The Ultimate Decision

2011 Ministry Strategy

Current Emphasis

• UD Daily Devotional – Currently reaches approximately 10,000 people daily.

• UD Prayer – Approximately 1,500 prayer requests per year.

• Resource Materials- Approximately $ 2,000 yearly sold from the Ultimate Decision Website.

• Current Donors have given $ 50,000 in 2010• Brad Henry has been working part time to help

fund the ministry

Plans for 2011 UD Devotional 200% Increase from 10,000 daily readers of the UD Devotional to 30,000

1. Ask our current 10,000 readers to partner in a “Day of Evangelism” on which they invite friends to be added.

2. We are becoming the “Daily Devotional” for different websites. We will continue cultivating new ministries, non-profits and corporations around the world to have them add our daily devotional. Readers can sign up after reading the devotional as a “Subscriber”.

3. Make the devotional available as a one-minute podcast.4. Work with radio stations to broadcast the one minute UD

Devotional.5. Currently working with studios to produce these 1 minute

segments. The one minute segments will also channel people to the regular daily devotional.

Translations

• The Ultimate Decision currently has over 2,000 devotionals. We are working with various individuals and Translation companies to translate the 2,000 past and new devotionals into 52 different languages. We are doing this through some very unique interactive software. But software only translates so far. We are looking for individuals in each of these countries to make sure that the translation coveys the message properly. This is a huge initiative so please pray for the right people to be involved in taking the UD Daily Devotional to the world.

• Arabic تحميل ويمكن ، سكريبت Chinese 該按鈕是 , جافا ,Bulgaria Притурката предоставя , French Abord, le script est très , Hindu पहली� स्क्रि��प्ट बहुत ह� हल्के� , Hebrew במשקל במהירות , Russian Первый сценарий является очень and Spanish Con un peso de poco más to name a few.

Todays Devotional “God Does Give Us More Than We Can Handle” in Arabic

." نعم. : " ، صحيح غير هذا مع التعامل تستطيع مما أكثر أعطيك لن الله يقولون الناس أسمع للغايةهذا. أشرح أن أيضا اآليات لكم أقدم أن لي واسمحوا ال .  يشاء لكنه لنا الرب يغري أن ويمكن

. شدة على حدودا يضع الله ايماننا تعزيز سيتم بحيث يغري أن الشيطان لنا تسمح أن يمكنمنا واحد لكل به القيام الشيطان يسمح التي أمير " 10:13كورنثوس 1.  الفتن هو والله

. برغبة تشعر عندما ولكن تحمله تستطيع مما أبعد إلى يميل لك يسمح لن وأنه ، المؤمنينتحته الوقوف يمكنك بحيث للخروج وسيلة أيضا تقدم انه وقال ، أن ".  شديدة يمكن اإلغراء

. الجنسي والفجور ، الجشع من اإلغراء أشكال في يأتي أن يمكن كثيرة أشكال في يأتي . ننظر دعونا اآلن تجذرت إغراء ذلك كان إذا تسقط تجعلك أن شأنها من كثيرة أخرى وأشياء

الحياة تجارب حول " 10-1:8كورنثوس 2.  في ، واالخوة ، جهل تكون أن منك نريد ال نحن . على قدرتنا من أبعد هو ما إلى ، كبير ضغط تحت كنا آسيا اقليم في عانينا التي المصاعب . . ولكن اإلعدام عقوبة شعرنا قلوبنا في والواقع الحياة من يئس حتى لنا يتسنى حتى ، التحمل . من لنا وألقى األموات يقيم الذي الله على ولكن ، انفسنا على نعتمد ال قد أننا حدث ما هذا

. لنا تقديم سيواصل أنه أملنا وضعنا عليه ينقذنا انه وقال ، القاتل هذا مثل أنت . "  خطر أينفي وماجستير ، بك الخاص السفينة قبطان أن تحاول تزال ال أنت هل الرحلة؟ هذه في . نعطي قد اإليمان في واحدة نعيش ال نحن األحيان بعض في مؤمنا كنت لو وحتى مصيرك؟

من أهم 99ألكثر يبقى ولكن لدينا ما الله من ٪1 . األخرى يكون قد وهذا ألنفسنا من ٪1 ٪ . جميع ألن ذلك يريد الله الفخر أو األنانية والطموحات ، والقلق ، التعامل  المال يمكن شي

نستطيع ال ونحن ذلك كل .  مع مثقل نكون أن لنا يريد انه يحبنا ألنه إليه تأتي أن منا يريد الله . التعامل يمكن أننا نعتقد عندما ذراعيه الى القفز على ولكن ال حيث للذهاب لدينا يكون حتى

. نقع عندما هو نقع إذا ليس الخطرة المياه في تسير أنفسنا ونحن الحياة هذه تبدأ .  مع سوف . جميع اعطائها مشاكلك في لمساعدتك الله أسمح كنت عندما حياتك في الفرح يكون أن

اليوم إليه مسمار.  أنحاء   

UD Prayer Focus

Increase the requests from 1,200 yearly to over 5,000 yearly requests.

1. Increased number of email subscribers will produce many new requests.

2. Develop a database to track requests and follow up on prayer requests.

3. Enhance Facebook presence (15% of our prayer requests are coming from this platform.)

4. Focus on publicizing answered prayer requests to show the power of the Lord … a great “Faith Building” resource.

UD Resource Materials

We currently sell resource materials to help fund The Ultimate Decision. We would like to:

1. Give away resource materials to those who can’t afford them.

2. For those who can afford resource materials we would like to give books away at cost on a monthly basis. We want to be able to help people grow in their faith by giving Bibles and books that challenge them to a deeper spiritual life. This will help many be better able to “Live Out” their walk as they better understand who Jesus is.

3. We will also have an online resource page providing quick access to the most timely resource materials.

UD Resource Page

Each month we will give a book at close to cost. Our publisher Bridge Logos will be able to supply us with some great resource materials.

Testimonials Of The Ultimate Decision

BooksBrad has a unique story and a unique gift. A man whom the Lord gave the gift of ADD and Dyslexia He also gave the gift to write about Him. Enclosed are some testimonials from Brad’s Books “Whoever Gets To Heaven First Wins” and “Destination The Winners Circle”.

The title to Brad Henry's book is your first indication that this is no ordinary "devotional" - and indeed to assign it to such a category seems a bit of a misnomer. These are not the writings of a stuffy theologian or a bubbly be-happy-in-Jesus author. This is rather real-world, gritty, school-of-hard-knocks stuff, written by a guy - you will quickly discover - who has been down where people hurt. This book hits home because - yes - Henry is plain-spoken, humorous and transparent, but more importantly because - more than likely - he has felt your pain. This is a man who has survived more tribulations than your average joe. It's all here: losing a parent, a disastrous decision to experiment with drugs, a devastating divorce, a promising career deep-sixed, debilitating depression, an autistic child, financial ruin ... even a high-speed freeway face-plant. And wait until you read what happens to this guy at the Dunkin Donuts drive-through window. Unswervingly - and often brutally - honest, utterly unpretentious, and always to the point, the author takes you for a ride through the travails and joys of everyday life and brings you home to a place of real purpose. Henry will bring you to tears on one day and send you to the floor in laughter the next ... but always - always - challenge you to make your day count for something.Jim Ray – Nashville, TN

Testimonials"His devotions touch us where we are in our everyday life, and encourage us to run the race in such a way that we

may win!" (David Ring, evangelist).

Wow, what a great book, it will encourage you to seek God and accept him to be your personal savior. Brad has a great gift on making the devotionals seem like they were written just for you.DB – Grand Rapids, MI

Destination The Winners Circle is an inspirational book that I would recommend to everyone. Brad expresses his love for Jesus Christ and tells of his own experiences and how God came into his life. The book is easy to read; once you start, you won't want to put it down. It is a great gift for anyone in your lifeJD - Freeport, PA

Whoever Gets to Heaven First Wins" is a great book. Brad has incredible spiritual insight and a way of making Biblical truths applicable to ordinary life situations. Through his book, Brad shares truth from God's Word that will help you to live beyond the ordinary, daily routine and experience the extraordinary life that God has planned for youLM – Mooresville, NC

"Thanks for your heart and passion to serve . . . Each day when I first look at your devotion title, I know that I am going to be challenged when I read it. You have a real knack for reaching to the deeper things in life" MS, Charlotte, NC

"I am constantly amazed by how many people I encounter who know Brad Henry! Everywhere I turn in the NASCAR community, people know Brad. Most of the time they know about him because of his writings, and they tell me how his writings speak amazingly to the issues they are facing. Brad's network of friendships is a testimony to the kind of person he is—one who willingly serves others. This is especially true in the NASCAR community that MRO serves. The fact that Brad's writings have already touched so many lives is as good a guarantee as you can get that his writings will always encourage and inspire you" Billy E. Mauldin, Jr., President and Chief Executive Officer of Motor Racing Outreach.

Speaking

• A key to increased distribution of the “Daily Devotional” and greater ministry impact is Brad’s speaking opportunities at both Christian and secular events. His platform of “Where Is Your Security” not only brings people to a saving knowledge of Jesus Christ but also teaches people how to have the Lord’s joy in their life now.

Testimonials Of UD Daily Devotional

• AMEN, AMEN, AND AMEN! PRAISE HIS HOLY NAME. Thank you for such a powerful writing. This is serious business.VK

• I lost my husband to cancer recently and have been struggling with the loss.  Your daily message has gotten me through many days in the past months.  Thank you again, you have touched my life. BR

• Thanks for the devotional this morning. I do believe I just lose focus. Thanks again for everything you do. My mornings are not complete till I read your devotional. JS

• I really appreciate your devotions because I can’t do this on my own.  We need one another to help pray us through and to encourage us to walk in the way that we (I) know is right.  So whatever you are feeling today, know that God is using you in a mighty way! TT

• Thanks for standing guard against the evils of my human desires and providing TRUE hope to so many people suffering in the world. MP

• I look forward to starting my day with your devotionals.  It helps me put in perspective how I need to praise God and follow him instead of trying to do what I want to do in this world.  DB

• This is fantastic! I am sharing with all my friends and telling them too. What a blessing and such words of truth. Thank you for putting me on your mailing list. My best buddy Andrea did me a great favor linking me to your devotions! JP

• Brad I want to thank you for this message. It came at the perfect time for me - God's perfect time. BB

• Brad- I finally found quiet time to read. I think your story must be told. There are so many interesting things that have happened to you that even if there wasn't a happy ending it would be interesting to read. But, the fact that you have the message of Jesus' salvation + sanctification at work in your life makes your story so tremendous. I can't wait to read the rest! KEHi Brad...just wanted to say "Thank You" I hope you realize how many hearts you touch..I for one am Thankful for YOU!!!!! May the Lord continue to Bless your Family LP

Testimonials For Speaking“I was pleased to meet one of God’s true witnessing warriors. Sunday’s

message was a man sharing his life’s setbacks, pain and journey guided by the Holy Spirit. His down to earth style and open willingness to share his walk in finding God’s love, forgiveness and grace led seven souls to coming into God’s eternal and loving house._Grace Brethren Church, Millersburg, Ohio

“Brad spoke to us at our United Methodist circle meeting last week and he was the best speaker we have ever had. We only wish he had spoken longer.”St. Johns United Methodist Church, Ft. Mill, SC

“Brad has a very unique way of sharing his life’s experiences that will leave you wanting and doing more for the Lord. Brad is not your normal evangelist. His funny stories and his willingness to make fun of himself will have you laughing out loud one moment, and crying the next. You will come away changed by seeing how through an ordinary man God can do extraordinary things.”

History

• Brad led a fast-paced lifestyle of sin that left him out of hope and out of options. On a cold evening of deep despair in November of 1992, Brad was saved. From there, his life was transformed very quickly. The Lord has used Brad personally to bring over 1,000 people to a saving knowledge of Jesus. Please help Brad as he takes both feet out of the safety net of a corporate job and sets them firmly on the path to bring more people to God’s kingdom.

• So how can you help?

Budget

• Every business requires an investment to succeed. The Ultimate Decision has one employee, Brad Henry, supported by many prayer and financial partners. The Ultimate Decision is a 501 C 3 Corporation guided by a godly group of men who serve on it’s Board of Directors.

• $133,000 is required to help this ministry reach 30,000 subscribers in 2011. Our vision is to exceed 100,000 in three years through email, networking with other Christian and secular websites, video feeds, radio spots, podcasts and speaking engagements on “Where Is Your Security.”

Line Items For Budget

Communications 

$1,716 Phone, fax, internet

Resources 

$6,300 Books, journals, Bibles

Website $23,000 Campaigner, network solutions, networking, email blaster, networking with other websites

Languages $2,400 Converting devotionals to Spanish, German, Chinese

Salary 

$59,920  

Taxes 

$11,984  

Insurance 

$23,280  

Total 

$134,600