Embed Size (px)
Citation preview
Copyright 2015 The Fletcher Method
THE SWIM LANES SALES FUNNEL
This proven funnel schematic leverages the 5 “swim lanes” or communication modes to drive prospects through your funnel with more efficiency and velocity. This approach ensures that your prospects get exposed to the right message in the right place at the right time. This system is simple to comprehend and launch quickly.
PARACHUTES
LEAD MAGNET THANK YOU PAGE VIDEO 1 VIDEO 2 VIDEO 3 APPLICATION ORDER FORM
AD 1 AD 2 AD 3 AD 4 AD 5 AD 6
5 SWIM
LA
NES
PAGES
OFFLINE
OUTREACH
ADS
NOTE: Be sure to watch the free video series that walks you through how to set up your funnel: fletchermethod.com/workshop
Copyright 2015 The Fletcher Method
Map out your strategy for your five “swim lanes” for each step in your initial sales funnel. Be sure to indicate what the main topic of each step will be. Use the Problem/Promise/Proof/Ping/Promotion Framework for each step. Lastly,
LEAD MAGNET THANK YOU PAGE STEP 1 STEP 2 STEP 3 STEP 4 STEP 5
METRIC
COST
VALUE
KNOW YOUR NUMBERS
PAGE
ADS
OUTREACH
OFFLINE
NOTE: Be sure to watch the free video series that walks you through how to set up your funnel: fletchermethod.com/workshop
THE SWIM LANES SALES FUNNEL
Copyright 2015 The Fletcher Method
THE “P5” COPY STRATEGY
Save yourself countless hours of frustration with this extremely effective and proven copy sequence. Address the problems and pains your clients are experiencing now, and the promise of a better life or business your solution provides. Next, you’ll demonstrate specific proof (results), foster interaction and make them an “offer they can’t refuse.”
PROBLEM PROMISE PROOF PING PROMOTION
Describe the pains and frustrations of their current situation and the cost of not tacking action
Reveal what life will be like once they utilize your Transformation Framework (Point B): desires and aspirations
Real and story of yourself or your clients with specific and tangible results. Make it real!
Create an interactive discussion by requesting feedback or asking a question
Foster a sense of urgency and fear of loss by compelling them to act now. Make a personal challenge to them!
MAKE THEM FEEL
MAKE THEM THINK
Empathy: “that’s me”Increased need to changeCommunity
Sigh of reliefClear path to their goalsConfidence“Not too difficult”
TrustSocial proofAuthority
1:1 personal communicationOpinion mattersReciprocity
Fear of lossUrgencyRisk reversalScarcity
MAKE THEM ACT
What should they click, watch, share, download, call, purchase? And WHY SHOULD THEY?
NOTE: Be sure to watch the free video series that walks you through how to set up your funnel: fletchermethod.com/workshop
