of 10/10
THE STORY Building on the # 1 Heel Cup Brand Worldwide 1

The Story

  • View

  • Download

Embed Size (px)


Building on the # 1 Heel Cup Brand Worldwide. The Story. 10 REASONS to ONLY use Heel cups. Resembles Natural F at P adding in Foot – Duplicates & Enhances N ature’s D esign - PowerPoint PPT Presentation

Text of The Story

Slide 1

The StoryBuilding on the # 1 Heel Cup Brand Worldwide1

2Resembles Natural Fat Padding in Foot Duplicates & Enhances Natures DesignShock Absorption happens Mechanically through Multi-Layer Waffle DesignNO heavy silicone materialRaises Heel and Reduces Stress on Achilles TendonReturns Impact EnergyAlways rebounds to its Shape = 100% MemoryActual Cup Shape = Secure ComfortAvailable in Kids Size -Severs diseaseLifetime warrantyUS made10 REASONS to ONLY use Heel cups


PAIN RELIEF from: Non-chronic high impact stress levels DUE TOOveruse (high impact activities)OverweightYoung Age (Severs disease)Old Age (thinning of fat layers)

PAIN PREVENTION: For all ages and all activities

HEALING SUPPORT: In combination with ProStretch and as post-surgery cushioningShock absorbers for your feet TM

The Use of Heel Cups in the Medical Practice

Heel pain and plantar fasciitis are the most common foot problem seen in medical practices

Scientific research guidelines* released in 2010 recommend prescription of heel cups and stretching exercises as best initial treatment options

Implications of using prefabricated heel cups during initial treatment in the medical practice: Free up resources for complicated treatments Better Cost alternative Maintain role for rigid custom arch supports for many other severe foot conditions

* Source: The Diagnosis And Treatment of Heel Pain A CLINICAL PRACTICE GUIDELINE REVISION 2010 The Journal of Foot & Ankle Surgery James L. Thomas, DPM1, Jeffrey C. Christensen, DPM2, Steven R. Kravitz, DPM3, et al.

4Study by AOFAS* shows Tulis heel cup brings PAIN RELIEF for 88% of patientsStudy Objective:To establish best initial non-operative care for heel painDescription:2 year randomized national study with 5 foot & ankle care centers in USMethodology5 groups with160 women and 76 menPatients with systemic disease, significant musculoskeletal complaints, sciatica, or local nerve entrapment were excludedResults & Pain Relief

Prefabricated inserts are better for initial treatment of proximal plantar fasciitis *American Orthopedic Foot and Ankle Society

Patient GroupPain Relief ResultsOnly Stretching- Achilles/ Plantar stretches 72%Stretching & 3 types of prefabricated product88% - with Tulis heel cupStretching & Custom orthotic68%Source: Comparison of custom and prefabricated orthoses in the initial treatment of proximal plantar fasciitis. Pfeffer G; Bacchetti P; Deland J; Lewis A Anderson R; Davis W; et al. Int 1999 Apr;20(4):214-21 9

5 Strengthening & Growing the Brand6

6Focus Specialty InsoleGaitors Insole & Full InsoleUltra thin carbon fiber arch supportSemi-customizable, moldableLight weight, effective pain relief & superior shock absorption including Tulis Patented Gel waffleAnti-microbial, breathable cover stock

7Molding process:Heat carbon fiber area for 30-60 seconds with blow dryer (>1200 watts)Wrap insoles in towel and hold at both endsBend downwards to desired degreeHold firmly for 30 secondsLet cool down (5 minutes)Insert into show and feel the difference

Insert box7

Ankle care with integrated Heel CupCheetahProven performance- Fitted ankle support & superior Tulis shock absorptionBarefoot feelingPERFECT for all level of Gymnasts, Dancers8

Cushion gel & effective arch supportFits in any shoe/boot

Length: no overcrowding Carbon fiber support; can be adjusted for custom fit

Shock absorption from heel to toe mobile matAll-day on feet occupations (nurses, police, construction, retail)

Heel spur sufferer- dual approach: waffle & gel Polar BearsMaterial softens through body heat- allowing for extra comfortable fit

Specialty products for heel & ball of foot SoftMovesFor barefoot use, sandals, flip-flops


PFM & Energy TracksGaitors DiamondbacksLine of Insoles