The Three Motivations Aristotle said that there are three
different motivations: logical, ethical and emotional In marketing:
Logical: if you have a baby, you need baby clothes Ethical: A good
person buys this or donates towards this Emotional: this product
will make you happy Most is a combination: Insurance ad
(logical/emotional), beggars (ethical/emotional), charities that
offer tax reductions for donations (logical/ethical). The most
powerful motivation is a combination of ALL of them, like Coca-Cola
ads. Story application
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Real Life 3 Act Structure Examples Research Papers Fund Raising
Public Speaking Commercials
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Conflict Interesting Human (Our World)
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Genre The overall theme Make sure you match pre existing genre
rules Types of Genres: Action, Adventure, Drama, Comedy, Horror,
Suspense, Thriller, Romantic...
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Aristotle Story Theories Overview Story shows the human
experience The Golden Rule Communication Structures (characters,
motivation, conflict, etc.) Works for ALL Cultures