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The Ten Golden Rules of Internet Marketing Executive Summary Presented to: WECAI June 8, 2005 Jay Berkowitz [email protected] 561-716-1334

The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

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Page 1: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

The

Ten

Gol

den

Rul

es o

f In

tern

et M

arke

ting

�Exe

cutiv

e Su

mm

ary�

P

rese

nted

to:

WEC

AIJu

ne 8

, 200

5

Jay

Ber

kow

itzja

y@te

ngol

denr

ules

.com

561-

716-

1334

Page 2: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Car

eer H

ighl

ight

s�

Dev

elop

ed �L

ive�

cam

paig

n us

ed in

208

co

untri

es a

roun

d th

e w

orld

�M

anag

ed la

rges

t ter

ritor

y in

Cou

ntry

. P

rom

otio

n in

crea

sed

sale

s 34

%

�D

evel

oped

inte

rnet

sal

es a

nd m

arke

ting

stra

tegy

, sol

d fir

st in

tegr

ated

dea

l

�C

reat

ed 4

of 6

�Hal

l of F

ame�

Ban

ners

�La

unch

ed T

engo

lden

rule

s.co

min

200

3

Page 3: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Obj

ectiv

es

�D

efin

e th

e �N

ew In

tern

et B

oom

��

Wha

t it m

eans

, why

it�s

for r

eal t

his

time

�H

ow to

impr

ove

your

web

site

so

it sh

ows

up in

Goo

gle

sear

ches

�H

ow to

gen

erat

e po

sitiv

e R

OI

�W

hat o

nlin

e bu

sine

ss m

odel

s ar

e w

orki

ng�

How

to b

uild

ong

oing

rela

tions

hips

How

to c

apita

lize

on th

e Te

n Le

adin

g Tr

ends

in o

nlin

e m

arke

ting

toda

y

Page 4: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Why

it is

For

Rea

l thi

s tim

e�

It al

way

s w

as re

al, t

he in

tern

et c

hang

es H

OW

WE

DO

bus

ines

s it

does

n�t c

hang

e B

USI

NE

SS

�It

wor

ks n

ow!

�W

ebsi

tes

wor

k (H

igh

Spe

ed, S

earc

h, U

p tim

e)�

eCom

mer

ce w

orks

�Fu

lfillm

ent w

orks

�Yo

ur c

usto

mer

s ha

ve in

tern

et a

cces

s an

d m

any

have

hi

gh s

peed

�It

mak

es li

fe/b

usin

ess

easi

er

�C

ompa

nies

are

bei

ng fo

rced

to fi

gure

out

onl

ine

mod

els

�D

isin

term

edia

tion

Con

tinue

s to

dro

p pr

ices

and

dro

p th

e co

st o

f doi

ng b

usin

ess

�M

y w

ebm

aste

r isn

�t 17

Page 5: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Rul

e #1

-Th

ere

are

no �r

ules

��

Blo

ck e

very

thin

g yo

u �k

now

� abo

ut

mar

ketin

g�

Test

, tes

t and

test

aga

in�

App

lies

for s

ite d

esig

n, b

anne

rs, s

earc

h,

emai

l, pr

icin

g �

App

ly d

irect

mar

ketin

g pr

actic

es�

40:4

0:20

rule

�Id

entif

y �c

ontro

l� �

Ther

e ar

e no

bad

idea

s�

PS

�It

is h

ard

wor

k

Page 6: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Rul

e #2

-Th

e In

tern

et is

not

tele

visi

on

Com

mon

mis

take

with

inte

rnet

mar

ketin

g,

to u

se te

levi

sion

stra

tegy

�P

aret

o P

rinci

ple

�ID

IC�

8 S

econ

d R

ule

Page 7: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

The

8 S

econ

d R

ule.

M

ake

sure

cu

stom

ers

can

find

wha

t the

y�re

look

ing

for.

Page 8: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Goo

d 8

Seco

nds!

1.E

xcel

lent

Des

crip

tion

2.Lo

go T

op L

eft

3.N

avig

atio

n to

p (o

r lef

t)4.

Spe

cial

Offe

r (co

uld

be b

otto

m ri

ght)

5.Te

stim

onia

l

Page 9: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

This

des

ign

is a

bit

top-

heav

y on

nam

e an

d in

trodu

ctio

n.

Page 10: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Ten

Gol

den

Tips

for S

EO

�Sea

rch

Eng

ine

Opt

imiz

atio

n�E

valu

atio

n1.

Find

out

Whe

re Y

ou s

tand

Sear

ch �k

eyw

ords

� on

Goo

gle

(MSN

, Yah

oo a

nd A

OL)

�A

lexa

.com

http

://do

wnl

oad.

alex

a.co

m/in

dex.

cgi

�R

anki

ng b

ased

on

uniq

ue v

isito

rs a

nd p

age

view

s �

Traf

fic D

etai

ls�

Rel

ated

Lin

ks

Page 11: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Ale

xa R

ank

#1

Page 12: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Ale

xa R

ank

271,

617

Page 13: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Ten

Gol

den

Tips

for S

EO

�Sea

rch

Eng

ine

Opt

imiz

atio

n�E

valu

atio

n1.

Find

out

Whe

re Y

ou s

tand

Sear

ch �k

eyw

ords

� on

Goo

gle

(MSN

, Yah

oo a

nd A

OL)

�A

lexa

.com

http

://do

wnl

oad.

alex

a.co

m/in

dex.

cgi

�G

oogl

e Pa

ge R

ank

http

://to

olba

r.goo

gle.

com

�A

link

from

pag

e A

to p

age

B is

a v

ote

for p

age

B.�

Vote

s ca

st b

y "im

porta

nt" p

ages

wei

gh m

ore

heav

ily

�R

elev

ant p

ages

wei

gh m

ore

heav

ily

Page 14: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Goo

gle

Pag

e R

ank

10/1

0

Page 15: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Goo

gle

Pag

e R

ank

5/10

Page 16: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

1. F

ind

out w

here

you

sta

nd

The

site

has

a 3

/10

Goo

gle

Pag

e ra

nk (t

his

is a

n im

porta

nt ra

ting

by G

oogl

e of

ho

w m

any

site

s lin

k to

you

).Yo

ur A

lexa

rank

(web

traf

fic

scor

e) 3

42,8

19 in

dica

tes

high

tra

ffic

to s

ite

Page 17: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

1. F

ind

out w

here

you

sta

nd

The

site

has

a 5

/10

Goo

gle

Pag

e ra

nk (t

his

is a

n im

porta

nt

ratin

g by

Goo

gle

of h

ow m

any

site

s lin

k to

you

).A

lexa

rank

s th

e si

te #

1,1

42,1

42

in th

e w

orld

for u

niqu

e vi

sito

rs

and

page

vie

ws.

Page 18: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

1. F

ind

out w

here

you

sta

nd

The

site

has

a 6

/10

Goo

gle

Pag

e ra

nk -

this

is g

reat

!

Page 19: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Rul

e #2

-Th

e In

tern

et is

not

tele

visi

onW

hat d

oes

it co

st to

acq

uire

a c

usto

mer

?

Wha

t is

your

CP

A?

Page 20: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Rul

e #2

-Th

e In

tern

et is

not

tele

visi

on.

Ste

p 1:

Wha

t is

a cu

stom

er w

orth

?LT

V �

Life

Tim

e V

alue

Ana

lysi

s

Ste

p 2:

Wha

t doe

s it

cost

to a

cqui

re a

cu

stom

er?

CP

A �

Cos

t Per

Acq

uisi

tion

Ste

p 3:

M

ake

sure

cus

tom

ers

can

find

you:

�Sea

rch

is th

e N

ew P

rime

Tim

e�Te

n tip

s fo

r Sea

rch

Engi

ne M

arke

ting

Page 21: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Pay

-Per

-Clic

k S

earc

h �P

aid

Adv

ertis

ing�

Page 22: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Free

Sea

rch

�PR

��N

atur

al� o

r �O

rgan

ic�

Page 23: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Ten

Gol

den

Tips

for S

EO

Eva

luat

ion

1.Fi

nd o

ut W

here

You

sta

nd (

Goo

gle,

Ale

xa)

2.U

se F

ree

tool

s to

eva

luat

e yo

ur s

ite/k

eyw

ords

: w

ww

.glo

balp

rom

oter

.com

3.H

ave

a st

rong

Titl

e Ta

g an

d D

escr

iptio

n us

ing

mos

t rel

evan

t key

wor

ds

Page 24: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Cas

e S

tudy

Ban

kAtla

ntic

.com

Page 25: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule
Page 26: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Title

: �W

elco

me

to

Ban

kAtla

ntic

.com

Page 27: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Key

wor

d S

ugge

stio

n To

olw

ww

.glo

balp

rom

oter

.com

Ove

r 120

,000

sea

rche

s ea

ch m

onth

incl

ude

the

term

�Flo

rida

Mor

tgag

e�.

(Mul

tiply

by

3 fo

r all

sear

ch e

ngin

es).

Page 28: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule
Page 29: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule
Page 30: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

�Vie

w� a

nd �S

ourc

e re

veal

s ht

ml.

Opp

ortu

nity

to im

prov

e M

eta

Tags

.1.

Do

keyw

ord

rese

arch

2.In

clud

e im

porta

nt K

eyw

ord

Phr

ases

in T

itle,

Des

crip

tion

and

Key

wor

ds M

eta

Tags

3.Th

e w

ords

mus

t be

on th

e pa

ge.

Page 31: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Ten

Gol

den

Tips

for S

EO

Eva

luat

ion

1.Fi

nd o

ut W

here

You

sta

nd

2.U

se F

ree

tool

s to

eva

luat

e yo

ur s

ite

Nat

ural

Opt

imiz

atio

n3.

Title

and

des

crip

tion

mus

t use

you

r bes

t key

wor

ds4.

Con

tent

on

site

feat

ures

key

wor

ds y

ou w

ant t

o ta

rget

250-

1000

wor

ds is

idea

l

Page 32: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Gre

at u

se o

f cop

y �b

elow

the

fold

�.H

ome

page

has

28

4 w

ords

. Ide

al is

25

0-10

00 w

ords

.

Page 33: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Opp

ortu

nity

to a

dd

mor

e ke

ywor

d ric

h co

py. I

deal

is 2

50-

1000

wor

ds.

Page 34: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Ten

Gol

den

Tips

for S

EO

Eva

luat

ion

1.Fi

nd o

ut W

here

You

sta

nd

2.U

se F

ree

tool

s to

eva

luat

e yo

ur s

ite

Nat

ural

Opt

imiz

atio

n3.

Title

and

des

crip

tion

mus

t use

you

r bes

t key

wor

ds4.

Con

tent

on

site

feat

ures

key

wor

ds y

ou w

ant t

o ta

rget

5.

Use

�Alt

text

� tab

on

phot

os6.

Trad

e lin

ks fr

om y

our s

ite w

ith o

ther

rele

vant

, ran

ked

site

s (c

reat

e a

vote

from

site

B fo

r you

r site

)

Page 35: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Link

:ww

w.w

ebsi

te.c

omre

veal

s th

at

ww

w.te

ngol

denr

ules

.com

has

671

links

to th

e si

te

Page 36: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Link

:ww

w.w

ebsi

te.c

omre

veal

s th

at w

ww

.wec

ai.o

rgha

s 42

link

s to

the

site

. O

ppor

tuni

ty to

trad

e lin

ks

with

al m

embe

rs

Page 37: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Ten

Gol

den

Tips

for S

EO

Eval

uatio

n1.

Find

out

Whe

re Y

ou s

tand

2.

Use

Fre

e to

ols

to e

valu

ate

your

site

Nat

ural

Opt

imiz

atio

n3.

Title

and

des

crip

tion

mus

t use

you

r bes

t key

wor

ds4.

Con

tent

on

site

feat

ures

key

wor

ds y

ou w

ant t

o ta

rget

5.

Use

�Alt

text

� tab

on

phot

os6.

Trad

e lin

ks fr

om y

our s

ite w

ith o

ther

rele

vant

, ran

ked

site

s7.

Use

free

sub

mis

sion

tool

s

Paid

Opt

imiz

atio

n8.

Paid

Incl

usio

n/Pa

id L

istin

gs9.

XM

L Fe

eds

10.

Pay

Per

Clic

k/Pa

y Fo

r Per

form

ance

Page 38: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Rul

e #3

-C

reat

e a

UV

PC

reat

e a

Uni

que

Val

ue P

ropo

sitio

n, a

(FR

EE

) too

l to

enga

ge c

onsu

mer

s in

an

inte

ract

ive

rela

tions

hip

with

you

:

Page 39: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

extre

meh

allo

wee

n.co

mC

reat

e a

�UVP

� win

a P

lasm

a TV

Page 40: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Top

150

Cos

tum

es

Page 41: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule
Page 42: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Gre

at U

VP!

�Onl

ine

Form

� co

uld

be b

igge

r an

d m

ore

clea

r.

Page 43: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Rul

e #4

If y

ou b

uild

it�

th

ey w

on�t

just

com

e-C

lass

ic m

ista

ke th

at k

illed

dot

.com

s -P

ush,

pul

l and

driv

e co

nsum

ers

to y

our s

ite.

�B

anne

rs d

o w

ork

�R

ich

med

ia is

hot

�S

earc

h E

ngin

e O

ptim

izat

ion

�A

ffilia

te M

arke

ting

�P

artn

er M

arke

ting

�In

tegr

ated

Mar

ketin

g (P

R w

orks

wel

l!)

Page 44: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule
Page 45: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule
Page 46: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Rul

e #5

Sub

scrip

tion

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Page 48: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

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Page 49: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

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Page 51: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

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Page 52: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

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Page 53: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

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Page 54: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule
Page 55: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

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Page 56: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule
Page 57: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

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Page 58: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

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Page 59: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

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Page 62: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

Goo

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Page 63: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule
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Page 65: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

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Page 66: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

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Page 67: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule
Page 68: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

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Page 71: The Ten Golden Rules of Internet Marketing Wecai.pdf · How to improve your website so it ... banners, search, email, pricing Ł Apply direct marketing practices Œ 40:40:20 rule

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