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AllofUs are talking about their experience, inspiration and work on YotaPlay
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_1996_Very few mobile phones_No email_No websites_Low visual design values_Technology doesn’t work
A BRIEF HISTORY LESSON...
_2011 (8 years young)_Project range from S/M/L/XL_Technology works_Play/R&D plays a central role_Social & behavioral_Narrative
One-third of TV watching to be video-on-demand by 201From 8.5 percent in 2007 to 38 percent in 201Pike & Fischer, business, legal, and regulatory Information Solutions
55% of Virgin Media's 3.71 million customers who use its VoD service watch more programming in this way than via some traditional channels.Mark Sweeney, guardian.co.uk, Thursday 29 October 2009 14.52 GMT
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STRATEGY (GONE WRONG)
Search Engines
Movie Websites
MobileTV
Widgets
Social Networks
FriendsBags
My Bag
Catalog
Player
Download Client
Play (1 click)
Add to Bag
Share
Yota Movie Service - High Level Approach
Syndicated Tools
Website & Cloud Services
Platforms
_Concept design before detail_Consider all platforms upfront_Design core platform first_Create design guidelines early and iterate_User test often_Always look to do better_Great clients know design is a process
and remember....
TIPS...