THE TALK TRACK SYSTEM

A REVOLUTIONARY WAY TO F IND, SURVEY AND COMMUNICATE WITH

CUSTOMERS AND SUPPORTERS

Talk Track System

The Talk Track System is an innovative way to talk to and track information from your customers and supporters.

How does it work?

Call #250 from any cell phone in the US and CanadaSpeak the discrete code of your event, product or companyThe caller is directed to your custom messageThis will give you access to all the cell phone numbers of callers

so you can continue to engage them in the futureUsing our survey tool gives you immediate feedback and data

results, including the ability to listen to the actual call

Meeting the Need

To engage and retain customers and supporters effectively these days, you need to:

Identify potential customers or supportersCommunicate or survey in real time at events, public-

access areas or in advertising when you are “top-of- mind”Gauge the satisfaction level of these

customers/supporters and discover their interestsCapture contact information and build a list to allow

communication with them in the future about upcoming events, offers or surveys

Limits of Current Survey Methods

1. Surveying by phone or in person is slow, labor- intensive and very expensive

2. Survey kiosks are expensive, hard to transport and provide little traffic control

3. Response rates for most URL campaigns are under 1% and challenging to respond from smart phones when at an event or location

4. Currently 65% of Americans cannot use an app or Qr code because they do not have smart phones, which require downloads to use as well

What’s Different about MRD’s Talk Track

The Talk Track System is an innovative way to gather and disseminate information using any cell phone.

The Talk Track advantage:Almost universal coverage: 9 in 10 Americans have at least

one mobile deviceSimple access: customers don’t need a smart phone,

internet or wi-fi/internet accessYou collect cell numbers of everyone who comes to your

portal so you can continue to engage these customers or supporters

Feedback and data is available almost immediately

Talk Track is an effective way to:Increase contacts and build a list Gain insight from customers and supporters about their

interests Gauge the level of customer satisfaction

For instance, you could use Talk Track to:Survey customers about your product or service and get

immediate, trackable dataBuild your contact list of supporters from a larger event or

media/advertising campaign by getting them to call #250 for more information

Talk Track to Collect Information

Talk Track to Share Information

Talk Track also allows you to communicate directly with your customers or supporters to:

Share updates or new informationRemind them of upcoming events

For instance, you could use Talk Track to:Inform meeting goers of changes in the program or

special events Let customers know of product innovations or salesRemind them to take action, such as reminding them to

vote or attend a rally

Talk Track Research Data

Talk Track is perfect for market research. You can: Collect data on customer satisfaction or opinion pollingTrack data over time Segment and sort as you would any data

For instance, you could use Talk Track to:Take an opinion poll to determine supporter interest

and knowledge of issues over timeTrack changes in customer satisfaction over time or as

a result of product or service changes and innovations

Possibilities Are Endless

The Talk Track System can be programmed to give you endless ways to reach customers and supporters

For instance, you could use Talk Track to:Enter names for a special drawingText or call segments of the list to inform them of an

event or productAsk for donations to a cause or campaignInform voters to go to the polls or other actions

And You Can Test It

MRD supports your efforts at every step of the process by: Working with you to develop content for your solicitation

or surveyLetting you test the survey with an inner circle before it

goes live with your customers or the publicDeveloping protocols for data collectionProviding data at the end of your campaign or eventHelping you determine next steps

For a demonstration of this product, click here

About the Market Research Department

The Market Research Department is a highly regarded, boutique, market research company

MRD has worked for major Fortune 500 firms, including Nielsen, Best Buy, The Discovery Channel, and was chosen as an Ad Age Top 100 Companies

Arlander Card, President of MRDOver 25 years of market research experienceBackground in computer programming, data design and

engineering

Contact Us for More Information

Arlander Card

The Market Research Department

ac@marketresearchdepartment.com816.875.3187

We look forward to being your market research department

Click On The Phone And Call Us Now