8/13/2019 The Top 5 Most Common E-commerce Mistakes
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5 Common Mistakes That May Prevent Your Ecommerce Success
Creating an eCommerce site is easier than it has ever been. New
platorms pop up every !ay to make
selling online as painless an! turnkey as possible. These
platorms rely on e"cellent marketing toconvince entrepreneurs that
having an eCommerce business is as simple as setting up a website
an!
letting the or!ers start pouring in.
#t$s true that anyone can setup an eCommerce business to!ay% but
the reality is that to have a successul
one it re&uires har! work an! attention to !etail. # you
make sure to avoi! these 5 common mistakes
while setting up your website% you$ll have a much higher chance
o success than the ma'ority o neweCommerce sites.
1. Choosing the wrong host and platform
(ne o the irst steps in setting up your ecommerce site is buying
a !omain name an! then setting up a
hosting account.
The hosting package is one o irst big e"penses an! it$s
un!erstan!able that most people look or thecheapest hosting plan to
save on costs. # you think about it however this is not an area you
shoul! cut
corners on because its the oun!ation o your business. # you pick
a cheap host you may have to !ealwith more server !owntime%
security issues% ba! customer service an! tech support .
More importantly however cheap hosting plans give you limite!
space so your website will not be ableto han!le many pro!ucts or
too many visitors an! as a result it wil cause the site to loa!
slowly an! you
will lose visitors.
The ecommerce platorm you choose is e&ually important an!
it$s important that you take into account
your technical ability when choosing. # you$re not technical at
all% it may be wise to use a hoste!
solution like Shopiy to avoi! hea!aches.
# you want more le"ibility an! customi)ation you$ll want to go
with a platorm like *or!Press or
Magento. Steer clear o any platorm that is out!ate! or one that
ew people use as they won$t have
&uality support when issues arise. +lso% !on$t go or the
most robust platorm with the most bells an!whistles i you !on$t
nee! them.
2. Poorly design
,irst impressions matter in every aspect o lie an! your site is
no e"ception.
# your website is not aesthetically pleasing it comes o as
unproessional an! shoppers will bereluctant to buy rom you. Pick a
template that represents your bran! well an! puts your best oot
orwar!.
-ser e"perience is one o the most critical elements in your
control% so you shoul! make sure that the
site is very logical an! easy to navigate. Shoppers have an i!ea
o where things like the shopping cart
an! buy buttons shoul! be on an eCommerce site% an! straying rom
these in!ustry stan!ar!s mayconuse users.
8/13/2019 The Top 5 Most Common E-commerce Mistakes
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This will provi!e the type o inormation you nee! to make
business !ecisions% such as% what
percentage o visitors are making purchases/ 2ow many people are
leaving my site in the irst 5
secon!s/ *hich are my most popular pro!ucts/ 2ow are visitors
in!ing my website/
Making business !ecisions without this type o inormation is a
recipe or un!erperormance.
# you are serious about buil!ing your eCommerce business you
also nee! to get serious about internetmarketing. -nortunately%
'ust because you buil! it !oesn$t mean they will come. You nee! a
strategy
or how people will in! out about your website.
Can you use SE( to attract organic traic/ Maybe 3oogle an!
,acebook a!s are a better it. *hich
social me!ia platorms will you use an! how/ 2ow can you attract
me!ia coverage to your business/ #
you haven$t even consi!ere! these things% it$s time to e!ucate
yoursel an! create a marketing plan toe"plo!e your business.
!uthor "io4#ssa +sa!is a web entrepreneur with over 6 years o
e"perience in creating successul
online an! oline businesses. You can rea! more rom him on his
blog where he talks about thetelecom in!ustry an! entrepreneurship
topics. ,eel ree to connect with him on,acebook.
http://issaasad.net/http://issaasad.net/https://www.facebook.com/isaasadhttps://www.facebook.com/isaasadhttps://www.facebook.com/isaasadhttp://issaasad.net/https://www.facebook.com/isaasad
