The TOH Top 100: Best New Home Products 2012...Your Decorating Resource November 8, 2012 Circulation 27,816 The Red, White and Blue of Home Decorating You might not be inclined to

This Old House

December 2012

Circulation 950,000

The TOH Top 100: Best New Home Products 2012Finishing Touches: New Old Paper

Sculptured surfaces Wallpaper, by York Wallcoverings

Running a proprietary new ink nearly as thick as plaster through

circa 1895 steam-powered surface presses creates a pronounced relief

that looks and feels like handmade papers. But the automated process

keeps the cost within reach.

About $90 a roll; yorkwall.com

Issue 54

Print Press CoverageVisit us at www.yorkwall.com.

York, Ink.www.facebook.com/YorkWallcoveringswww.facebook.com/YorkWallcoverings

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Traditional Home

November/December 2012

Circulation 978,892

Continued on next page

Traditional Home, continued




Wallpaper used as gift wrap: La Scala AE2916 and Architectural Damask GG4749





On wall: Sweet Dreams in steel Damask









On wall: Roses; Wallpaper used as gift wrap: Lattice LS6132 and Celia CM2364





On wall: Floral Trail in fuchsia on pearl beige; Wallpaper used as gift wrap: Jackie OH! RB4269





Wallpaper used as gift wrap: Stacy Garcia Dahlia Blossom GC0781




Wallpaper used as gift wrap: Renata NA0249



Interior Design

October 31, 2012

Circulation 76,000


York Wallcoverings, 800/375-9675; yorkwall.com

Interior Design, continued






HGTV Design Star All Stars

Episodes 2 and 3

Viewership 8.1 million

Guinevere from RRD Medley

Grata from Antonina Vella Designs' Dolce Vita Collection

Grata CM2383 from AVD Dolce Vita

Guinevere from Ronald Redding's Medley Collection

Grata CM2383-AVD Dolce Vita

Design Star



Traditional Home

October 2012

Circulation 978,892















This Old House

September 2012

Circulation 950,000


Cheery CharmersForget fuss and frills. Set aside shabby chic. The TOH take on cottage-style furnishings is clean-lined, colorful — and guaranteed to make your place feel classic, not cute.



BobVila.com

November 1,2012

Circulation 62,383

The Greek Key: 10 Trendy Uses for This Classic Design MotifIf you didn’t know the Greek key motif before, you’re now sure to recognize this geometric pattern in a wealth of home design applications.

Wow with Wallpaper

This opulent Insignia pattern wallpaper from the Jewel Box collection by York

Wallcoverings features an all-over, mid-scale Greek key design highlighted by pearled

metallic ink. The pattern is offered in a range of neutral hues—ecru, eggshell, sand and

graphite to name a few. Price is $53.99 per roll. Photo: yorkwall.com



Luxe

Fall 2012

Circulation 400,000



Romantic Homes

November 2012

Circulation 78,000

Feeling the Gilt



Minneapolis-St. Paul Magazine

October 2012

Circulation 17,710

Mission Possible


Minneapolis-St. Paul Magazine, continued





Indulge Magazine

October 2012

Circulation 300,000

Things we LoveWall-to-Wall Appeal



Moi & Cie (Canada)

October 2012

Circulation 45,738

LES CHAMBRES... REVISITéES!Quatre tendances fortes de 2012 vous permettront de remettre votre chambre au goût du jour.


Moi & Cie, continued






Your Decorating Resource

November 8, 2012

Readership 1,200

Grownup Wallpaper for the Sandbox Set

The story of children’s décor has been

re-spun by the designers at York

Wallcoverings to tell the true tale of

today’s sandbox set: Good taste starts early.

York’s "Peek-A-Boo" collection celebrates

precociousness. Yet designs are derived

from a discerning grownup's take on style.

Tasteful teal, for example, gives back-to-

basics ABCs a certain cheekiness, while

exposed brick designs lend kids' rooms an

uber-chic urbanity.

Baroque frames that beg to be filled with

mementos of the moment, gender-neutral

hot air balloons featuring a pattern-within-

a-pattern and whimsical birds and

branches are just a few of the images in the

collection. All give birth to décor that will

grow with a child.

For details, visit www.yorkwall.com or call

1-800-375-9675.

Up the Wall in white and ash gray (RB4304), $40.99 per single roll.

Your Decorating Resource, continued



Word Play, with white letters on a Tiffany blue background, makes nurseries a standout.

Hot Balloons in primaries on sky blue (YS9193), $40.99 per single roll. Also available in pinks and purples on soft pink (YS9192) and orange and green on aqua (YS9194).

Garden Butterflies and Birds mural in white on grey (YS9235M), $172.99 per mural. Also available in white on lavender (YS9233M) and white on pink (YS9234M).

Word Play in white on Tiffany blue (RB4275), $47.99 per single roll. Also available in white on black (RB4272), white on stone (RB4274) and white on pearl (RB4278).




Your Decorating Resource

November 8, 2012

Circulation 27,816

The Red, White and Blue of Home Decorating

You might not be inclined to paint your

home Republican red or Democratic blue,

but color and design experts say there's no

doubt that the just-concluded presidential

election has had an impact on home

decorating.

Major news events always influence the

homescape, especially when they are

emotionally charged.

"A past example is 9-11," said Dee

Schlotter, national color brand manager

for Pittsburgh Paints. "After that

catastrophic event, soft pink and chocolate

brown combinations were huge. Soft pink

represents a compassionate color, and

chocolate brown is a grounding, cocooning

color. This is how people felt after that

event. They wanted security and

compassion, and those colors represented

that."

The current election cycle has been a

particularly emotional one, as candidates

have battled issues ranging from Medicare

benefits and exit strategies in Afghanistan

to gay marriage and the meaning of rape.

The result on home decorating has been a

retreat to neutrals, such as browns, grays

and creamy whites; colors that evoke calm

and sanctuary, including shades of blue

and violet; and traditional geometric

patterns, from plaids and chevrons to

honeycombs and polka dots.

In short, home décor has become more

This wallpaper design from York Wallcoverings captures the importance of women's issues in the current election cycle.




calming as well as a bit more

"conservative," according to some experts,

but not in the political sense of the word.

Election issues are creating a trend for

calming looks, as Pittsburgh Paints shows

in this color scheme from the Everyday

Hero palette.

Barbara Schirmeister, color and design

consultant for Hunter Douglas and a

member of The Color Association of the

United States, described the home palette

as "toned down" and predicted that it will

remain that way until serious issues are

resolved.

True, some bright colors have moved their

way into home fashion products on the

market. Schirmeister suggested that these

brighter colors provide a glimmer of hope

in our uncertain climate while generating

some enthusiasm in buyers. "These are

small, enticing treats of color to draw the

consumer in," she added.

A BLUE STATE

Blue is being propelled to the top of home

decor because iit's such a soothing color.

According to Krim Danzinger of

AkzoNobel, the color in a deep indigo

shade provides a draamatic background to

white in the form of vases, pottery, frames

and small sculptures.

Political events tend to impact fashion on

every level, said designer Sally Morse,

director of creative services for Hunter

Douglas. "While the White House is an

official office, the residents put their own

marks on it. Many of us think we would

like to know them, to be more like them

(so) we emulate their style," she said.

First Ladies historically have had a

dramatic influence on personal fashion.

Jackie Kennedy made pillbox hats popular,

while Nancy Reagan made wearing red the

color of choice. Morse noted that Michelle

Obama more recently "has brought back

the dress."

In election years, changes on the

homefront tend not to be so dramatic.

However, many experts reported that blue

definitely is on the rise in home décor and

is a top-selling color in home-fashion

products.

The color is trending not because of any

ties to a particular political party but

because it's one of Mother Nature's most

soothing hues. From light sky blue to deep

oceanic shades, blue also works within a

variety of color schemes.

Blue is so versatile that AkzoNobel has

named Indigo Night, a deep and dark hue,

the home-fashion color of the year for

2013.

Dark blue walls and white trim provide a

striking yet serene backdrop to this

colorful roomset provided by Pittsburgh

Paints.

"The ways that we might use this color are

vast," said Krim Danzinger, AkzoNobel's

senior color consultant. "To begin, this

color is perfectly paired with many other

colors of the spectrum. Combined with

neutrals of gray, it is sophisticated. With a

bright lime, it is more playful. With

violets, it is magical."

Depending on how it's used, dark blue can

bring sophistication to a home office or

serenity to a bedroom. Regardless, Indigo

Night "is deep, soothing, relaxing and

inspiring," Danzinger said, noting that the

color is perfect for calming pre-election

jitters. "It provides us with a sense of

security and a grounded comfort."

Pittsburgh Paints also has seen the rise of

blue's popularity in home décor.

Ironically, the company's Modernist Tech

trend palette includes shades of red, white

and blue. The blue in the palette isn't

exactly a patriotic blue, as Schlotter

explained, "but it does have a fun

expression, even though it wasn't

consciously chosen because of the

election."

While the current home palette may be

calming, this doesn't mean it's boring. In

the last two years, "Color has come back

big time," Schlotter said. Schlotter argued

that there are many rich colors to be

found in home-fashion products‒and

sophisticated colors at that.

Schlotter largely credits social media for

this turn of events, which not only has

been a big player in broadcasting election

news but also information involving every

area of our lives.

"The current color trends for 2013

represent the high level of creativity that is

very well articulated today through social

media‒sharing, posting and 'liking' things,"

Schlotter explained. "The colors and

mixing of colors are more sophisticated

and complex. We see customers way more

at ease with color (as) technology has made

it easy to articulate and fine-tune the look

or trend a customer is trying to achieve."





RED AND "GREEN"

And what about red, that other patriotic

color? Red likewise is on the rise, a

development that wasn't expected this late

in 2012.

The growing popularity of traditional

patterns, like this one from York

Wallcoverings, is heavily influenced by

consumer uncertainty over current issues.

Red is a rising color in home decorating

and is expected to continue its ascension

as we approach the 2016 summer games in

Brazil.

Red over the past few years had been a top

seller in paint, wallcovering, upholstery,

textiles and other home fashions.

However, many experts believed it would

be on a decline by now.

Gina Shaw, vice president of product

development for York Wallcoverings,

reported that red is "re-trending." The

color has been all over the fashion

runways, she said, which means that it will

be moving even more predominantly into

our homes.

What has propelled red back into the

picture? Maybe the election but more than

likely the Olympic games. With the recent

London Olympics, experts noted that

there has been a resurgence of Union Jack

colors and themes.

Red may remain a big player in home

decorating for several more years,

supported by the already emerging hype

for the 2016 summer games in Rio de

Janeiro. "With the Olympics in Brazil

approaching, look for more vibrant and

cheerful colors‒reds, oranges, yellows,

black and white with bright pops of color,"

Shaw predicted.

Perhaps the biggest impact any election

has on home décor is that it tends to slow

down spending. With so much

uncertainty in their futures, consumers

wait to learn the answers to important

questions. Who will take office? And what

policies might be instituted that affect

their jobs, pocketbooks and day-to-day

lives?

Consequently, "If there are dollars invested

in decorating, the styles tend to be more

conservative and neutral," Shaw said.

This time around, the spending slowdown

might stretch well into 2013. Morse of

Hunter Douglas said the issues are so

complex that consumers may not know

how they feel six months from now, let

alone in the first few weeks after the Nov.

6 election deadline.

However, Morse suggested that over time

we'll get a sense of the mood of the

country from the colors consumers choose

to use at home. It's a simple but effective

barometer: Muddy colors and a drive

toward neutrals will suggest pessimism;

clearer, bright colors, optimism.

The growing popularity of traditional patterns, like this one from York Wallcoverings, is heavily influenced by consumer uncertainty over current issues. Red is a rising color in home decorating and is expected to continue its ascension as we approach the 2016 summer games in Brazil.



Home Fashion Forecast

Fall 2012

Circulation 25,461

Documents

The TOH Top 100: Best New Home Products 2012...Your Decorating Resource November 8, 2012 Circulation 27,816 The Red, White and Blue of Home Decorating You might not be inclined to