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PRESENTATION COMMERCIAL
2013
Advertising Marketing Dept. – 2nd Accum. 2013
THE SUNDAY SUPPLEMENT OF
2013 MAGAZINES AND SUPPLEMENTS SECTION
A DIFFERENT MEDIUM
The only medium of the Sunday supplement with an
INNOVATIVE format.
The most EXCLUSIVE, always with the
LATEST AND TRENDIEST CONTENTS
All the CURRENT and the latest TRENDS.
Source:
EGM 2
nd A
ccum
. 2013/
OJD 2
012
READERSHIP CIRCULATION
545.000 readers
237.568 copies
SECTIONS
DE VICIO *
ENTREVISTAS Y REPORTAJES *
SECTIONS *
MANUAL DE FAMILIA *
GOOMER * LA HORMA DE MIS ZAPATOS *
Pages dedicated to the latest trends in the market
Latest news and stories.
Leisure, health, business, fashion, beauty, motor, decoration, books, children...
What is interesting for families: health, nutrition, health, sex, shopping advisers, horoscope...
DISTRIBUTION OF CIRCULATION
CIRCULATION
237.568 copies
Source: OJD 2012
22.281
3.654
13.305
18.571
73.605
4.006
25.952
8.812
5.692 4.854
5.801 22.991
10.273
7.456
2.112
1.666
5.613
Andalucía
Aragón
P. Asturias
I. Baleares
Canarias
Cantabria
Castilla y León
Castilla la Mancha
Cataluña
Extremadura
Galicia
La Rioja
C. Madrid
R. Murcia
C.F.Navarra
País Vasco
C. Valenciana
9,39
2,44
2,40
3,71
2,37
2,04
9,70
4,33
5,60
1,54
7.82
0,70
30,98
1,69
0,89
3,15
10,93
%
DISTRIBUTION OF READERSHIP
READERSHIP
545.000 readers
Source: EGM 2nd Accum. 2013
171.000
26.000
12.000
58.000
12.000
28.000
16.000
40.000
7.000
98.000
29.000 10.000
4.000
9.000
7.000
10.000
3
PROFILE READER
SEX
AGE
SOCIAL CLASS
LEVEL OF STUDIES
Source: EGM 2nd Accum. 2013/ Figures in %
55% men; 45% women
o 7% aged 14-24 o 14% aged 25-34 o 21% aged 35-44
o 25% aged 45-54 o 32% aged over 55. o Average age: 48.
o 45% A + B social class o 41% C social class
32% with university studies
*
*
*
*
A UNIQUE PROFILE READER
Gender
Age
Level of studies
Social Class
*
*
*
* Source: EGM 2nd Accum. 2013. Profile figures in %
Total Población
Magazine (El Mundo)
El País Semanal
Magazine (La
Vanguardia)
Xl Semanal
Men 49 55 51 44 45
Women 51 45 49 56 55
14 - 24 13 7 8 8 9
25 - 34 17 14 13 12 13
35 - 44 20 21 20 20 21
45 - 54 17 25 22 20 20
55 - 64 13 14 19 18 16
Over 65 21 18 18 22 21
Average age 46,6 47,9 48,4 49,6 48,5
No studies 3 1 1 1 1
Primary 11 6 6 7 7
Secondary 34 27 27 33 32
Pre-uni courses 31 33 32 33 34
Diploma 8 12 11 10 11
Higher degree/Doctorate 11 20 22 15 15
A 11 22 22 15 15
B 17 23 23 23 22
C 44 41 41 44 44
D 23 13 13 17 18
E 5 1 2 1 2
SPECIALS 2013
JANUARY FEBRUARY MARCH APRIL
MAY JUNE JULY AUGUST
SEPTEMBER OCTOBER NOVEMBER DECEMBER
13 – Special Regenerate 20 - Special Cruises
10 – Valentine’s Day 10 – Extra Fashion 17 – Dfather’s day 24 – Kids
7 – Men Fashion 21 – Eco 28 – Mnother’s day (jewellery & beatuy)
5 – Decoration 19 - Trips
2 – Healthy life 16 – Extra Summer
8 – Kids 29 – Extra Fashion
6 – Men Fashion 27 – Watches & jewellwery
3 – Wines 10 – automobiles 17 – Beauty/ Perfumes
1 – Luxury 15 – Extra Christmas 29 – Wise Men Special
RATES 2013
TECHNICAL SPECIFICATIONS
TECHNICAL SPECIFICATIONS
BOOKING SPACES
MATERIALS DELIVERY
E-MAILING ORIGINALS
o Circulation: MAGAZINE is distributed with all editions of EL MUNDO
o Frequency: weekly (Sundays).
o No. Of editions 52.
o Format: size general page for materials (wide x high): 293 x 330 mm
o Impression: Offset.
o Monday of the week previous to publication.
o 10 days prior to publication date.
o Charges for cancelation in deadline: 20%.
o Inserts: to be consulted.
ORBYT – BET FOR THE FUTURE
10% of charge over normal rates for the
advertising enrichment in Orbyt.
READ MAGAZINE IN YOUR IPAD READ IT WHEREVER YOU WANT
Orbyt is an exclusive club for all the
subscribers of EL MUNDO and to everyone who wants
to be informed everywhere, at any time and
available in all formats..
