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Theresa H. Rodgers, MA, CCC-SLP, EdS (LD)
ASHA President-Elect
October 17, 2019
Advocacy and Empowerment:Strategies for Success in Iowa
Disclosure Information
Financial
• Travel expenses reimbursed by ASHA
Nonfinancial
• Member of ASHA Board of Directors/ASHA President-Elect
204,000
THE STRATEGIC PATHWAY TO EXCELLENCE
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DIVERSITY & INCLUSION AT ASHA
DIVERSITY & INCLUSION AT ASHA
• The website at www.asha.org includes a
statement on Diversity and Inclusion that
explicitly frames issue relevant to
the membership, the association, and the
National Office
• ASHA was awarded the 2018 National Black
Association for Speech-Language and
Hearing (NBASLH) William T. Simpkins, Jr.
Service Award, an honor of distinction, in
recognition of its notable contributions in D+I,
and service to NBASLH.
• ASHA's Office of
Multicultural Affairs will
celebrate 50 years
in 2019!
• ASHA affirms the value
of Diversity and
Inclusion (D+I) and
actively pursues
strategies to promote it
wherever and
whenever possible
ASHA’s RECRUITMENT TARGETS DIVERSE POPULATIONS
Overall, 8% of ASHA members are from
under-represented racial groups.
Additionally, 5% are Hispanic/Latino.
Males comprised 5% of the ASHA
membership in 2018.
15,276 individuals (8%) indicated they met
the ASHA definition of bilingual service
provider.
Race Percent
American Indian or Alaska
Native0.3
Asian 2.8
Black or African-American 3.5
Native Hawaiian or Other
Pacific Islander0.2
Multiracial 1.4
Moving in the Right Direction
Almost one-third of new members,
who joined within the last five years,
are males, racial/ethnic minorities,
and/or bilingual service providers
compared to one-fourth of all
members.
ASHA’s RECRUITMENT TARGETS DIVERSE POPULATIONS
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ASHA BY THE NUMBERS
Who makes up our
204,000 members?
Source: ASHA year end counts, 2018.
CCC-A 13,407
CCC-SLP 175,025
Dual Certification 813
In Process 1,478
Not Certified* 13,222
Grand Total 203,945
* Not Certified includes: 399 Member Only, 553 International Affiliates, 229 Associates,
and 12,041 NSSLHA Members.
ASHA MEMBERSHIP AND AFFILIATION 2018
YEAR 2011 2012 2013 2014 2015 2016 2017 2018
CCC-A 12,844 12,978 12,893 12,906 12,970 13,118 13,266 13,407
CCC-SLP 133,621 138,433 144,253 150,468 156,254 162,473 168,604 175,025
Dual-CCC 1,172 1,124 957 931 907 881 849 813
Total Number of ASHA-Certified Affiliates:
Number of New ASHA-Certificate Holders:YEAR 2011 2012 2013 2014 2015 2016 2017 2018
CCC-A 532 561 444 512 524 581 586 621
CCC-SLP 5,876 6,238 6,468 7,096 3,348 6,809 7,065 7,700
ASHA CERTIFIED AFFILIATES & NEW CERTIFICATE HOLDERS
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Source: Year-End Counts (rounded), ASHA Membership and Affiliation, 2018
PRIMARY EMPLOYMENT FACILITY
ASHA DUES as compared to others
Dues of similar associations:
ASHA: $225
American Occupational Therapy Association (AOTA): $225
American Physical Therapy Association (APTA): $295
American Academy of Audiology (AAA): $380
American Psychological Association (APA): $247
Unique ASHA Benefit: The ASHA Online Portalhttps://www.asha.org/practice-portal/
GOVERNANCE UPDATE
2019-20Executive and Regional Councils
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ADVOCACY EFFORTS
RESUTS:
• 10,000+ letters were sent to legislators during
Student Advocacy Day (October 2018) and
Virtual Advocacy Day (March 2019)
• Engaged 2,300+ student advocates
Michelle D’Mello
VP FOR GAPP
GOAL: Submit at least 1,000 student advocacy
letters through ASHA’s Take Action site
Source: GAPP
NSSLHA National Advisor
Kia Johnson, PhD, CCC-SLP
2020-20222017-2019
Sonja Pruitt-Lord, PhD, CCC-SLP
EDUCATION AND CREDENTIALING
This Photo by Unknown Author is licensed under CC BY-SA-NC
CERTIFICATION
• Recognized nationally &
internationally
• In 2018, ASHA earned accreditation by the National Commission for Certifying Agencies (NCCA). We are the only accredited Audiology and SLP certification programs.
• NCCA accreditation provides
impartial, third-party validation
to stakeholders that our
certification program has met
recognized national and
international credentialing
industry standards for
development, implementation,
and maintenance of certification
programs
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CERTIFICATION – AUDIOLOLGY & SLPChanges in Standards Effective 2020
How does this affect new SLP graduates and CFs who have not
begun/completed the CF Experience?
It is critical to apply for the CCC-SLP by December 31, 2019. As long as
the individual has graduated (with a Master’s), an application can be
submitted. If application is not made until January 1, 2020 the new
standards will have to be met.
This Photo by Unknown Author is licensed under CC BY-SA
CERTIFICATION – AUDIOLOLGY & SLPChanges in Standards Effective 2020
NEW SUPERVISION REQUIREMENT
Who? All clinical supervisors and Clinical Fellowship (CF) mentors
providing supervision/clinical instruction for students and/or Clinical
Fellows for purposes of ASHA certification.
What? Complete a minimum of 2 hours of professional development in the
area of supervision/clinical instruction, along with 9 months of full-time
clinical experience working in the appropriate profession.
When? After being awarded the CCC-A or CCC-SLP.
How Often? One time.
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2020 CERTIFICATION STANDARDS
Effective: January 1, 2020
• Who? All individuals who hold the CCC-A and/or CCC-SLP
• What? Out of 30 required professional development hour for certification maintenance, at least 1 hour must be in the area of ethics.
• When? Beginning with certificate holders in the January 1, 2020-December 31, 2022 certification maintenance interval.
• How often? Each 3-year maintenance interval.
• E-mails
• Podcasts
• e-newsletters
• National Convention
• Blog
• And More!
ASHA WEBSITE
www.asha.org
Special Interest Group
Perspectives (now consolidated)
and web pages about areas of
practices
https://www.asha.org/SIG/
PERSPECTIVES
Latest news about the professions through the Leader (member publication)
THE LEADER
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ASHAWire, the online home for scholarly journals, Perspectives, and ASHA Leader with powerful search capabilities
ASHA WIRE ASHA HEADLINES
https://www.asha.org/publications/enews/headlines/
ASHA Practice Portal, the place for vetted practice guidance on clinical topics and professional issues.
For audiologists & speech-language pathologists.
Also see ASHA's Compendium of Practice Guidelines
and Systematic Reviews
www.asha.org/members/ebp/compedium/
PRACTICE PORTALThe Practice Portal
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The new ASHA Career Portal
offers members access to:
• career development content
that can help them throughout
their careers, and
• job postings to help them find
their next opportunity.
ASHA CAREER PORTAL
careers.asha.org
State-of-the-art member community
Provides member-only area to share, discuss, question, and participate
ASHA COMMUNITY
ASHA ON SOCIAL MEDIA
PUBLIC POLICY www.asha.org/Advocacy/
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• Identifies the “what” in terms of what are
ASHA’s advocacy priorities for the year
• Guides ASHA staff to identify the “how” in
terms of how those priorities are advanced
• Maximizes staff utilization of resources on
behalf of ASHA (internal benefit)
• Maximizes ASHA’s influence and relevancy
on behalf of members (external benefit)
2019 Public Policy Agenda
PRIORITIES
• Inclusion in Alternative Payment Models
• Equitable coverage and reimbursement
• Streamlined documentation
• Preservation of habilitation and rehabilitation services as Essential Health Benefits
• Fair and ethical productivity standards
HEALTH CARE ISSUES
PRIORITIES
• Reduce caseload and workload burdens
• Streamlined documentation
• Increased funding
• Preserving appropriate roles of federal and state governments in setting education policy and standards
SCHOOLS ISSUES
PRIORITIES
• Proper education, regulation, and use of assistants
• Facilitate model interstate compact agreement
• Preserve scopes of practice
• Preserve licensure and certification standards
• Ensure robust pipeline of students
• Ensure workplace safety
PROFFESIONAL PRACTICE AND WORKFORCE ISSUES
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PRIORITIES
• Safe hearing devices and environments
• Preserving parental choice in determining the most appropriate assessments and services
• Preserving Medicaid eligibility and access to services under Medicaid
CONSUMER ISSUES
• Policy analysis and development
• Strategic lobbying
• Grassroots engagement
• External partnerships
• External communications and messaging
THE PATH TO WINNING ADVOCAY
EXECUTING CORRDINATED STRATAGIES
THAT INCLUDE:
www.asha.org/Advocacy/PAC/
www.ashfoundation.org
Research Grants
Scholarships
Clinical
Achievement Awards
2019 Funding –Over $500,000+ Will Be Awarded in November
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INCREASEPUBLIC AWARNESS
IDENTIFY THE SIGNS
• Educate the public about the
warning signs of
communication disorders
• Television, radio, and print
public
service announcements
• Member toolkit
IdentifyTheSigns.org
Increase Public Awareness
Better Hearing and Speech Month
• Annual outreach that has quadrupled in
audience size in recent years (more than
170 million in 2018)
• Offers social media engagement
opportunities to members, whose
participation has steadily increased as
well
• Also offers a themed array of products for
members to use to observe the month
Increase Public Awareness
ListenToYourBuds.org has been
re-structured/re-branded. It lives
on its own microsite
CommunicationAndTech.org
ASHA Press Room has information
about these efforts and more
asha.org/about/news
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The Value of the CCCs Campaign
• Launched in 2015, the Value of the
CCCs ad campaign has been
renewed through 2020
• As of 2018, the campaign had
promoted the CCCs and ASHA-
certified professionals to a key
professional audience of more than 90
million
• Engagement of members in this
campaign has grown through the use
of a toolkit, participation in Convention
activities, and social media offerings. ashacertified.org
LEADERSHIP ACADEMY
LEADERSHIP ACADEMY
• Members can assess and develop their leadership skills
• Professional development and/or preparation for ASHA volunteer leadership
• Strong pipeline of future leaders
• Includes three levels: entry, emerging, and experienced
• Opportunity to earn CEU’s
LEADERSHIP ACADEMY
Launched in 2017, the website includes:
• 11 On-demand webinars
• 2 leadership assessments
• Leadership Mentoring Pilot Program
• Leadership Online Community
• Links to current ASHA Leadership Programs
• Leadership Resource Center
• Leadership Development Program Toolkit
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GET INVOLVED WITH ASHA
• Join, maintain your membership
• Provide feedback
• Volunteer for a committee
• Volunteer to speak to media
• Advocate/Contact Congressional members
GET INVOLVED
• Join a Special Interest Group, refine and share your specialties
• Access evidenced-based information
• Further develop your leadership skills
• Build a network of colleagues
• Have an impact on the entire profession
www.asha.org/about/governance/become-a-volunteer
TAKE ACTION
Sign up for ASHA Headlines
http://www.asha.org/Publicati
ons/ASHA-Headlines/
Take Action on Public Policy
Agenda Priorities
TakeAction.asha.org
Read the 60-Second Advocacy Update!
TAKE ACTION TakeAction.asha.org
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TAKE ACTION TakeAction.asha.org
GET INVOLVED WITH ISHA
www.isha.org• To provide for the exchange of information and ideas
among members of the association.
• To promote understanding and cooperation among both
public and private agencies interested in development,
growth and research in communication processes.
• To advocate the rights of persons with communication disorders and promote the individual and collective
professional interests of the members of the
association.
Providing education, advocacy & professional integrity
for speech-language pathologists & audiologists.
Speech-Language-Hearing Interstate Compact
Compact language is being finalized.
A legislative/educational summit was held August 2019 with select state legislators, state licensing boards and state associations.
Proposed compact legislation will be introduced in some states during the 2020 session. The threshold for enactment of the compact is adoption by ten states.
https://www.asha.org/advocacy/state/speech-language-hearing-interstate-compact/
Targeted States
Ohio Colorado Kentucky California
NebraskaWest
VirginiaIowa Kansas
New Mexico
Idaho Oklahoma Oregon
Louisiana Wisconsin Utah Maryland
GeorgiaNorth
Carolina
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ASHA Election Results!
• President-Elect
A. Lynn Williams, CCC-SLP
• Vice President for Academic Affairs in Audiology
Julie A. Honaker, CCC-A
• Vice President for Planning
Craig E. Coleman, CCC-SLP
• Vice President for Standards and Ethics in Speech-
Language Pathology
Sharon Moss, CCC-SLP
GOVERNANCE REVIEW: Ad Hoc Committee Issues & Recommendations
The Ad Hoc Committee on Governance Review has made several recommendations to the Board
of Directors, to continue to evolve governance at ASHA, in accordance with association best practices. These recommendations are currently being explored with multiple stakeholder groups of
both members and non-members.
Issues the Committee felt needed to be addressed:
• Leadership Cultivation, Tracking, & Pipeline
• Member Engagement and Input /“Crowd Source” Opportunities
• Role of Advisory Councils
• Nominations and Election Process
Please submit all feedback through the Board InTouch process: https://www.asha.org/Form/Board-
of-Directors-Feedback/
Link to full report/recommendations of the Ad Hoc Committee on Governance Review
and video message from ASHA President; https://www.asha.org/uploadedFiles/AHC-Governance-Review-Final-Report.pdf
The ASHA National Office in Rockville:
The Whole Team stands ready to serve!
295+Staff
CONTACT
Websitewww.asha.org
Action CenterMonday – Friday
8:30 a.m. – 5:00 p.m. ET,
Members: 800-498-2071
Non-Members: 800-638-8255
Fax: 301-296-8580
TTY: 301-296-5650
E-mail: [email protected]
Chat: www.asha.org, “Contact Us” page
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VOLUNTEER/STAFF PARTNERSHIP
• Board made up of member volunteers,
elected by members
• Representatives of both audiologists and
speech-language pathologists
• Advisory councils elected by
members in every state
• Various committees, boards, and
councils
• National Office staff, working
along-side volunteers at
all levels2019 ASHA Board
CONTACT BOARD MEMBERS
• Members may Contact Board members for concerns or recommendations
• Use In Touch form available on the website
www.asha.org/Form/Board-of-Directors-Feedback/
Theresa Rodgers
@theresahrodgers
This Photo by Unknown Author is licensed
under CC BY-SA
LEADERSHIP
“I am only one, but I am one. I cannot do everything, but I can do something. And I will not let what I cannot do interfere with what I can do.” - Edward Everett Hale
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