The Uneasy Relationship Between Social Media & Measurement

Ubiquitous slide of Social Media logos

We know what it is. We know where it is. We know how we're supposed

to use it

Web Strategy

Web Strategy

Social Media

Strategy

Social Media

Strategy

Digital Marketing Strategy

Digital Marketing Strategy

We know where it fits in an overall online strategy

The base & foundation, giving basic information

Traditional marketing methods, reaching out to your audience with prescribed messages

Leveraging relationships & networks. Raw, open conversation about you, your products and your activity

It’s about making conversations more It’s about making conversations more efficient for all partiesefficient for all parties

And then what?And then what?

NB. I don’t ACTUALLY believe in unicorns

We know the theory of how to catch it, but we’re not really sure about how to actually DO it, let alone tame it.

Freebies:

Technorati (links, authority)Twitalyzer (influence)Google Analytics (traffic)Feedburner (subscribers)Compete/Quantcast/Alexa (relative traffic)Appsholic (social media)Digg/Stumbleupon (social bookmarks)Boardtracker/Twing (forums)Bit.ly (link shortening/click-throughs)

Freebies:

Technorati (links, authority)Twitalyzer (influence)Google Analytics (traffic)Feedburner (subscribers)Compete/Quantcast/Alexa (relative traffic)Appsholic (social media)Digg/Stumbleupon (social bookmarks)Boardtracker/Twing (forums)Bit.ly (link shortening/click-throughs)

The ones you have to shell out for:

Collective IntellectRadian 6TrackurBuzzlogicNielsen Buzzmetrics

…and about 10,000 others

The ones you have to shell out for:

Collective IntellectRadian 6TrackurBuzzlogicNielsen Buzzmetrics

…and about 10,000 others

So, what’s stopping us?

I can take any amount of criticism, so long as it is unqualified praise

Just as with your friends, you can’t gag them and you can’t

really storm off in a huff, expecting that to be the end of it.

But not just blindly, into the darkBut not just blindly, into the dark

A leap of faith is required

KPIs

Take baby stepsTake baby steps

Fall small, fail fast, learn Fall small, fail fast, learn quickly & improvequickly & improve

Dena WalkerDigital Account DirectorIrish International Proximity

denaw@iiproximity.com