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The Trefoil Guild
Branding and identity guidelines
Contents
Our message
Our strapline
Our key messages
Our logo
Trefoil Guild colours
Trefoil Guild brand elements
Our fonts
Publications and Copyright
4
6
7
9
14
15
18
20
Trefoil Guild branding and identity guidelines
4
Trefoil Guild branding and identity guidelines
Trefoil Guild branding and identity guidelines
Trefoil Guild branding and identity guidelines
Trefoil Guild branding and identity guidelines
9
Trefoil Guild branding and identity guidelines
The Trefoil Guild logo
Trefoil Guild branding and identity guidelines
Positioning the Trefoil Guild logo
Trefoil Guild branding and identity guidelines
Localising the Trefoil Guild logo
Trefoil Guild branding and identity guidelines
Clear space and minimum size
Trefoil Guild branding and identity guidelines
The Trefoil Guild colours
Trefoil Guild branding and identity guidelines
The Trefoil Guild brand
elements
Trefoil Guild branding and identity guidelines
Rules about the Trefoil Guild brand elementsThe Trefoil Guild speech bubble boxes
and outlines boxes can be used in our
designs to contain photography,
illustration, and information (see below
for a few application examples)
Trefoil Guild branding and identity guidelines
Rules about the Trefoil Guild brand elements
18
Trefoil Guild branding and identity guidelines
20
Copyright
Trefoil Guild branding and identity guidelines
Trefoil Guild branding and identity guidelines
Voyage Award and STARS challenge
Trefoil Guild’s Voyage Award and the STARS challenge
are open to all Trefoil members. Please contact the
office to obtain use of the logos and images.
