THE TOP PEOPLE, COMPANIES &BRANDS IN TRAVEL RETAIL

MEDIA INFORMATION

TARGET TRAVEL RETAIL’S BUYERSThe Decision Makers Asia Pacific is the definitive and unique “who’swho” of travel retail’s top people, companies and brands in thisimportant region.

This essential publication is received by travel retail buyers globally inadvance of the TFWA Asia Pacific Exhibition, as well as being freelyavailable at the Show itself - it is the first place buyers and retailers lookwhen they want to source new products or make contact with brandowners and suppliers.

In travel retail, your brand image and business relationships areeverything. DM Asia Pacific lets you showcase your company’s twomost important assets – your products and your people – side by side.

DM Asia Pacific is officially endorsed by APTRA.

PROMOTE YOUR BRANDS / PRESENT YOUR PEOPLE

Strengthen your customer relationshipsDM Asia Pacific is the best way for buyers toget to know your brands and your people- providing photos, direct contactinformation, region/brand responsibilitiesand personal facts.

Appropriate brand positioningAdvertise directly opposite your executiveand company profiles to showcase yourtwo key selling points – your people andyour products – side-by-side.

Year-round exposureBuyers use DM Asia Pacificthroughout the year - so they seeyour advertisement repeatedly,when they are actually makingtheir final commercial decisions.

Top companies, top brandsSuppliers’ details are listedby category - giving youappropriate, visibleadvertising positioning thathighlights you as a keysupplier in your sector.

THE MOST EFFECTIVE ADVERTISINGMEDIUM IN TRAVEL RETAILBETTER TARGETED

DM Asia Pacific is received personally, free of charge by alltravel retail buyers and operators globally – both before andat the TFWA Singapore Exhibition– so you know for sure thatyour message is reaching your target audience.

MORE COST-EFFECTIVEBuyers use DM Asia Pacific all year round as well as at theTFWA Singapore Show, giving you a year’s constantexposure for less than the cost of an ordinary, monthly trademagazine.

LONGER-LASTINGKeeps your products in buyers’ minds when they areactually making their final buying decisions.

STRENGTHENS CUSTOMER RELATIONSHIPSReminds your clients why they do business with you byshowcasing your company’s two key assets – your productsand your people.

ALL THE BUYERS, ALL THE TIME, FOR FREE.

Please contact Gideon Knowles atAlma Media International on+44 (0)20 8944 1155 or e-mailgideon@TheDecisionMakers.co.uk

HOW THE BUYERS RATE THE DECISION MAKERS• Over 91% rate DM "useful" or "very useful".

• Over 88% consider DM as or more important than ordinary trade media.

• Over 96% read DM immediately or shortly after receipt.

• Over 58% refer to DM at least once a month.

• Over 96% rate DM "accurate" or "very accurate".

[Results from the annual DM readership survey, conducted via e-mail]

RAISE YOUR INDUSTRY PROFILE� The definitive “who’s who” of the leading people, companies and

products in travel retail worldwide.

� Better audience reach than standard publications, plus year-roundrepeat usage and free copies sent to all buyers.

� Keeps you in buyers’ minds when they are actually deciding whichbrands and lines to list.

� Promotes your products alongside details of your key people –maximising the value of the customer relationships you have developed.��

CIRCULATION & USAGE / DM ASIA PACIFIC

DM Asia PacificProfiles the key players in Asia'sduty-free market and previewswho and what to see at theTFWA Singapore Exhibition.

Officially endorsed by APTRA.

Contents:

Unique profiles of key people fromexhibiting companies – includingphotos, company information,brand and contact details.

Editorial, interviews and insight fromleading people in the travel retailindustry.

‘Showcase’ photo-editorial sections,previewing new and excitingproducts on show at TFWASingapore.

Circulation:

Before TFWA Singapore ExhibitionDM Asia Pacific is received personally,free of charge by the world’s buyersand operators globally in advance ofthe TFWA Singapore Exhibition. Alsomailed by subscription to suppliers,airport authorities and associations.

Used as an indispensable TFWASingapore show preview and source ofbusiness leads.

At TFWA Singapore ExhibitionProminently available on the officialmedia racks at the Exhibition hallentrance. Used throughout the Show toidentify and locate key people,companies and brands.

After TFWA Singapore ExhibitionUsed year-round as a post-Showcontact list, meetings reminder andbrand finder.

RATES AND POSITIONS / DM ASIA PACIFIC 2018

Position Rate UK£ Details

Premium Full Page £2,600 Guaranteed RHP opposite your company listing & people profiles

Standard Full Page £2,400 Standard page within the appropriate category section

Half Page £1,500 Positioned as close as possible to your company or brand listing

Double Page Spread £4,200 Maximum impact in the relevant editorial or category section

Inside Cover £4,800 Makes an immediate and powerful impression with all readers

Outside Back Cover £5,700 The premium advertising position

To reserve your position or for assistance please contact Gideon Knowles at The Decision Makers in the UK:

T: +44 (0)20 8944 1155 F: +44 (0)20 8944 8878 E: gideon@TheDecisionMakers.co.uk

ALL PRINT ADVERTISING IS REPLICATED FREE OF CHARGE ON THE DM WEBSITE