MEDIA KIT 2019-20

THETEMPLENEWS

ABOUT US 3

AWARDS 4

BY THE NUMBERS 5

PRINT ADVERTISING 7

DIGITAL ADVERTISING 8

SPECIAL OFFERS 12

SPECIAL ISSUES 14

GUIDELINES & POLICIES 15

CONTACT US 16

3

The Temple News is Temple University’s editorially independent, student-run newspaper. The Temple News offers advertisers access to the specific readership of a university newspaper with a professional product. The paper is published every Tuesday during the fall and spring semesters and daily on our award-winning website, temple-news.com. We are serving the students, parents, alumni, faculty, staff and surrounding community of the 27th- largest public university in the country ― and we’re serving them well.

A WATCHDOG FOR THE TEMPLE UNIVERSITY COMMUNITY SINCE 1921.

4

Best All-Around Non Daily Student NewspaperBest Use of MultimediaFinalist: Best Affiliated Web SiteFinalist: Editorial Writing

First Place ColumnFirst Place Cartoon/Graphic IllustrationSecond Place EditorialSecond Place ColumnSecond Place Cartoon/Graphic IllustrationSecond Place Layout and DesignHonorable Mention Layout and DesignHonorable Mention Ongoing News CoverageHonorable Mention Cartoon/ Graphic Illustration

AWARDS + ACHIEVEMENTS

2018 Society of Professional Journalists Region 1 Awards

2019 Keystone Press Awards Division I

5

42,641total readership

4,583full-time faculty

40,240total enrollment

22average student age

BY THE NUMBERS

BY SYDNEY SCHAEFER / THE TEMPLE NEWS

ADVERTISINGBY SYDNEY SHAEFER / THE TEMPLE NEWS

7

TYPE 1X 3X 6X 12X

FULL PAGE $900 $850 $800 $750

1/2 PAGE VERTICAL $490 $465 $440 $420

1/2 PAGE HORIZONTAL $490 $465 $440 $420

1/4 PAGE $255 $240 $225 $210

1/8 PAGE $115 $110 $105 $100

BANNER $105 $100 $95 $90

FRONT PAGE $490 $465 $440 $420

PRINT ADVERTISING RATES

ROP ADVERTISEMENTS TO BE PRINTED IN COLOR ARE SUBJECT TO A 20% FEE

PRICES ARE LISTED PER INSERTION

FULL PAGE11.375” X 12”

1/2 VERTICAL5.687” X 12”

1/4 PAGE5.687” X 6”

1/8 PAGE5.687” X 3”

1/2 HORIZONTAL11.375” X 6”

BANNER 11.375” X 1.64”

8

DIGITAL ADVERTISING

FULL HEADER/HERO 810 X 75 px

HOME PAGE BANNER 775 X 75 px

HALF-PAGE SKYSCRAPER 300 X 600 px

MEDIUM RECTANGLE 300 X 250 px

Our stories come to life on our newly designed and award-winning website. At temple-news.com, readers from Temple University’s local and global community can read and comment on all of our content. Our strong multimedia presence also lets readers learn more about the Temple community by using photo, video and audio

BELOW SLIDER BANNER510 X 75 px

THE TEMPLE THE TEMPLE

NOTE

Homepage skyscrapers appear on the homepage of The Temple News while story page skyscrapers appear on story pages. Only one homepage skyscraper and one story page skyscraper can run at a

time as multiple skyscrapers cannot run on the website at once.

9

TYPEPRICE PER WEEK

FULL HEADER/HERO $500

HOME PAGE BANNER $350

BELOW SLIDER BANNER $175

HOME PAGE MEDIUM RECTANGLE

$175

STORY PAGE MEDIUM RECTANGLE

$300

HOME PAGE SKYSCRAPER $175

STORY PAGE SKYSCRAPER $350

DIGITAL ADVERTISING

SOCIAL MEDIA ADD-ONS

TWITTER $50

FACEBOOK $50

TWITTER + FACEBOOK $75

WEBSITE TAKEOVER

For $200 a day, you can be the only advertiser running on our website. This means you’ll occupy every single ad location at temple-news.com, including the header,

banner, skyscraper and medium rectangle.BY GREG FRY / THE TEMPLE NEWS

INSTAGRAM POST $50

INSTAGRAM STORY POST $20

SPONSORED POST $75

10

SPONSORSHIP OPPORTUNITIES

The Temple News will send out a newsletter two times a week to an ever-growing population of students, staff, alumni and Philadelphia residents. Currently, the newsletter has 1,034 subscribers. Sponsors can have the opportunity to hold exclusive sponsorship and write a message of 280 characters or less directly to readers, delivered to their inboxes each week.

The two newsletters will be sent on Tuesdays and Fridays each week. The Tuesday edition will feature a long list of must-reads from Tuesday’s print edition. The Friday edition will be shorter, with several must-reads from our online-only stories that week and previews for events in the

Sponsor an event with us! The Temple News will host monthly events, varying in size and subject, to engage and inform the Temple community. Events could include topics like Temple’s proposed on-campus stadium, changes to each school and college, or off-campus housing. If you are interested in sponsoring an event, reach out to our advertising team now.

NEWSLETTER

EVENTS

TUESDAY EDITION $400

FRIDAY EDITION $200

11

Create your own sponsored content to run in print or online. Native advertisements catch the attention of viewers because they look more like the regular Temple News content. They appear less like an advertisement and more like a story or feature.

NATIVE ADVERTISING

TYPE PRICE

PRINT FULL PAGE $545

PRINT HALF PAGE $285

ONLINE ADVERTORIAL $200

BY KRISTOF PHILLIPS / THE TEMPLE NEWS

Online native content is sold in 30-day increments. Our staff can write your piece for you at no additional cost.

12

PRE-PRINTED INSERTS

DISCOUNTS

$375 to run in an entire circulation (5,000 copies)• Inserts must be printed on at least 70# High Bulk Paper• Minimum size: 4” x 6”. Inserts larger than 11” x 12” should be folded.• Inserts must be received by the printer at least six days before the print

date of that issue.• Advertisers are responsible for paying for the printing costs of printed

inserts

MAIL ALL INSERTS TO:Evergreen Printing and Publishing Company: ATTN: Steve Danifo for The Temple News101 Haag Ave.

TEMPLE UNIVERSITYIf your office or student organization is recognized by Temple University, you will automatically save 15 percent on your purchase.

PRINT-WEB COMBOIf you purchase an online advertisement in addition to your print advertisement, get your web advertisement at half the cost.

CHARITY DISCOUNTIf you’re a nonprofit or charity organization, automatically receive a 15 percent discount on your advertisement.

COMMUNITY RESIDENT DISCOUNTIf you’re a resident in Temple’s community, you will automatically recieve a 15 percent discount on your purchase. You must have a permenant address in a surrounding ZIP code.

SPECIAL OFFERS

13

PUBLICATION SCHEDULE

FALL 2019August 27

September 3

September 10

September 17

September 24

October 1

October 8

October 15

October 22

October 29

November 5

November 12

November 19

December 3

Football Preview

Lunchies

Basketball Preview

The Essayist

SPRING 2020January 14

January 21

January 28

February 4

February 11

February 18

February 25

March 10

March 17

March 24

March 31

April 7

April 14

April 21

May 5

Bar Guide

Music Issue

Commencement Issue

14

SPECIAL ISSUES Print editions of The Temple News hit stands every Tuesday in the fall and spring. Special issues are themed, with a topic threading the issue together. Ranging from spotlights of our football and basketball teams to profiles of the best bars around campus and throughout Philadelphia, our special issues provide a targeted approach to reaching students and faculty at Temple University.

FOOTBALL PREVIEW

BAR GUIDE MUSIC ISSUE COMMENCEMENT

BASKETBALL PREVIEW

THE ESSAYISTLUNCHIES

15

In order to ensure your advertisement displays as beautifully as possible, here are some tips for packaging and sending your art to The Temple News.

GUIDELINES & POLICIES

PRINT ADVERTISEMENTS • All art should be sized accordingly. Please reference page 7 to check that your art is sized correctly.

• All art should be in at least 300 dpi.• If you have purchased a color ad, all art should be in CMYK format

to ensure color matching during the printing process.

WEB ADVERTISEMENTS

POLICIES

• All art should be sized accordingly. Please reference page 8 to check that your art is sized correctly.

• All art should be in at least 72 dpi.• All art should be in RGB format to ensure color matching online.

• All advertisers are subject to approval by The Temple News. We reserve the right to refuse advertisements.

• The deadline to reserve advertising space in The Temple News is at least one week prior to publication.

• Online advertisements can be placed as requested.• Any changes to advertorial content must be made at least one week

prior to the run date.• Payment should be prepaid by check or credit card — Visa, Discover,

American Express or MasterCard only.• Please list the date of the ad and insertion order number on the

check stub for proper payment recording. • Please note: first-time advertisers must prepay.

16

HOWARD GITTIS STUDENT CENTERSUITE 2431755 N. 13TH ST.PHILADELPHIA, PA 19122

215-204-9538 advertising@temple-news.com temple-news.com thetemplenews

thetemplenews

P H U O N G T R A N Advertising Manager

lanphuong.tran@temple.edu

K E L S E Y M C G I L Ladvertising manager

kelsey.mcgill@temple.edu

*Cover photo by Sydney Shaefer / The Temple News

THE TEMPLE NEWS