The total tourism turnover in Romania (2015)

1

Tourism industry

Made by: Business Consulting Club (Gazdasági Tanácsadó Klub)

Strategic coordination: Kerezsi Miklós

Györfy Lehel

Rácz Béla Gergely

Szász Levente

Fekete Réka

Coordination: Deák Levente, Nagy Loránd, Szabó László Tamás

Research & Analysis:Balla Zsófia

Boros Éva

Bálint Alexandra Teodóra

Costiniuc Norbert

Csíki Ottó

Deák Péter

Dibernardo Attila

Éltes Rita

Gagiu Krisztina

Gergely Andrea

Griz Zsuzsanna

Győri Hunor

Géger Gyopár

Horváth Adrienn

Jeszenszky Attila

Jánosi Eszter

Kelemen Kincső

Kiss Norbert

• by:Korcsmáros Boglárka

Pitó Emőke

Pádár Zsuzsa

Pál Tamás

Szabó Norbert

Szász Karina

Tankó Attila

Vizeli Ibolya

Vojkuj Csongor

AGENDA

[World] [Europe] [Romania]

[conclu

sions]

Overview

Subsectors

CEE

Overview

Subsectors

Attractions

Overview

Subsectors

AGENDA

[World]

Overview

The global travel & tourism industry generated a total revenue of 2.06 € trillion in 2015. With this number itgained the 5th place on the top sectors list.

Global travel & tourism industry overview

Source: statista.com; wttc.org; databank.worldbank.org; csimarket.com; Bloomberg.com

8.8

4.3

2.6

2.5

2.1

1.51.31.0

Revenue

The top sectors by revenue in 2015(€ trillion)

Technology Sector Financial Sector

Retail Sector Capital Goods Sector

Travel & Tourism Sector Services Sector

Consumer Discretionary Sector Energy Sector

2.06

67.85

The size of the travel & tourism industry in2015, (€ trillion)

Travel &Tourismindustry

World GDP

The industry accounts for 3.03% of the World GDP if we only

look at its direct contribution. This means it generates 2.1

trillion (€) revenue and it`s the 5th on the top industries list.

Counting the total economic impact of the sector, this number

would rise to 9.75%.

The tourism revenue growth between 2011-2015 with a 2.24% CAGR. In 2015, the revenue was 2.06 €trillion. The revenue will grow between 2016-2020 with 3.44% CAGR and in 2020 will be over 2.57 € trillion.

International tourism revenue

Source: unwto.org;

1.88 1.942.04

2.232.06

2.172.27

2.372.47

2.57

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

The tourism revenue growth between 2011-2015 with a 2.24% CAGR. In 2015, the revenue was 2.1 € trillion. The

forecast shows a constant revenue growth between 2016-2020 with an 3,44% CAGR. The revenue in 2020 will be

over 2.57 € trillion.

56.5%

43.5%

Revenue distribution in 2015 (%)

Foreign tourists Domestic tourists

Foreign and domestic tourists produced revenues both increased in the last 5 years, with 33% compared to2011. In 2015 56.5% of total revenue is generated by foreign tourists and 43.5 by domestic tourists.

Global tourism revenue by foreign and domestic tourists 2011-2015

Source: statista.com;

For foreign and domestic tourism equally, 2015 is the record year in terms of revenue, the sector

reaching totally a revenue of 2060 € billion. Foreign sectors revenue has an average growth of

8.2% annually, while domestic sectors revenue has a growth of 7.6% on average.

852 868 900

10811160

683 692 666

868 900

0

200

400

600

800

1000

1200

1400

2011 2012 2013 2014 2015

Tourism revenue distribution 2011-2015 (€ billion)

Foreign tourists Domestic tourists

742.68

644.15

501.86

144.95

26.36

0 200 400 600 800

Transportation

Food & Beverage

Accommodation

Travel services

Entertainment

Tourism revenues by subsectors in 2015

(€ billion)

The total global tourism revenue was 2.06 € trillion. The transportation sector had the highest revenue with742.68 € billion in 2015, followed by the food and beverage and accommodation sector.

Distribution of the global tourism revenues by subsectors 2015

Source: statista.com, morssglobaltinance.com, Investopedia.com, ibisworld.com, info.sana-commerce.com, x-rates;

36.05%

31.27%

24.36%

7.04%

1.28%

Distribution of the tourism revenues 2015(%)

Transportation Food & Beverage Accommodation

Travel services Entertainment

The total global tourism revenue was 2.06 € trillion. The transportation has the highest revenue in 2015

with 742,68 € trillion which represent 36,05% of the global tourism revenue. The transportation sector is

followed by the food and beverage with 644.15 € trillion and the accommodation with 501.86 € trillion.

The global tourism industry profit registered an average growth of 5.59% between 2011-2015, reaching thehighest profit in 2015 with more than 155 € billion.

Global tourism industry by profit 2011-2015

Source: statista.com, worldbank.org, travelmarketreport.com, bizzyahoo.com, echangerates.org;

116.49 118.32 118.81

147.83155.69

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

0.00

20.00

40.00

60.00

80.00

100.00

120.00

140.00

160.00

180.00

2011 2012 2013 2014 2015

Global tourism profit 2011-2015(€ billion)

Profit

Tourism industry profit continues its growth in 2015, reaching a profit of 155 € billion. The sector has an

average increase of 5.59% in the last 5 years. Their flows were influenced by 3 major factors in 2015: the

unusually strong exchange rate fluctuations, the decline in the price of oil and increased global concern

about safety and security.

92.42% 7.58%

Profit from the revenue in 2015(%)

Total revenue Profit

The export in the tourism industry growth constantly between 2011-2015. In 2015 the export achieved hishighest value with 1136 € billion which represent 7.53% from the total export.

Export in tourism between 2011-2015

Source: wto.org; napiarfolyam.hu;

793

892 934986

1136

2011 2012 2013 2014 2015

Tourism export (Є billion )

Between 2011-2015 the exports in tourism constantly increased, and in 2015 achieved his

highest value in this period maximum with 1136 € billion. The tourism industry export

represented 7.53% from the world’s export 2015.

92.47%7.53%

Tourism export from the world’s export in 2015(%)

Tourism

The employees number in tourism increased constantly between 2011-2015 and in 2015 achieved 107million capita. The food and beverage had the most employees with 41.5% from the total employment.

Employment between in tourism between 2011-2015

Source: e-unwto.org, wttc.org , etoa.org;

98 101 103 105 107

2011 2012 2013 2014 2015

The number of employees (million capita)

41.5

18.48

15.25

16.38

8.39

Employees in different tourism sectors in 2015 (%)

Food and Bevarage

Transportation

Travel service

Accommodation

Entertainment

The employees number increased constantly between 2011-2015. In 2015 the employees number was 107

million capita, the highest value in this period. The food and beverage sector accounted the most capita, with

41.5% from the total tourism employment. Transportation accounted 18.48%, accommodation 16.38%, travel

services 15.25% and entertainment 8.39% from the total employment.

The number of international tourist arrivals in 2015 was 1186 million, and the revenues reached 1160 € billionworldwide. Europe had the highest revenue, followed by Asia and the Pacific, and the Americas.

International tourism in 2015

Source: napiarfolyam.hu, e-unwto.org;

51%

24%

16%

5%4%

International Tourist Arrivals, 2015 (million capita)

Europe

Asia & thePacific

Americas

Africa

Middle East

425.63394.48

286.9

50.96 49.09

Europe Asia & thePacific

Americas Africa Middle East

International tourist revenue, 2015(Є billion )

In 2015, the most tourists were in Europe with 51%

from the total tourist arrivals, therefore this continent

had the highest revenue, 425 € billion. Europe is

followed by Asia and the Pacific with 394 € billion

revenue and 24% from the total arrivals.

The number of international tourist arrivals growth with a CAGR of 4,5 % between 2011-2015. In 2015 was1186 million capita. This number will grow with a CAGR of 4,4% and in 2020 will reach 1481 billion capita.

Number of international tourist arrivals worldwide

Source: statista.com ; data.worldbank.org;

995 10351087

11341186

12391296

13551416

1481

0

200

400

600

800

1000

1200

1400

1600

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Number of international tourist (million capita)

4.02%

5.24%

4.32%4.59%

4.49%

4.06%

4.5%4.57%

4.54%

The number of international tourist arrivals growth with a CAGR of 4,5 % between 2011-2015. In 2015 was

1186 million capita, which is the highest value in this period. The forecast shows that the number of

international tourist arrivals will grow with a CAGR of 4,4% between 2015-2020 and will reach 1481 billion

capita in 2020.

France was the most popular country among tourist between 2011-2015, with 86.3 millions visitors in 2015.France is followed by the USA, Spain and China.

Top 10 countries by tourism between 2011-2015

Source: unwto.org, indexmundi.com, wttc.org, luckwobsrver.com, ceoworld.biz, teninsider.com, skift.com;

2010-11 2011-12 2012-13 2013-14 2011-2015Country

1

2

3

4

5

6

7

8

9

10

1

1

5

1

1

1

5

1

2014-15

USA

Spain

China

Italy

Turkey

Germany

UK

Mexico

Russia

France

Visitors in 2015

(million capita)

86.3

77.9

68.1

56.9

50.8

39.3

35.0

33.9

32.1

31.6

France is to most popular country for international tourists. In 2015 France was visited by 86,3 million capita.

The top six kept their places while Mexico moved forward five places in this period.

In 2015 the international tourism revenue amounted 1,16 trillion euros. The United States had the highestrevenue in 2015 with 204,5 billion €. China positioned in the 2nd place and Spain in the 3rd place.

The world’s top 10 international tourism destinations based on receipts

Source: unwto.org, indexmundi.com, wttc.org, luckwobsrver.com, ceoworld.biz, teninsider.com, skift.com;

2010-11 2011-12 2012-13 2013-14 2011-2015Country

1

2

3

4

5

6

7

8

9

10

Total international

receipts (€ billion)

204,5

114,1

56,5

45,9

United States

China

Spain

France

United Kingdom

Thailand

Italy

Germany

Hong Kong

Macao

1

4

1

2

2 1

1

1

5

3

3

2

2

3

3

2

1

4

2

2

1

3

2

1

1

2

5

2

2

1

2014-15

1

1

4

45,5

44,6

39,4

36,9

36,2

31,3

The United States maintained his first position in this period. The USA is followed by China and Spain in the

rankings. Thailand moved up five positions in this period and China moved up two positions.

1

The USA residents made the most outbound travel trips between 2011-2015. In 2015 the residents of USAmade 161,3 million trips, they were followed by China and Germany.

Countries worldwide with the most outbound travel trips

Source: unwto.org, traveller.com, oyster.com, statista.com, knoema.com, ons.gov.uk, forbes.com;

2010-11 2011-12 2013-14 2014-15 2011-2015Country

1

2

3

4

5

6

7

8

9

10

United States

China

Germany

United Kingdom

Italy

Russia

Canada

India

Mexico

Netherlands

8

1

1

1

1

1

1

1

1

1

1

8

1

1

1

1

4

1

3

161,3

110

95,8

65,7

50,9

36,8

35,3

20,4

19,3

17,8

2012-13

1

1

3

3

2

Number of outbound

trips (million)

Residents from the United States travelled the most in 2015, with 161,3 million travels abroad. With 110 million

outbound trips, China ranked second and with 95,8 million trips abroad, Germany remained is the third. Germany

moved up eight positions in the rankings and India moved up four positions.

Europe has two of the most visited cities in the world. France has the most visitors and Spain is in the thirdmost visited. North America has the second most visited country the USA.

Top countries in tourism by continents

Source: e-unwto.org; worldbank.org; wttc.org;

TH-29,8

BR-6,3

AR-5,7

CL-4,4

US-77,9

CA-18

MX-32,1

MA-

10,18

ZA-8,9

CN-56,8

HK-26,6

AU-7,44

NZ-3,13

FR-86,3

ES-68,1

The most visited countries by continents in

2015(million capita)

AE-19,31

Europe

North America

South America

Asia

Oceania

Africa

Middle East

Continents IT-50,8

AGENDA

[World]

Overview

Subsectors

The travel services sector revenue growth constantly between 2011-2015 with a CAGR of 4.3%. In 2015 therevenue was 144.95 billion € which represent 7% of the total tourism revenue.

Travel services sector revenue between 2011-2015

Source: ibisworld.com; statista.com;

121.58

127.04

132.75

138.72

144.95

105

110

115

120

125

130

135

140

145

150

2011 2012 2013 2014 2015

Revenue of travel sevices between 2011-2015 (Є billion)

7.04%92.96%

Travel services sector revenue from total revenue in 2015 (%)

Travel Services Revenue Tourism Revenue

The travel services sector revenue growth constantly between 2011-2015 with a CAGR of 4.3%. In

2015 the revenue was 144.95 billion € which is the highest value in this period and represent 7% of

the total tourism revenue.

Between 2010-2015 the number of employees in travel services sector increased constantly. In 2015 the

number of employees was 16.31 million capita, representing 15,25 % of the total tourism employment.

The global travel service employment 2010-2015

Source: statista.com, ec.Europa.eu. slideshare.net, Toronto.ca. tra.gov.au;

15.0415.23

15.51

15.79

16.1

16.31

2010 2011 2012 2013 2014 2015

Travel service employment 2010-2015(million capita)

15.2584.75

The size of travel service employment in 2015(%)

Travel service Other

In 2015 the travel services sector had 16.31 million employees. The number of employees

in this sector increased constantly between 2010-2015. The travel services sector represented

15.25% of the total employees number in tourism.

The biggest travel agency in the world is Expedia, followed by Priceline Group and American Express. ThePriceline Group moved up five positions in this period.

The biggest travel agencies by sales

Source: travelweekly.com ; statista.com; travelweekly.texterity.com;

Company 2010-11 2011-12 2012-13 2013-14 2011-20152014-15

Expedia

Priceline Group

American Express

HRG North America

BCD Travel

Orbitz Worldwide

Travelong/Fareportal

AAA Travel

1

2

1

FC USA

1

5

1

1

1

1

1

1

1

1

1

11

2

1

2

1 1

4 1

4

1

22

Carlson Wagonlit

1

1

1

2

1

2

The biggest travel agency in the world is Expedia , followed by Priceline Group and American Express. The

Pricline Group was able to move up 5 position in the last 5 years and Travelong also get a better position.

In 2015 the Priceline Group has the highest sales with 55,99 billion €. The biggest three travel angencyheadquarter is located in USA.

The biggest travel agencies by sales

Source: shareholder.com; bcdgroup.com; marketwatch.com; finance.yahoo.com;

TOP 5 companies headquarters

In 2015 the Expedia has the highest revenue with 56 Billion € and the American Express Travel has the most

employees with 54.000 capita. From the top five company three has his headquarter in USA, one in France

and one in the Netherlands.

21.92

22.29

27.63

51.11

55.99

0 10 20 30 40 50 60

BCD Travel

Carlson Wagonlit

American Express T.

Priceline

Expedia

Top travel agencies by revenues in 2015 (Є billion)

>18

16-18

13-16

<13

Number of employees

(1000 capita)

Expedia, Inc. is an online travel company, empowering business and leisure travelers. Their advertising and mediabusinesses help other businesses, primarily travel providers, reach a large audience of travelers around the globe.

1.Expedia Inc.

Source: shareholder.com, travelweekly.com;

55.99

41.64

28.58

25.73

22.55

0.00 10.00 20.00 30.00 40.00 50.00 60.00

2015

2014

2013

2012

2011

Sales between 2011-2015 (€ billion)

Market Management

Technology

Corporate

Lodging Partner Services

Bellevue,

United States

Founded in: 1996

18.000+ employees now

Localized sites in 33 countries

The most significant mode of transport is the air transport with 54% from the total transports. The purpose ofthe visits are in the highest proportion the leisure, recreation holidays with 53%.

Tourism by mode of transport and purpose of visit in 2015

Source: e-unwto.org;

39%

2%

5%

54%

Tourism by mode of transport 2015 ( %)

Road Rail Water Air

27%

14%

6%

53%

Tourism by purpose of visit in 2015 (%)

Health, religion, other

Business and professional

Not specified

Leisure, recreation and holidays

The Air transport represent 54% of the total transport in the tourism industry, the road

transport is 39% from the total. The leisure, recreation and holidays represent 53% of the

total tourism visits purpose and the second is the health, religion and others with 27%.

36.05%63.95%

Transportation sector revenue from the total revenue in 2015(%)

Transportation Other

The transportation sector revenue growth constantly between 2011-2015 with a CAGR of 3.5%. In 2015 therevenue was billion € which represent 41% of the total tourism revenue.

Transportation sector revenue between 2011-2015

Source: ibisworld.com; statista.com;

The transportation sector revenue growth constantly between 2011-2015 with a CAGR of 3.5%. In

2015 the revenue was 742.68 billion € which is the highest value in this period and represent 41% of

the total tourism revenue.

647.2 669.85693.30

717.57742.68

0

100

200

300

400

500

600

700

800

900

1000

2011 2012 2013 2014 2015

Transportation sector revenue 2011-2015 (billion €)

Between 2010-2015 the number of employees in transportation sector increased constantly. In 2015 thenumber of employees was 19,9 million capita, representing 18.48% of the total tourism employment.

The global transportation employment 2010-2015

Source:bls.gov,Europa.eu,statista.com;

18.1

18.4

18.8

19.1

19.5

19.9

17.0

17.5

18.0

18.5

19.0

19.5

20.0

20.5

2010 2011 2012 2013 2014 2015

Transportation employment 2010-2015(million capita)

18.48%82.52%

The size of transportation employment in 2015(%)

Transportation Other

In 2015 the transportation sector had 19.9 million employees. The number of employees in this

sector increased constantly between 2010-2015. The transportation sector represented 18.48% of

the total employees number in tourism.

The top five airlines are American, Delta, United, Lufthansa and Air France they lead the list between 2011-2015. American Airlines and Southwest moved up 4 positions in this period.

Top 10 airlines 2011-2015

2010-2011 2011-2012 2012-2013 2013-2014 2014-2015 Fleet in 2015 (planes)Airline

4American Airlines

Delta

United

Lufthansa Group

Air France

Southwest

Qantas Airlines

Alaska Air

Ryanair

easyJet

1494

830

736

600

573

711

123

365

233

233

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

2011-2015

4

1

1 1

1

1

The top 10 airlines are: American, Delta, United, Lufthansa and Air France, Southwest, Qantas, Alaska Air,

Ryanair, and EasyJet. American Airlines and Southwest moved up four positions, on the other hand Lufthansa

moved down three positions.

Source: transportation.gov, aci-na.org, rita.dot.gov, marketwatch.com, tharawat-magazine.com, insidermonkey.com, ideaworkscompany.com, planespotters.net, investor.ryanair.com

2

12

3

1

1 3

1

4

Top 5 airlines in 2015

Source: investors.southwest.com, airfranceklm.com, statista.com, usatoday.com, newsroom.united.com, skift.com, news.delta.com

American Airlines has the highest revenue in 2015 with 37,75 billion € and the highest number off

passengers with 895 million capita. American Airlines is followed by Delta Airlines and United Continentals.

The top three airline headquarter is in USA, Lufthansa is from Germany and Air France from France.

79

107.7

140

180

895

Passengers in 2015 (million capita)

26.05

32.05

34.87

37.21

37.75

Revenue in 2015(€ billion)

American Airlines

Delta Airlines

United Continental

Lufthansa

Air France-KLM

American Airlines has the highest revenue in 2015 with 37,75 billion € and the highest number off passengerswith 895 million capita. American Airlines is followed by Delta Airlines and United Continentals.

37.75

35.24

19.40

18.83

18.51

0 10 20 30 40

2015

2014

2013

2012

2011

Revenue(€ billion)

American Airlines Group is the result of a merger between Us Airways and American Airlines, and today is thelargest airline in the world. The company posted the best year in 2015 with a revenue of 37.75 € billion.

1. American Airlines Group

Source: statista.com, amigobulls.com, thrawat-magazine.com;

Airbus,Samsung,

Sabre,OneWorldFort Worth, US 6700 flights daily 1494 planes1776

5.78%

94.22%

Company market share in 2015(%)

118500

The global accommodation sector had a real steady growth through the last five years, with a CAGR of 3,5%,reaching 507,72 billion € in 2016.

Global accommodation sector revenue

Sources: hospitalitynet.org; statista.com; slideshare.net

421.87440.58

460.13480.54

501.86 507.72

-6%

-5%

-4%

-3%

-2%

-1%

0%

1%

2%

3%

4%

5%

0

100

200

300

400

500

600

2011 2012 2013 2014 2015 2016

Global hotel industry revenue (billion €)

Revenue Growth

The sector revenue was worth 421.87 billion € in 2011, which showcases an increase in revenue of more than

85 billion € in the past five years. Across the sector, there are new key business, technology and hotel

marketing trends that are set to take root and impact the industry as a whole in 2017.

24.36%

75.64%

The size of the accommodation sector in 2015 (%)

Accommodation

Others

The employment in global accommodation sector increased between 2010-2015 with 1,5 million capita. In2015 the number of employees was 17,6 million capita.

The global accommodation employment 2010-2015

Source: data.bls.gov, wttc.org, UNWTE;

16.116.3

16.6

16.9

17.3

17.6

15.0

15.5

16.0

16.5

17.0

17.5

18.0

2010 2011 2012 2013 2014 2015

Accommodation employment 2010-2015(million capita)

16.38%

83.62%

The size of accommodation employment in 2015(%)

Accommodation Other

The employment in global accommodation sector increased between 2010-2015 with 1,5 million

capita. In 2015 the number of employees was 17,6 million capita which represent the highest

value in this period. The accommodation sector accounted 16.38% of the total tourism

employment.

Hotels were the most common type of accommodation for overnight stays used by visitors in 2015 with62,3%. In Europe were the highest monthly occupancy rates in average in 2015.

Accommodation sector

Source: statista.com, empresa.com

62.3%

9.2%

7.2%

6.9%

3.9%

10.1%

Types of accommodation for overnightstays used by visitors in 2015 (%)

Hotel

Campsite

Holiday apartment

Second home

Family and/or friends

Other

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

Jan Febr Mar Apr Jun Jul Aug Sept Oct Nov Dec

Monthly hotel occupancy ratesworldwide in 2015 by region (%)

Asia Pacific America Europe Middle East and Africa

Hotels were the most common type of accommodation for overnight stays used by visitors in 2015 with 62,3%.

The number of visitors staying on campsites, in holiday apartments and in secondary residences increased

compared with 2014. In Europe were the highest monthly occupancy rates in average in 2015.

The Intercontinental Hotel Group was the leading hotel chain between 2011-2015. The top 10 companiescumulated 71,23 billion € revenue in 2015. The top three company maintained their position in this period.

Top 10 hotel chains by revenue

Source: forbes.com, statista.com, prnewsvire.com, annualreports.com

2010-11 2011-12 2012-13 2013-14 2011-2015Hotel chains

1

2

3

4

5

6

7

8

9

10

1

1

1

The Intercontinental Hotel Group was the leading hotel chain between 2011-2015, followed by Marriot International

and Hilton Hotels. The top 10 companies cumulated 71,23 billion € revenue in 2015. The top three company

maintained their position in this period. The Wyndham hotel chain has the most hotels in the world with 7812.

Number of hotels in 2015

Intercontinental

Marriott Int.

Hilton Hotels

Accor

Starwood

Wyndham

Hyatt Hotels

Shangri-La

The Rezidor

Home Inns

4226

4424

4610

4100

1297

7812

599

95

430

2341

2014-2015

1

1

1

The Intercontinental Hotel Groups had the highest revenue in 2015 with 22,16 billion €. Hilton had thehighest profit in with 1,29 billion € and the highest number of employees with 164 thousand capita in 2015.

Top 5 hotel chains by income

Source: forbes.com;

Starwood

Accor

Hilton

Marriott Int.

Intercontinental

Top hotel chains by revenue and net income in 2015 (€ billion)

0,86

0,45

Number of employees

(1000 capita)

5,63

0,63

1,29

0,24100-170

>170

TOP 5 hotel chains headquarters

The Intercontinental Hotel Groups had the highest revenue in 2015 with 22,16 billion € followed by

Marriot and Hilton hotels. Hilton had the highest profit in with 1,29 billion € and the highest number of

employees with 164 thousand capita in 2015.

22,1

6

10,4

10,6

4

5,32

1. InterContinental Hotels Group

Source: ihgplc.com; statista.com;

The InterContinental Hotels Group is the oldest and the leading hospitality company with a total revenue of22,16 billion (€) in 2015.

18.65 19.58 19.94 21.23 22.16

5.00%

1.84%

6.48%

4.35%

0.00%

2.00%

4.00%

6.00%

8.00%

1617181920212223

2011 2012 2013 2014 2015

Gro

wth

Rent

Pri

mes

Total revenue (€ billion)2011-2015

Revenue Growth

4.226 Hotels

532.748 Rooms

1.461 Pipeline Hotels

229.895 Pipeline Rooms

Denham, UK

12 Brands

Operating in 100 countries

Founded in 1777

Nr. of employees: 350.000

4.4%

Market Share (%)

Profit:

627 million €

Between 2011 and 2015, the food and beverage sector’s revenue increased with more than 118 billion €.

This sector represents 31,27 % of the total tourism sector’s revenue.

Food and beverage sector’s revenue

Source: opentextbc.com, napiarfolyam.hu, slideshare.net, Toronto.ca;

31.27

68.73

Food and Beverage sector revenue from the global tourism revenue in 2015(%)

Food and beverage Other sectors

526.71554.9

591.42 600.88644.15

0

100

200

300

400

500

600

700

2011 2012 2013 2014 2015

Annual revenue (€ billion)

The food and beverage sector revenue increased constantly between 2011-2015. In 2015, the

food and beverage sector revenue reached 644 billion € which is the highest value between in

this period. The food and beverage sector accounted 31,27% from the global tourism revenue.

Between 2010 and 2015 the number of employees in food and beverage sector increased, representing 41,5% of the total number of employees in tourism. In 2015 the number of employees was 44.4 million capita.

The global food and beverage employment 2010-2015

Source: Go2hr.ca, collegegrad.com, statista.com, ec.europa.eu, economists-pick, fooddrinkeurope.eu;

40.5

41.4

41.99

42.97

43.47

44.4

2010 2011 2012 2013 2014 2015

Food and beverage employment 2010-2015(million capita)

41.5

58.5

Division of employment in food and beverage, 2015 (%)

Food and beverage Total global direct tourism

In 2015, food and beverage sector had 44.4 million employees, which is the highest value in the global

tourism. In the past six years, the number of employees in this sector always increased with more than

0.5 million employees every year. The sector represented 41,5% from the total employment.

Fast Food Restaurants are the most attractive „on the move” food service models, while Casual Dinningrestaurants lead the „sit-down” section all around the world.

Dining trends around the world

Source: nielsen.com;

60%

49% 51% 51%

69%

37%

16% 14%18%

12%

32%

18%

4%10% 7%

Fast Food Restaurants Street Food Self-Servive Cafeteria

59%

47% 45% 43%

74%

53%

31% 28%

41%

29%29%35%

16%24% 25%

Casual Dinning Formal Restaurants Café

According to a Nielsen report

quick-service and casual-dining

restaurants are the most popular

types of out-of-home dining

establishments frequented in every

region, and they’re particularly

popular in North America. Formal

dining restaurants, street food and

self-serve cafeterias are popular in

Asia-Pacific, while cafés are popular

in Europe.

On the

move

Sit-down

service

Worldwide the first fast food company based on revenue in 2015 is McDonald’s with 24,11 billion €. All of the

top five company headquarter lays in North America.

Top 5 fast food companies in 2015

Source: qsrmagazine.com


In 2015 based on revenue the top fast food companies were McDonald’s, with 33,6 billion € revenue,

followed by Subway, Starbucks, Taco Bell, and Burger King. These companies headquarters lays in North

America.

24.11

10.91

3.09

1.46

1.1

0 5 10 15 20 25 30

McDonald's

Subway

Starbucks

Taco Bell

BurgerKing

Top 5 fast food companies bye revenue in 2015 (€ billion)

McDonald's Subway Starbucks Taco Bell Burger King

3.74

96.26

Market Share (%)

McDonald's Others

The McDonald’s is the leading fast food company worldwide based on revenue, which in 2015 reached 24,11billion €. It is a franchise since 1955 and today it has 1.9 million employees in more than 100 countries.

1. McDonald’s

Source: reference.com, mcdonalds2015.q4web.com, qsrmagazine.com;

Average Sales per unit (thousands):

2, 500

Number of franchised units: 12,

899

Number of company units: 1,360

Oak Brook,

Illinois,

USA

Founded in: 1940

Franchise since: 1955

1.9 million employees

Localized sites in more than 100 countries

k Brook, Illinois25.6

26.1626.6

26.03

24.11

2011 2012 2013 2014 2015

McDonald’s revenue between 2011-2015 (Є billion)

Revenue

The world’s top 5 independent restaurants are in North America, these are the following: Tao Asian Bistro,Tao Downtown, Joe’s Stone Crab, Lavo New York, Carmine’s.

Top 5 independent restaurants by revenue

Source: restaurantbusinessonline.com;

1.

2,4,5

3.

44.14

35.69

33.81

29.12

28.18

Tao Asian Bistro

Tao Downtown

Joe's Stone Crab

Lavo New York

Carmine's

Restaurant's sales in 2015 (Є million )

In 2015, Tao Asian Bistro had the highest sales, 44 million €, among independent restaurants. This restaurant is

followed by the Tao Downtown with 35,69 million € and Joe’s Stone Crab with 33,81 million € sales. The top five

independent restaurants are in North America.

Starbucks was the leading coffee chain in 2015, with 19,83 billion € revenue. Starbucks is followed by CostaCoffee and McCafe. Strabucks revenue was higher than the other four company cumulated revenue in 2015.

The biggest coffee chains by revenue

Source: shareholder.com, bcdgroup.com, marketwatch.com, finance.yahoo.com;


0.49

0.67

1.37

1.7

0 0.5 1 1.5 2

Coffee Beans & Tea Leafs

Doutor Coffee

McCafe

Costa Coffee

Starbucks

Top five coffee chain by revenues in 2015 (billion €)

>15

5-10

10-15

<5

Number of employees

(1000 capita)

19,83

Starbucks was the leading coffee chain in 2015, with 19,83 billion € revenue. Starbucks is followed by Costa

Coffee and McCafe. Strabucks revenue was higher than the other four company cumulated revenue in 2015. From

the top five coffee chain three are located in USA, one in the United Kingdom and one in Japan.

The entertainment revenue in the tourism industry increased with 35,25% between 2011-2015. In 2015 therevenue was 26.36 billion €, which represent 1,28% from the total tourism revenue.

Entertainment sector revenue between 2011-2015

Source:statista.com, x-rates,com,morssglobalfinance.com;

19.49 20.24 20.31

24.7026.36

0.00

5.00

10.00

15.00

20.00

25.00

30.00

2011 2012 2013 2014 2015

Entertainment revenue 2011-2015 (€ billion)

The entertainment revenue increased between 2011-2015 with 35.25%. In 2015 the revenue was 26.36

billion €, which is the highest value in this period. The entertainment sector revenue in 2015 represented

1.28% of the global tourism revenue.

1.28%

98.79%

The size of the entertainment sector in 2015 (%)

Entertainment Others

Between 2010-2015 the number of employees in entertainment sector increased constantly. In 2015 thenumber of employees was 9 million capita, representing 8,39% of the total number of employees in tourism.

The global entertainment employment 2010-2015

Source:ilo.org,wttc,UNWTO;

8.2

8.4

8.5

8.7

8.8

9.0

7.8

8.0

8.2

8.4

8.6

8.8

9.0

9.2

2010 2011 2012 2013 2014 2015

Entertainment employment 2010-2015(million Capita)

8.39%

91.61%

The size of entertainment employment in 2015(%)

Entertainment Total global direct tourism

In 2015 the entertainment sector had 9 million employees. The number of employees in this

sector increased constantly between 2010-2015. The entertainment sector represented 8,39% of

the total employees number in tourism.

London was a most visited city in the World in 2015 with 18.82 million visitors. The most visited landmarkswere: Marble Arch, Tower Bridge, London Eye and The Palace of Westminster.

1.London

Source: cnbc.com, businessinsider.com, tripadvisor;

London

18.82 million visitor.

• Shakespeare’s Globe

• Royal Court Theatre

• Barnet Museum

• Bank of England Museum

• The Milestone Hotel

• The Connaught

• Park Plaza

• Marble Arch

• The Palace of Westminster

• Tower Bridge

• London Eye

London was visited by 18.82 million capita.

The most visited landmarks are: Marble Arch,

Tower Bridge, London Eye and The Palace of

Westminster.

Bangkok was in the 2nd place in the World with 18.24 million visitors in 2015. The most visited landmarkswere: La Fenix Sukhumvit, The Grand Palace, The Golden Mount and Marble Temple.

2.Bangkok

Source: cnbc.com, businessinsider.com, tripadvisor.com, bangkok.com, orientalescape.com;


• Aksra Theatre

• Krungsri Imax Theatre

• Siam Museum

• Bangkok National Museum

• Shangri-La Hotel

• Chatrium Hotel

• Millennium Hilton

• La Fenix Sukhumvit

• The Grand Palace

• The Golden Mount

• Marble Temple

Bangkok

18.24 million capita visited Bangkok, the

most visited landmarks were: La Fenix

Sukhumvit, The Grand Palace, The Golden

Mount and Marble Temple.

The third in this world’s rank was Paris with 16.06 million visitors in 2015. The most visited landmarks andmuseums are: The Louvre, Eiffel Tour, Notre Dame Cathedral, Arc de Triomphe and Sainte-Chapelle.

3.Paris

Source: cnbc.com, businessinsider.com, tripadvisor.com, timeout.com;


• Paris Theatre

• The Louvre

• The Centre Pompidou

• Musée d’Orsay

• Regina Hotel

• Monge Hotel

• Le Six Hotel

• Eiffel Tour

• Notre Dame Cathedral

• Arc de Triomphe

• Sainte-Chapelle

Paris

In Paris were 16,06 million visitors in 2015, the

most visited landmarks and museums were: The

Louvre, Eiffel Tour, Notre Dame Cathedral, Arc de

Triomphe and Sainte-Chapelle.

In the fourth place was Dubai with 14.26 million visitor in 2015. The most visited museums and landmarkswere: Dubai Museum, Deira Clock Tower, Atlantis and Dubai Gold Souk.

4.Dubai

Source: cnbc.com, businessinsider.com, tripadvisor.com, Jumeirah.com;


• Madinet Theatre

• Dubai Museum

• Coffee Museum

• Flora Grand Hotel

• Raffles Dubai

• One&Only The Palm

• Grosvenor House Dubai

• Deira Clock Tower

• Atlantis, The Palm Dubai

• Dubai Gold Souk

Dubai

14.26 million visitors were in Dubai in 2015,

the most visited museums and landmarks

were: Dubai Museum, Deira Clock Tower,

Atlantis and Dubai Gold Souk.

Istanbul was the fifth most visited city in the World in 2015 with 12.56 million visitor. The most visitedmuseums and landmarks were: Hagia Sophia Museum, Blue Mosque, Basilica Cistern and Suleymaniye Mosque.

5.Istanbul

Source:cnbc.com, businessinsider.com, tripadvisor;


• Hagia Sophia Museum

• Kariye Museum

• Modern Museum

• Niles Hotel

• Walton Hotel

• Amira Hotel

• Seraglio Hotel

• Blue Mosque

• Basilica Cistern

• Suleymaniye Mosque

Istanbul

12,56 million capita visited Istanbul in 2015,

the most visited museums and landmarks

were: Hagia Sophia Museum, Blue Mosque,

Basilica Cistern and Suleymaniye Mosque.

New York was the sixth most visited city in 2015 with 12,27 million visitors. The visitors percentage grew by3,5% from 2014 to 2015.

6. New York

Source: newsroom.mastercard.com, tripadvisor.com;


• Metropolitan Museum

• 9/11 Memorial Museum

• Frick Collection

• Wingate

• The Beekman

• Crosby Street Hotel

• The Roxy Hotel

• Statue of Liberty

• World Trade Center Memo

• Empire State Building

New

York

In 2015, the most visited museums and landmarks

were: 9/11 Memorial Museum, Statue of Liberty,

Metropolitan Museum and the World Trade

Center Memorial .

Singapore was the seventh most visited city in 2015 with 11,58 million tourist. The amount of moneyspended by visitors was 14,2€ billion in 2015.

7. Singapore

Source: newsroom.mastercard.com, tripadvisor.com, luxuryhotelsguides.com;


• 8Q SAM

• Asian Civilization Museum

• National Gallery

• Marina Bay Sands

• Swissotel The Stamford

• Carlton Hotel


• Marina Bay

• Clarke Quay

• Bedok Reservoir

Singapore

In 2015, tourist were interested to visit the Asian

Civilization Museum, the National Gallery and the

Marina Bay, where are nightclubs and restaurants,

in Singapore.

Kuala Lumpur was the eighth most visited city in 2015, with 11,12 million tourists. The percentage of visitorsis growing annually from 2012.

.

8. Kuala Lumpur



• Islamic Arts Museum

• Kuala Lumpur City Gallery

• National Museum

• Renaissance Hotel

• Mandarin Oriental


• Sunway Putra Hotel

• Petronas Twin Towers

• Thean Hou Temple

Kuala

Lumpur

The top 3 hotels in Kuala Lumpur are the

Renaissance Hotel, Mandarin Oriental and the

Shangri-La Hotel. Tourists preferd to visit the

Petronas Twin Towers and the Thean Hou Temple.

In 2015, Seoul was the ninth most visited city with 10,35 million tourists. The number of visitors increased by5,2% from 2014.

.

9. Seoul



• Trick Eye Museum

• Seoul Grevin Museum

• Gyeongbokgung Palace

• Lotte Hotel

• InterContinental

• Millennium Seoul Hilton

• Four Seasons Hotel

• Bukhansan National Park

• Hangang Park

• Seoul Tower

Seoul

Seoul’s most attractive places were the

Bukhansan National Park, and the Trick Eye

Museum. Tourist were also interested in seeing

the Seoul Tower and the Seoul Grevin Museum.

In 2012, Hong Kong was the tenth most visited city with 8,66 million tourists. The visitors spent more than 7billion € in 2015.

.

10. Hong Kong



• Museum of History

• Maritime Museum

• Science Museum

• Regal Airport Hotel

• L’Hotel Nina et Convention

• Renaissance Hong Kong

• Four Seasons Hotel

• Big Buddha

• Victoria Harbour

• Nian Lian Gargen

Hong

Kong

In 2015, visitors chose to see the Big Buddha, the

Victoria Harbour and the Museum of History. The

Maritime Museum and the Nian Lian Garden were

also a preffered place.

From the Top 5 casinos 3 are located in the U.S and 2 in China. Las Vegas Sands has the highest revenue with10.75 billion €, followed by MGM Resorts and Galaxy Entertainment Group.

Top 5 casinos

Source: statista.com;


4.32

5.83

6.07

8.46

10.75

0.52

0.29

0.50

0.95

2.19

0.00 2.00 4.00 6.00 8.00 10.00 12.00 14.00

Caesar's Entertainment

SJM Holdings

Galaxy Entertainment Group

MGM Resorts

Las Vegas Sands

Top 5 casinos in 2015 by revenue and profit (€ billion)

The global industry of casinos and gaming holds down a current net worth of 414 € billion. Since early 2008 the

center of the casinos and gaming has progressively shifted from Las Vegas and Atlantic City to Macau in China.

Industries profit margin is unstable, a change of 30-40% is possible between the years.

All of the biggest 5 cinema chains have their headquarters in North America, 4 in the U.S and Cineplex inToronto. The top 4 chains represent half of the theater screen in North America.

Top 5 cinema chains

Source: statista.com, worldlibrary.org, csimarket.com;

Global box office revenue is forecasted to increase from about 35 € billion in 2016 to nearly 45 € billion in

2020. The U.S. is the third largest film market in the world in terms of tickets sold per year, behind China and

India. The top 4 chains represent half of the theater screen in North America, with more than 19000 screens

in aggregate.

0.74

0.95

2.62

2.84

3.11

-0.04

0.09

0.19

0.09

0.14

-0.50 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50

Cineplex Entertainment

Carmike Cinemas

Cinemark Theatres

AMC Entertainment

Regal Entertainment Group

Top 5 cinema chains in 2015 by revenue and profit(€ billion)

First 4 festivals on the list are located in the USA., while Bryonn Bay Festival is located in Australia. Coachellatops the list by a long way, grossing 77.6 million € from198,000 participants.

Top 5 festivals

Source: musictimes.com, forbes.com;

9.01

9.03

20.11

22.34

77.46

0.0010.0020.0030.0040.0050.0060.0070.0080.0090.00

Highest grossing music festivals(€ million)

105.00

105.00

70.00

70.00

198.00

0.00 50.00 100.00 150.00 200.00 250.00

Number of attendance( 1000 capita)

Coachella

Outside Lands

Stagecoach

Electric Daisy

Carnival

Byron Bay

Festival

The drop off from Coachella to the second highest grossing festival is huge. Coachella makes about three times more

than fellow California festival Outside Lands, who rakes in 22,34 million €, from 70,000 people. Coachella is leader also

in terms of participants with 198 thousand capita.

Coachella is more than just a music festival, it’s a cultural event that draws celebrities, floods social mediafeeds and sparks trends in fashion and this is the key of its success.

Top 5 festivals comparison (2016)

Source: forbes.com, musictimes.com

Festivals Location Nr of artists Ticket prices

Coachella

Outside

Lands

Stagecoach

Byron Bay

Festival

Indio,

California

San Francisco,

California

Rutherford,

New Jersey

Indio,

California

Byron Bay,

Australia

216

100

51

155

57

345 €

295 €

325 €

325 €

415 €

Electric Daisy

Carnival

Top 5 amusement parks by attendance

Source: worldatlas.com

Tokyo

Disneyland

16.6 mill

visitors

Anaheim

18.27

mill

visitors

Tokyo

DisneySea

13.6 mill

visitors

Magic

Kingdom

20.49

mill

visitors

Universal

Studios

13.9 mill

visitors

Most popular amusement parks are the Magic Kingdom, Anaheim CA, Tokyo Disneyland,

Universal Studios (Japan) and Tokyo Disney Sea. Magic Kingdom was visited by 20.49 million

capita in 2015.

Magic Kingdom is the most popular amusement park with 20.49 million visitors worldwide, followed byAnaheim (California) with an attendance of 18.27 million and the Tokyo Disneyland.

Broadway is the most popular theatre among tourists, with 13.5 visitors in 2015, followed by the SydneyOpera House, with 8.2 million visitors and the London Royal Theatre.

Top 5 theatres by attendance

Source: operadeparis.fr, slippedisc.com, nationaltheatre.org.uk, sydneyoperahouse.com, broadwayleague.com

Broadway

13.5 mill

visitors

Sydney

Opera

8.2 million

visitors

London

Royal

Theatre

2.9 mill

visitors

Paris National

Opera

0.83 mill

visitors

Vienna National Opera

0.59 mill visitors

Broadway with 13,5 million, Sydney Opera with 5,2 million, London National Theatre

with 2,9 million, Paris National Opera with 0,83 million and Vienna National Opera with

0,59 million visitors are the world’s most visited theatres/operas.

The most popular zoo is the San Diego Zoo with 5 million visitors in 2015, followed by the Berlin ZoologicalGarden with an attendance of 4.5 million and Saint Louise Zoo.

Top 5 zoos by attendance

Source: worldatlas.com, zoo-berlin.de, newyork.com, lpzoo.org, stltoday.com, zoos.wanderbat.com

Berlin

Zoo

4.5 mill

visitors

Bronx Zoo

2.15 mill

visitors

Lincoln Zoo

3 mill

visitors

San Diego Zoo

5 mill visitors

Saint

Louis Zoo

3.6 mill

visitors

San Diego Zoo, Berlin Zoo, Saint Louis Zoo, Lincoln Zoo and Bronx Zoo were the most visited

zoos in 2015. The most popular zoos are American, the only exception being the Berlin Zoological

Garden.

Global tourism industry summaryIn

du

stry

leve

l

2.24 %Revenue

Profit

2011-2015 2016-2025

3,44%

5.59%

> 25

15-25

5-15

<5

* 1.000.000 visitosr

Revenue

Sub

sect

ors Food & Beverage

Accomodation

Travel services

Entertainment

Top companies Revenue/Sales

American Airlines

Expedia

McDonald’s

Intercontinental

Las Vegas Sands

37.75 bill EUR

24.11 bill EUR

114.4 bill EUR

22.16 bill EUR

10.75 bill EUR

Transportation

Top 5 visited countries

1.

2.

3.

4.

5.

Top 5 country by revenue Top 5 countries by outbond

1.

2.

3.

4.

5.

1.

2.

3.

4.

5.

36%

31%

25%

7%

1%

AGENDA

[World] [Europe]

OverviewOverview

Subsectors

The economic activity that was generated by tourism was composed of mainly hotels, travel agencies, airlinesand it also includes the activities of the restaurant and leisure industries. The total contribution was 1.64billion €.

Tourism’ contribution to Europe’s GDP

Source: wttc.org,

The tourism industry’s economic activity is generated by direct (accommodation, transportation, entertainment,

attractions) indirect (government collective tourism spending, purchase from suppliers and induced (spending of

the tourism employees). By 2025 the total contribution will rise by 4%.

9.6

90.4

The size of the tourism industry in 2015, (% of Europe’s GDP)*

TourismIndustry

3.8 3.9 4.0

4.2 4.4 4.6

1.21.4 1.5

0.0

2.0

4.0

6.0

8.0

10.0

12.0

2014 2015 2025

Total contribution of tourism to GDP (%)

Direct Indirect Induced

1.800 €

billion

*direct+induced+indirect

Travel & Tourism direct GDP in Europe reached 665 billion Euros in 2015.

Tourism & Travel in Europe comparatively

Source: wttc.org,

The Travel & Tourism in Europe in revenue exceeds that of the banking, agriculture, mining, and automotive ,

manufacturing sectors and is nearly 60% the size of Europe’s retail sector.

361 397.1 427.5

665703

1206.5 1225.5

AutomativeManufactoring

Mining Agriculture Travel & Tourism Banking Financial Services Retail (withoutwholesale)

The Travel & Tourism direct revenue in comparison with other sectors (Є billion)

The global direct revenue reached 2.26 trillion Euros in 2014 which did not have precedence for the past 3years, but dropped back with almost 6% to 2015.

Global Travel & Tourism direct, indirect and induced revenue

Source:

1.90 1.90 2.00 2.25 2.12

3.42 3.61 3.523.66 3.46

1.14 1.24 1.331.30

1.26

0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

8.00

2011 2012 2013 2014 2015

Global Travel & Tourism revenue by sectors(Є trillion)


The sub-sectors include the following: direct (accommodation, transportation, entertainment, attractions)

indirect (government collective tourism spending, purchase from suppliers) and induced (spending of the tourism

employees).

In the past 5 years tourism realised an unstable revenue, it was increasing and decreasing too. The highestamount was in 2014, and it assumably will increase to € 739 million until 2020 with a CAGR of 0,2%.

Travel & Tourism revenue in Europe

596 596

627

706

665

-10%

-5%

0%

5%

10%

15%

500

550

600

650

700

750

800

2011 2012 2013 2014 2015

Tourism revenue between 2010-2015 (Є billion)

Revenue Growth

680694

709724

739

0%

1%

1%

2%

2%

3%

500

550

600

650

700

750

800

2016 2017 2018 2019 2020

Tourism revenue between 2016-2020(Є billion)

Revenue Growth

The European tourism’s revenue will be increasing in the next 5 years

and the analyzes show that in 2020 it will be 739 million EUR.

The subsector of the European tourism sector with the highest net profit margin is the Entertainment with its13,7%, followed by the accommodation subsector (13,2%).

The European tourism sector’s profit between 2011-2015

Sources: travelmarketreport.com; biz.yahoo.com; wttc.org; .e-unwto.org; http://monitor.icef.com

105 110 110 118 122

-6%

-4%

-2%

0%

2%

4%

6%

8%

10%

0

50

100

150

200

250

300

2011 2012 2013 2014 2015

The European tourism industry’s annual profit from 2011 to 2015 (Є billion)

Profit (billion EUR) Growth

The average net profit margin calculated in this sector is 17,37%.

The European tourism industry’s turnover and profit had an almost fluctuated

growth in the period of 2011-2015.

603.3

632.4 632.5

682.1700.0

-6%

-4%

-2%

0%

2%

4%

6%

8%

10%

500.0

550.0

600.0

650.0

700.0

750.0

2011 2012 2013 2014 2015

The tourism industry’s revenue (Є billion)

The Tourism industry's contribution to the GDP (billion…

The charts show us how much were the revenue from tourism in period 2011-2015 in the four basic regionsof Europe: Northern-, Western-, Southern/Mediterranean- and Central/Eastern-Europe.

Source: statista.com, worldbank.org

38%

34%

16%

12%

Total revenue share by European regions 2011-2015 (%)

SouthernMediterranean

Western

Northern

Central Eastern

International tourists spend much more money in Southern- and Western-Europe, due to

higher prices and more tourist arrivals. In period 2011-2015 Southern-Europe had the

biggest revenue (915 billion €) from tourism.

The total revenue from tourism in European regions

179 172190

199

175162 157

167 171

146

70 6775 81 78

56 56 60 5850

0

50

100

150

200

250

2011 2012 2013 2014 2015

International tourism receipts in European regions, 2011-2015(Є billion)

Southern Mediterranean Western Northern Central Eastern

The number of employed persons has increased in the tourism industry in the EU since 2011 and this growthis expected to continue.

Employment in the tourism industry in the EU (millions/ year)

Source: ec.europa.eu; wttc.org

13.0413.1 13.07

13.4

13.92 13.94 13.97 13.99 14.02 14.04

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

The number of employed persons in the turism industry in the EU (millions/ year)

• From 2011 to 2015 the number of employed persons increased with 6% in the

tourism industry in the EU. This includes employment by hotels, travel

agents, airlines and other passanger transportation services.

• An increas of 1,6% is expected in the next ten years in this sector according

to the forecast of the WTTC.

From 2011 to 2015 the number of employed persons increased with 6% in the tourism industry in the EU.

This includes employment by hotels, travel agents, airlines and other passanger transportation services.

An increas of 1,6% is expected in the next ten years in this sector according to the forecast of the WTTC.

* * * * *

* Forecast

Source:

In this map European countries are ranked by tourist visitors in 2015. The first 10 countries are shown numerical on the map.

Ranking of European countries by tourist arrivals

85-23 million

17-6 million

5-1 million

678-11 thousand

In 2015, tourist number in Romania was 9.898.600 which increased by 17,2% according to 2014.

Romania take part of the 2nd group of classification.

84,45

68,21

50,73

39,4734,97

34,43

31,3427,07

26,71

23,59

0

10

20

30

40

50

60

70

80

90

FR S I TR G UK R SL A GR

TOP 10 countries in 2015(million capita)

The most tourist arrived in France between 2011-2015. France is followed by Spain and Italy. The top fourcountries maintained their position in this period. Germany and Greece moved up in the rankings.

Tourist arrivals in Europe

Source: data.worldbank.org , e-unwto.org

2011-12 2012-13 2013-14 2014-15 2011-2015Country

1

2

3

4

5

6

7

8

9

10

France

Spain

Italy

Turkey

Germany

United Kingdom

Russia

Austria

Greece

Ukraine

11

1 1

1

1

1

1

1

1

1

1

The most tourist visited France between 2011-2015. France is followed by Spain and Italy. The top four countries

maintained their position in this period. Germany and Greece moved up in the rankings one position.

Residents from Germany travelled the most between 2011-2015 within the European countries. Germany isfollowed by the United Kingdom and Poland.

Outbound tourism in Europe

Source: ec.europa.eu, databank.worldbank.org, indexmundi.com, knoema.com, stats.oecd.org

2011-12 2012-13 2013-14 2014-15 2011-2015Country

1

2

3

4

5

6

7

8

9

10

Germany

United KIngdom

Poland

Italy

France

Ukraine

Netherlands

Hungary

Sweden

Spain

Residents from Germany travelled the most between 2011-2015 within the European countries. Germany is followed

by the United Kingdom and Poland. The countries maintained their position in the rankings in this period.

The data regarding the number of residents of a European country (aged 15 years and over) travelling abroad,can be used to set up a ranking of these countries.

European countries international departures, 2011-2015

Source: ec.europa.eu, databank.worldbank.org, indexmundi.com, knoema.com, stats.oecd.org

15,9

28,4 28,122,4

17,9 16,3

95,8

65.7

50.8

10

0

20

40

60

80

100

120

DE GB PL IT FR UA NL HU SE ES

Top european countries international departures, 2011-2015 (unit/thousand)

2011 2012 2013 2014 2015

26

18

15

8

8

25

Top european countries by the average international departures 2011-2015 (%)

Germany

United Kingdom

Poland

Italy

France

Others

The number of international departures in 2015 was 95,8 thousand from Germany, and

65,7 thousand from Great Britain.These numbers are the highest from the 2011-2015

period. In the 2011-2015 period, 26% of the European residenst went on trips from

Germany.

In this graph all the european countries are ranked by total tourist arrivals from period 2011-2015. The graphalso shows information divided by each year.

Source: data.worldbank.org , e-unwto.org

84.45

68.21

50.73

39.4734.97 34.43

31.3426.71

23.59

12.4216.72

0

10

20

30

40

50

60

70

80

90

France Spain Italy Turkey Germany UK Russia Austria Greece Ukraine Poland

Tourist arrivals in Europe TOP 10, 2011-2015(milion capita)

2011 2012 2013 2014 2015

22%

16%

12%10%

8%

32%

Tourist arrivals in european countries

France

Spain

Italy

Turkey

Germany

Others

According to the informations West-European countries, especially France are more popular

among tourists in numbers than East-European countries and there are big differences

between the countries.

Tourist arrivals in Europe

In Spain, one in five visitors come from somewhere other than the European Union.

In Europe the most visited countries

Source: ec.europa.eu/Eurostat, weforum.org, qz.com

20.7

12.4

12.0

7.1

6.0

0.010.020.030.0

Destinations for outbound trips made by EU residents (%, 2014)

268

134

191

79

76

0 100 200 300

Night spent by non-residents in 2015(€ million)

Spain

France

Italy

Germany

Greece

More than 80% of Greeks, Croatians and Italians took time off close to home, while Maltese, Belgians and

Luxembourgers were much more keen to go abroad (30%), that they took a domestic holiday last year.

France, the United States, Spain and China continue to top the rankings by the international arrivals andreceipts.

International tourist arrivals

Source: e-unwto.org

In Europe arrivals grew by 3%, welcoming 15 million more international tourists in 2014

to reach a total 582 million arrivals.

83.6

70

60.755.7

83.7

74.8

65

55.6

0

10

20

30

40

50

60

70

80

90

France United States Spain China

International tourist arrivals in 2013 and 2014 (million capita)

25%

23%20%

32%

Outbound holiday

Asia Pacific South America Noth America Other

Travel & Tourism is an important economic activity in most countries around the world, and the top 3countries import and export terms are Germany, France and United Kingdom.

Tourism-related activities

Source: wttc.org, ec.europe.eu, i-tip.wto.org

This primarily reflects the economic activity generated by industries such as hotels, travel agents, airlines and

other passenger transportation services, but it also includes, for example, the activities of the restaurant and

leisure industries directly supported.

23 24

20

55 54

44

0

10

20

30

40

50

60

2013 2014 2015

Tourism and travel related services exports and imports (€ billion)

AGENDA

[World] [Europe]

Overview

Subsectors

Overview

Subsectors

The tourism industry has 5 sub sectors: accommodation, food and beverages, transportation, retail trade and cultural, sports and recreational services. In 2014 the division of their receipts is shown below.

Subsectors of European tourism industry

As the charts show the biggest receipt of tourism industry consist of food and beverage

(46 %), but accomodation and transportation also adds up a fairly big percentage (41 %).

Source: eurostat, e-unwto.org, wttc.org

51%

24%

12%

9%4%

Subsectors revenue in 2015 (%)

Food and beverages

Accommodation

Transportation

Entertainment

Travel services

366.3

168.0

88.5

63.0

31.6

Subsectors revenue in 2015 (€ billion)

Food and beverages

Accommodation

Transportation

Entertainment

Travel services

Source:

The travel services subsector shows annual revenue growth between 2011-2015, in 2015 it had more than 421 thousand employees and a 9% net profit margin in 2015.

Travel services

596 596 627706

665

23.84 28.25 29.71 33.46 31.57

0

100

200

300

400

500

600

700

800

2011 2012 2013 2014 2015

Total tourism revenue/ Travel services revenue between 2011-2015 (Є billion)

Total revenue Travel services revenue

428

416

427

421 421

-4%

-3%

-2%

-1%

0%

1%

2%

3%

410

412

414

416

418

420

422

424

426

428

430

2011 2012 2013 2014 2015

Travel services employment between 2010-2015 (thousand capita)

Revenue Growth

9

91

Travel services net profit margin(%)

Net profit marginTotal cost

The travel services subsector is one of the subsectors in

tourism industry. It’s revenue contribution is 4% to the

total revenue in tourism. It’s employment is 3% of the

total industry’s employment and it had a 9% profit

margin in 2015.

4th on the top 10 list of the largest travel service companies in the world was Carlson. In Europe it is the largesttravel service company.

Source:travelweekly.com/PowerList2016/Carlson-Wagonlit-Travel, carlsonwagonlit.ro/content/cwt/ro/en/home.html

1. Carlson Wagonlit Travel

21.62 20.99 19.54 22.56 22.2918.00

19.00

20.00

21.00

22.00

23.00

2011 2012 2013 2014 2015

Sales between 2011-2015(€ billion)

174 states Paris, FranceTraveler and transaction services, program optimization, safety and

security, meetings and events

Founded in: 1994

19000 employees now

The transportation sub sector of tourism industry consists of three main sectors: water transportation, land transportation and air transportation.

Transportation

The travel services’ revenue contribution is 19 %

to the total revenue in tourism and it had a 6%

profit margin in 2015.

6

91

Transportation services net profit margin in 2015(%)

Net profit margin

Source: eurostat, e-unwto.org, ilo.org

596 596627

706665

77.69 80.81 84.41 88.46 98.50

-

100.00

200.00

300.00

400.00

500.00

600.00

700.00

800.00

2011 2012 2013 2014 2015

Total tourism revenue/ Travel services revenue between 2011-2015 (€ billion)

Trasportation Tourism industry

11.1410.51

10.059.35 9.05

-8%

-7%

-6%

-5%

-4%

-3%

-2%

-1%

0%

0.00

2.00

4.00

6.00

8.00

10.00

12.00

2011 2012 2013 2014 2015

Transportation employment between 2010-2015(million capita)

Revenue Growth

In the transportation subsector there are five big groups: passenger cars, aircrafts, coaches and buses, railway services and maritime.

Means of transport usage in Europe

68%

13%

7%

6%6%

Modal spilt of passenger transport in 2015 (%)

Passenger cars

Air

Coach/bus

Rail

Maritime4724.84

880

509.87

430.56400

Modal spilt of passenger transport in 2015 (million capita)

Passenger cars

Air

Coach/bus

Rail

Maritime

In the transportation subsector there wasn’t a big change in the modal spilt between 2010-

2015, the favourite means of transport used is cars (68%), aircrafts add up 13% of the total

usage, while the other three share the othe 19% evenly.

Source: eurostat, stats.oecd.org, europa.eu, irfnet.eu

The leading company in 2015 was Lufthansa with € 20,291 million revenue and has the most employees.

TOP 10 airlines in Europe

Source:investor-relations.lufthansagroup.com, airfranceklm.com, investor.turkishairlines.com, tharawat-magazine.com, sasgroup.net, iairgroup.com, corporate.easyjet.com, ir.

478

882

1,227

2,835

5,654

010,000

Top 5 low-cost airlines by revenue (€

million)

25.8

5.7

16.5

68.6

90.6

0.0 100.0

Passengers number (million capita)

Ryanair

EasyJet

Wizz Air

Monarch

Airlines

Norwegian

In 2015 are mainly situated in West-European countries, expect from Istanbul (Turkish Airline).

Lufthansa is the largest German airline and the combined with its subsidiaries also the largest airline

in Europe both in terms of passangers carried and fleet size.

TOP 10 airlines headquarters

2,101

2,989

4,542

4,868

20,291

050,000

Top 5 airlines by revenue (€ million)

10.8

61.2

16

43

86

0.0 100.0

Passengers number (million capita)

Lufthansa

IAG

SWISS

Turkish

Airlines

Austrian

Lufthansa had a 63.3% market share with 20,291 million EUR revenue in 2015, and the first premiumnetwork airline system in Europe.

1. Lufthansa

Source:tharawat-magazine.com, investor-relations.lufthansagroup.com

1,001,975 flights,

89 countries,

220 destination,

270 aircraft

Cologne,

Germany

86,053

million

passangers

Austrian Airlines,

Brussels Airlines,

Eurowing,

Lufthansa Cargo,

Lufthansa Regional,

Swiss International

Airlines

Nonstop you.

20,291

19,358

19,487

19,437

18,792

18,000 18,500 19,000 19,500 20,000 20,500

2015

2014

2013

2012

2011

Total revenue, 2011-2015 (€ million)

63.3

36.7

Market share in Europe, 2015 (%)

Company Other

120,000

The accommodation sub-sector has a market share of 24% of the total tourism industry. It works with a NPMof 13,20%.

The accommodation sub-sector’s revenue in Europe

Source: ec.eruopa.eu/eurostat

145 152 152 164 168

603.3 632.4 632.48682.12 700

0

200

400

600

800

2011 2012 2013 2014 2015

The tourism industry’s turnover compared to the accommodation sub-sectors’ 2011-2015 (Є billion)

Accommodation Total industry

The sub-sector’s turnover remaind almost constant

between the years of 2011-2015, with a CAGR of 2,5%. The

number of employees in the accommodation sub-sector

makes 18,25% of the whole industry’s employee number.

13.2

86.8

Accommodation’s net profit margin(%)


2.39 2.382.40

2.45

2.53

-5%-4%-3%-2%-1%0%1%2%3%4%

2.30

2.35

2.40

2.45

2.50

2.55

2011 2012 2013 2014 2015

Number of employees between 2011-2015 (Є million)

Employees Growth

The most occupied in Europe is the holiday and short-stay accommodation establishments.

Tourist accommodation establishments in Europe

203.29 202.02 202.79 202.29 205.57

250

323.82 331.19 339.91

314.17

27.12 27.11 28.29 28.81 24.83

0

50

100

150

200

250

300

350

400

2011 2012 2013 2014 2015

Number of tourist establishments(thousand)

Hotels and similar accomodation Holiday and short-stay accomodation Camping grounds

The European tourist establishments includes

hotels and similar accommodations, holiday and

short-stay accommodations and camping

grounds. In Europe the most occupied is the

holiday and short-stay accommodation, in 2015

it had 314179 establishments. The number of

hotels and similar accommodations in 2015

shown a small increase compared to 2014, it

was 205578 in 2015.

Source: eurostat

The top 10 hotel chains have their headquarters in the following countries: United States, United Kingdom, Spainand France.The most of them are situated in the USA.

Source: hospitality-on.com

The top 10 hotel chains in Europe by number of rooms in 2015

133

82

67

61

59

43

43

36

36

32

0 20 40 60 80 100 120 140 160

Ibis Mega Brand

Best Western

Holiday Inn/ Holiday Inn Express

Mercure

Premier Inn

NH Hotels

Novotel / Suite Novotel

Hilton International

Travelodge

Radisson Blu

The Top 10 hotel chains in Europe by number of roomsin 2015 (thousand)

The 1st hotel chain by the number of rooms is the Ibis Mega Brand, who takes out more than 4

times the number of the last hotel chain’s in this ranking.

The largest hotel chain with a number of 133.000 rooms is the Ibis Family, with 3 brands. Its parent company, theAccor hotel group stands at the 1st place in the global ranking.

Source: hospitality-on.com

1. Ibis Mega Brand

7.64 8.25 8.57 7.95 8.56

0.00%

7.98%

3.88%

-7.23%

7.67%

-10.00%

-5.00%

0.00%

5.00%

10.00%

7.00

7.50

8.00

8.50

9.00

2011 2012 2013 2014 2015

Gro

wth

Rent

Pri

mes

Revenue (€ billion, 2011-2015)

Revenue Growth

1555 hotels in EuropeFitness, golf, swimming

pool, tennis,

thalassotherapy centre

Paris, France

3 brands:

Ibis, Ibis Styles,

Ibis Budget

Founded in: 1974

?? employees now

The food and beverage sector includes all types of establishments that supply food and beverages, from fastservice to fine dining, as well as pubs, bars, nightclubs and lounges.

Food and beverage service activities

Source: go2hr.ca; discovertourism.ca; ec.europa.eu; wttc.org

596 596 627706 665

348.7 353.8 355.7 365.2 366.3

2011 2012 2013 2014 2015

Total tourism revenue/ Food and beverage service activities revenue

between 2011-2015 (€ billion)

Total revenue Food and beverage service activities

7.91

8.01 7.99

8.18 8.19

-0.50%0.00%0.50%1.00%1.50%2.00%2.50%3.00%

7.7

7.8

7.9

8

8.1

8.2

8.3

2011 2012 2013 2014 2015

Employement in food and beverage serviceactivities between 2011-2015

(million person)

Number of employed persons Growth

7.5

92.5

Food and beverage service activities’s net profit

margin in 2015 (%)


The food and beverages sector is the largest from the

tourism industry’s subsectors, it accounts more than 32% of

the total turnover and more than 60% of the persons

employed.

The subsector shows annual revenue growth between 2011-

2015 and it’s profit margin was 7,5% in 2015.

The food products and beverages is the biggest sector in the European Union, in the last 10 years, EU foodand drink exports have doubled, reaching over 90 billion EUR and contributing to a positive balance.

Food and beverage sub-sectors

Source: kpmpc.It, fooddrinkeurope.eu, ec.europe.eu

The accommodation and food services sector recorded value added of EUR 212.3 billion in the European Union

in 2015 and employed 10.4 million persons, many of them on a part-time basis.

53

20

14

13

0204060

Turnover (%)

58

21

11

10

0 20 40 60

Number of employees (%)

Restaurant

Bars

Coffee

Other

We have studied the 5 best restaurants as the reviews showed. The first and the second restaurants in theranking are 3 starred ones, the 3rd one has just 1 star and the last one, Norma is a 2 starred restaurant.

Top 5 restaurants in Europe (2015)

Source: opinionatedaboutdining.com, indewulf.be

13.4

22.8

30.7

102.6

308.8

0.0 100.0 200.0

In de Wulf

Faviken

Azurmendi

Noma

L' Arpège

Top 5 restaurants in Europe by the number of customers (1000 capita) in 2015

TOP 5 restaurants in Europe by the reviews in 2015

The restaurant from the bottom of the list, Noma, occupies the 2nd place by the number of

customers served yearly.

In the global ranking In de Wulf isn’t even in the top 100 list, but in the Europe ranking it was

placed really high.

1. L' Arpège (Paris, France)2. Azurmendi (Larrabetzu, Spain)3. In de Wulf (Huevelland, Belgium)4. Faviken (Jarpen, Sweden)5. Noma (Copenhagen, Denmark)

Nordsee fast food chain is the leader in this category, with a revenue of 356 million EUR, followed by Goody’sfast food chain with a revenue of 212 million EUR and with 36,5 million customers annually.

European top 5 fast food chain

Source: telegraph.co.uk, myfairequity.com, undercurrentnews.com, franchisekey.com, ekathimerini.com, endole.co.uk, rt.com, businessrevieweuropeb.eu

18

84

113

212

356

Spud u like (Edinburgh)

YO! Sushi (London)

Teremok (Moscow)

Goody's (Thessaloniki)

Nordsee (Bremen)

Annual revenue (€ million), 2014

Annual revenue, 2014 (€ million)

20

7

30

36.5

82.4

Number of customers (million), 2014

Number of customers (million)

In 2014 the Nordsee fast food chain has the highest annual revenue 356 million EUR, and also

it has the highest number of customers 82,4 million.

In 2013 USA Today ranked Teremok Russian chain specialises in crepes, among the world’s best

fast-food chains outside the US.

With a number of 2384 stores across Europe and a total of 1228 € revenue, Costa Coffee was the leadingcoffee shop chain in 2015, followed by McCafé, Starbucks, Tchibo and Caffé Nero.

Top 5 Coffee Shop Chains in Europe

Source: whitbread.co.uk; statista.com; annualreports.com; maxingvest.de; lanaportergroup.com

666

829

2016

2034

2384

0 500 1000 1500 2000 2500 3000

Caffé Nero

Tchibo

Starbucks

McCafé

Costa Coffee

Number of stores in 2015

269.61

696

1119.3

1179.1

1228

0 200 400 600 800 1000 1200 1400

Caffé Nero

Tchibo

Starbucks

McCafé

Costa Coffee

Revenue in 2015 (€ million)

The TOP 5 uses Arabica beans and offers quality coffee to satisfy costumer

needs, which could explain the fact that there is a high competition between

them to acquire the leading position.

The recreational and leisure services sub-sector shows anual revenue growth from 2011 to 2015, in 2015 thenumber of people employed was 630 thousand and it had a 4,8% net profit margin.

Recreational services sub-sector

Source: knoema.com, appsso.eurostat.ec.europa.eu, e-unwto.org, statista.com

54.3 56.9 56.9 61.4 63

603.3 632.4 632.5682 700

0

200

400

600

800

2011 2012 2013 2014 2015

Overall tourism revenue/ Recreational services revenue, 2011-2015 (€ billion)

Recreational services Total industry

564

600

615 620

630

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

2011 2012 2013 2014 2015

520

540

560

580

600

620

640

People employed in recreational services, 2011-2015 (thousand)

Number

Growth

4.8

95.2

Recreational services net profit margin(%)

Net profit margin

Total cost

Recreational activities are usually undertaken in free

time and produce feelings of well being, fulfillment,

enjoyment, relaxation and satisfaction.

In 2015 the anual revenue from the recreational

and leisure services subsector, reached 508,8

billion EUR, the highest value in the 2011-2015

period.

In 2013 and 2014, 48% of the residents travelled because of holidays, leisure and recreation. The mostpopular destinations depend on the purpose of trips.

European residents trips made by purpose

Source: knoema.com, ec.europa.eu, ec.europa.eu

48,8 48

35,236,5

11,611

4,3 4,6

0%

10%

20%

30%

40%

50%

60%

2013 2014

Distribution of trips by purpose, 2013-2014 (%)

Holidays, leisure, recreation Visits to relatives and friends

Professional, business Other personal

37.76%

19.06%

18.94%

21.42%

7.51%

16.84%

8.54%

4.49%

6.14%

4.76%

4.11%

1.94%

17.00%

31.49%

Professional,business Personal

Germany

France

Spain

Italy

Finland

Austria

Others

Popular destinations by purpose, 2014 (%)

In 2014 European residents made almost half of their trips on the purpose of leisure

and recreation, these are followed by professional and business trips with 10,9%. The

facourite destination based on personal purpose is France with 21,5%, but 37,8% of

business trips destination is Germany.

Source:

The top 10 most visited cities have a GDP in proportion to the number of tourist, there are some exceptions because not every city is that much of an industrial one, while others are.

Most influencial cities in Europe

4.86

5.47

5.81

7.17

7.41

7.44

7.63

12.56

16.06

18.82

05101520

Munich

Prague

Vienna

Milan

Rome

Amsterdam

Barcelona

Istanbul

Paris

London

TOP 10 most visited cities in 2015(million capita)

208

51.87

126

198

161.2

115.71

214.9

371.54

642

617

0 200 400 600 800

GDP in 2015 (€ billion)

In the top 10 most visited cities in Europe tourism is one of the largest industries with

unique attractions, but every single one is standing out in other sectors too, generating a

high GDP.

Munich:

Marienplatz, automotives

Prague:

Castle, beer

Rome:

Colosseum, Vatican,

tourism, cinema

Vienna:

Schönbrunn, OMV, Siemens

Amsterdam:

Red Light District,

Heineken, Phillips

Milan:

Cathedral, fashion

London:

Buckingham, finance

Barcelona:

Camp Nou (FCB), beach

Paris:

Eiffel tower, restaurants

Istanbul:

Hagia Sophia, cotton,

tobacco, olive oil

Source: newsroom.mastercard.com, knoema.com, tradingeconomic.com

In Europe there are several well-known tourist attractions about which everybody has heard, most of them can be found western. Some of them are historical, some of them are religious.

The 10 most famous tourist attractions in Europe

The Eiffel Tower

Paris

6,7 million visitors

ticket: 17 €

1889

30 replicas

1 2

Acropolis

Athens


ticket: 20 €

5th century BC

Sagrada Familia

Barcelona

3 million visitors

ticket: 15 €

1882- present days

3

Notre Dame

Paris


entrance: free

1163-1345

4The Colosseum

Rome


ticket: 12 €

70 AD

5

Buckingham Palace

London


ticket: 47 €

1703

6

Vatican

Rome

7 million visitors

ticket: 16 €

AD 40

7

Edinburgh Castle

Edinburgh


ticket: 20 €

12th century

8

Louvre

Paris


ticket: 15 €

1793

9Stonehenge

United Kingdom


ticket: 18,5 €

BC 3100

10

Source: explorra. com

There are 4 most well-known attractions in the group of the most visited ones. These are not the most important ones that attract tourists, these are the ones, where people go.

The 8 most visited tourist attractions in Europe

Grand bazaar

Istanbul

15 million visitors

15th century

locals too

shopping

1

Notre Dame

Paris


entrance: free

1163-1345

religion

2

Disneyland park

Marne-la-Vallee


ticket: 47-99 €

1992

amusement

3

Sacré Coeur

Paris


entrance: free

1871

religion

3

Louvre

Paris


ticket: 15 €

1793

art

5

St. Peter’s Basilica

Vatican city

7 million visitors

entrance: free

1506

religion

The Colosseum

Rome


ticket: 12 €

70 AD

history

6 7

The Eiffel Tower

Paris


ticket: 17 €

1889

architecture

8It is interesting that the most well-known and

the most visited tourist attractions aren’t all

the same. The most visited ones are mainly

free, religion connected, but there are some

too, where people go just because of the

experience.

Source: travelandleisure.com, statista.com

There is no Romanian beach among the most famous ones in Europe, so a quick summary could be useful in order to know what could be done otherwise in order to attract more tourists.

Most famous European beaches

The most famous European beaches are popular mainly because they are unique and beautiful, but this is

not the only reason. They either give place to a well-know event, or have exceptional nightlife, historical

sights or a great variety of activities. They also get help from the government and attract investors, who

want to buy properties, build houses, which is increasing the circuits of tourism in these places.

4. Santorini, Greece:

Folklore Museum

3. Palma de Mallorca, Spain:

Palma Cathedral

2. Cannes, France:

Notre-Dame

1. Barcelona, Spain:

FC Barclona Museum

5. Lagos, Portugal:

Ponta da Piedade

Barcelona is the most popular european beach destination. It has 4,58 km of linear coast area, which is used in a proper way to make the city the number one seaside city.

1. Barcelona, Spain

7.39 7.447.57

7.88

8.3

6.8

7

7.2

7.4

7.6

7.8

8

8.2

8.4

2011 2012 2013 2014 2015

Number of tourists in Barcelona between 2011-2015 (million capita)

4 %

5 %12%

Number of tourists in Barcelona compared to Spain in 2015 (%)

Spain Barcelona

Number of

beaches

9

Average Daily Expenses

Accommodation:

€ 67,83

Food: € 22,83

Local Transportation:

€ 14,84

Attractions

Sagrada Familia

Park Güell

FC Barclona Museum

Aquarium

The 7m euros annual tax on hotels has been

spent on promoting tourism, but the Catalan

parliament is now considering using it to

alleviate the industry’s effects.

Source: uk.businessinsider.com, statista.com, professional.barcelonaturisme.com

1 %2 %

France and Austria top the list of countries with the most lifts, with about 3 000 each. Only Austria andFrance have more than 10 resorts that generate over 1 million skier visits per season.

Ski resorts

Source: vanat.ch

Romania is an attractive destination for foreign visitors, as price are relatively low when compared to most of

Europe. The popular destination of Poiana Brasov, the region hosts several sporting events every year. Over the

last year, a new ski resort opened, called Star Trek Voineasa, the now official name is Transalpina. It feature's a 2

sector gondola, 1 quad chairlift and 2 surface lifts.

Romania

Lifts: 141

Ski areas: 45

National skiers: 653,714

Skier visits: 1,200 000

Lifts: 3,028

Ski areas: 254

National skiers: 2,959 793


Austria

Lifts: 3,391

Ski areas: 325



France

Lifts: 2,127

Ski areas: 349



Italy

Austria is the European country with the largest hotel accommodation offering, and the resorts have a strongmarket positioning; skier visits reached 51.6 million in winter in 2014-2015, 1.6% up from the former season.

TOP 5 ski resorts in Europe

Source: vanat.ch, lechzuers.com, ski-resort.wanderbat.com , alphorn-zug.at, powderhounds.com, bergfex.com

TOP 5 ski resorts

The skiing area Zillertal Arena is the largest skiing area of the Zillertal valley and extends from the village Zell im

Zillertal, with more than 2,5 million overnight stays in the winter season 2015/2016, the second is Zell am See-Kaprun

with more 1,2 million.

0.13

0.61

1.009

1.26

2.78

Lech Zürs am Arlberg

Kitzbühel

St. Anton

Zell am See-Kaprun

Zell am Ziller

TOP 5 ski resorts by over night stay in winter season 2015/2016 (million)

Zillertal Arena is located in Salzburg, Austria; with 8500 skiable acres, Zillertal Arena is a larger ski resort - it is the second largest in Austria.

1. Zell am Ziller

Source: ski-resorts.wanderbat.com, bergfex.com, zillertalarena.com

18 11221

298,693

people/hour

26

24

10

Slopes (%)

Easy Medium difficulty Difficult

23

40

50

0 10 20 30 40 50 60

Child

Youth

Adult

Resort passes, lifts ticket 1 day (€)

Lift Details:

12 Gondolas

1 Eight Seater

Chairs

10 Six Seater High-

Speed Chairs

2 High-Speed Quad

Chairs

4 Quad Chairs

5 Double Chairs

18 Surface Lifts

Out of all the European zoos only 30 reach an annual attendance that surpasses 1 million.

Top zoos in Europe in 2015 by attendance

Source: tourism-review.com,

3.3

2.5

2.25

2

1.95

1.95

0 2 4 6 8 10

Berlin

Vienna

Stuttgart

Munich

Wroclaw

Basel

Top zoos in Europe by attendance and revenue in 2015 (million capita)

1

3

1

1

The cumulated attendance in 2015 for top 20 amusement parks in Europe is above 6 million people. With thelowest being 1.4 million and the highest being 10.4 million people.

Top amusement parks in Europe in 2015 by attendance

Source: statista.com,

10.4

5.5

4.7

4.7

4.44

3.6

3.1

0.0 2.0 4.0 6.0 8.0 10.0

Disneyland Park

Europa Park

Tivoli Gardens

Efteling

Walt DisneyStudios Park

PortAventura

Leipzig

Top amusement parks in Europe by attendance and revenue in 2015 (million capita)

There are four cinema chains in Europe with over 1,000 screens, representing 20% of the total European market.

Top 5 cinema chains and theatres in Europe (2015)

850

1008

1787

1875

2236

0 1000 2000

Showcase

Pathe

Vue

Cineworld Group

Odeon

Top 5 cinema chains in Europe by the nr. of screens (2015)

0.4

1.3

2.5

3.5

13.0

0.0 5.0 10.0 15.0

Teatro Scientifico (ITA)

Hackney Empire (GBR)

National Theatre (GBR)

Gr. Schauspielhaus (GER)

Epidaurus (GRE)

Top 5 theatres in Europe by the nr. of seats (‘000)(2015)

The first European theater, Epidaurus, an open-air Greek ancienty, stands out of the ranking

with its 13,000 seats maximum capacity.

Europe’s first cinema chain by the number of screens is Odeon, having its headquarter in

London.

Source: theguardian.com, cineworldplc.com, londontheatre.co.uk, rewolvy.com

The biggest casino in Europe, regarding to the extent of the building is the Casino di Campione, with 590thousand square feet and with 556 slots and table games.

TOP 5 casinos in Europe

Source: theguardian.com, telegraph.co.uk, dailynewshungary.com, bbc.com, dailymail.co.uk

Aspers Casino Casino Estoril

Casino di Monte-Carlo Grosvenor Victoria

CasinoCasino di Campione

2 3

5

Estoril, Portugal

Games: Roulette,

Blackjack, Baccarat

27 thousand square

feet

Stratford city, UK

Games: Roulette,

Baccarat, Blackjack,

Three card tables

45 thousand square

feet

London, UK

Games: Roulette,

Baccarat, Blackjack

71 thousand

square feet

Monte Carlo, Monaco

Games: French

Roulette, Baccarat,

Blackjack, 108

thousand square feet

Campione, Italy

Games: Baccarat,

Blackjack, Poker,

Roulette

590 thousand square

feet

1

4

The biggest casino in Europe, regarding to the annual revenue is the Casino di Monte-Carlo, with 472,5million EUR.

TOP 5 casinos in Europe

Source: forbes.com, standard.co.uk

472

352

9066.9 63.1

0

50

100

150

200

250

300

350

400

450

500

Casino di Monte-Carlo(Monaco)

Grosvenor Casinos (UK) Casino di Campione (Italy) Aspers Casino (Stratford city,UK)

Casino Estoril (Portugal)

Annual revenue (€ million)

Annual revenue

Approximately 5% of Casino di Monte-Carlo’s total annual revenue stems from the four days

of the Grand Prix, which is 23,6 million EUR and it is the biggest employer in Monaco, has

almost 4,200 staff.

58 UK casinos, under the Grosvenor brand received 8,2 million visits, and average customer

spend was 43 EUR.

The largest festival in Europe, regarding to the number of visitors is the Sziget festival, with 441 thousand ofvisitors (2015) and with a revenue of 19 million EUR.

TOP 5 festivals in Europe

Source: maltatheguardian.com, telegraph.co.uk, dailynewshungary.com, bbc.com, dailymail.co.uk

Glastonbury

festival

Sziget

festival Exit festival

Tomorrowland

Secret Garden

Festival

30

135

190

360

441

0 200 400 600

SecretGarden…

Glastonbury…

Exitfestival

Tomorrowland

Szigetfestival

Number of visitors (thousand)

275

230

95

250

275

0100200300

Ticket price (€)

Top 5 festivals in Europe, 2015

The Sziget festival is the most visited festival in

Europe, and one 7-day pass ticket price is 275 €, one

Secret Garden Party ticket has the same price, but also

that festival it’s not as popular as the Sziget.

AGENDA

[World] [Europe]

Overview

Subsectors

CEE

Overview

Subsectors

Many countries in Central and Eastern Europe (CEE) are beginning to compete with the more establishedglobal destinations, the memorial and museum Auschwitz-Birkenau is one of the most visited attractions.

Central and Eastern European (CEE) attractions

Source: czechtourism.com, slovenia.info, krakow-info.com, hillofcrosses.com, budapestinfo.org

HUThe Heroes’ square

commemorate the 1000th

anniversary of the arrivalin the

Carpathian Basin

The total number of annual

Visitors is around 4 million

The Hill of Crosses

100 000 crosses

inscribed in the UNESCO list of

immaterial world heritage

number of annual visitors is

around 42,000 capita

Auschwitz-Birkenau

memory of the murders

has been visited by more than

25 million capita

PL

The Prague Astronomical Clock

procession of Apostles, moving

statues and visualization of

time

number of annual visitors is

around 740 thousand

CZ

LT

SLPostojna cave

The most visited tourist cave in

Europe

thus far, more than 37 million

visitors have seen the cave

Budapest was the most popular Eastern European tourist destination with 9,8 million overnight stays in 2015an it’s followed by Dubrovnik, Tallin, Ljubljana and Kotor.

Eastern European tourist destinations

Source: visitljubljana.com; visittallin.ee; thedubrovniktimes.com;pro-pr.com; itthon.hu

0.35

1.19

2.8

3.3

9.8

0 2 4 6 8 10 12

Kotor

Ljubljana

Tallin

Dubrovnik

Budapest

Overnight stays in the top 5 Eastern European citys in 2015 (million)

Being a budget-friendly and culturally active tourist destination, Eastern European cities and attractions attract

more tourists every year, because of their intermediate price-to-quality ratio.

In the Central and Eastern European region the 2 most visited UNESCO World Heritage Sites are in Poland.

Source:worldofwanderlust.com/

The top 10 CEE UNESCO World Heritage Sites by visitors

Krakow Historic…

Warsaw Historic…

Prague Castle

Buda Castle

Plitvice Lakes

Lake Bled

Cesky Krumlov…

Historic centre of…

Mostar

Kutna Hora Centre

Top 10 Most visited Heritage Sites in categories

<1000000

5-8000000

1-5000000

>8000000

Kraków is a massive tourist drawcard in Poland as it is truly one of the most beautiful cities in the entire country,and it’s historical centre is UNESCO World Heritage.

Source:worldofwanderlust.com

1. Kraków Historic Centre

Mostly hotels:

~80-650 EUR/nightPolandVisitors/year: ~10.050.000First mentioned: 9th century

In the 14th century, over 40 streets in Kraków already

had their own names. Kraków, the most famous and

most wonderful city in the whole of Poland celebrated

in 2007 the 750th anniversary of obtaining city rights.

It is still one of the most magical cities of Europe.

Although visitor numbers are up, spending is down, as

while tourists spent over PLN 4.45 billion (EUR 1

billion), this was PLN 50 million less than in 2014. Of

the 10,050,000 visitors to Kraków, over 7.4 million

were Polish tourists, while over 2.6 million were from

abroad.

Warsaw's historic centre is a major UNESCO listed World Heritage attraction.


2. Warsaw Historic Centre

Mostly hotels:

~80-650 EUR/nightPolandVisitors/year: ~8.500.000Estabilished: 13th century

During the Warsaw Uprising in August 1944, more than

85% of Warsaw's historic centre was destroyed by Nazi

troops. After the war, a five-year reconstruction

campaign by its citizens resulted in today's meticulous

restoration of the Old Town, with its churches, palaces

and market-place. It is an outstanding example of a

near-total reconstruction of a span of history covering

the 13th to the 20th century. It is no wonder that the

Old City of Warsaw figures in the UNESCO Natural and

Cultural World Heritage listing.

Prague Castle is the most significant Czech monument and one of the most important cultural institutions in theCzech Republic.

Source:planetware.com/

3. Prague Castle

Mostly hotels:

~100-150 EUR/nightCzech RepublicVisitors/year: 5.502.500+Construction year: ~940

Prague Castle once the home of Bohemia's kings, is

today the official residence of the Czech Republic's

President and the city's most visited tourist

attraction. The largest ancient castle in the world,

with an area of almost 70,000 m², this vast complex

requires considerable time to tour.

Budapest, including the Banks of the Danube, the Buda Castle Quarter and Andrássy Avenue are part of theUNESCO World Heritage, but the most visited one is the Buda Castle.


4. Buda Castle

Mostly hotels:

~50-400 EUR/nightHungaryVisitors/year: ~4-5.000.000Construction year: 13th century

Towering over the Danube, Castle Hill contains many

of Budapest's most important medieval monuments

and museums. Undoubtedly the most spectacular of

these impressive structures is the 18th-century Buda

Castle, a massive 200-roomed palace that, like much

of the city, is spectacularly illuminated at night.

The Plitvice Lakes National Park, Croatia’s most popular tourist attraction, was granted Unesco WorldHeritage status in 1979.


5. Plitvice Lakes

Mostly villas:

~50-100 EUR/nightCroatiaVisitors/year: ~4.000.000Founded in: 1949

The beauty of the National Park lies in its sixteen

lakes, inter-connected by a series of waterfalls, and

set in deep woodland populated by deer, bears,

wolves, boars and rare bird species. The National

Park covers a total area of 300 square kilometres,

whilst the lakes join together over a distance of eight

kilometers. There’s also quite an altitude difference –

the highest point is at 1,280m, the lowest at 135

meters.

The most visited was Tatra National Park with 3 million visitors, but Sumava National Park (2 million) andTriglav National Park (1,6 million) also had a high number of tourists.

TOP 10 natural attractions in Central and Eastern Europe

Source: poland.pl, sumava.com, index.hr, tnp.si, sloveniatimes.com, vraji.sk, wieliczka-saltminde.com, ghiduri-turistice.info, whc.unesco.org, wordpress.com,

TOP 5 natural attractions location

The most popular natural attractions from CEE are mainly situated in more visited countries, like

Poland, Czech Republic, Croatia. In Romania there are also places with lot of visitors, especially Salina

Turda and the Danube Delta.

0.3

0.36

0.37

0.6

0.7

1.29

1.36

1.6

2

3

0 1 2 3 4

Caves of Aggtelek Karst (HUN)

Danube Delta (ROU)

Salina Turda (ROU)

Postojna Cave (SVN)

Slovak Paradise (SVK)

Wieliczka Salt Mine (POL)

Plitvice Lakes (HRV)

Triglav National Park (SVN)

Sumava National Park (CZE)

Tatra National Park (POL)

Nr. of visitors in CEE TOP 10 natural attractions (milion capita)

Population: 3,51 mil.

GDP/capita : $5,000

Tourists/year: 11,000

Contribution to GDP: 0,9%

Accommodations : 2,712

Is analyzed Romania and his surrouindig countries based on imortant competitive data. Appear the populationnumber, th GDP, number of turists, contribution to GDP, accomodation and motorways.

Romanian surrounding countries analysis 2015

Source: flightradar24.com, indexmundi.com, nsi.bg, magyarorszag.autopalyan.hu, ksh.hu/stadat_annual_4_5,

BulgariaSerbia

Moldova

UkraineHungary Romania


GDP/capita : $26,200

Tourists/year: 14,32 mil.



Motorways: 206 15 16

2 1 4

Population: *7,14 mil.





Motorways: 7


GDP/capita: $19,100

Tourists/year: 7, 31 mil.


Accommodations: 3,202

Motorways: 7


GDP/capita: $7,500



Accommodations: 6,412

Motorways: 9



Tourists/year: 9,9 mil. (+17.2%)



Motorways: 4

*does not include the population of Kosovo

Motorways: 0

East Europe low-cost has made a preferred destination for tourist. Romania comparatively to the other low-cost destinations

East Europe’s comparative beach destinations

RomaniaGDP/capita: 24,890 €

Tourists in season: ~45%

3 star hotel average prices: 40.6 €

Surface: 39.26 km2



Surface: 8 km length 300 m width

Conștanța Mamaia

Bulgaria GDP/capita: 7,441 €

Sunny

Beach

Albena

Golden

Sands

Tourists Hotel Surface

50% €33,95 1,47 km2

55% €50,16 44 km2

40% €35 13 km2

GreeceGDP/capita: 16, 579 €

Kos

Island

Rhodes

Milos


50% €31,5 290 km2

35% €38 1, 401 km2

40% €34 160 km2

East Europe low-cost has made a preferred destination for tourist. Romania comparatively to the other low-cost destinations

East Europe’s comparative beach destinations

Source: Ipriceoftravel.com; cheaphotelsguides.com

RomaniaGDP/capita: 24,890 €



Surface: 39.26 km2



Surface: 8 km length 300 m width

*Tourists in season (May- August)

Conștanța Mamaia

SarandëAntalyaMogren

TurkeyGDP/capita: 19,380 €


~55% €61.60 1,417 km2

AlbaniaGDP/capita: 11,305 €


~55% €39.90 58.96 km2

MontenegroGDP/capita: 15,295 €

Sveti

Sefan

Ulcinj

~55% €66 0.0124 km2

~43% €42 350 m

~44% €30.1 255 km2


Bulgaria GDP/capita: 7,441 €

Sunny

Beach

Albena

Golden

Sands


50% €33,95 1,47 km2

55% €50,16 44 km2

40% €35 13 km2

GreeceGDP/capita: 16, 579 €

Kos

Island

Rhodes

Milos


50% €31,5 290 km2

35% €38 1, 401 km2

40% €34 160 km2

Croatia GDP/capita: 12, 436 €

Dubrovnik

Split


50% €36 21,35 km2

60% €69 79,4 km2

There are compared 6 of the nearby capitals to Bucharest, by the number of overnight tourist arrivals andthe tourism’s contribution to the capitals’ GDP.

Bucharest’s touristical attractions vs. nearby capitals’ (2015)

Source: statistica.md, kiev.ukrstat.gov.ua, christie.com , ksh.hu, tradingeconomics.com

Vienna:Overnight tourist arrivals: 5,81 million

GDP: 19 billion €

Attractions: Schönbrunn, Prater, Hofburg, Volksgarten,

Rathaus Vienna

Advantages: drinking alcohol in public places

BucharestOvernight tourist arrivals:1,02 millions

GDP: 0,41 billion €

Attractions: Palace of Parliaments, Cotroceni

Palace, Mill Lake, Caru cu Bere

Chisinau:Overnight tourist arrivals: 0,016 million

GDP:

Attractions: Stefan cel Mare Central Park, Military

Museum

Budapest:Overnight tourist arrivals:3,16 million


Attractions: Margaret Island, St. Stephen’s Basilica,

Heroes Square, Chain Bridge

Advantages: thermal baths, festivals, foods

Kiev:Overnight tourist arrivals:0,009 million


Attractions: Perchersk Lavra, Golden Gates

Belgrade:Overnight tourist arrivals:0,62 million


Attractions: Belgrade Fortress, Avala Tower, Western

City Gate

Sofia:Overnight tourist arrivals: 1,13 million


Attractions: Aleksander Nevski Cathedral, Vitosha

Mountain, Boyana Waterfall

Advantages: nearby mountains, higher number of

green areas

Low prices

Beautiful churches

Unbeatable nightlife

Decent subway

network

Fast internet

Traffic

Pickpocketting

Communist

bulidings

The capitals, which offer more possibilities to the upcoming tourists than Bucharest, are: Vienna, Budapest and

Sofia. They also have more entartainment activities (ex.festivals) than we do.

European tourism industry summaryIn

du

stry

leve

l

2,8 %Revenue

Profit

2011-2015 2016-2025

1,2%

17%

12%

51%4%

24%

9%

Revenue

Food & Beverage

Accomodation

Travel services

Entertainment

Top companies Revenue/Sales

Transportation

Sub

sect

ors

Top 5 departures Top 5 country by arrivals Top 5 countries by revenue

25-85 million

5-25 million

1-5 million

< 1 million

* 1.000.000 visitors

Lufthansa, RyanAir

Carlson Wagonlit

Nordsee

Ibis Mega Brand

Casino di

Monte-Carlo

20.3 bill EUR

22.3 bill EUR

0.36 bill EUR

8.56 bill EUR

0,47 bill EUR

1.

2.

3.

4.

5.

1.

2.

3.

4.

5.

1.

2.

3.

4.

5.

AGENDA


Overview

Subsectors

CEE

OverviewOverview

Subsectors

Source:

Compared to the main industries in Romania, tourism falls way back, but expectedly it will have a growing tendency following the next few years.

The total tourism turnover in Romania (2015)

Romania-Insider.ro, innse.ro, ec.europa.eu, knoema.com, outsourcing-today.com, europaproprety.com

Beside the other sectors the tourism sector is on the bottom of the list by the yearly revenue of 1.02 € billion

and compared to Romania’s GDP it is only 0,7 percent out of it.

22.5

18.7

12.46

6.23

5.051.02

The top industries by revenue in 2015(Є billion)

Industry Public administration

Construction Banking

Agriculture Tourism

1.02

160.4

The size of the Tourism industry in 2015(Є billion)

Tourism

Romania GDP

On the basis of crossings at the Romanian border, in 2015 the number of Romanian tourists was of 13 million.According to travel agencies the total number of Romanian tourists was of 1.4 million.

The number of Romanian tourists globally in 2015

Source: www.insse.ro

0.430.50

0.13

0.32

0.00

0.10

0.20

0.30

0.40

0.50

0.60

0.70

0.80

0.90

Domestic tourism International tourism

Number of tourists on domestic and international trips, travelling through agencies, in 2015 (million capita)

Travel agencies with sale activity Tour operator travel agencies

10.2

0.14

2.71

0.03

Number of tourists based on border crossing, by different means of transportation, in 2015

(million capita)

Road Rail Aviation Shipping

13.08

In 2015 the majority of tourists (using travel agencies) preferred to go on trips abroad, rather than to

travel domestically. According to border crossings at the Romanian border, the dominant mode of

transportation was the road transportation.

According to the tour operator travel agencies the most popular destination was Greece, with 105.2 thousandpeople, while in case of travel agencies with sales activities the first one was Turkey, with 34.9 thousandtourists.

TOP 5 destinations of Romanian tourists in 2015


105.2

87.3

63.7

34.9

26.3

0 20 40 60 80 100 120

Greece

Bulgaria

Turkey

Spain

Italy

TOP 5 destinations of the tour operator travel agencies, in 2015 (thousand capita)

34.9

31.6

24.8

23.3

23.2

0 10 20 30 40

Turkey

Greece

Spain

Germany

Bulgaria

TOP 5 destinations of travel agencies with sale activity, in 2015 (thousand capita)

The TOP 5 most preferred destinations are almost the

same, but based on the type of the travel agencies, the

ranking is different. We can see that the most preferred

countries are located in the Mediterranean part of Europe.

TOP international destinations

Source:

The total number of visitors in Romania in 2015 is capita. The percentage of foreign tourism in Romania is only 23% and the size of inland tourism is three times larger than foreign tourism.

Number of tourists in Romania in 2015

2.23

7.66

0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

8.00

9.00

Number of tourists in Romania (million capita)

Foreign tourists Romanian tourists

23%

77%

Tourist type ratio (%)

Foreign tourists Romanian tourists

The size of foreign tourism in Romania is less than a quarter of total romanian tourism.

Romania should put more emphasis on the foreign tourism.

http://www.insse.ro/cms/

Source:

The foregin tourist’s favorite destination is the capital city, howewer the romanian tourists also like tourist roads, mountains and spas.

Tourist arrivals in Romania

0.5%

1.1%

9.3%

18.2%

19.1%

51.8%

0.4%

1.0%

9.3%

18.0%

18.6%

52.7%

0.3%

0.6%

0.9%

2.5%

9.0%

86.7%

0.1%

0.4%

0.8%

2.7%

9.9%

86.1%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Danube Delta and Tulcea

Coastal areas, except Constanta

Spa areas

Mountains areas

Other locations and tourist roads

Bucharest and other big cityes

Romanian and foregin tourists arrivals in 2014 - 2015 (%)

Foregin trourists, 2015

Foregin trourists, 2014

Romanian tourists, 2015

Romanian tourists, 2014

The foregin tourist number in the capital city decreased, but in the tourist roads and mountains area

increased. The domestic tourist’s preference left almost the same.

Source: ey.com

The total number of foreign tourists in 2015 was 2.23 million. The highest value was registered in Bucharestwith 0.99 million individuals.

The number of tourists in Romania, 2015

Source: insse.ro

100 - 150

50-100

10-50

< 10

991.949

157.6

109.9

91.7 90.8 88.4

0

20

40

60

80

100

120

140

160

180

Brasov Sibiu Timis Mures Cluj

The top 5 most visited counties, 2015 (1000 visitors)

After the capital, the most popular county is

Brasov with over 150 thousand visitors, after

that comes Sibiu with 109 thousand.

The smallest amount of tourists was counted

in the county of Teleorman, 1478 individuals.*1000 visitors

The turnover in tourism industry increased by 4,6%, reached the 1,02 € billion.

Turnover in the tourism sectors

The biggest turnover’s are in the transportation sector and in the restaurants and mobile foods sector. The lowest turnover is

in the tourism assistance and reservation sector, which is the part of tourist agencies activities. It’s inetersting to know, that

the country could earn more, aproximative 2,2-3,4 € billion, if the infrastucture and services were provided.

0.977

1.023

0.950

0.960

0.970

0.980

0.990

1.000

1.010

1.020

1.030

2014 2015

Turnover of tourism in Romania, 2014-2015

(€ billion)

Source: statista.com, zfenglish.com, wall-street.ro, zf.ro, stirileprotv.ro, insse.ro

0.295

0.257

0.118 0.106 0.102 0.1020.080

0.017

0.000

0.050

0.100

0.150

0.200

0.250

0.300

0.350

Turnover of tourism by sectors in Romania, 2015 (€ billion)

The tourism industry is in a revitalization period in Romania, now more than 3000 firms work in this sector, 1000 of these developing very fast.

Distribution of tourism sectors

The biggest parts of tourism is the transportation and the reastaurants & mobile food service, 27% and 24%.

The assistance and reservation service has the lowest rate. The tourism share of the GDP is 0,9%, which

compared with other countries is too low, the average is about 2-4%.

Source: statista.com, zfenglish.com, wall-street.ro, zf.ro, stirileprotv.ro, insse.ro

27%

24%11%

10%

9%

9%

7%

2%

Distribution of tourism sectors, 2015 (%)

Transportation (only in connectionof tourism)

Restaurants and mobile foodservice

Other market services mainlyrendered to the population

Tur operators

Travel and tourism agencies

Hotels and other similaraccomodation facilities

Entertainment

Assistence and reservation service

0.9%

99.1%

Tourism share of GDP, 2015 (%)

Tourism

Other

In 2015 the tourism contribution to the GDP increased, also to the employment.

Tourism contribution to the GDP and emloyment

32,2%

18,9%20,4%

25,3%

3,2%

T&T indirect contribution to GDP, in Romania, 2014 (%)

Direct

Induced

Supply chain

Investment

Governementcollective

Of tourism total contribution to the GDP, the indirect contributions share is 48,9%. The tourism is a very

important sector of the country, but is needed a huge development.

Source: sp.wttc.org

2.5

3.6

1.4

2.4

3.9

1.7

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5


Total contribution of travel and tourism to GDP, 2014-2015 (€ billion)

2014

2015

200190

100

205 210

100

0

50

100

150

200

250


Total contribution of travel and tourism to GDP,

2014-2015 (1000 jobs)

2014

2015

The biggest rate of employees works in transport, 62,64% (around 3,8 million people), the least, only 2,28%(0,014 million ) works at travel agencies. A decrease can be identified in the number of employees inentertainment and travel subsegments, compared to the previous year (2014)

Employment in romanian tourism between 2011-2015

1.81 1.91 1.92 2.57 2.288.41 8.34 8.81 9.19 6.8

60.86 60.17 61.65 60.92 62.64

4.74 4.78 4.12 4.74 4.33

24.18 24.81 23.5 22.59 23.95

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2011 2012 2013 2014 2015

Travel ag. Accomodation Transport Entertainment Catering

ec.europa.eu/Eurostat

The distribution of employment in subsegments

between 2011-2015 (%)

Number of employees in subsegments between 2011-

2015 (thousand capita)

9.4 9.9 10.4 14.6 13.8

43.6 43.3 47.7 52.2 41.1

315.6 312.4 333.9 346 378.8

24.6 24.822.3

26.926.2125.4 128.8

127.3128.3

144.8

0

100

200

300

400

500

600

700

2011 2012 2013 2014 2015

Travel ag. Accomodation Transport Entertainment Catering

From 2011 to 2015 the number of employees in tourism subsegments shows a growing trend.

Between 2011-2015 the distribution ratio grows in travel, transport and catering, decreases in

entertainment and accomodation.

AGENDA


Overview

Subsectors

CEE

Overview

Subsectors

Overview

Subsectors

The turnover of accomodation and food service activity increased from 2013, the number of entertainmnet instiutions also increased. The biggest turnover is in the road freight transport sector.

The tourism sectors turnover/number change

6.1

3.1

1.10.9 0.7 0.5 0.4 0.4

0.10

1

2

3

4

5

6

7

Transport sectors turnover in Romania in 2013 (€ million)

2.3

2.4

2.52.5

2.62.7

2.1

2.2

2.3

2.4

2.5

2.6

2.7

2010 2011 2012 2013 2014 2015

Turnover of the accomodation and food service activities in Romania, 2010-2015

(€ million)

168

236 242 254

0

100

200

300

2012 2013 2014 2015

Number of entertainment institutions in Romania (2012-2015)

Source: statista.com, wall-street.ro, romania-insider.com

The arrival of tourists is in a continuous increase, with the highest growth rate of 17% in 2015. The numberof domestic tourists was much higher than foreign visitors, however the number of foreigners is growing.

Tourist arrivals in the period between 2011 and 2015


7.037.68 7.94

8.46

9.93

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

0

2

4

6

8

10

12

2011 2012 2013 2014 2015

Number of tourist arrivals and the growth rate between 2011-2015 (million capita)

Arrivals Growth

From 2011 until 2015 tourist arrivals have grown with 63.5%. The number of both domestic and foreign visitors is in

continuous increase. In 2015 the number of domestic tourists increased with 18%, while the number of foreign

visitors increased with 16%.

5.5 6.03 6.2 6.57.7

1.51.6 1.7

1.9

2.2

0

2

4

6

8

10

12

2011 2012 2013 2014 2015

Number of domestic and foreign visitors between 2011-2015 (million capita)

Domestic visitors Foreign visitors

In each year the most popular touristic establishments were the hotels, these were chosen in 70% of thetime. The second most important accommodation were the boarding houses.

Tourist arrivals in different touristic establishments, 2011-2015


The most used touristic establishment for accommodation are the hotels. The number of tourists is

increasing. The growth rate of tourists choosing boarding houses on average is 18%, while those who choose

hotels is 8%.

5.45.7 5.9

6.3

7.2

0.84 1 1.2 1.3 1.6

0.3 0.34 0.36 0.34 0.4

0.21 0.23 0.24 0.23 0.26

0.1 0.2 0.14 0.2 0.26

0.19 0.18 0.13 0.13 0.2

0

1

2

3

4

5

6

7

8

2011 2012 2013 2014 2015

Arrival of tourists in different establishments of touristic reception, between 2011-2015 (million capita)

Hotels Boarding Houses Touristic villas, bungalows and chalets Motels Hostels Other types of accomodation

Both foreign and domestic visitors used as accommodation mainly hotel rooms, in more than 70% of the time.The other most used touristic establishment are boarding houses, more significant is case of domestictourists.

Tourist arrivals in different touristic establishments, 2011-2015


72.36

70.58

70.25

70.09

68.29

0% 20% 40% 60% 80% 100%

Arrival of domestic (left) and foreign (right) tourists in different touristic establishments (%)

Hotels Boarding houses Touristic villas, bungalows and chalets Motels Hostels Other types of accommodation

90.13

89.6

89.38

89.99

88.01

0% 20% 40% 60% 80% 100%

2011

2012

2013

2014

2015

The most used touristic establishment for accommodation are the hotels, but the trend is slowly

decreasing, while the usage of boarding houses is increasing. The number of foreign visitors choosing

hostels is also growing.

Source:

In addition to the restaurants ,which achieved growing results, the other sectors mostly stagnated.

Hospitality industry

1976

1740

1425

1305

195

197

185

195

528

500

499

432

2014

2013

2012

2011

Revenues in the Romanian hospitality industry between 2011-2014 (€ million)

Bars and beverage serving activities Catering and food services Restaurants

Insse.ro

The restaurants revenue exceeded the other sectors every year and also gradually increased by 51% over the

years.

Entertainment is expected to be the fastest-growing tourism sector in the province. The entertainment sectorcontributed 8,8 % percent of tourism sectors.

Source: insse.ro; thetrends.ro; oeconomica.uab.ro;fin8conta.blogspot.hu; bratislava.mae.ro

Entertainment sector by revenue (2011-2015)

132

88.995.4 100.3

112.6

0

20

40

60

80

100

120

140

2011 2012 2013 2014 2015

Entertainment sector by revenue, 2011-2015 (€ million)

The entertainment sector’s revenue shows a growing tendency between 2012 and 2015, and it reached

112,6 million Euro in 2015.

8.8

91.2

Entertainment

Other

Distribution of entertainment sectors

(%)

Travel angencies in Romania represent the fourth largest tourism sector, which shows a growing tendency in the coming years.

Travel agencies revenue and forecast in Romania

386.85415.87 404.44 410.59 416.75 425.54

0

50

100

150

200

250

300

350

400

450

2010 2011 2012 2013 2014 2015

Revenue of travel agencies in Romania from 2010 to 2015 (€ million)

422.9 427.3 430.81 438.73 432.57

050

100150200250300350400450500

2016* 2017* 2018* 2019* 2020*

Revenue forecast of travel agencies in Romania from

2016 to 2020 (€ million)

The revenue between 2010-2015 constantly increased, but in 2012 we can see a small relapse.

After 2015 the revenue also falls back, in 2019 will be the maximal.

Source: statista.com

The accomodation sector’s turnover will increase, according to the forecasts.

Turnover, revenue and CAGR in accomodation sector

1.63

1.67

1.71

1.74

1.78

1.55

1.60

1.65

1.70

1.75

1.80

2016 2017 2018 2019 2020

Turover in accomodationsector in Romania, 2016-

2020 (€ billion)

14,5%23.2%

31.8%

0%

20%

40%

2000-2010 2010-2015 2015-2020

CAGR in hospitality incl. acccomodation sector in Romania(00-10 & 10-15 & 15-20) (%)

The revenue’s increasing tendence is 31,8%, yearly (CAGR). The value of CAGRs since 2000 increased a lot,

from 14,5% to 31,8%.

Source: statista.com, insse.ro, ey.com

0.910

0.998

0.926

0.9911.014 1.016

1.0291.044 1.055 1.047 1.054

0.800

0.850

0.900

0.950

1.000

1.050

1.100

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Revenue of hotel accomodation in Romania from 2010 to 2020 (€billion)

The hotel and motel users number will icrease, while the distribution of hotels will decrease until 2020.

Structure of the tourism accomodation capacity

63.9%11.5%

11.1%

4.3%9.2%

Structure of the tourism accomodationcapacity in operation in Romania, 2015

(%)

Hotels and motels

Tourist boardinghouses

Agro-touristboarding houses

Tourist villas andbungalows

Otherestabilishments oftourist reception

57.3%

14.7%

14.7%

3.7%9.6%

Structure of the tourism accomodationcapacity in operation in Romania, 2020

(%)

Hotels and motels

Tourist boardinghouses

Agro-touristboarding houses

Tourist villas andbungalows

Otherestabilishments oftourist reception

In the accomodation sector the hotels and motels distribution will fall from 63% to 57%, but the distribution

of tourist boarding houses and agro-tourist boarding houses will incease with 3,5%. The tourist villas and

bumgalows also will get less distribution.

Source: ey.com, statista.com

10.1%

16.0%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

2016 2020

Hotel/motel userspenetration in

Romania, 2016 and 2020 (%)

The turnover in the restaurants/food service sector will reach the 1,42 € billion in 2020.

Turnover and revenue in restaurant/food service sector

1.35

1.37

1.391.41

1.421.42

1.3

1.32

1.34

1.36

1.38

1.4

1.42

1.44

2015 2016 2017 2018 2019 2020

Turnover of restaurant and mobile food services in Romania, 2015-2020(Є billion)

1.09

1.12

1.14

1.16

1.19

1.04

1.06

1.08

1.10

1.12

1.14

1.16

1.18

1.20

2016 2017 2018 2019 2020

Revenue in food service activity in Romania, 2016-2020 (Є billion)

The revenue and the turnover will increase in the restaurants and food service sector. Spendings in the

hospitality sector result is 163% spendig in the whole economy.

Source: statista.com

1,63 €Spending 1 € in hospitality sector

→ 1,63 € is spent in the whole

economy

1,00

€

According to the forecast the market of entertainment tourism will encrease by 6% between 2016 and 2020,mostly regarded to the growing demand of adventure camps for kids and company team-buildings.

The forecast of the entertainment sector, 2016-2020

Source: capital.ro, inhabitat.ro, tia.org.nz

119.4126.5

134.1142.2

150.7

0.0

20.0

40.0

60.0

80.0

100.0

120.0

140.0

160.0

2016 2017 2018 2019 2020

The forecast of entertainment tourism revenue,2016-2020 (€ million)

The market of entertainment tourism will increase between

2016 and 2020 with an average 6%. By 2050, 50% of the travels

will include elements of entertainment tourism, according to the

reports of international asociations.

10 key influencing factors:

Government policies

Safety and security

Health

Natural resources

Cultural resources

Adventure Activity Resources

Entrepreneurship

Humanitarian

Tourism Infrastructure

Brand

The market share of the top 5 companies represents 64% of the total travel agencies revenue. All of thecompanies headquarters are in Bucharest.

The top 5 travel agency company in Romania (2015)

Sources: capital.ro; profit.ro; ziare.com; horeca.ro

64%

36%

Market share (%)

Top 5

109.2

54.5

44.2

44.0

42.5

8.21

0.98

0.03

0.0 50.0 100.0 150.0

Eurolines Group

Christian Tour

Happy Tour

Paravion Tour

Vola.ro

Top travel agency companies by revenues and net profit in 2015 (Є million)

The top company in the travel agency sector is the Eurolines Group with 109,2 million Euro by

revenue. The capital seems to be the most advantageous city in the country to have a headquarter.

If we consider the number of passengers, Wizz Air leads the ranking with a 4,5 million passenger number anda revenue of 334 million euros.

TOP 10 airlines in Romania

Source:


Although Lufthansa has the highest value of revenue, 335 million euros, 1,13 million passengers chose their

services, which was only enough for the 4th place. The government owned Tarom became the second company

on the market in 2014, before that it was the leading airline in Romania.

20

14

16

15

80

37

335

203

255

334

0 200

TOP 10 airlines by revenue (€ million)

0.20

0.21

0.25

0.38

0.39

0.5

1.13

1.4

3.6

4.5

0.005.00

TOP 10 airlines number of passengers (million capita)

Wizz Air

Tarom

Blue Air

Lufthansa

Ryanair

Austrian Airlines

Turkish Airlines

Alitalia

KLM

British Airways

Four out of the five companies reached a revenue above 20 million EUR, but only three succeeded inreaching profit. However Bucuresti Turism has the highest revenue, of 28 million EUR, the greatest profit wasgained by Ana Hotels, of 3 million EUR. T.B.R.C.M and Continental Hotels owns the majority of hotels.

TOP 5 hotel companies in Romania

Source: www.romania-insider.com; www.mfinante.ro

17

23

27

28

28

1

-4

2

3

-3

-10 0 10 20 30 40

T.B.R.C.M

Continental Hotels

S.C. Hoteliere Grand

Ana Hotels

Bucuresti Turism

TOP 5 hotel companies by revenue and profit (Є million)

>8

5-8

2-5

<2

Number of employees

(100 capita)

The presence of the TOP 5 companies’ hotels

The revenue of the hotel companies is not correlated to the size of the profit. Ana Hotels has the

highest profit and is twice as much as the profit of other players. None of the hotel companies has

employees above 800 capita, Continental Hotels has the highest number of workers, of 780.

1. Bucureşti Turism SAThe revenue of Bucuresti Turism SA raised, however in 2015 was lossmaker again.

14

Calea VICTORIEI

63-81

Bucureşti

719 room

(Radisson Blu,

Centre Ville),

7200 sqm

75% foregin

tourists

BEA Hotels

Eastern Europe

and SIF

Transilvania

(SIF3)

8 association and

administrator

23.80

24.70

26.80

26.00

25.70

27.70

-2,95

-4,06

0.00

1.30

2.53

-2,97

0.00 5.00 10.00 15.00 20.00 25.00 30.00

2010

2011

2012

2013

2014

2015

Revenue and net profit of Bucuresti TurismSA, 2010-2015 (€ million)

Net profit Revenue

2.73%

97.27%

Market share of Bucureşti Turism SA, 2015 (%)

Bucuresti Turism SA

Other

Source: zf.ro, hotelinvest.ro, romania-insider.com, termene.ro

The accommodation industry in Romania was stable in the past 5 years. The biggest hotels and hotel chainshave not changed their position almost at all. The highest number of hotels is owned by T.B.R.C.M, 13 hotels.S.C. Hoteliere Grand has only one hotel.

The hierarchy of the top 5 hotel companies throughout the past 5 years

Source: www.hotelinvest.ro; www.mfinante.gov.ro; www.romania-insider.com; www.zf.ro

The industry was very stable throughout the past 5 years. Bucuresti Turism was on the first place in each

year. Ana Hotels was on the third position until 2013, but in 2014 advanced to the second position. S.C

Hoteliere Grand fell back to the third position in 2014.

2011-12 2012-13 2013-14 2014-15 Number of hotelsCompany

Bucuresti Turism

S.C. Hoteliere Grand

T.B.R.C.M

Continental Hotels

Ana Hotels

1

1

2

6

1

12

13

Restaurante Trattoria IL Calcio had the highest revenues throughout the last 5 years. In 2015 it had amaximum revenue of 7.8 million Euros. The company has 12 restaurants in Bucharest, 1 in Mamaia and 1 inTurnu Severin.

1. Restaurante Trattoria IL Calcio SRL

Source: www.trattoriailcalcio.com; www.zf.ro; www.mfinante.ro

• Headquarter:

Bucharest

• Number and location of

restaurants:

14

• Number of employees:

277

Further information Brands

3.80

5.405.90 5.90

7.80

0.00

0.10

0.20

0.30

0.40

0.50

0.60

0.70

0.80

0.90

1.00

0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

8.00

9.00

2011 2012 2013 2014 2015

Revenue and profit from 2011 until 2015 (€million)

Revenue Profit

• Trattoria IL Calcio

• Ristorante IL Calcio

The revenue of the company have

been doubled from 2011 until 2015.

The highest increase was in 2015 of

33%. The highest profit was also in the

last year, of almost €9 thousand.

• Registration year: 2004

• Registration number (CUI): 16792110

• CAEN code: Restaurants

The market share of the top 5 companies represents 19% of the total restaurant and food services revenue.All of the companies headquarters are in Ilfov county.

The top 5 fast-food company in Romania (2015)

Source: statista.com; business24.ro; doingbusiness.ro; listafirme.ro; firme.info ;

19%

81%

Market share (%)

Top 5

114.4

72.0

35.9

19.7

18.0

9.89

9.2

1.37

3.75

1.02

0.0 50.0 100.0 150.0

McDonald's

KFC

Pizza Hut

Dnata catering

Eurest

Top fast-food companies by revenues and net profit in 2015 (Є million)

The top company in the fast-food restaurant sector is the McDonald’s with Euro 114,4 million by

revenue. The capital seems to be the most advantageous city in the country to have a headquarter.

McDonald's is the largest fast food restaurant chain in Romania with 67 restaurants in 21 cities. It can be said thatMcDonald’s has become synonymous with fast food in the eyes of many Romanians.

Source: emis.com; doingbusiness.ro; euromonitor.com; economica.net; franchising.info.ro; romania-insider.com;

1.McDonald’s

114.40

97.81

93.09

89.77

90.21

9.89

3.65

2.85

0.918

3.94

2015

2014

2013

2012

2011

Revenue and profit, 2011-2015 (Є million)

Profit Revenue 8.3

91.7

Market share (%)

Company Other

Franchise partners worldwide

The company owns 67 restaurants in 21 cities

BucharestFood Services and Drinking

places

Established in 1994

2892 employees

The Top 5 event or festval is: Untold, TIFF, Electric Castle, Airfield and Summer Well, but the Sunwaves and the Waha festival are also well-known.

Top 5 festivals/events in Romania

Sources: life.hotnews.ro, placeaholic.com, theculturetrip.com, oradesibiu.ro , ziuadecj.realitatea.net

240

110

97

68

20

23.0

7.5

4.0

-0,6

1.35

0.0 100.0 200.0 300.0

Untold

TransylvanianInternationalFilm Festival

(TIFF)

ElectricCastle

Festival

Airfield

Summer Well

Number of visitors and revenue in the biggest romanian events (2015)

Nr ofvisitors(thousand)

Revenue (€ million)

Airfield

UntoldElectric

Castle

Waha

Festival

Summer

Well

Festival

Sunwaves

Festival

TIFF –

Transilvanian

International

Film Festival

Untold is the most famous and loved romanian festival, got the „Brand of the year” and this is one of the best european events.

Curiosity about top 5 romanian events by visitors

Sources: life.hotnews.ro, placeaholic.com, theculturetrip.com, oradesibiu.ro, ziuadecj.realitatea.net

1

•170 performers

•600.000 card

transactions

•52 top-up points

•450 merchants

•60.000 visitors/day

•20 hectares

•More than 10 stages

•The best major

festival in Europe

•Brand of the year

•223 movies from 60

countries

•850 professional

guest from the film

industry

•73.000 sold tickets

•250 journalists

•320 volunteers

2 3

•150 performers

•6 stages

•Near the „Bánffy

Castle”

4

• 90 artists

• 40 hectares

• 4 stage

• 600 € thousands

loss, because of

the Untold

festival

• 10 band

• Medium age 21

years, the festival

of youth!

• Main sponsor:

Orange

5

Most of the events were organized in Transilvania (Cluj-Napoca, Sibiu, Sighisoara), in Bucharest, in seaside (Constanta) and in the eastern zone. The music festivals are the most popular.

Festival types and main event zones

Sources: life.hotnews.ro, placeaholic.com, theculturetrip.com

Bucharest

Music Film

Festival

Pelicam

Film Festival

Bucharest

Jazz

Festival

FanFest

ARTMania

Festival

Sighisoara

Medieval

Festival

Sibiu

International

Theatre

Festival

Trout

Festival

Ciocanesti

Dance at

Prislop

Romania’s

Folk Art

Festival

National

Shaperd

Festival

Garana Jezz

Fest

Blaj Alive

Padina Fest

Balkanic

Festival

Spellground

Festival

Bucharest

International

Film Festival

Jazz

Festivals

Music

Festival

Art

Festival

Food

tasting

festival

Film /

theatre

festival

Folk

festival

Jazz

Festival

Medieval

festival

Event zone

37.1%

31.4%

30.9%

28.8%

27.3%

25.3%

25.3%

25.2%

0 0.1 0.2 0.3 0.4

Music festival

Folkloric festival

Film festival

Theatre festival

Art festival

Food festival

Medieval festival

Carnival

What type of romanian festivals are liked (2014) (%, multiple

choice, >100%)

Map of romanian events and festivals

AGENDA


Overview

Subsectors

CEE

Overview

Subsectors

Attractions

Overview

Subsectors

The most developed region is Muntenia, but that is mainly because the capital, Bucharest is situated there. In thenumber of tourists and accommodations Transilvania is the second region, with almost 10 times more visitors than inOltenia.

Regions of Romania in 2015

Source: insse.ro, analizeeconomice.ro, infotravelromania.ro

Population

GDP/Capita

Tourists

GDP%

Accommod.

Motorways

Airports

Maramures,

Crisana & Banat

Bucovina

MoldovaOltenia Transilvania Muntenia Dobrogea

2,8 mil.

6 630 €

253k

2,16%

982

1

6

2 mil.

5 550 €

50k

1,5%

428

0

1

4 mil.

6 950 €

544k

1,92%

2548

2

3

4,1 mil.

5 326 €

130k

1,65%

915

0

2

6 mil.

7 127 €

1,1 mil.

3,77%

1053

3

2

0,8 mil.

7 487 €

74k

2,81%

895

1

2

This area represents one of the most original, historical and ethnographical regions of the country. NationalGeographic Traveler recently presented the Top 20 of the most beautiful places to visit in 2015, in which it ispresented a tourist destination in Romania, namely Maramures.

Source: insse.ro; romanianmonasteries.org; gazetademaramures.ro; ghiduri-turistice.info; maramures.insse.ro; actualmm.ro;

Maramures

Traditional architectural monuments- over 200

perfectly preserved until today

Traditional rural life, folklore and customs are

still preserved

Tourist accommodation capacity : 5614

The region is famous for beautiful scenery - more than 30 natural protected

areas

Wood carving is highly appreciated in Maramures

- 93 wooden churches

28803visit this region

33%

4%4%

24%

1%5%

24%

5%

Tourist accommodation capacity 2015 (%)

Hotels

Hostels

Apartment hotels

Boarding houses

Villas

Chalets

Camps

Rural locations

Maramures is a small and unique location in the geographical heartland of Europe that has carefully anddistinctively preserved the culture, traditions and lifestyle of a mediaeval peasant past.

Source: bunadimineata.ro;

10 reason to visit Maramures

Merry Cemetery

Cavnic and

Suior ski resorts

Valley

,,Vaserului’’

„Pasul Prislop’’

Memorial

,,Sighet’’

Ethnographic

Museum

Mineralogical

Museum

The complex

astronomical

Rodnei

Mountains

National Park

Monastery

,,Bârsana’’

Crisana is named after the three main rivers in the region: Crisul Alb, Crisul Negru and Crisul Repede.

Source: ghiduri-turistice.info; ebihoreanul.ro; insse.ro

Crisana

Beautiful natural attractions Historical monumentsTourist accommodation

capacity :26537Fishing is very popular in

this area

Culture and history are two of the main characteristics that define this territory


25%

20%

2%1%22%

6%

1%

23%


Hotels

Hostels

Cottages

Camping

Villas

Chalets

Camps

Rural locations

Located along the border with Hungary, this western region is the entry point for most travelers into Romania,who often neglect its Central-European style cities, numerous medieval sites and resorts on the western side ofthe Apuseni mountains.

Source: ghiduri-turistice.info; romaniapozitiva.ro; directbooking.ro;

10 reason to visit Crisana

Bears Cave

Fortress Şoimoş

Fort Porolissum

Karolyi Castle

Vartop ski

resort

State Theatre

"Queen Mary"

Lake Vida

Lake Lesu

Old Theatre

(Arad)Arad Fortress

This ancient habitation area and Romanian culture region, is situated in the South Eastern part of Romania,between the Danube, the Mures river and the Southern Carpathians chain.

Source: insse.ro; pressalert.ro;

Banat

Ethnography and folklore remained unaltered in this

region

The cuisine is very diverse and representative of the

Euroregion.

Tourist accommodation capacity : 17360

Specific architecture of heritage buildings

Historical monuments


30%

42%

6%

2%4%1%1%

14%


Hotels

Hostels

Cottages

Camping

Villas

Chalets

Camps

Rural locations

During the Middle Ages, the term "banate" was designating a frontier province led by a military governor who wascalled ban. Banat Mountains are keepers of exceptional natural richness.

Source: pressalert.ro

10 reason to visit Banat

Nera GorgesHerculane

baths

Waterfall Bigar

Semenic

Mountains and

Caras keys

Danube Gorge

Railways

,,Oraviţa’’

Lake and Cave

Buhui

Old Theatre

"Mihai

Eminescu“

Locomotic

Museum

National Park

"Domogled’’ -

Cerna Valley

In Oltenia the cheapest accommodation option can be found in Gorj county for only 18 euro and the mostexpensive in Vâlcea county for 125 €. Also in Oltenia the cheapest meal is between 2-5 euros, the mid range isbeetween 5-25 €, and the most expensive meal is around 25-65 €.

Accommodation and Meal prices in Oltenia

Source: booking.com, tripadvisor.com

Hotels Pensions

18-46

21-65

22-50

31-79

23-44

18-60

20-125

30-32

20-49

22-50

40-74

28-100

22-27

23-30

45

Cheap: 2-5

Mid range: 5-25

Fine dining:

25-65

Apartments Restaurants

Gorj county

Vâlcea county

Olt county

Dorj county

Mehedinți county

Meals in Oltenia:

(€) (€) (€) (€)

Source: ghiduri-turistice.info, turistderomania.roSource:

The natural attracions in Oltenia are breathtaking, the 11 most beautiful places are in the map. Oltenia can be accessed with air plane (Craiova).

11 reasons to visit Oltenia: the natural attractions map

God’s bridge –

„Podul lui

Dumnezeu”

Nicolae

Romanescu Park

„Polovragi”

cave

Băile Olaneşti,

Izvoarele de

aur

Museum of

Trovaţii

„Muierilor”

cave

„Cazanul

Dunării”

Paring

mountains

„Vidra” lake

„Transalpina”

road

„Topolniţa” cave

Vâlcea

Gorj

Olt

Dolj

Mehedinți

In Oltenia a lot of (77) old, folk monasteries can be visited, the five most famous monasteries are on the map. In addition in Oltenia there are more than 25 wineyards, with beautiful landscape and the best romanian wines.

100+ reason to visit Oltenia: folk architecture and wineyard map

Source: ghiduri-turistice.info, revino.ro, turistderomania.ro, crestinortodox.ro

Hurezi

Monastery

Măldăreşti

Monastery

Cozia Monastery

The Folk Architectural

Museum in Gorj

2

3-6

7-15

1

3-6

Balneo

Climateric

Station,

Călimăneşti

2

2

56

5 17

111

1

3

2

21

1

000Wineyard

areas

(number of

wineyards)

Monostory

areas

(number of

monostories

)

Vâlcea

Gorj

Olt

Dolj

Mehedinți

Source:

Transylvania is a historical region in Romania and in this place can be found some of Europe’s best-preserved medieval towns, like the followings: Brasov, Sibiu, Sighisoara.It has 3 airports in Cluj-Napoca, Sibiu and Târgu-Mureș. The total number of visitors in 2015 reached the 10 million people.

Tourism in Transylvania

Facts about Transylvania

Central Romania

5 million

Alba Iulia, Brasov, Cluj

Napoca, Sibiu, Sighisoara

Australian Airlanes,

Lufthansa, Tarom, WizzAir

Some tourist attractions

Bran Castle, Teleki Castle,

Bánffy Castle, Corvin

Castle

Bear Lake, Botanical

Garden, Saint Anna

Lake, Fagaras Mountains

Obscuria Room Escape,

Dino Parc, Untold

Festival, Electric Castle

Festival

Romaniatourism.com; insse.ro

Source:

In 2015 the most visited cities in Transylvania were Alba Iulia,Brașov, Cluj-Napoca, Sighișoara and Sibiu.The total number of visitors reached the 1,31 million capita.Totally 516 hotels in theese cities, 38 museums, 11 cinemas and 5 theatres.

Characteristics of TOP 5 tourist cities in Transylvania in 2015

Number of tourists

(thousand capita)

Alba Iulia: 62

Brașov: 514

Sighișoara: 94

Cluj Napoca: 319

Sibiu: 320

Number of hotels

Alba Iulia: 30

Brașov: 194

Sighișoara: 69

Cluj Napoca: 86

Sibiu: 137

Number of museums

Alba Iulia: 2

Brașov: 16

Sighișoara: 4

Cluj Napoca: 9

Sibiu: 7

Cinema and theatre

Alba Iulia: 1 cinema

1 theatre

Brașov: 2 cinema

1 theatre

Sighișoara: 1 cinema

no theatre

Cluj Napoca: 6 cinema

2 theatre

Sibiu: 1 cinema

1 theatre

Statistici.insse.ro, tripadvisor.co.uk;

Source:

In Transylvania there are innumerable wonderful places to visit. The best places by tourists are presented onthe map. Transylvania can be accessed with airplane (Cluj-Napoca, Targu-Mures, Sibiu)

TOP 10 tourist attractions in Transylvania

Bran Castle

Brasov Historical

CenterAlba

Iulia

Sibiu

Historical

Center

Tripadvisor.com

Sighisoara

SovataTurda Gorge

Corvin Castle

CulturePalace

Predeal

Bucovina was one of the most visited region in Romania in 2015 with 2.2 million visitor of which only 400thousand was the foreign visitor.

Bucovina region in Romania 2015

Source:intotourism.ro, tourismbucovina.ro, obiectivdesuceava.ro, romanialibera.ro;


400 thousand foreign visitor.

Bucovina

• Continental Suceava

• Hotel Residenz

• Hotel Sonnenhof

• Etnographic museum

• “Arta Lemnului” museum

• National museum - Bucovina

Monesteries:

Humor, Moldovita, Arbore,

Voronet, Sucevita

Vatra Dornei

Gura Humorului

Campulung Moldovenesc

The number of tourist visited Bucovina region

was 400 thousand which was only 18% of the

total visitor in 2015. In this region has a lot of

UNESCO heritage, monasteries: Humor,

Arbore, Voronet, Moldovita, Sucevita.

In Bucovina has many of tourist attractions in summer and winter, for example the monasteries which areUNESCO heritages, museums or ski resorts.

Tourist attractions in Bucovina region in Romania 2015.

Source:intotourism.ro, tourismbucovina.ro, obiectivdesuceava.ro, romanialibera.ro;

5Monasteries

5<Ski resorts

Ethnographic

museum“Arta lemnului”

museum

Arbore

Humor

MoldovitaVatra Dornei

Museums

Source:

In Iasi county can be found an impressive number of historical monuments – 1630, which places in the second place in national level after Bucharest (2621 monuments).

Historical monuments in Moldavia

9

13

40

14

13

11

Allocation of historic monuments by counties(%)

Bacau Botosani Iasi Neamt Suceava Vaslui

For example one of these monuments is Banu Church. Attested since 1683, during the reign of Vasile Lupu , Banu

church is an important historical and architectural monument of Iasi. With its Baroque style, the church bears the

imprint of European civilization and culture , enriching the spiritual and artistic heritage of Iasi.

Moldavian counties in Romania

www.adrnordest.ro

Source:

There’s a big variety of attractions for those arriving in Moldavia, including extreme sport facilities, cultural tourist attractions and last but not least a wide selection of museums, castles and natural wonders.

Tourist attractions in Moldavia

Rafting: Poiana Teiului

Nautic ski: Lacul Izvorul Muntelui

Paraglinding: Muntii Ceahlau

Strudza Castle

Slanic Moldova Resort

Hanul Ancutei

International Folklore Festival

“Arcanul”

National Festival “Trandafir de

la Moldova”

Number of existing places in the Muntenian region shows an average annual growth of 4% between 2011 and2015.

Tourist accommodation establishments 2011-2015

Source: insse.ro

646 706770 786

881

164184

191 189

198

0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015

Tourist reception establishments in Muntenia 2011-2015(no.)

Total Hotels

29

32 33 34 35

0

5

10

15

20

25

30

35

40

2011 2012 2013 2014 2015

Tourists can be accomodated 2011-2015( thousand no.)

Muntenia has a variety of tourism form manifestations: natural landscapes and parks, religious tourism, winter

tourism. This potential helps the region to grow with 1% faster, than national average.

Tourist attractions in Muntenia

Source:ghiduri-turistice; negoiu.ro; cjarges.ro; adevarul.ro; feminis.ro;

Natural Parc Comana Cathedral of Căldărușeni

Sinaia

Ialomița cave Mud volcanoesVidraru lake

Cathedral of Curtea de Argeș

Transfăgăraș Route

Peleș Castle

Living fires

Dobrogea is named after prince Dobrotitsa/Dobrotici, (land of Dobrotici) , who in 1325 ruled over the region.

It is located on the South-Eastern part of Romania - between the Danube River and the Black Sea.

Dobrogea

Danube DeltaThe Danube Delta’s biodiversity is close

to the one of the Great Reef in

Australia. This delta is Europe’s largest

wetland reserve and it is a

birdwatcher's paradise.

Sources: agerpres.ro romaniatourism.com romaniantourism.com

ConstantaThe third largest city in Romania,

Constanta is now an important cultural

and economic centre, worth exploring

for its archaeological treasures and the

atmosphere of the old town centre.

Limanu caveWith a length of about 3200 meters

long, this cave has several galleries still

untapped. A large slot is left to the

particular entry as bats and other

species can enter in the cavity space.

Black SeaA strip of fine-sand beaches dotted with

seaside resorts named after women and

mythological gods, such as Eforie,

Jupiter, Neptun, Mangalia, etc. stretches

from Constanta to the Bulgarian border.

Macinului Mountains

Macinului Mountains National Park – the

oldest mountain chain in Romania

Acient TomisThe ruins of the ancient town of Tomis

(now Constanta) - its precinct wall,

aqueducts, underground galleries,

basilica, painted crypt and Roman

amphitheatre

Constanța county is usualy more expensive, but the hotel prices are lower than in Tulcea Country. The cheapestaccomodation is in a pesion in Costanța country for 18€. The meal prices are almost the same in both country.

Accommodation and Meal prices in Dobrogea

Source: booking.com,

Hotels Pensions

24-46

31-79

18-60

20-49

35-120

40-100

Cheap: 2-6

Mid range: 6-25

Fine dining:

25-65

Apartments Restaurants

Constanța county

Tulcea county

Meals in Dobrogea:

(€) (€) (€) (€)

In 2015 the most visited city in Romania was the capital, Bucharest, with 1,73 millions of tourists. Thesecond place was taken by Brasov, with more then a half million tourists in the same year.

TOP cities in Romania by the number of tourists

Source: insse.ro

0.18

0.23

0.25

0.27

0.28

0.32

0.32

0.50

0.51

1.73

0.00 0.50 1.00 1.50 2.00

Tirgu Mures

Iasi

Mangalia

Sinaia

Timisoara

Cluj-Napoca

Sibiu

Constanta

Brasov

Bucharest

Top 10 cities in Romania by the number of tourists, 2015 (million)

Throughout the years between 2011 and 2015 Bucharest was the leading city in the number of

tourists with a constant increase. In 2015 there was a growth of 12%, by that the capital strenghtened

its position on the list. 2015 ment increases for every city, with an average of 17%.

Locations of the top cities in Romania

Bucharest shows a constant increase in the number of tourists. The city is also called “Little Paris”. From1900 – 1930 it was considered to be one of the most beautiful and modern European cities.

1. Bucharest

Source: insse.ro, interestingtimes.ro, bucharestadvisors.com, nationalgeographic.com

Bucharest's Palace of the

Parliament is the world's second

largest building in the world (after

the Pentagon), according to the

World Records. It is also the most

expensive and the heaviest

building in the world.

Ìn the city there are 114 hotels, the

highest grade of occupation was

registered in 2015, with an average

68%.

Bucharest’s surface transit network,

run by Regia Autonoma de Transport

Bucuresti, is the fourth-largest in

Europe.

The most popular and beloved

Romanian dish – “mici” or “mititei”,

was first invented in Bucharest, at

Iordache Ionescu’s restaurant when

one night they run out of guts for

sausages.

1.72

1.51

1.33

1.25

1.20

2015

2014

2013

2012

2011

Number of tourists in Bucharest(million capita)

Brasov was the most visited tourist destination in Romania’s Central Region. Over 66% of the foreigners camefrom Europe, 22.8% from Asia, 8.3% from North America, and 2.7% from other countries and areas.

2. Brasov

Source: insse.ro, horeca.ro, touropia,com, tripadvisor.com

0.51

0.42

0.39

0.36

0.32

2015

2014

2013

2012

2011

Number of tourists in Brasov (million capita)

Surrounded by the Carpathian

Mountains, the city is considered a

mountain resort, with skiing and

ice skating facilities. In Brasov can

be found the narrowest street In

Europe, the Rope Street, which

also attracts many tourists.

Transportul Public În Braşov is

one of the oldest transport

organization in Romania. The

first carrieges for this purpose

appeared in the 1830s.

The best hotel In the city is the

Kronwell Hotel, which is also

the second best in Romania.

The highest rated restaurant in

the city is Dei Frati, an Italian

restaurant, nearby the central,

Piața Sfatului.

Not only Romanians visit the city in big numbers, but also foreigners. The number of tourists who arrive bycruise ships to the city is constantly growing, mostly American, French, Italian and German passengers.

3. Constanta

Source: insse.ro

0.50

0.44

0.44

0.46

0.43

2015

2014

2013

2012

2011

Number of tourists in Constanta(million capita)

Originally founded by the Greeks,

Constanta is over two and a half

millennia old. The city is full of

buildings with fascinatingly diverse

styles, and of course the Black Sea

beach is another big draw.

Constanta is the busiest port on

the Black Sea coast, and the

11th busiest port in Europe.

Splendid Hotel is the highest

rated hotel in the city, taking

the 10th place in Romania.

In the city you can taste one of

the Romanian traditional dishes,

the Dobrogeana Pancake, a

registered brand of the country.

Regarded to the city’s past and future titles, more tourists visit it every year, with an average growth of 12%.In 2015 25% of the visitors arrived from foreign countries.

4. Sibiu

Source: insse.ro

0.32

0.26

0.22

0.20

0.19

2015

2014

2013

2012

2011

Number of tourists in Sibiu(million capita)

In Sibiu county is located one of

the worlds ice hotels. Since 2005

every winter the Hotel of Ice is

rebuilt, namely from the materials

offered by nature.

Sibiu was designated European

Capital of Culture in 2007.

The historic center of Sibiu is still

partially enclosed by its original

12th-century medieval walls.

The city has its own airport, the

Sibiu Airport, where 5 airlines

operate flying to 9 different

locations. The number of passengers

in 2015 was 307 thousand.

The title of European Region of

Gastronomy 2019 has been

awarded to Sibiu. The city will host

gastronomy-related events

throughout 2019 that will showcase

regional culture and innovation.

After an decrease in the number of tourists in 2014, 2015 showed growth again. 20% of the visitors wereforeigners, mostly from Hungary, Germany, Italy, France, Poland.

5. Cluj-Napoca

Source: insse.ro, cluj.ro, ziuadecj.realitatea.net

0.32

0.26

0.27

0.24

0.22

2015

2014

2013

2012

2011

Number of tourists in Cluj-Napoca (million capita)

After Bucharests airport the Avram

Iancu Cluj International Airport has

the most wizzair destinations in

Romania

Home to the country’s largest

university, Cluj-Napoca is

considered the unofficial capital of

the historical region of

Transylvania. Cluj-Napoca is one

of Romania’s arts and cultural

centers. In 2015 it was European

Youth Capital.

The first street food festival in

Romania took place in Cluj, in the

summer of 2015. Over 50 vendors

were cooking over fires continuously

from morning till night over 200

recipes for dishes and drinks.

The hotel Hampton by Hilton Cluj is

one of the best Romanian hotels,

occupying the 24th place on the list.

The number of tourists visiting the Peleș Castle in Sinaia is growing year after year, in 2015 it was 300thousand. The Bran Castle is the most visited castle in Romania with 540.000 visitors per year.

Source: www.gandul.ro; www.financiarul.ro; www.tripadvisor.com;

-Bran Castle-

Location: Middle part of Romania,

Bran, Brașov County

Accessibility: European route E81,

A1 motorway

Seasons: All year

Visitors: 540 thousand

Location: Souteast part of Romania,

Sinaia, Prahova County

Accessibility: National roads- DN1

and DN71

Seasons: All year


Top 10 most popular atrractions in Romania

-Peleș Castle-

Salt Mine in Turda was visited at record level in 2015 with approximately 550 thousand visiors, mainly Hungarian andGerman tourists. In Sighișoara the most visited place is the medival castle with the Dracula story.

Source: www.gandul.info; www.zi-de-zi.ro; www.tripadvisor.com;

-Old Town, Sighișoara- Location: Midnorthern part of

Romania, Sighișoara, Mureș County

Accessibility: European route E574

Seasons: All year, higher in the

summer season


Location: Western part of Romania,

Turda, Cluj county


A3 motorway

Seasons: All year, higher in the

summer season



-Turda Salt Mine-

The Transfăgărășan Highway is a 90 km long road through the Carpatian Mountains. The Danube Delta takespart in the UNESCO patrimony and is the second largest and best preserved delta in Europe.


Source: www.agrepes.ro; www.tripadvisor.com

-Transfăgărășani- -Danube Delta- Location: South-Eastern part of

Romania, Tulcea County

Accessibility: National road-

DN22/22A, or by naval mean of

transportation, on the Danube channel

Seasons: Summer time, but is

recommended in April- May

Visitors: 77.5 thousand

Location: Midsouth part of Romania,

Făgărași County

Accessibility: National roads- DN1,

DN71

Seasons: 30th of June- 1st of

November

Visitors: n/a

Corvin Castle in Hunedoara was visited at record a level in 2015, it is the most important contributor into thelocal budget. Sibiu is one of the most visited cities in Romania, in 2007 it was the Cultural Capital of Europe.

Source: www.agrepes.ro; www.jurnalulromanesc.at; www.insse.ro; www.tripadvisor.com

-Big Square, Sibiu-Location: Middle part of Romania,

Sibiu county


A1 motorway

Seasons: Each season, higher in May-

August


-Corvin Castle-

Location: Western part of Romania,

Hunedoara, Hunedoara County

Accessibility: National road- DN7, or

European route E15

Seasons: Summer time, higher in July

and August



The Merry Cemetery takes part in the UNESCO patrimony and it is famous for its beautiful, painted graves. ThePalace of Parliament is the number one attraction in Bucharest, it is the second biggest building in the world.

Source: www.agrepes.ro; www.libertatea.ro; www.tripadvisor.com

-Palace of Parliament- Location: Southeast part of Romania,

Bucharest


A3 motorway

Seasons: Each season, higher in June

and July


-Merry Cemetery-

Location: Northern part of Romania,

Săpânța, Maramureș County

Accessibility: National road- DN19

Seasons: Summer time, higher in

June and July

Visitors: ten thousands


Mount Tampa can be considered to be very unique, because it is a natural reservation, placed in the middleof city Brașov. It has an area of 188.2 hectares, with a very rich flora and fauna.

1. Mount Tâmpa

Source: www.agerpres.ro; www.tripadvisor.com; www.booking.com; www.inss.ro; www.bizbrasov.ro

Location: Central part of Romania, Brașov, Brașov County

Accessibility: National road- DN1e, European routes- E68, E574,

E60

Season: All year

Visitors: 514 thousand, of which 160 thousand foreign visitors.

Hiking: accessible on several paths- one starting from the old

town, or through the Stairs of Gabony/The Road of the Lords, or

by the cable car.

Average cost of accommodation: €35/person/night

Average cost of dining: €7/person

Poiana Brașov is the most famouse ski resort in Romania. It is situated at an altitude of 1030 m, it has 12 skislopes. On average a three-day trip costs €250 per person.

2. Poiana Brașov

Source: www.agerpres.ro; www.tripadvisor.com; www.booking.com; www.poiana.info.ro; www.ski-in-romania.ro; www.digi24.ro

Location: Central part of Romania, 13 km from Brașov,

Brașov County

Accessibility: National road- DN1E

Season: Winter season in December- April

Visitors: 1.5 million visitors (number registered at the turnstiles)

Ski-slopes: 12 ski-slopes, with different difficulty levels. The ticket

for ski lifts costs €32 for adults and €18 for children, per day.

Average cost of accommodation: €40/person/night

Average cost of dining: €10/person

The Bucegi mountains are famous for their spectacular landscapes and the accessibility of their routes. Thewind and rain have turned the rocks into spectacular figures such as the Sphinx, Babele (the old ladies) etc.

3. Bucegi Mountains

Source: www.tripadvisor.com; www.brasovtravelguide.ro

Location: Central part of Romania, Sinaia, Brașov County

Accessibility: National road- DN71, European routes- E60, E68, County

Road DJ713

Season: All year

Visitors: n/a

Sports: Every hiking destination has a trail with an easy to medium

difficulty level, here are one of the most popular ski areas in Romania.

Average cost of accommodation: €10-70/person/night

Average cost of dining: €5-10/person

The Carpathians due to their width, easy access, original and beautiful mountain landscapes, rich mineralwaters and lots of possibilities for winter sports, represent the largest and the most complex tourism area ofthe country.

The Carpathians

Source: turistinfo.ro; romaniatourism.com; ziare.com; bzb.ro; insse.ro;

Eastern CarpathiansWestern Carpathians

Southern Carpathians

123.498

Visit this region

104.518

Visit this region

130.880

Visit this region

Facts about mountain tourism of Romania

136 km of ski slopes in 19 counties

154 ski slopes

TOP 10 in Voineasa, Poiana Brasov, Vatra Dornei, Sinaia, Predeal and Mogosa

The longest ski slope in Poiana Brasov, 4600 m

13 National Parks

12 Natural Parks

Most visited National Park in Rodnei Mountains, 47 thousand ha

Biggest National Park : Domogled- Cern Valley, 61 thousand ha

More than 600 marked hiking trails

Possibility of rock climbing, trekking, horse riding

Possibility to visit glacial lakes, caves, waterfalls

Sources: zf.ro, adevarul.ro, cunoastelumea.ro, romaniatourism.com

There’s a program in the area, called “Seaside for everyone”, offering tourists an average of 25% discount from theprice of accommodation in the “extraseasons”, between the 15th of May – 18th of June and starting from the lastweek of August.

The Romanian Seaside in 2015

Source: insse.ro, mediafax.ro, evenimente-constanta.ro

The average price of accomodation in the season is 72 €, in the

“extraseasons” it is 55 €/night/person.

Tourists spend on food an average of 17 €/day, including dishes at

restaurants and purchased goods from the markets.

The most important events in the area are the “Mamaia Music

Awards”, “Callatis Fest” and “Ghioroc Summer Fest”.

1,02 million Romanian and 74 thousand foreign tourists

visited the seaside.

The total number of tourists was 1,09 million.

Warm climate,

miles of sand beaches,

ancient monuments,

vineyards and modern resorts

invite travelers to visit

Romania's Black Sea Coast.

The number of tourists increased by 6,8% in 2015, thus Costinesti took the first place. Whit it’s 154accommodation possibilities and various events, it is a perfect choice for both Romanian and foreign tourists.

1. Costinesti

Source: booking.com fonduri-ue.ro

82%

18%

Tourist share in Costinesti (%)

romanian

foreign

58.90

62.00

57.0057.5058.0058.5059.0059.5060.0060.5061.0061.5062.0062.50

2014

Number of visitors(thousand capita)

2015

45 EUR

67 EUR

33 EUR

Price of accommodation

(average/room)

Average price of meal

2 EUR

9 EUR

4 EUR

154 tourism accomodation

Venus beach to its 56 thousand of tourist can offer not only a various seaside, but the touristic station has thermalbaths and a wide range of entertainment opportunities for all ages.

2. Venus

Source: hionari.ro; vacantalamare.ro

88%

12%

Tourist share in Venus(%)

romanian

foreign

53.20

56.00

51.50

52.00

52.50

53.00

53.50

54.00

54.50

55.00

55.50

56.00

56.50

2014


2015

40 EUR

63 EUR

227 EUR

Price of accomodation

(average/room)


1,6 EUR

8,6 EUR

3,4 EUR

Jupiter’s coastline is fragmented by many creeks and dams giving this place a charming appearance. Its placementis ideal for relaxing and enjoying a peaceful time away from the crowded noisy city.

3. Jupiter

Source: anat.ro; booking.com; infopensiuni.ro; fonduri-ue.ro; tvlitoral.ro

85%

15%

Mamaia’s tourist share(%)

romanian

foreign

44.80

56.00

0.00

10.00

20.00

30.00

40.00

50.00

60.00

2014


2015

39 EUR

53 EUR

226 EUR

Price of accomodation

(average/room)


1,8 EUR

9 EUR

3,2 EUR

The National Authority for Tourism (ANI) announced the development or renovation of 12 touristic stations, based on a government resolution.

Tourism development projects

The projects are aiming to develope the social-economical enviroments of these localities, and to diversify the

local economies by funding the tourism industry.

Comuna Sucevița

Comuna Pojorâta

Băile Bánffy Orașul Borsec

Orașul Negrești

Comuna Moisei

Băile Ocna Dej

Comuna Sângiorgiu

Localitatea Colibița Orașul Moinești

Comuna Baia de Fier

Comuna Boghis

Source: adevarul.ro; romaniaturistica.ro;

Romanian tourism industry summary

Revenue

Ind

ust

ry le

vel

Sub

sect

ors Food & Beverage

Travel agencies

Accommodation

Entertainment

4,5 %Revenue

Profit

Top companies Revenue/sales

2011-2015 2016-2025

3,8%

12%

Wizzair

Bucuresti Tourism

McDonald’s

Eurolines

Untold

334 mill EUR

27,7 mill EUR

114,4 mill EUR

109,2 mill EUR

23 mill EUR

100 - 150

50-100

10-50

< 10

*1000 visitors

Transportation

Top 5 visitor countries

1.

2.

3.

4.

5.

Top 5 visited countries

1.

2.

3.

4.

5.

35%

31%

12%

12%

10%

AGENDA


[conclu

sions]

Overview

Subsectors

CEE

Overview

Subsectors

Attractions

Overview

Subsectors

Promotion and infrastructure in Romania

5.8

94.2

Are you satisfied with the promotion of tourism?

(%)

Yes No

2.2-3.4

Є

billion

Effect of infrastructure and marketing on

tourism

1.02 Є

billion

Current revenue Potential revenue

Small

investment

Medium

investment

Large

investment

Investment strategy

Small

investor€ <1 mill.

€ 1-3 mill.

€ 3-5 mill.

Medium

investor

Large

investor

Accommodation

Accommodation

Entertainment

Accommodation

Entertainment

Travel services

Food & Beverage

Revenue growth based on added value of visitors and average spending

40.23

63.53

95.29

0.00

20.00

40.00

60.00

80.00

100.00

120.00

3.8% 6% 9%

Added value of the tourist number growth to the tourism revenue in 2017(€ million)

1.02 1.06 1.10 1.14 1.18

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

2015 2016 2017 2018 2019

Romanian tourism revenue forecast 2016-2019

(€ billion)

40.23

105.88

158.81

0.00

20.00

40.00

60.00

80.00

100.00

120.00

140.00

160.00

180.00

3.8% 10% 15%

Added value of the average spending per capita growth to the tourism revenue in 2017(€ million)

Documents

The total tourism turnover in Romania (2015)