December 7, 2017Charlottesville, Virginia

The University of Virginia’s College at Wise

Donna Price Henry, Ph.D.Chancellor

UVa-Wise Headcount by Fall Term

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017Degree-seeking 1,658 1,612 1,627 1,680 1,608 1,618 1,585 1,477 1,396 1,377 1,250Non-degree seeking 145 352 388 310 459 802 706 705 632 845 849Total 1,803 1,964 2,015 1,990 2,067 2,420 2,291 2,182 2,028 2,222 2,099

1,658 1,612 1,627 1,680 1,608 1,618 1,585 1,477 1,396 1,377 1,250

145 352388 310 459

802 706705

632 845 849

0

500

1,000

1,500

2,000

2,500

3,000

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

UVa-Wise Fall Enrollment

Degree-seeking Non-degree seeking

Fall 2017 Recruitment – Mitigating Factors

• Early FAFSA radically redefining recruitment funnel

• Population decline and demographic shift in Southwest Virginia

• Decline in out of state applicants

• Competitive nature of the marketplace

Recruitment Cost – One Student

Private (4 year) $2,232 UVa-Wise $1,842 Public (4 year) $ 578

Source: 2016 Cost of Recruiting an Undergraduate Student; Ruffalo Noel Levitz

Private (4 year)

$2,232

UVa-Wise

$1,842

Public (4 year)

$ 578

The Prospective Student Journey

PSAT/SAT/ACT/NRCCUA Search; College Search Websites; SEO

College Fairs; High School Visits; Referrals; Website; Print materials

On Site Admission programs; Virginia Free Application Weeks; High School group visits; campus visits; targeted mailings; calls

Financial Aid; Admitted Student Days; campus visit; social media, email, calls, housing

Orientation, Welcome Week

Student Search

• Name Lists purchased from SAT, ACT, NRCUA – 80,000 total• Junior/Sophomore prospects receive:

• Personalized• 20 emails• Personalized landing site with videos

• Senior prospects receive:• Personalized mailer • 15 emails• Personalized landing site with videos

Communication Strategies with Prospective Students

• Content Marketing• Admissions Events• Print/Digital Materials - http://awiseview.com• Email Marketing• Social Media• Pay Per Click Advertising• Personal calls

Top First Source Contact - Enrolled

• PSAT/SAT/ACT Search

• Onsite Admission/Virginia College Application Week

• Website Visitors – requests for information

• Virginia Tour

• Application

Social Media Strategy

beawisecavalier

facebook.com/uva.admissions

@UVaWadmissions

@uvawiseadmissions

Fall 2018 – Off to a Great Start

18.5%

15.1%

46.3%

Undergraduate Education Initiatives

STEM• Strategic fund for Computer Science,

Software Engineering, Cyber • Women in STREAM

Accreditation• Current – ABET, CCNE, CAEP (computer

science, software engineering, nursing, and education)

• Future (planned) – NASM, ACS, AACSB, NASD (music, chemistry, business, and art)

Liberal Arts Core• Critical thinking, analytical

reasoning, effective verbal and written communications, teamwork, problem-solving

Experiential Learning• Undergraduate Research Support • International Study • Wise Works

Anticipated Capital Improvements

• Renovations planned for Wyllie, Darden, and Zehmer Halls

• Renovations to Sandridge Science Center Lab Wing• Improvements to faculty and student research labs

• Music Education Building

• New Technology Building

Marketing, Recruitment, and Scholarship Support

Recruitment and Marketing

• Website enhancement, updated admissions materials, social media marketing, additional admissions recruiters

• Program specific marketing and recruiting for nursing, education, natural sciences, CS, SE, Math

Undergraduate Growth Funding Scholarship Program

• Provides $2,000 for each Virginia full-time student to lower the cost of attendance.

• Supplemental support of $2,000 for each student, in increments of 250 students from VA

Ongoing operating costs: $1,306,020

FTE Staff: 5

Ongoing operating costs: $5,481,000

FTE Faculty: 15 and FTE Staff: 20

Total: $6,787,020

Undergraduate Program PlanningBusiness Program

Accreditation

• Specialized accreditation for business and accounting

Registered Nurse (RN) to Bachelor of Science

in Nursing (BSN) Online

• Provides a flexible, online format for RNs to complete the BSN

B.S. Integrated Science and Technology

• An interdisciplinary major combining science, business, technology, and social science

Ongoing operating funds$290,636

FTE Faculty: 1

FTE Staff: .5

Ongoing operating funds$2,205,320

FTE Faculty: 12

FTE Staff: 3

Total: $4,185,956

Ongoing operating funds$1,690,000

FTE Faculty: 8

FTE Staff: none anticipated at this time

Graduate Program Planning

M.A. Teaching

• Concentrations may include curriculum and instruction, reading, library sciences and special education

M.S. Social Work

• Instruction includes human condition and societal advancement

M.S. Computer Science

• Advanced education in computer science to prepare students for leadership roles

Ongoing operating funds: $861,768

FTE Faculty: 6

FTE Staff: 3

Ongoing operating funds: $1,273,695

FTE Faculty: 10

FTE Staff: 2

Ongoing operating funds: $277,560

FTE Faculty: 3.25

FTE Staff: 2Total: $2,413,023

Operational Support

Academic Support

• Additional staff to support academic programs, including librarians, academic counselors, tutors and others as determined

Operating Support

• Staff to fill currently vacant positions and to maintain new facilities, e.g. financial office, bursary, groundskeepers, landscapers, housekeeping and maintenance

Information Technology Infrastructure

• Resources to support and enhance educational and operational technology infrastructure

Ongoing operating funds: $606,400

FTE Staff: 10

Ongoing operating funds: $571,625

FTE Staff: 10

Total: $1,503,025

Ongoing technology improvement funds: $325,000

Plan PhasesPhase I – FY19

• Plan is partially funded to support tuition reduction program, admissions and recruitment, undergraduate and graduate programs planning, business accreditation, and operational support

Phase II – FY20

• Plan is fully funded, including new undergraduate programs, graduate program planning, tuition reduction program, recruitment and marketing, IT and operational support

Phase II ongoing operating funds$14,889,024

Phase I operating funds$8,538,532

Ongoing Operating Costs

Additional FTE Phase I FY 19 Phase II FY 20

Undergraduate In-State Growth Funding Initiative $5,481,000 35.00 $5,481,000 $5,481,000 Bachelor of Science-Integrated Science & Technology $2,205,320 15.00 $500,000 $2,205,320

Graduate Programs $500,000 -

M.A. Teaching $277,560 5.25 $277,560

M.S. Social Work $861,768 9.00 $861,768

M.S. Computer Science $1,273,695 12.00 $1,273,695

Total Graduate Programs $2,413,023 40.25 $2,413,023

Information Technology Infrastructure $325,000 $162,500 $325,000

Accreditation of Business Department $1,690,000 8.00 - $1,690,000

RN to BSN $290,636 1.50 - $290,636

Admissions, Marketing and Recruitment $1,306,020 5.00 $1,306,020 $1,306,020

Academic Support $606,400 10.00 $303,200 $606,400

Operating Support $ 571,625 10.00 $285,812 $571,625

Total Growth Investment $14,889,024 110.75 $8,538,532 $14,889,024

Anticipated Outcomes 1. Additional baccalaureate and new graduate programming is

expected to increase UVa-Wise enrollment. 2. Advancing the educational profile of the College and the educational

demographics of the region will help to attract businesses and foster innovation.

3. UVa-Wise’s economic footprint was estimated at $84 million in an independent study conducted last year. Additional students, faculty, staff, and their families would greatly contribute to the economy.

4. Additional baccalaureate graduates, master’s credentialed teachers, and master’s level professionals would translate to many tangible outcomes in K12 education, healthcare, and business.

Slide Number 1UVa-Wise Headcount by Fall Term Fall 2017 Recruitment – Mitigating FactorsRecruitment Cost – One StudentThe Prospective Student JourneyStudent SearchCommunication Strategies with Prospective StudentsTop First Source Contact - EnrolledSocial Media StrategyFall 2018 – Off to a Great StartUndergraduate Education Initiatives Anticipated Capital Improvements Marketing, Recruitment, and Scholarship SupportUndergraduate Program PlanningGraduate Program PlanningOperational SupportPlan PhasesSlide Number 18Anticipated Outcomes