norse word (Brandr) – to

burn

• A means of identifying and differentiating – a company, an institution, a product, a service, … a university?

• Superbrand – “a brand that has established the finest reputation in its field and offers consumers emotional and tangible advantages over other brands”

Sunday Times 23 July - Superbrands

197

TOPSHOP

42.8 82.1 Retail - Clothing

198

SCALEXTRIC

42.6 60.6 Leisure & Entertainment

199

IMPERIAL LEATHER

42.5 58.5 Toiletries & Cosmetics

200

The Open University

42.3 57.7 Services & Utilities

201

Which?

42.1 69.7 Media & Internet

202

ALFA ROMEO

41.9 68.2 Automotive

203

PC WORLD

41.9 65.8 Retail - General

Branding defined• Products and services deliver a function – a

brand is a product or service that has created an on-going relationship with its customers

• Products/services are what organisations want to sell …. Brands are what people want to buy!

• Our Brand is not what we say about ourselves but what others say about us.

International reputation

The possession of a strong, clearly defined, aspirational but realistic brand and brand vision is a crucial element in ensuring growth and success in the coming years.