The Ulmate$ Marke’ng$ Toolboxearnworthy.com/wp-content/uploads/2014/05/The-Ultimate...THE ULTIMATE MARKETING TOOLBOX 4.StayUponIndustryNewswith Feedly$ As%marketers,%we%need%to%keep%up%with%the%latest%trends%and%

The Ul'mate Marke'ng Toolbox

THE ULTIMATE MARKETING TOOLBOX

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Introduc'on Hi, I’m Nicholas!

In this guide, I share 30 tips, tricks, and tools that you can use to improve your marketing campaigns. Whether you’re an entrepreneur, work at a marketing agency, work in-‐house in a marketing capacity, or are otherwise involved in marketing activities, these resources will help you make the most of your workday, both personally and professionally. Where did these hacks come from? Well, every tip in this guide is something I have used and tested extensively. I wouldn't have shared them with you if I didn't personally believe in each and every resource.

So, without further ado, let’s get started!

Sincerely,

Nicholas Scalice

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Affiliate Disclaimer Some of the links listed in this guide are afRiliate links.

What this means is that I might receive a small referral commission (at absolutely no additional cost to you) if you purchase products or services using one of these links.

Your support in purchasing through these links enables me to maintain the Earnworthy blog and regularly update it with new and exciting content.

Thank you for your support!

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{Part I} Produc'vity


1. Use Evernote to Remember Everything Evernote wants to become “the workspace for your life’s work.” If you’re not already familiar with the service, it is basically an online notebook that can collect and organize pretty much anything. I use Evernote as my virtual Riling cabinet, in conjunction with Google Drive (which I’ll cover later on).

The best part of Evernote is that it syncs across all devices. I can type up a note on my phone and then have it instantly available on my laptop. Oh, and everything is searchable.

{Explore Evernote}

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http://earnworthy.com/go/evernote


2. Organize Your Tasks with Todoist Are you still using sticky notes or scraps of paper for your to-‐do list? It’s time to upgrade to something more Ritting for the 21st century. I’ve used tons of to-‐do list apps over the past several years, but nothing works better than Todoist. This is my default “inbox” for jotting down the things I need to do.

What makes Todoist special is that it is fully compatible with a productivity framework such as Getting Things Done, and it also syncs across multiple devices.

{Explore Todoist}

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http://earnworthy.com/go/todoist


3. Manage Your Marke'ng Team with Asana Asana is a task and project management system that was created by one of the co-‐founders of Facebook. For a marketing agency, it serves as the perfect tool for managing small or medium-‐sized teams.

What makes Asana so great is that it reduces the need to send emails back-‐and-‐fourth when working on a project. You can get the majority of your work done within Asana’s workspace. It also seamlessly integrates with a whole bunch of services, such as Google Drive, Dropbox, Evernote, and others.

{Explore Asana}

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http://earnworthy.com/go/asana


4. Stay Up on Industry News with Feedly As marketers, we need to keep up with the latest trends and industry news. For that, I turn to Feedly, which is basically Google Reader for the modern world. Feedly is an RSS reader and so much more. It allows you to follow your favorite blogs and stay updated with each new article they publish.

Every morning, I start the day by scanning through Feedly to see what’s new. Browsing through articles also allows me to Rind some great content to share with my audience and I get plenty of good ideas for blog posts out of it as well.

{Explore Feedly}

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http://earnworthy.com/go/feedly


5. Keep Your Files in Sync with Google Drive These days, you pretty much have to use cloud storage at some point if you’re running a business or working on a team. While there are several good options out there, my favorite cloud storage platform right now is Google Drive.

Google Drive does exactly what you need it to do, without any hassle. There are plenty of integrations for Google Drive as well. I use it with docs, sheets, and slides all the time, especially when collaborating with others.

If you’re looking for a simple Rile syncing solution, look no further than Google Drive.

{Explore Google Drive}

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http://earnworthy.com/go/google-drive


6. Read it Later with Pocket Have you ever wanted to read a particular article online, but you just didn’t have the time? Pocket is a cloud-‐based bookmarking tool that allows you to “pocket” any webpage so that you can read it later. In fact, “Read It Later” was what the product used to be called before they rebranded as Pocket.

I use Pocket religiously. It works with Feedly, Evernote, Google Chrome, and dozens of others apps. I’m always saving stuff for later and then once a week (usually on Sunday) I make sure to go through Pocket and clear everything out.

{Explore Pocket}

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http://earnworthy.com/go/pocket


7. Minimize Email Overload with Slack Slack is the new kid on the block when it comes to team communication. Many other platforms have come before, such as Yammer, HipChat, and Flowdock. None of those platforms come close to the success of Slack.

Especially if you’re working with remote team members, Slack can help bring everything together in one central location.

{Explore Slack}

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http://earnworthy.com/go/slack


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{Part II} Web Development


8. Create an Epic Site with WordPress WordPress is just awesome. I seriously wouldn’t know what to do without it. If you’re not already using WordPress to build or maintain your website, you’re missing out.

While it started out primarily as a blogging platform, WordPress has evolved into the best self-‐hosted website framework available today. It’s the perfect solution for setting up a website, regardless of the scope of your project.

{Explore WordPress}

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http://earnworthy.com/go/wordpress


9. Op'mize Your Site with Genesis Framework Genesis is a super-‐theme of sorts (also known as a framework), that lives on top of a WordPress website. You’re going to need to have already installed WordPress in order to install Genesis, so make sure you take care of that Rirst.

Earnworthy is built upon Genesis, as is my personal website. It’s speedy, secure, and SEO optimized right out of the box, so I highly recommend you check it out. While not free, if you take your website seriously, Genesis is well worth the investment.

{Explore Genesis Framework}

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http://earnworthy.com/go/studiopress


10. Host Your Site with Synthesis Earnworthy is currently hosted at Systhesis, which is a hosting platform specializing in supporting Genesis websites. I have never had a major issue with them since day one, and their customer support is excellent.

Sure, you can Rind cheaper hosting options, but that’s not always the smartest idea. If you want cheap hosting, Google it. If you want hosting that won’t let you or your site down, check out Systhesis. It’s run by the same folks behind Genesis.

{Explore Synthesis}

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http://earnworthy.com/go/synthesis


11. Collect More Leads with LeadPages There are a lot of landing page and lead generation services popping up these days, but one of the original players in this space and my personal favorite is LeadPages.

I use LeadPages to easily create mobile responsive landing pages, sales pages, popover boxes, and more. And if I really want to get fancy, I can even A/B test various pages and elements. For maximizing conversions, LeadPages is a must-‐have tool in your bag of tricks.

{Explore LeadPages}

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http://earnworthy.com/go/leadpages


12. Build, Publish, and Test Landing Pages with Unbounce Another outstanding landing page creation tool I use is called Unbounce. You might wonder how this is any different from LeadPages, and whether you need both. For most folks, you can choose one or the other and be perfectly happy.

However, if you’re doing very advanced A/B testing, or you need some serious Rlexibility with the look and feel of your pages, Unbounce is the way to go.

They have a drag-‐and-‐drop landing page builder that is as easy to use as it sounds. And yes, the pages are mobile responsive.

{Explore Unbounce}

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http://earnworthy.com/go/unbounce


13. Rank Higher on Google with Yoast Search Engine Optimization (SEO) is a tremendously important part of marketing, but it is also one of the trickiest parts, because search algorithms are constantly changing.

To be productive with your SEO, you need to have a tool that is backed by true experts, and the Yoast SEO plugin for WordPress is the one I recommend. Yoast also provides some great educational resources on the latest SEO best practices, so check them out.

{Explore Yoast}

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http://earnworthy.com/go/yoast


14. Find the Perfect Name with Lean Domain Search Finding the right domain name doesn't have to be tedious. There are still plenty of good names out there if you know where to look.

The tool I use to Rind these names and check their availability is Lean Domain Search, which is a snappy domain name search engine (and so much more).

Just type in a keyword and it will instantly return some available domains. Lean Domain Search was acquired by Automattic, the same company behind WordPress, so it will only get better with time.

{Explore Lean Domain Search}

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http://earnworthy.com/go/lean-domain-search


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{Part III} Graphic Design


15. Edit Images Like a Pro with PicMonkey Image editing software doesn’t need to be slow and clunky. In fact, it can live entirely in your browser. That’s what PicMoney does. There’s nothing to download and nothing to install. All you have to do is visit the site and start editing.

From simple edits such as cropping and resizing, to more advanced features such as adding custom Rilters or text, you can do it all with PicMonkey. I use it all the time to edit my blog post images and social media content.

{Explore PicMonkey}

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http://earnworthy.com/go/picmonkey


16. Find Quality Stock Images with Dollar Photo Club Speaking of images, as a marketing professional, you’re going to need access to a large database of stock photography. The best source that I’ve found so far is Dollar Photo Club, where every image is just $1.

With over 26 million images in their library at the time of this writing, you’ll Rind something for every occasion. I use their images for many of my blog posts, to give them that little extra spark.

{Explore Dollar Photo Club}

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http://earnworthy.com/go/dollar-photo-club


17. Create Stunning Graphics with Canva Wouldn’t it be nice to be able to use graphic design software without having to spend months learning how it works? That’s exactly the problem Canva is trying to solve. And the best part is, they made graphic design fun again!

Canva is a very easy-‐to-‐use web-‐based graphic design and image editing tool that can help make your images “pop.” I use it from time-‐to-‐time to add custom graphics to my blog posts or social media updates with ease. You’re going to love this one, so check it out!

{Explore Canva}

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http://earnworthy.com/go/canva


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{Part IV} Lead Genera'on


18. Launch Contests that Generate Leads with Gleam Gleam refers to themselves as a marketing growth platform. They offer a collection of apps that you can use to run competitions, capture emails, create social photo galleries, and redeem rewards.

What I primarily use it for is running contests. You can get a contest up and running in a matter of minutes, and there are tons of options that allow you to get more social engagement and build your email list.

If you’ve been thinking about giving something away for free in order to generate more awareness of your brand, but you didn’t have the right tools to make it happen, check out Gleam today!

{Explore Gleam}

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http://earnworthy.com/go/gleam


19. Master Email Marke'ng with AWeber Email marketing is such an important component of a digital marketing strategy. And every productive marketer should be able to collect email addresses, send broadcasts, create autoresponders and more.

While there are many newcomers to the email marketing space, AWeber is my tried and true platform of choice. Their deliverability rates are among the best in the industry and their analytics tools are a cut above the rest.

{Explore AWeber}

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http://earnworthy.com/go/aweber


20. Generate More Conversions with Op'nMonster If I had to pick just one WordPress plugin that has made the biggest impact on my overall blogging business, it would have to be OptinMonster. This all-‐in-‐one lead generation tool allows you to create attention grabbing opt-‐in forms that actually convert.

I use OptinMonster to create compelling popover graphics, sidebar calls-‐to-‐action and more. You can choose from plenty of different styles and customize them until they are just right. If you’re trying to build your email list, OptinMonster can certainly help.

{Explore Op'nMonster}

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http://earnworthy.com/go/optinmonster


21. Maximize Conversions from Exi'ng Visitors with Op'Monk OptiMonk is a powerful popover plugin that uses exit-‐intent technology in order to convert more visitors to buyers and help you build your email subscription list.

Popover messages show up with a special offer at the exact moment a visitor is about to leave your site, right down to the millisecond.

If you’re familiar with Bounce Exchange, this is a much more affordable option, that is easy to install and looks great! Check it out if you’re tired of people leaving your site without taking any action.

{Explore Op'Monk}

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http://earnworthy.com/go/optimonk


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{Part V} Social Media


22. Schedule Your Social Content with Buffer If you post frequently on social sites, then you’re going to love Buffer. This is essentially a really smart social media scheduling tool that allows you to add content to your “queue” that can be sent out at a later date.

Buffer currently works with Twitter, Facebook, Google+, LinkedIn, and Pinterest. I use it all the time, because I don’t want to overload my fans and followers with too much content all at once. And when it comes to customer service, Buffer is the best of the best.

{Explore Buffer}

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http://earnworthy.com/go/buffer


23. Set up a Social Listening Sta'on with Hootsuite There are many all-‐in-‐one social media management tools, but Hootsuite takes the cake. If you’re a social media manager, then you already know just how powerful Hootsuite can be in helping you manage multiple channels.

From keeping up with customer inquiries to monitoring speciRic hashtags, Hootsuite does it all. The only feature I don’t regularly use is the scheduling tool, because Buffer does it better. But other than that, I love Hootsuite, because it allows me to stay on top of all my social media content all from one single dashboard.

{Explore Hootsuite}

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http://earnworthy.com/go/hootsuite


24. See What’s Popular with BuzzSumo Have you ever wanted to see what the most popular articles are in a given niche? BuzzSumo lets you do that. Just enter a keyword or phrase and BuzzSumo will return with some of the most widely shared links related to that topic.

I use BuzzSumo to get inspiration for blog posts and to see what is trending. It’s a great way to stay on top of the latest and greatest happenings in the industry. You can also use it to keep track of your competition by analyzing their top content.

{Explore BuzzSumo}

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http://earnworthy.com/go/buzzsumo


25. Monitor Important Keywords with Google Alerts Google Alerts allow you to monitor the web for interesting new content from a variety of sources. At a minimum, I strongly recommend that you set one up for your name and for your brand, company, or organization.

Alerts take just a few minutes to set up properly, and once they’re running, you can just forget about them. Based on your preferences, Google will either email you new alerts as they happen, or on a daily or weekly basis.

{Explore Google Alerts}

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http://earnworthy.com/go/google-alerts


26. Become a Twicer Jedi with SocialBro When it comes to social media management tools, I can’t think of anything that I use more frequently than SocialBro. This is a Twitter management tool that allows me to Rind the best people to follow, quickly unfollow spammy accounts, easily add people to lists, and do much more.

I can even manage multiple Twitter accounts all from within my SocialBro dashboard. If you’re looking to grow your Twitter following, you should check them out.

{Explore SocialBro}

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http://earnworthy.com/go/socialbro


27. Build a Social Tribe with Triberr If you’re a blogger and you want to get more people sharing your posts, you absolutely, positively must join Triberr. It is a community of like-‐minded bloggers and social media inRluencers who join together in “Tribes” and share content from among the tribe members.

Tribes are organized around shared interests, and the best part is that anyone can start a Tribe. If you do decide to get started on Triberr, contact me so that I can add you to some of my tribes.

{Explore Triberr}

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http://earnworthy.com/go/triberr


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{Part VI} Educa'on


28. Read More Nonfic'on Books with Blinkist We all want to read more books, don’t we? But it seems like there is never enough time in the day! Blinkist is trying to change all that.

This service reads 1,000 books a year for you and distills their key insights into powerful, actionable, 15-‐minute marvels.

I use their app on an almost daily basis, so that I can get the summaries of different business books in no time at all. Their app even has a feature that allows you to choose between audio and text.

{Explore Blinkist}

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http://earnworthy.com/go/blinkist


29. Get Inbound Cer'fied from HubSpot Academy HubSpot is the biggest show in town when it comes to inbound marketing. They basically put it on the map. And now, they offer free online training and certiRication programs, so that anyone can become skilled in inbound marketing.

The HubSpot Inbound CertiRication is free and open to everyone. This comprehensive marketing course covers all of the core elements of the inbound methodology. Check it out. You’ll be glad you did.

{Explore HubSpot Academy}

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http://earnworthy.com/go/hubspot-academy


30. Learn Google Analy'cs with Analy'cs Academy Google Analytics is an important tool in any marketer’s toolbox. This free platform can be a Rirehose of data about your website or app. Digging into this data can help you learn what is working and what needs to be improved.

But using Google Analytics effectively isn’t easy. It is quite a complex system to get the hang of. That’s why I strongly recommend that you consider getting your Google Analytics Individual QualiRication (GAIQ). This is a free course and exam provided directly from Google, that will equip you with a solid foundation in analytics.

{Explore Analy'cs Academy}

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http://earnworthy.com/go/google-analytics-academy


A Bonus, Just For You Thank you so much for downloading and reading this guide. I hope you found it helpful. Even if you only use a couple of these resources, I know you’ll be able to put them to good use within your workday.

As a bonus tip, I wanted to remind you that I’m continually publishing new marketing productivity articles on my site, Earnworthy, so be sure to check in regularly.

If you have any questions or comments, please reach out to me at nicholas [at] earnworthy [dot] com and I’ll personally respond as soon as possible.

There are many great things planned for Earnworthy in the months ahead. I look forward to sharing them with you, as we continue to Rind ways to make marketing more productive and proRitable.

Wishing you the best,

Nicholas Scalice

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http://earnworthy.com


About Earnworthy Earnworthy features powerful marketing, productivity, and business growth insights, with a focus on inbound marketing, growth hacking, marketing technology, and more.

Whether you’re already a seasoned marketer, an entrepreneur looking for what’s next, or simply aspiring to start your own business in the near future, I’m with you every step of the way on your marketing journey. Learn from my mistakes, grow with my best practices, and share what you’ve learned with other members of this community.

Together, we’re making marketing more productive.

{Visit the Blog}

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http://earnworthy.com/blog

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The Ulmate$ Marke’ng$ Toolboxearnworthy.com/wp-content/uploads/2014/05/The-Ultimate...THE ULTIMATE MARKETING TOOLBOX 4.StayUponIndustryNewswith Feedly$ As%marketers,%we%need%to%keep%up%with%the%latest%trends%and%