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The study of the discourse of electronic media using a network approach: The discussion of Russian Federation joining the World Trade Organization Prosyanyuk, Daria V. Department of Sociology Higher School of Economics , Moscow, 2011 www.hse.ru

The study of the discourse of electronic media using a network approach: The discussion of Russian Federation joining the World Trade Organization Prosyanyuk,

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Page 1: The study of the discourse of electronic media using a network approach: The discussion of Russian Federation joining the World Trade Organization Prosyanyuk,

The study of the discourse of electronic media using a network approach:

The discussion of Russian Federation joining

the World Trade Organization

Prosyanyuk, Daria V.Department of Sociology

Higher School of Economics , Moscow, 2011

www.hse.ru

Page 2: The study of the discourse of electronic media using a network approach: The discussion of Russian Federation joining the World Trade Organization Prosyanyuk,

Higher School of Economics , Moscow, 2011

The study of the discourse of electronic media using a network approach:

The discussion of Russian Federation joining the World Trade Organization

photo

Table of contents

MotivationMethod DataResultsLimitations and future works

Page 3: The study of the discourse of electronic media using a network approach: The discussion of Russian Federation joining the World Trade Organization Prosyanyuk,

Higher School of Economics , Moscow, 2011

The study of the discourse of electronic media using a network approach:

The discussion of Russian Federation joining the World Trade Organization

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Research problem

Reflection of each economic or political decision in the Internet space

Opportunity for self-positing and communication

Internet space is a vizualizer and “field” of manifestation of inter-country relations

Goals of research

To identify the structure of information exchange between Russian Federation and other countries on the concrete information occasion

To develop the methodology of the analysis of cross-national information exchange

Page 4: The study of the discourse of electronic media using a network approach: The discussion of Russian Federation joining the World Trade Organization Prosyanyuk,

Higher School of Economics , Moscow, 2011

The study of the discourse of electronic media using a network approach:

The discussion of Russian Federation joining the World Trade Organization

photo

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Method

Step 1. Defining the object. Russian Federation joining the World Trade Organization.Sep 2. Coding of messages. Informational and analytical types of messages.Step 3. Calculating of the weights of the arguments and assessments Step 4. Constructing and analysis of egocentric network map

Key term

Egocentric network map is a graph of information space between countries

Page 5: The study of the discourse of electronic media using a network approach: The discussion of Russian Federation joining the World Trade Organization Prosyanyuk,

Higher School of Economics , Moscow, 2011

The study of the discourse of electronic media using a network approach:

The discussion of Russian Federation joining the World Trade Organization

photo

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Data

All the articles discussing Russia's joining the WTO for the period from January 2008 to January 2010 were selected: 61 articles were selected from 50 sources in 15 countries and 163 articles from 85 Russian sources

The search for the original articles was conducted on the following resources:- http://www.inosmi.ru/, http://www.inopressa.ru/;- http://www.wto.ru/;-«Yandex» and «Google»;-Sites of Governments;

Page 6: The study of the discourse of electronic media using a network approach: The discussion of Russian Federation joining the World Trade Organization Prosyanyuk,

Higher School of Economics , Moscow, 2011

The study of the discourse of electronic media using a network approach:

The discussion of Russian Federation joining the World Trade Organization

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Egocentric network map

Egocentric network map is a graph of information space between countries, which represents weighted average assessment of the countries three main issues:

Chances of Russia's joining the WTO;Prospects of Russia’s cooperation with Kazakhstan and Belarus (within the Customs Union);Opinions about the rationale of Russian’s joining the World Trade Organization.

Page 7: The study of the discourse of electronic media using a network approach: The discussion of Russian Federation joining the World Trade Organization Prosyanyuk,

Higher School of Economics , Moscow, 2011

The study of the discourse of electronic media using a network approach:

The discussion of Russian Federation joining the World Trade Organization

photo

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Egocentric network map

Page 8: The study of the discourse of electronic media using a network approach: The discussion of Russian Federation joining the World Trade Organization Prosyanyuk,

Higher School of Economics , Moscow, 2011

The study of the discourse of electronic media using a network approach:

The discussion of Russian Federation joining the World Trade Organization

photo

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Limitations and future works

All the procedures were conducted manually – the restriction on the sample’s size; Definite types of messages were used. Blogs, as unprofessional texts, may be interesting for constructing egocentric network map too. As they represent informal look at the problem, the interpretation of information events in them may differ significantly from official sources;The topic researched – for example, the image of Russia.

Page 9: The study of the discourse of electronic media using a network approach: The discussion of Russian Federation joining the World Trade Organization Prosyanyuk,

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www.hse.ru

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