The THE earlier you book, the more you Show saveimm.org.my/wp-content/uploads/2011/04/Digital-Social... · 2011-04-05 · Listen to the case study on “The World’s Coolest Intern’

BOOK NOW! online www.internetshow.com.sg | email [email protected] | phone +65 6322 2770 | fax +65 6223 3554

Supported by: Produced by: Held in:

13 – 15 April 2011Suntec Singapore International Convention & Exhibition Centre

profi table internet businessfor all business

Show

THE

Show

Asia 2011

The earlier you book, the more you

save

Asia’s only internet business event


Redefi ning the business of digital marketingWill banner ads, pop-up ads, SEM / SEO be tools of yesterday? Or will mobile advertising, social marketing, augmented reality and applications be the hype of tomorrow? Digital trends that are new today, becomes old tomorrow, so what should marketers invest in?

At Digital Advertising World Asia 2011, we bring together visionaries and infl uencers of the digital advertising industry who will be here to share insights to online marketing channels that businesses must invest in.

Register now to be involved in this interactive

discussion with other passionate digital

marketers.

Developing an effective and comprehensive social media strategy to satisfy your business needsThe prevalence of social media is rising and its position is increasingly entrenched within the dynamics of interaction between businesses and their consumers. How should you embrace and leverage on the active marketing potential of social media platforms and grasp the opportunities through online interaction?

Learn to navigate the social media landscape and ensure future success for your business at Social Media World Asia 2011.

Consolidate your market position in the

respective industries and verticals. Do not

miss out on this opportunity, register now!

Want to learn practical tips in managing an online business? Sign up for Blogshop Primetime and learn about online strategies and content creation! It will be held from 13 – 15 April 2011!

Email your enquiries to [email protected]

CLOUD COMPUTING

CLINICS

Curious about cloud computing? Learn what cloud can do for your business through the informative clinic organised by Singtel and Google.

Email your enquires to [email protected] for more information.

THE EXHIBITION

In this fast changing industry, The Internet Show exhibition allows you to see fi rsthand the best solutions available today.The exhibition is free to attend upon registration.

64 FREE SEMINARS

The seminar programme features experts representing the core internet areas such as social networks, online advertising, payments and hosting.Pre-register online to access these seminars free of charge.

SME INTERNET SUMMIT

As a small or medium enterprise, do you often fi nd yourself struggling to fi nd new ways to increase profi tability and productivity? Learn how you can tap on the Internet to generate revenue just like large enterprises! Sign up today and save!

Asia 2011


Blake Chandlee

Vice president, Emerging Markets Facebook

With the rising global prevalence of Facebook usage, hear how marketers can best leverage on this platform for effective marketing plans. Discover the added value that Facebook brings to a brand and get an inside scoop on Facebook’s strategies!

Thomas Crampton

Asia-Pacifi c Director, 360° Digital Infl uence Ogilvy Public Relations Worldwide

As a frequent keynote speaker and moderator at high profi le conferences around the world, Thomas brings with him years of experience and industry knowledge in digital and social media strategies. Hear his views on managing your digital presence in the social media landscape today!

Aman Narain

Group Head, Remote Banking Standard Chartered Bank

Aman is responsible for the public online presence of Standard Chartered Bank with global governance over country and business websites. Listen to the case study on “The World’s Coolest Intern’ program and see how your social media campaigns can reap great rewards for your business!

Chris Schaumann

Regional Head of Online Sales & Marketing Nokia, Southeast Asia & Pacifi c

Responsible for leading the online sales and digital marketing activities for the region at Nokia, Chris is also a passionate blogger and has spoken at over 140 conferences around the world. Hear what Chris has to say about ways you can boost brand awareness through online branding campaigns!

Karl Chong

Managing Director Groupon Singapore

As the successful entrepreneur who founded Beeconomic, Karl will shed light on the future of e-commerce and power of social media in Asia. Want to look at ways to leverage on social shopping and generate new revenue streams and growth? His valuable insights will be just what you need!

Basker Rangachari

Chief Marketing Offi cer, Consumer Banking

Standard Chartered Bank, Hong Kong

Having the reputation of a focused business driver, strong marketer, creative strategist and an inspiring leader, Basker will share with you his opinions on the transitions from traditional marketing to digital marketing.

Janice Chan

Director of Online Distribution and Marketing

Starwood Hotels and Resorts Asia

Pacifi c

As the online marketing expert for the world’s most innovative operator of lifestyle hospitality brands, Janice seeks out the best on the internet for her organization. Hear her opinions on which online marketing channel is a must to invest in for the 2011!

Miguel Bernas

Director of Digital Marketing SingTel

Having the ability to combine new media, social media and traditional marketing strategies to drive audience growth, sales and revenue, Miguel’s 20 years of experience would speak for itself. His input on digital trends of today may just be what you need to know!

Rob DePinto

Chief Technologist Tribal DDB Asia Pacifi c

Being a U.S. patent holder of an award-winning business model and behavioral targeting algorithm, Rob will be sharing with you challenges and opportunities of 2011 digital trends that will impact your marketing campaign.

Shalu Wasu

Director, 360° Digital Infl uence Ogilvy Public Relations Worldwide

Singapore

His passion for anything digital overfl ows when you meet and speak to Shalu. One of the key factors in many marketing campaigns is marketing data. Allow Shalu to bring you through data strategies to create the most optimal marketing campaign.

Featuring


Wednesday, 13 April 2011

DIGITAL ADVERTISING FOR 2011 AND BEYOND

09:00 Chairman opening remarks

09:10 Challenges and opportunities of the 2011

digital trends that will impact your campaign

effi ciency

• The power of analytics – How to analyse and integrate collected online and offl ine data into an effi cient digital campaign?

• What are the organizational challenges that CMOs will face in this rapidly changing digital era?

• The rise of mobile devices – Tackling the challenges of marketing to an increasingly mobile consumer

Rob DePinto, Chief Technologist, Tribal DDB

Asia Pacifi c

10:00 Open sharing session: Insights to online

channels that marketers will be betting their

investment dollars on for the year 2011

Janice Chan, Director of Online Distribution and Marketing, Starwood Hotels and Resorts Asia

Pacifi c

Ravinder Pal Singh, Regional Communications Director - Digital, Starcom MediaVest Group,

Singapore

Klas Hesselman, Head of Marketing SEA-IN, PayPal

Miguel Bernas, Director of Digital Marketing, SingTel

Blake Chandlee, VP, Emerging Markets, Facebook

Moderator:

Gregory Birge, Founder & CEO, F5 Digital

Consulting

11:00 Morning refreshments

CONSUMER BEHAVIOUR AND THE IMPACTS ON

DIGITAL ADVERTISING

11:30 Optimising on consumer information search

behavior to be the top of mind brand

• Exploring the different search methods to understand their impacts on consumer buying behavior

• Examining current consumer information retrieval and search patterns to implement the right SEM strategy

• Secrets to being a top of mind brand even when consumers are exposed to a large number of brands

Jean-Marc Thomas, Director of Search, Neo@

Ogilvy Singapore

12:00 Understanding consumer trends of 2011 that

will impact your digital marketing campaign

• Recap on the year that has passed and insights to consumer trends of 2011 for effective planning and delivery of marketing strategies

• Leveraging on the right opportunities in digital marketing to deliver on changing consumer needs

• Translating trends to campaigns – innovative marketing strategies for the savvy consumer

Gregory Birge, Founder & CEO, F5 Digital

Consulting

12:30 Gaining a holistic view of consumer behavior

through merging online and offl ine marketing

data

Effective marketing is not a one-way communication like how it has been done for the past decade. The internet and social media has allowed companies to successfully build two-way communication between consumers and themselves. One of the key factors to success is the utilization of data.

• Understanding how consumers interact with your brand to fi nd the right type of data to track and analyze

• Making sense of data from different sources to evaluate the most effective marketing tactic

• Integration of offl ine and online marketing data to improve marketing decisions and bottom line

Shalu Wasu, Director, 360° Digital Infl uence, Ogilvy Public Relations Worldwide Singapore

13:00 Networking lunch

ADVERTISING AND MARKETING TO THE MOBILE

CONSUMER

14:15 Should you go mobile? Understanding the

strategic fi t between adopting a mobile

strategy and your overall marketing strategy

• Insights to mobile marketing and the impact on businesses

• How to maximize ROI in your mobile marketing strategy?

• Beyond mobile marketing – Understanding the opportunities and costs of mobile applications

• Developing a content management strategy that incorporates mobile compatibility

Ghislain Le Chatelier, Head of SEA, Online Sales and Operations, Google


Wednesday, 13 April 2011

(cont'd)

Friday, 15 April 2011

Asia 2011

08:00 Registration

09:00 Chairman’s welcome remarks

Nathan Misner, Vice President, Digital Consulting, Studio D Asia Pacifi c, Waggener

Edstrom Worldwide

HARNESSING THE FULL POTENTIAL OF SOCIAL

MEDIA TO DRIVE YOUR BUSINESS

09:10 Insights into Facebook’s future plans and how

marketers can be the fi rst to leverage on these

new tools

• What are the best ways of utilising Facebook as a platform for marketing strategies?

• Review the latest Facebook applications and assess the best ways to stay connected to your customers

• What added value can Facebook bring to a brand today?

Blake Chandlee, Vice President, Emerging Markets, Facebook

09:50 Creating a cost-effective social media strategy

that builds on the long-term objectives for

your business

• How do companies most effectively manage their digital presence in today’s socially-driven Web

• What role does social media play in bringing a consumer through stages of awareness, consideration and purchase

• What social media platforms are the right fi t for your businesses

Thomas Crampton, Asia-Pacifi c Director, 360° Digital Infl uence, Ogilvy Public Relations Worldwide

10:30 Morning refreshments & networking session

11:00 Open sharing session: Navigate the social

media landscape and reap the rewards of your

investment in 2011

• Addressing the real opportunities and misconceptions about the power of social media: What are the potential challenges that lie ahead?

• Examining the dos and don’ts of the corporate digital and social media strategies

• How should companies navigate the social media landscape to address the needs of consumers and businesses

Moderator:


Edstrom Worldwide

Thomas Crampton, Asia-Pacifi c Director, 360° Digital Infl uence, Ogilvy Public Relations Worldwide

Margaret Manning, Chief Executive Offi cer, Reading Room

Max Hegerman, President, Tribal DDB, India

Blake Chandlee, Vice President, Emerging Markets, Facebook

14:45 Local, Social and Mobile – Your 3 tools to

reaching more people, creating advocacy to

your brand and drive more consumers to your

business

• Creating relevant content to meet the needs of your target market

• Transiting from broadcast marketing to two-way communication – enriching the relationship between your customers and you

• Leveraging on increasing trend of mobile consumers with “on-the-go” content

• Successful case studies of companies who’ve combined great user experience with digital media

Margaret Manning, CEO, Reading Room

15:15 Afternoon refreshments

CHANNEL PLANNING STRATEGY

15:45 Marketing Paradigm Shift - Should CMOs

accelerate the shift in budget focus from

traditional media to digital and social media?

• Setting marketing mix budgets that will refl ect where prospects and customers are – the gradual move to online

• Capitalizing on the right marketing mix to reach the right audiences

• How to integrate traditional media and digital media into a holistic marketing strategy?

• Transforming digital marketing into shopper marketing

Basker Rangachari, Chief Marketing Offi cer, Consumer Banking, Standard Chartered Bank,

Hong Kong

16:30 What will brands do when their reputation is

in the hands of their consumers?

• How will the “like” and “follow” buttons affect your reputation?

• Importance of word of mouth is being emphasized again. How can brands generate positive word of mouth in the different communities?

• What are the challenges and opportunities presented in social media when managing a crisis?

• Managing the two-way communication: How can large corporations manage this relationship effectively?

David Yap, Digital Marketing, Wildlife Reserves

Singapore

Winnie Pua, Managing Director, Antics@Play

Ramalingam Shanmugam, General Manager, Marketing Services and Corporate Marketing,

M1 Limited

17:15 Chairman closing remarks

17:20 End of Digital Advertising World Asia 2011


SOCIAL BRANDING

11:45 How to manage and build your brand identity

through social media tools

• How do you measure your brand value and exposure in the online world?

• Learn to identify and engage effectively with both infl uential users and your average users to boost business traffi c and sales

• Capitalising on social media channels to improve the quality and satisfaction of each customer interaction

Max Hegerman, President, Tribal DDB, India

12:15 Case study on social media and outreach:

Standard Chartered Bank’s “The World’s

Coolest Intern” program

• Establishing priorities and objectives for a successful social media campaign

• Examining potential pitfalls in conceptualising and managing social media campaigns

• How to ensure your social media campaigns will reap positive recognition and increased exposure for your business

Aman Narain, Group Head, Remote Banking,

Standard Chartered Bank

12:45 Case study by Nokia: Using online campaigns

to boost your brand equity

• Providing informative and relevant content in your online campaigns to boost brand awareness

• How to create a proactive customer outreach program to promote brand awareness

• Ways to launch targeted marketing initiative that will generate traffi c from existing and new customers

Chris Schaumann, Regional Head of Online Sales & Marketing, Nokia, Southeast Asia &

Pacifi c

13:15 Networking lunch

SOCIAL MEDIA MEASUREMENT

14:15 Open sharing session: Utilising social media

analytics to measure social media value for

your business

• How do we defi ne and categorise the ROI on your social media investment

• What are the challenges in measuring the social media value

• Learning to establish measurable objectives to create a suitable social media strategy that will maximise your returns

Moderator:


Edstrom Worldwide

Jerry Dimos, Partner, LiTMUS Group

Jennifer Houston, President, Studio D Global,

Waggener Edstrom Worldwide

Asia 2011

Friday, 15 April 2011

(cont'd)

SOCIAL SHOPPING: CREATING NEW REVENUE

STREAMS

15:00 Capitalising on the future of e-commerce and

power of social media in Asia to increase your

revenue streams

• How are retailers utilising social media to provide a tailored shopping experience for their online customers?

• Creating persuasive buzz and consumer-driven product discussions through social commerce

• How should you leverage on social shopping tools to increase your sales activities?

Karl Chong, Co-Founder, Beeconomic, Managing Director, Groupon Singapore

15:30 Case study by BigDeal.SG: Understanding

the new consumer buying behaviour through

social shopping trends

• What is the current consumer buying process? What is the role of social media in their decision making process?

• The future of online advertising tactics through social shopping: What attracts your customers?

• How can you create targeted content and relevant choices for your online customers?

Daphne Teo, CEO and Co-founder, BigDeal.SG,

Singapore

SOCIAL PR

16:00 Reputation management in social media:

Confronting the good, the bad and the ugly in

social media

• Striking a strategic balance between traditional media and social media to craft a holistic management strategy in the digital age

• Examining effective crisis management in the digital age

• Creating a credible profi le to ensure an accurate social media representation for your business

David Lian, Social media strategist, APAC Social

Media Practice Lead for Text 100

16:30 It’s all about customer engagement –

Maintaining and sustaining effective

relationships via social media platforms

• Uncovering the various portals of online interaction to understand consumers’ needs

• Driving customer engagement through online communities and create a climate of communication and trust with your customers

• Exploring ways to devise a membership reward system to encourage participation from your target audience

Margaret Marshall, Sales and marketing manager, Brewerks, Singapore

17:00 Chairperson’s closing remarks

17:10 End of conference


Digital Advertising & MarketingA forum to engage and learn about the advances in digital marketing.

Social Media & PlatformsFor anyone interested in learning how to harness the power of social media to further their brand’s reach and impact.

Google UniversityGoogle provides search and advertising services, which together aim to organize and monetize the world’s information.

E-Commerce, Payments & Fulfi llmentStrategies, tools and technologies for a successful business model.

Main Registration Counter Sponsor: Innovation Sponsor:

Silver Sponsors:

Entrepreneur Sponsor:

WiFi Sponsor:

Welcome Bag Sponsor:

Networking Bar Sponsor:

w e b v i s i o n sw w w. we bv i s i o n s . c o m

Gold Sponsors:

About the seminars

Our sponsors

Media Partners:

Online Media Partner: International Marketing Partner:

Supporting Associations:

Content Management & Domain NamesCome and learn about the business and technology issues surrounding the web content management.

Mobile Internet & MarketingHow to make mobile marketing a successful part of your campaign

Cloud Computing & HostingThis is the quintessential success manual for any SMB considering cloud computing and SAAS.

Limited to 30 seats per session. Hurry, sign

up today at www.internetshow.com.sg!

Hear from leading industry professionals who will share with you their experiences and successful case-studies in 4 theatres with 7 different themes.

Call Karin Lee at +65 6322 2302 or email [email protected] to customise

your sponsorship package or exhibition opportunities today!


It’s quicker and easier to book and pay online go to www.internetshow.com.sg and click on register now

Phone: +65 6322 2770Fax: +65 6223 3554Online: www.internetshow.com.sgEmail: [email protected]

4 easy ways to register

For offi cial use only Received: Date:.............................. Code: 141554 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Your details

Delegate name ..............................................................................................................................................................

Job title ........................................................................................Organization ............................................................

Address .........................................................................................................................................................................

Post code ......................................................................................Country ....................................................................

Tel .................................................................................................Fax ...........................................................................

Email..............................................................................................................................................................................

Authorizing manager ....................................................................Authorizing manager signature ..............................

By signing and returning this form you are accepting our terms and conditions.

Payment details

Payment is due in 14 days.

� Bank transfer � Crossed cheque payable to Terrapinn Pte Ltd

� Mastercard � Visa � American Express � JCB

Card holder's name ...................................................................... Card holder's signature

Card number � � � � -� � � � -� � � � -� � � �Expiry date: ______/________

Bank Transfers: Payment by bank transfer must quote the delegate name and code 141554.Transfers should be made to Standard Chartered Bank, 6 Battery Road, Singapore 049909.Account name: Terrapinn Pte Ltd, Account N o. 01-741-0231-3

Register now

1. Should you be unable to attend, a substitute delegate is welcome at no extra charge;

2. Terrapinn does not provide refunds for cancellations. Invoiced sums are payable in full, except in cases where Terrapinn has been able to mitigate loss;

3. Terrapinn will make available course documentation to a delegate who is unable to attend and who has paid;

4. Terrapinn reserves the right to alter the programme without notice including the substitution, alteration or cancellation of speakers and / or topics and / or the alteration of the dates of the event;

5. Terrapinn is not responsible for any loss or damage as a result of a substitution, alternation, postponement or cancellation of an event.

Cancellation policy

Biz Reg No.: 198902388R

13 – 15 April 2011Suntec Singapore International Convention & Exhibition Centre

Package Before21 Jan 11

From 22 Jan to4 Mar 11

From5 Mar to25 Mar 11

After26 Mar 2011

HowMany

Calculateyour ticket

� 2 day pass 13 & 15 April 2011 Digital Advertising World Asia and Social Media World Asia

SGD1,345 SGD1,495 SGD1,570 SGD1,645 �� 1 day pass � Digital Advertising World Asia 13 April 2011 � Social Media World Asia 15 April 2011

SGD805 SGD895 SGD940 SGD985 �� 2 day pass SME Internet Summit 13 – 14 April 2011

SGD225 SGD250 SGD265 SGD275

* All tickets include refreshments, lunch and full conference documentation.* The fee does not include hotel accommodation.* Enjoy 15% discounts to our conference pricing above if you know our speakers!* 7% GST applicable to local delegates.

Booking fee for Credit card payments � NA

Booking fee for Cheque / Bank Transfer payments � SGD100

Total

Asia 2011

Documents

The THE earlier you book, the more you Show saveimm.org.my/wp-content/uploads/2011/04/Digital-Social... · 2011-04-05 · Listen to the case study on “The World’s Coolest Intern’