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Manfred BortenschlagerEMEA Business Development Director for Integration Middleware
Agile Integration
The Three Pillars That Solve Your Integration Problems In An Agile Way
Red Hat Partner Webinar, April 5, 2018
https://www.redhat-partner.com/webinars_on_demand
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What to expect from today...
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Move from product-led customer conversations …
… to customer challenge-led conversations
… which translate into solutions including various products.
Move to:
Becoming the strategic integration partner to your customers in a long-term relationship
Middleware: Huge Potential for Red Hat Partners
Source: Analyst and company estimates. Not to be construed as company guidance. Jan 2018.
Growth opportunity with a total addressable market estimated at ~$66B in 2020
Why would there be ANY deal, where we are not at least trying to sell Middleware on top of OpenShift?
Why Agile Integration ?
9* BCG: https://www.bcgperspectives.com/content/articles/it_strategy_it_transformation_it_enabled_business_agility/ Accenture: https://www.accenture.com/t20170328T065747__w__/no-en/_acnmedia/PDF-47/Accenture-Nordic-PDF-Agile-Fast.pdf McKinsey: https://www.mckinsey.com/business-functions/organization/our-insights/why-agility-pays
10 Src: http://lexicon.ft.com/Term?term=hypercompetition
11* BCG: https://www.bcgperspectives.com/content/articles/it_strategy_it_transformation_it_enabled_business_agility/ Accenture: https://www.accenture.com/t20170328T065747__w__/no-en/_acnmedia/PDF-47/Accenture-Nordic-PDF-Agile-Fast.pdf McKinsey: https://www.mckinsey.com/business-functions/organization/our-insights/why-agility-pays
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Mainframe AS/400 Oracle
ESB
API Policies, Analytics & Ecosystems
HYBRID PLATFORM
Microsoft GoogleWorkday
SAP Hadoop
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The Red Hat Agile Integration Concept
Explained...
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For details refer to the Agile Integration Whitepaper here: << LINK >>
DISTRIBUTEDINTEGRATION
-LIGHTWEIGHT-PATTERN BASED-EVENT ORIENTED
-COMMUNITY SOURCED
FLEXIBILITY
CONTAINERS
- CLOUD NATIVE SOLUTIONS-LEAN ARTIFACTS,
INDIVIDUALLY DEPLOYABLE- CONTAINER BASED SCALING AND HIGH
AVAILABILITY
SCALABILITY
APIs
-WELL DEFINED, REUSABLE,AND WELL MANAGED
END-POINTS-ECOSYSTEM LEVERAGE
RE-USABILITY
Culture Processes Tools Automation
Business Process Management
Data Management
IoTEnablement
Enterprise Applications
Mobile Enablement
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Red Hat Technologies for Agile Integration
DISTRIBUTEDINTEGRATION CONTAINERS APIs
Distributed Integration Logic + Event-based Messaging for massive scale
Fuse Standalone
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Fuse Integration Services
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Fuse Online (iPaaS)
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DISTRIBUTEDINTEGRATION
FLEXIBILITY WHO PERFORMS INTEGRATION Unlocking integration capability for new categories of integration personas.
WHERE INTEGRATION IS USEDData & Service integration at the center or the edge of your enterprise architecture.
Two Dimensions of Distributed Integration
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Container-based PaaS and DevOps
API Security, Control and Visibility
Customer Success Stories
INSERT DESIGNATOR, IF NEEDED
Schiphol Amsterdam AirportFuse and 3scale build the base, adding OpenShift completes their transition to an Agile Enterprise
Red Hat OpenShift Container PlatformRed Hat 3scale API Management PlatformRed Hat JBoss Enterprise Application Platform
Red Hat JBoss FuseRed Hat Gluster StorageRed Hat OpenShift Dedicated
SOLUTIONTransform data and services into re-usable endpoints and share these with partners and mobile applications via APIs: creating a genuine partner ecosystem. Then scale up and automate software deployment with containers.
WHY RED HATWanted to select open source software that was backed by support from a trusted vendor. Created API foundation for seamless handoff between the airport and its partners.
CHALLENGETo become the best digital airport and improve passenger experience.
PRODUCTS & SERVICES
Provide APIs for access to all core services for internal developers and partners
and cut development time for new services and APIs by
50%
Red Hat SatelliteRed Hat Consulting
INSERT DESIGNATOR, IF NEEDED
SOLUTIONBought 3scale onprem. Now rolling out OpenShift further.
WHY RED HAT + Partner
Satisfied existing customer. Partner as subject matter expert. Great consulting by partner. 3scale flexibility wrt to gateways. Competitive pricing.
CHALLENGENot only to comply with PSD2 -- but leverage Agile Integration to build the programmable bank of the future based on the banking platform business model
Large European Bank[CANNOT NAME IT YET]
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Wrap-up
More about Agile Integration: Whitepaper
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www.redhat.com/en/resources/innovation-through-agile-integration-whitepaper
Reference ArchitectureAgile Integration
Src: https://developers.redhat.com/blog/2017/07/27/reference-architecture-for-agile-integration/
● Red Hat Webinar series for Partners https://www.redhat-partner.com/webinar_trainings#red-hat-agile-integration-webinar-series
● Agile Integration Classroom Workshop https://www.redhat-partner.com/trainings#agile-integration-workshop
● Agile Integration Sales Day https://www.redhat-partner.com/trainings#sales-day-agile-integration
Manfred [email protected]
Agile Integration
The Three Pillars That Solve Your Integration Problems In An Agile Way
-- The End --
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Bring Agility Into Integration Make your platform agile…not just your software
Leveraging methods and tools that allow agile and and effective integration
of services, apps, APIs and data is a foundation for competitive advantage
Understanding customers
Social mediaMultichannel integration
Integrating digital and physical
Source: Jeanne W. Ross, Cynthia M. Beath, & Ina Sebastian for HBR, https://hbr.org/2015/01/why-nordstroms-digital-strategy-works-and-yours-probably-doesnt Jan 2015.
SMACIT*
Social
Mobile
AnalyticsCloud
Internet of Things
API Economy
INSERT DESIGNATOR, IF NEEDED
The Volvo Car Company
SOLUTION3scale API Management SaaS and onprem. Start with SaaS and add onprem later for a hybrid scenario. Several parts must run on top of Azure. Several internal and external (partners) stakeholders will interact with the Volvo API platform.
WHY RED HATExisting and satisfied Red Hat customer. Excellent relationship based on trust. Like the open source philosophy.Decided for 3scale because of product flexibility, esp wrt. deployment in hybrid cloud scenarios.Pricing was competitive.
CHALLENGE -- Volvo’s Vision“IoT (connected cars) IoH (connected drivers) and IoD (mobile devices) will use APIs as key mean to access Volvo Cars. API integration is the new imperative.”
INSERT DESIGNATOR, IF NEEDED
SOLUTIONBought 3scale onprem. Initially several production shortcomings became apparent which were solved by GPS customisation engagements (deployments, performance, DB connections).
WHY RED HATSatisfied existing customer -- esp. with a large OpenShift installation. Like the open source way and contribute back to upstream.
CHALLENGETo follow in API-first design approach internally, and subsequently to be able to onboard partners to specific services faster and easier. To address changing market demands faster and stay up to speed with rate of innovation.
Swiss Railways SBB
Src: Andersen & Ross (2016). “Transforming the LEGO Group for the Digital Economy.” MIT.
