The UnexploredBy:

Gabriel OkoyeAlejandro Gonzalez

Technology

• It is the year 2014, 20 years ago this year was seen as an incredibly futuristic year with unimaginable technology. While we may not yet have things such as flying cars we do have incredible technology.• We have revolutionary technology such as tablets, cellular phones

that are just as good as computers, glasses with the capability to answer questions and record video with crystal clear quality.• Yet with all of these technological innovations, we have areas of the

globe that have yet to be electronically mapped

Mapping

A Grim Reality• There are areas of the world

where it is still a reality for people to search for a specific and still get these types of results.

Ebe, Enugu, Nigeria

Mapping

Outrageous• Why does this occur? Especially

when we use the same mapping application to get these results.• With SO MUCH technological

INNOVATION across the globe this is simply unacceptable

Richardson, Texas

How can we fix this?

• This is where we come in as a company• We will scour the globe for these problem areas and electronically

map them as well as take pictures of each street to provide a street view

If it’s a simple fix why hasn’t it been done?• Most of these roads that have yet to have been mapped are in rural

areas. These areas tend to require a bit more effort as well as resources in order to get them mapped.• This may be in terms of impassible road ways as well as unmarked

roads. This would require communication with local community members in order to ascertain the necessary information• While companies such as google and apple have mapping applications

all over the globe they have profit margins in their respective companies as a whole. They only dedicate a minute branch of their company with the fraction of the resources to mapping.

Why choose The Unexplored Application?• The difference between our company and larger corporations is that

we are wholly dedicated to electronic mapping. We put our entire budget into mapping as opposed to a miniscule amount.• We are willing to put in the necessary manpower and resources

necessary to get to these places and retrieve the necessary information from local community members to finish building the electronic maps.

Objectives

• In our first year we would like to obtain grants for research. Once we acquire the necessary funds we will be able to begin the process of electronically mapping Anambra State as well as taking pictures of roads to generate a street view of sorts. Once we are done with these physical aspects we will implement this into our software for the creation of the application• Upon the release of the application in its first year we are looking

anywhere from 15% to 30% awareness. We will be marketing our product to members of Generation Z. People born between the years 1995 to 2012.

Why Generation Z?

• We chose generation Z due to how knowledgeable they are about mobile technology. In a field that had very few competitors with a large portion of society using this technology. • With mobile technology growing quickly across the globe it was

necessary to take advantage of the number of people using it.

Market Research

• How would we have any idea if the consumer is interested in our mapping application without any form of research• For our research we chose to implement both the survey and focus

group techniques to conduct our research

Focus Group Research

• For this portion of our market research we chose to have three people analyze our mapping application• We were there simply to usher the conversation in the proper

correction

Results of focus group

• The results of this form of research resulted in many interesting ideas that could possibly make our mapping application superior to our competitors• “The application should be trial tested for free as a promotional

method in order to convince people to buy it”• “It would be kind of nice to have accurate real time traffic information

in the app”• “It would be cool if the app reported any accidents or construction

incidents”

Survey Research

• For this portion of our market research we chose to interview ten random people. We asked them ten brief questions.• We got very constructive feedback that could help make our mapping

application superior to those already on the market.

Survey Results

1. In the last 1-5 years have you traveled overseas and stayed in that region for an extensive period of time? 2. What was the name of the country you visited?

Survey Results Continued3. During your time there, did you stay or visit any areas where street names or addresses weren't listed?

4. During your time there, were you often discouraged from traveling long distances due to a lack of electronic mapping?

Survey Results Continued

5. Did you use any form of a mapping application during your time there?

6. What was your favorite thing about that particular mapping application?

7. On a scale of 1-10 what would you rate that particular mappingapplication?

Survey Results Continued

8. Did your mapping application have an adequate amount of points of Interest on it?

9. What did you dislike about that particular mapping application?

10. Would you be interested in paying for a more intuitive mappingapplication that was more detailed for the particular area you visited?

Market Research Outtakes

• “I wish there was an app that recorded my actions and gave me suggestions based on those actions.”• “ Most of the mapping

applications that I have used have only given me reliable directions in well established areas.”• “ I didn’t really travel to areas that

were to far, because I didn’t know where to go.”

• “I wish there was an option for the fastest route as well as multiple routes going to a particular location.”• “ It would be nice to have an app

that gave real time traffic updates”• “ While I was there, I relied on a

driver that knew the area, but I could see myself having some more freedom with an app like that”

Pricing Strategy

• We are choosing to implement a freemium pricing strategy. This strategy will contain aspects of price penetration in order to generate revenue. The basic mapping aspects will be available in the free application.• However, access to popular features will be charged within the

application• A full-scale mobile app with integration to business processes will take

anything from 3-6 months and may cost over $150,000 to develop on multiple platforms.

Labor

How do we get the manpower?• In order to accomplish the

arduous task of mapping Anambra State we will enlist the help of local community members• We will personally hold a

screening process to ensure that these local community members are qualified to accomplish the job at hand

A few important qualifications• Ability to operate a motorized

vehicle• Knowledgeable on latest camera

technology• IT or Computer Science degree • Experience using advanced

camera technology

Pricing Calculations

Nigeria• Cost of petrol= 97 Naira/litre• Square kilometers= 4844 • Kilometers/meter= 7.23 Km/L• Full tank= 70.41 Litres• Distance on full tank= 509.06 (70.41

X 7.23)• Cost of full tank= 6,829.77 Naira• Number of tanks to complete

expedition= 10 (4,844 / 509.06)

United States• Conversion rate= $1 is 161 Naira• Cost of gas= $.60• Square miles= 1,870 miles• Miles/gallon= 17 • Full tank= 18.66 gallons• Cost of full tank= $42.42• Number of tanks to complete

expedition= 10

Pricing Expenses

Item Cost Quantity

Vehicles $30,000 3

Camera $16,000 3

Labor $720 6

Fuel costs for expedition $42 10

Development of Application $152,000 1

Total Costs $294,744

Break Even Point

• Our break even point would consist of our Total Cost ($294,744) divided by our minimum unit price ($2.00). This would give us the number of purchases for our minimum features which is 147372.• Due to the nature of our product we would be unable to have a Unit

Variable cost. This can be attributed to numerous reasons the most important being that our product is intangible. Being that our product is a software product as opposed to a hardware product there is an infinite number of variables that could affect this price.

How do we incur revenue?

• We make revenue through the use of advertisements through our application.• We will also make revenue from selling our electronic mapping to

electronic mapping companies. These companies would be similar to Tom Tom or Garmin.• Another way we would incur revenue would be through in app

purchases

Product Design

Product Design

• Our mapping application is going to be shot with the use of a DIY street view kit from google. This kit will consist of the street view camera as well as a rack to support the camera.• At the end of the day we want our mapping of these uncharted areas

to resemble that of a detailed location.• Our mapping of these areas is meant to inspire community welfare as

well as economic prosperity.

Distribution

• Our distribution of the application would be through the google play store as well as the apple app store, we might also consider launching it in the blackberry app world.• Another form of distribution would be through the internet, this

would be to allow more people to have access to this application.• Some logistics problems that we may encounter would be

incompatibility of an app on a particular phone. However, we would work through that by constantly updating and formatting our applications to be capable with as many mobile devices as possible

Promotion Strategy

• Our primary method of promotion for this mapping application would be a free trial on all Operating System platforms

• We would implement the use of multiple forms of social media to inform our target market of the product as well as the free trial

Bibliography

• http://www.formotus.com/14018/blog-mobility/figuring-the-costs-of-custom-mobile-business-app-development• http://www.ufunk.net/en/gadgets/diy-streetview-kit/• http://www.diy-streetview.com/camera/• http://

www.edmunds.com/jeep/wrangler/2014/options.html?style=200478378• http://www.vanguardngr.com/2013/07/52-nigerians-still-buy-petrol-a

bove-n97l-noi-poll/