Upload
luis-moreno-campos
View
201
Download
2
Tags:
Embed Size (px)
Citation preview
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
The time is now for Big Data
Luis Campos Big Data Solutions Director for Europe, Middle East and Africa
Oracle Confidential – Internal/Restricted/Highly Restricted | #BeyondBigData
Intel, the Intel logo, Xeon, and Xeon Inside are trademarks or registered trademarks of Intel Corporation in the U.S. and/or other countries.
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
“House of Cards was obviously a big bet for Netflix. But it was a calculated bet because we knew Netflix members like political dramas, that they like serialized dramas. That they are fans of
Kevin Spacey, that they like David Fincher
Oracle Confidential
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
“Netflix does have a competitive advantage over HBO because of the analytics. Networks like HBO still rely, on large part, on Nielsen data. But the information Netflix gets is much more
textured, granular... and valuable.”
Oracle Confidential
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
We are entering a new digital industry economy where everyone will be a technology company
Peter Sondergaard, Gartner Research, 2014
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
…But data is useless without the time element
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
We are used in the world of information to talk about data, and size, and speed…. But the most important thing for us all is...
Time.
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
It is at the same both infinite and for us all finite. It is measurable to a quantum and yet when a moment has passed it is gone forever.
Time.
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
The only true constant between us all is time. The only truly universal language of business is time.
For Business TIME is a (the?) restriction to delivery of business value.
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
In the meantime 250 Terabytes of information has been created around the world!
Information created by you, your customers, your suppliers and your competitors
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
• Differentiate your customers’ experience
• Understand your customers
• Use all of your customer data
Given that much information is available, it’s time to:
As you can see every second that goes by and you don’t use all the information available, your competitors will do.
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
How Customer Advocacy Has Affected Us
Mass media Internet/1:1 Social/Mobile
CUSTOMERS TAKE CONTROL
1% of consumers feel that their expectations for a good experience are met
94% of consumers will pay more for a better customer experience
89% of consumers switched to a competitor after a poor experience
Customer Power and Choice
Company Power and Voice
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Learn what your customers want
Integrated Customer Experience Foundation
Integrated Customer Experience Foundation
Social Network Mobile Analytic KPIs &
Dashboards Predictive Analytics Integrations
Web
Mobile
Social
In-Store Contact Center
Field Service
Direct Sales
Channel
And connect every interaction that Your Customer Has With Your Brand
LEARN with your customer Are you ready to combine all this information in TIME?
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
In the meantime, 2000 new users have joined the Mobile Web…..
Do you know who these 2000 people are? Their preferences, habits and potential for your business? Unaddressed Segments?
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
• Male, born in 1948
• Grew up in England
• Married twice, children
• Successful, wealthy, celebrity
• Loves dogs and the Alps
How well do you know your customer?
2 Quite Different Segments to identify in time to respond too
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Big Data Platform for Customer Analytics
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
$200M
Incremental Revenue in 2013
Increase in Conversions
30%
Increase in Satisfaction
30%
Big Data Farm
Machine Learning Algorithms
Personalized Marketing, Sales, and Service
Offline Customer Data
Social Media
Website
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
It’s been 5 minutes since we last checked the time. In the meantime...
195,000 people have complained about a product online!
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
10%
19%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
All Bank Customers Young Customers (18-36)
Bank Switching
“My previous bank didn’t offer the level of technology/innovation that I wanted”
“My previous bank didn’t offer the online services that I needed”
“My previous bank didn’t offer the mobile services that I needed”
Source: Mobile Financial Services Tracking Study, AlixPartners 2013
Understanding your changing customers
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Wargaming.Net, In time to change outcomes
“Oracle Big Data Appliance gives us unprecedented insight into game, business, and market health. The possibilities are endless with this highly extensible solution that enables us to gather, analyze, and use data, including social-media data, in ways that were simply not possible before.”
• Implement a scalable and flexible data warehouse.
• Optimizes video game information processing, allowing telemetry from more than 110 million players to become actionable business intelligence improving the player experience
• Expand insight into game health, market health, and business health with the goal of increasing player enjoyment and overall company success
– Craig Fryar, Head of Wargaming Business Intelligence Solution Components: Big Data Appliance, Advanced Analytics, Big Data Connectors
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Sadly in the 19 minutes we have been here
Over 3800 crimes have been committed using the Internet
Cyber Crime defence, is not just a Governmental activity, it’s an organisational need. A must have.
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
In Fraud-Mitigation, Speed is the Key
How quickly can you, react (or hopefully predict) and implement?
Fraudsters definitely use very Agile approaches!
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Rogue Trader Incidents Continue to Happen ... Some of the stories that made news headlines …
€4.9bn Jérôme Kerviel
$1.1bn Toshihide Iguchi
$2.2bn Kweku Adoboli
$1.4bn Nick Leeson
CEO Resignation Mgt shakeup
> $14bn losses
24
Bank Collapse / Sale
Source Notes: News Reports, ACFE website, Oracle Insight analysis
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
€4.9bn Jérôme Kerviel
$1.1bn Toshihide Iguchi
$2.2bn Kweku Adoboli
$1.4bn Nick Leeson
CEO Resignation Mgt shakeup
> $14bn losses
25
Bank Collapse / Sale
Source Notes: News Reports, ACFE website, Oracle Insight analysis
Move from Detection to Prediction
The Key is meeting this challenge in ‘Right Time’
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Enterprise Big Data, Time to Value
Traditional Analysis
Oracle Enterprise Big Data
Savings
Big Data Integration Big Data Management
Big Data Analytics Big Data Apps
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
In the meantime...
Wow 25 minutes have gone by, and a LOT has happened
306 flights delayed 20 cancelled…
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
You may have Time to differentiate and give your (and others) customer’s a unique experience
• Real-time offer decisioning
• Context based events
• Delivery to a smart phone
• Customers can request offers
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Mobile Customer Experience, deliver offers in real time. Personalized, Location-Based, Real-Time Offers
Customers flight delayed Identify and correlate
your customer, location and event
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Location Based Offers
Consumers that indicate targeted promotions would be valuable 21%
Consumers that are willing to share their personal data with retailers
Drive revenue Individually-selected offers
9%
Source: New Retail Democracy, Oracle, 2013
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 31
Location-based Temporal Mobile Billboard
Customer responsiveness with scalable architecture
<1s Subscriber related events/second ( with 1.5B events daily)
800K
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Use all of your customer data Get More Answers, in context in Right Time Generate Insight Using Enterprise Data Provide Self Service Sandbox, Enable Data Driven Innovation
Hadoop
RDBMS
NoSQL
Enrich
Visual
Self Service
Now is the Time to
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
One final thing
In just our short time together
7354 new lives have entered our world
New lives that will need a SAFER, BETTER, and DATA DRIVEN life style.
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Luis Campos luigicampos
• Time Thank you for your