The unhappy consumer

Presented By: MOHD.AARISH

Unhappy Consumer

Definition: properties of product and services that are valued by consumer, when those things are not there than the consumer in not satisfied or unhappy.

StagesWhile everyone go

through the stages of unhappiness acceptance, the stages of acceptance are:

ShockDisbelief or denialGuiltProjectionRationalizationIntegrationAcceptance

dealing with unhappy consumer:

There are two issue in this context,

these are: Benjamin abbott

(1992) Harold (august

27,2009)

Behavior of consumer

Consumer behavior depends upon some thoughts,

these are:They are afraid to spend

money and ,when they do, they

want the moon.Mastered expectationDimension of quality is consistency.

Contu….

Evaluating is the willingness of a company.

Current trends in consumer behavior

Circulation of consumer reports has jumped from 3.9 million -5.1 million.

Value added servicesQuick availabilityDemographic linesTechnology mind set

Cont………..

Success of new distribution Qvc and homeshoppings.

Free phone number (complaint)

Need the structure change at same time

Changing role of men and women.

Conclusion

Marketers are going to have to be much more diligent, but they will have a greater opportunity for success because when consumer move into new periods ,we tend to be change.

“change equals is opportunity”.