The Stocklists - August 2010

Stocklistswith

BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET

2 August 2010 FlooringNews

The

Monthly ‘Stocklisters’ shown in BOLDs AFS ...........................................................................20..................020 8805 8620 .........April 2009.........H ASIATIC CARPETS .................................................53..................0208 800 2000 .........—.......................H ASSOCIATED WEAVERS ......................................—..................01422 431100 ..........—.......................H BONDWORTH NEW .....................................21..................01562 745000 ..........—.......................= BRITISH WOOL ..............................................47,50 ............01274 688 666 .........—.......................H BROCKWAY CARPETS LTD. .................22..................01562 828200 ..........March 2010 .....H BRONTE ...............................................................—..................01282 862736 ..........—.......................o CARPENTER ......................................................23.52 ............01457 861141 ..........—.......................u CAVALIO ..................................................................IBC ...............01782 569840 ..........—.......................s COLUMBIA FLOORING .............................24..................0208 443 3322 .........—.......................H DRURY LANE ..........................................................IFC................01254 296829 ..........—.......................s DMS FLOORING SUPPLIES NEW.........25..................0845 643 5344 .........—.......................H DYNE..........................................................................51..................0161 877 8877 .........—.......................H EDEL TELENZO................................................26..................01422 374417 ..........—.......................n EASYLAY SYSTEMS.................................................55..................01423 887219 ..........—.......................l F. BALL .......................................................................5 ....................01538 361633 ..........—.......................n FITA ............................................................................66..................01159 506836 ..........—.......................n FLOORING ONE...................................................13..................0121 683 1427 ........—.......................n FLOORWISE .......................................................17..................01509 673974 ..........—.......................H FURLONG FLOORING .................................28,29 ............01772 696787 ..........March 2010 .....n HARROGATE FLOORING SHOW ...................45..................01423 779967 ..........—.......................n INTERFLOOR..........................................................—..................01706 213131 .........—.......................s LITTNER HAMPTON...................................27..................0208 520 8474 .........—.......................H MELROSE TEXTILE CO ..............................49..................01274 491277 .........—.......................H MAYFIELD CARPETS NEW .....................30..................01706 639 866 .........—.............................n MERRYFIELD GROUP ...........................................BC.................01422 373799 ..........—.......................H MOHAWK ............................................................31..................01480 479830 .........—.......................n NICF.........................................................................66..................0115 958 3077 .........—.......................o NOVOSTRAT ..........................................................63..................00353 61-339287......—.......................s RACKHAMS........................................................32..................020 85319225 ..........July/Aug/Sept 2010H PENTHOUSE ....................................................—..................01706 341 231 .........—.............................o QA..............................................................................41..................0151 427 6000 .........—.......................n REFLEX DATA ........................................................60..................01482 881152 ..........—.......................H RYALUX.....................................................................43..................0845 652 8811 .........—.......................s SOLENT WHOLESALE CARPET ..............33..................01243 774623 ..........July/Aug 2010n STAINSHIELD ..........................................................54..................01372 841467 ..........—.......................n STAIRRODS UK LIMITED.........................48..................01207 591176 ..........—.......................s STS FLOORING DISTRIBUTORS .........34..................0845 341000.............July 2009............n THE CARPET FOUNDATION ...........................38..................01562 755568 ..........—.......................n THE ESTIMATORS .........................................51..................0844 445 7834 .........—.......................n T & E DISPLAY GROUP ............................57..................0121 585 7600 .........—.......................n TREADPLATES ........................................................59..................01608 685414 ..........—.......................n TRIPLE KING...........................................................3 ....................01274 582056 ..........—.......................H WESTON HAMMER NEW..........................35..................0845 644 9090 .........—.......................n WOOLSAFE ORGANISATION ...............6,7.................01943 850817 ..........—.......................n WOOLS OF NEW ZEALAND ...........................39..................01943 603888 ..........—.......................

ISSN 0950-5024 Mayville Publishing Co. Ltd. 2010 Issue: 424Every care is taken in compiling this magazine, but the proprietors assume noresponsibility in the effects arising therefrom.

Pattern book......................................................................................................4Adhesives ............................................................................................................5Woolsafe: the carpet care guide................................................................6-7Carpet trouble-shooter.................................................................................8-9Carpet types ....................................................................................................10Wool fibre page ..............................................................................................11Buying Groups NEW FACTSHEET..............................................12-13Underlay............................................................................................................14Wholesaler Distribution Directory .....................................................15-17Carpet Company Directory ..................................................................18-19

StocklistsThe

THE UK’S TOP FLOORING NEWS AND DATA SERVICE

2 August 2010Published by Mayville Publishing Co Ltd

219 West Ella Road,West Ella, Hull HU10 7SDTel: 01482 659396 Fax: 01482 659397 www.thestocklists.com

Sales Director: Diane Martin [email protected] Publication Director: David Spragg. Founded by Roy Spragg in 1973.

FlooringNews

H carpets/rugs/tiles © woods/laminates/smooths n accessories/services/organisations = fibres o underlay s wholesalers/distributors l adhesives

Index Page Contact Price No. No. List date

Harrogate Show PREVIEW12 pages of news and informationHarrogate heads for full house ..........................46Company and product features ....................45-56

Tall storyEucalyptus in major green launch ........................37

Axminster ads to profileAmbitious consumer campaign ........................37

Royal patronagePrince Charles gets into Wool Week..............50

Media blitzCarpet Foundation plans ‘active’ advertising ....38

Easy WoolCare confidence with New Zealand wool ....39

Sticky stuffFeature: Flower on adhesives ........................................................................40

Rescue after Duttons’ demise?UK’s No. 2 manufacturer may be saved............................................................58

Antron axes Euro plantsRestructuring aims to build new strength .................................................58

Safety in numbersFeature: Buying groups help retailers decide on membership ...............60

Not the Harrogate Show NewsSolihull could be new stage for Summer show ........................................61NEC Interiors event already ‘half-way to target’ .....................................63

POSitive - retailers rate sales supportSurvey: Displays are working well, but at what cost? .................................62

Classified advertising............................................................................................page 67

SHOW PREVIEWPages 45 to 56. Lots of reasons togo to the show. Build your businessand support your industry!

FlooringFactsheets

The StocklistsPattern book changes

Manufacturer 4 New ranges/designs 6 Withdrawn ranges/designs

The month’s changes are brought together on one page so that pattern books can be quickly up-dated.

Wholesaler indexWholesaler Page Telephone Price list date

s AAFFSS 18 0208 805 8620 July 2010

s CCOOLLUUMMBBIIAA FFLLOOOORRIINNGG 23 0208 443 3322 —

s DDMMSS FFLLOOOORRIINNGG SSUUPPPPPPLLIIEESS 24 0845 643 5344 —

s FFEELLLLSS CCAARRPPEETTSS — 01977 662211 —

s LLIITTTTNNEERR HHAAMMPPTTOONN — 0208 520 8474 —

s RRAACCKKHHAAMMSS 30 02085 319225 July/Aug/Sept 2010

s SSOOLLEENNTT WWHHOOLLEESSAALLEE CCAARRPPEETT CCOO.. LLTTDD 31 01243 774623 July/August 2010

s SSTTSS FFLLOOOORRIINNGG DDIISSTTRRIIBBUUTTOORRSS 32 0845 341000 July 2010

AAFFSS

BBOONNDDWWOORRTTHH

BBRROOCCKKWWAAYY 4 DESIGNER COLLECTION

CCAARRPPEETTSS OOFF KKIIDDDDEERRMMIINNSSTTEERR

CCAAVVAALLIIEERR

EEDDEELL TTEELLEENNZZOO

FFEELLLLSS

FFUURRLLOONNGG

LLIITTTTNNEERR HHAAMMPPTTOONN LLTTDD

MMAAYYFFIIEELLDD

MMOOHHAAWWKK

PPEENNTTHHOOUUSSEE

RRAACCKKHHAAMMSS 4 PARALLEL LINES in WILTON 4 SUPREME ELEGANCE in SAXONY

4 PEMBRIDGE TWIST, RHAPSODY in TWISTS SYNTHETIC

SSOOLLEENNTT 6 CHILTON in TAPIBEL 4 APOLLO in CORMAR

4 MANDALY, HORIZON, TITAN DIAGONAL, CELTIC, UNIQUE in LUSO TUFO

SSTTSS

WWEESSTTOONN HHAAMMMMEERR

The new Factsheet about joining a buying group

4 THE STOCKLISTS August 2010

see pages 12 and 13

Adhesives

Flooring Factsheet

5THE STOCKLISTS August 2010


Flooring factsheetCarpet care guide from WOOLSAFE maintenance • cleaning • spot removal • protection • inspection

General Rules for Spot Removal• Soak up liquids with white kitchen roll, tissues, toilet

roll or clean cloth

• Scoop up or scrape off solids

• Try to identify unknown spots prior to treatment –if unsure, use solvent first

• Always work from the edge of the spot inwards

• BLOT, do NOT rub

• Use small quantities of spot remover at a time,applied to a cloth, NOT directly to the spot; workinto the spot with a small, soft brush or sponge

• Take care with applying solvents to bitumen-backedcarpet tiles

• When using solvents always ensure there is plentyof fresh air ventilation

• Always thoroughly rinse out water-based spotterswith clean water

• Dry the spot, if possible, with a hair dryer

Periodic CleaningWhen the carpet or rug reaches a stage where it coulddo with a really good clean, you can either do the jobyourself, or you can call in a specialist carpet cleaningcompany.

If you are considering cleaning the carpet or rug yourselfmake sure to use only WOOLSAFE-approvedproducts. Look for this mark on the bottle or package:

WOOLSAFE-approved carpetcare products have beenindependently and scientificallytested and are safe andeffective for cleaning andmaintaining all types of carpetsand rugs.

Regular MaintenanceRegular cleaning will extend the life of a carpet andmaintain its appearance.Vacuum clean regularly andthoroughly, which removes gritty dirt that can damage the fibres.

Deal with spillages as soon as possible,preferably the moment they occur.

Housekeeping Tips forCarpets and RugsEntrance or walk-off mats

The use of entrance mats at all outside entrances to thehouse is highly recommended, as they will significantlyreduce the rate at which the carpet will soil.They shouldbe of adequate size to allow street dirt to be removedfrom shoe soles and must be cleaned regularlythemselves.

Protective treatmentsMany carpets come with a protective fibre treatment toreduce problems with staining and soiling.These treatments,while effective in many ways, are not bullet-proof and willeventually wear off. Quick response to spills and regularcleaning is still required.

Carpets that have no protector applied by the manufacturercan be treated after installation on the floor by a WOOLSAFE

accredited carpet cleaning company. (To find the nearestWOOLSAFE Certified Operator in your area visit ourwebsite: www.woolsafe.org and go to the PRIVATEHOUSEHOLDER section.)

Beware of products claiming to be safe on all fibres,including wool. It might be true, but if it does not have theWOOLSAFE mark, it is not endorsed by most carpetmanufacturers!

Treatments1. Blot with white kitchen roll or paper tissues

2. Vacuum clean

3. Cold water

4. Warm water

5. WOOLSAFE-approved carpet shampoo solution(diluted)

6. WOOLSAFE-approved spot remover for water-based stains

7. WOOLSAFE-approved spot remover for greasy/oily stains

8. Absorbent paper or paper tissue and hot iron

9. Chewing gum remover (solvent or freeze type)

10. Nail varnish remover or acetone

11. White spirit or turpentine substitute

12. Surgical spirit (ethyl alcohol or ethanol)

13. Rub with a coin

14. Rub gently with coarse sand paper

15. WOOLSAFE-approved disinfectant or deodorizer

16. Rust remover

17. Carpet re-colouring kit(Treatments used by professional carpet cleaners)

TheWOOLSAFE

Mark hasgone Green!

The WOOLSAFE Organisationhas teamed up with eco-labelling authorities Green Sealand EcoLogo in NorthAmerica, to enable thoseWOOLSAFE approved productsthat are ecologically responsibleto be recognised andpromoted as such.

The Green WOOLSAFE Markidentifies those products thatnot only are the mostsuitable for wool and otherquality carpets, but also havethe right environmentalcharacteristics.


maintenance • cleaning • spot removal • protection • inspection

The Clean Carpet you Expect...the Service you Deserve

www.servicemasterclean.co.uk

Environmentally Aware forSuperior Carpet Carewww.envirodri.com

Vacuum Cleaners - the Choice of Cleaning Professionals

www.sebo.co.uk

British Wool makes a BetterCarpet... Naturally

www.britishwool.org.uk

This information is provided with thesupport of WOOLSAFE members for thebenefit of all carpet retailers and fitters.

Never use any detergents such as dishwashing liquids,soaps or other cleaners recommended for generalhousehold use. Although they may clean the carpetsatisfactorily they will almost certainly cause problemssuch as rapid re-soiling, colour bleeding or other damageto the pile or backing of the carpet.

It is best to engage the services of aprofessional carpet & upholstery cleaningcompany.To get a really expert job doneentrust the work to a WOOLSAFE

accredited carpet cleaning company.These companies are fully trained, havebeen in business for a considerable

length of time, are members of one or more recognisedprofessional trade associations related to the cleaningindustry and have a reputation for top quality service. Andthey use only WOOLSAFE-approved cleaning agents onyour wool carpets and rugs!

If you have a problem with a carpet or rug thatrequires an independent inspector, a network of carpetcomplaint investigators, trained and registered by TheWOOLSAFE Organisation is available throughout the UK and Ireland.

WOOLSAFE RegisteredInspectors have extensive experiencein investigating the causes for carpetcomplaints based on their practicalinvolvement with carpets and rugs overmany years.

They are fully qualified to investigate carpet and rugcomplaints on-site on behalf of carpet manufacturers,retailers, cleaning companies and carpet owners.They cancarry out or commission tests where required, and willprovide comprehensive reports.

To contact an inspector in your area call 0800 731 5688,email: [email protected], or visit: www.woolsafe.org/ Private Householder / Registered Inspectors

Easy SpotsSpot or stain Try 1st Try 2nd Try 3rd

Blood 5 6 3

Burn/scorch marks 13 14

Butter 7 5

Candle wax 8 7

Chewing gum 9

Chocolate/cocoa 5 7 6

Cola 3 5 6

Cream 7 5

Egg 5 6

Floor wax 7 5

Fruit juice 3 5

Gravy and sauces 5 6

Herbal tea 3 6

Metal polish 5

Mustard 5 6

Oil and grease 7 5

Paint (emulsion) 3 5

Shoe polish 7 5

Tea 3 5 6

Difficult SpotsSpot or stain Try 1st Try 2nd Try 3rd

Artificially coloured drinks 3 6

Bleach 3 17

C/heating radiator fluid 5 6 16

Coffee 4 6

Felt-tip pen 7 or 11 12 5

Furniture polish 7 5

Glue/adhesive (plastic base)10 11

Ink (fountain) 3 6 5

Ink (ballpoint pen) 12

Lipstick 7

Milk 4 5 15

Nail varnish 10

Paint (oil) 11

Rust 16

Soot 6 5 2

Tar (asphalt) 7

Urine (fresh stain) 3 5 15

Urine (old stain) 6 15

Vomit 5 6 15

Red wine 1 6

These may require repeated attempts with strongerspot removers. Some stains you may find impossibleto remove completely in which case the assistance ofa professional carpet cleaner is required.

For information

• On a WOOLSAFE Certified Carpet CleaningCompany nearest to you,

• A free copy of the Directory of WOOLSAFE CertifiedProfessional Carpet Cleaners,

• A free copy of the Directory of Registered CarpetInspectors,

• Or just advice on anything to do with carpet care,

contact:

The WOOLSAFE Organisation49 Boroughgate, Otley, LS21 1AG,Tel: 01943 850 817E-mail: [email protected] or visit: www.woolsafe.org

Life inspired cleaning innovationswww.bissell.com

WOOLSAFE ApprovedCarpet Cleaning Products

www.prochem.co.uk

Home of the Legendary CleaningProduct - Carpet Power

www.ozkleen.co.uk


COLOUR MATCHINGCarpets are produced in batches - known ascreels - and usually each batch produces between500m2 - 3000m2 in a single width, depending onthe creel size.Whilst the recipe used by the dyerremains constant, and is followed to the letter, ineach separate production the colourreproduction will vary from batch to batch.However production is matched back to theoriginal or master sample to ensure that thecolour remains ‘within a commercial tolerance’.

This process if not an exact science and acommercial tolerance is subjective butnevertheless is usually the professional judgementof the head dyer based on his/her experience.

A greater level of tolerance is required onblended colours (Heathers etc).To ensure perfectcolour matching it is advisable that a single widthbe used in any installation requiring exact colourmatching.

N.B. Carpets which are laid with the pile travellingin different directions, even though they be fromthe same batch will appear not to match.

For further information please check with themanufacturers recommendations.

SAMPLESThe samples held by individual retailers may notbe from the same batch as current productionand therefore should be used as a guide and notan exact colour match.

SHEDDINGAll cut pile carpets will lose short fibre, which iscreated during production when spun yarn is cutfor tuft formation. These fibres fall onto thesurface of the pile and appear as ‘fluff ’.

The effect varies with yarn type and may beremoved without detrimental effect upon thecarpet by vacuum cleaning. This excess fibre isonly a small fraction of the total fibre contained inthe carpet.

PULLED LOOPSPulled loops occur only in looped pile carpetwhere one or more loops in the continuous pileis pulled through the primary backing of thecarpet.This is usually due to some local condition,possibly some sharp object which has caught in aloop in situ and has resulted in a pull. Pulled loopsare easily dealt with by trimming the offendingend level with the rest of the pile.They should notbe left as this could result in further loops beingpulled and developing into a ladder.

SPROUTINGOccasionally an odd tuft or two can work its wayto the surface and stand proud of the rest of thepile. This is probably due to one end of the tuftbeing longer than the other i.e. J shaped tuftinstead of V shaped. Remedial action merelyrequires that the offending tufts be scissortrimmed level with the rest of the pile. Theyshould never be pulled out.

SHADINGShading occurs because the pile of the carpet hasbecome crushed, flattened or brushed in adifferent direction to the natural lie of the pilewhilst in situ. This causes light reflection atdiffering angles resulting in the creation of lightand dark patches on the carpet.This will occur onall pile fabrics but can be more noticeable onplainer carpets because the shadows created bypile pressure will not be disguised by a heavypattern or design.

STATICCarpets do not produce static but like otherhousehold fabrics and objects have the capacity tostore it. Static is caused by the build up of staticelectricity upon personnel in a dry environmentand is discharged when a person makes contactwith an object which can conduct electricity (i.e.door handle or filing cabinets, etc).

The static charges will vary in intensity dependingupon the individual, air humidity and the contactmaterials. Static is more usually associated withsynthetic materials as they do not retain moisturevery well but it can and does occur with wool invery dry room conditions.

Preventative measures include the introduction ofmoisture into the room or in situ carpettreatment.

FADING ON WOOLCarpets made from wool can and do fade in use.The degree of fade can vary depending on thecolour chosen and the local conditions to whichthe carpet is subjected.

Fading can be caused by exposure to ultra violetlight which is found in daylight, but is acceleratedwhen sunlight shines directly onto the carpet.Thishas the effect of lightening or “Bleaching” thecolour just as exposure to sunlight will lightenhuman hair.Wool is after all animal hair.

Protection should be given to carpets exposed tosuch conditions just as you would protect otherfurniture or fabrics.

A complaint on fading would be consideredjustified if it failed to meet the required shadestandard when tested to the British StandardBS1006 (1990).

This information is given by

responsible manufacturers

to help you help your customer

to make

an informed choice.

The original carpet tile

Flooring factsheetCarpet trouble-shooter • shedding • pulled loops • sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling


PILE REVERSAL(SEE SHADING)

Like shading, this occurs when the pile or nap ofthe carpet changes direction and thus reflects lightat different angles showing the effects of shadingwhich can become permanent. It is also describedas ‘watermarking’.This can happen to every carpetconstruction be it Axminster,Wilton,Tufted, HandWoven, Persian, Chinese, Indian or even CoirMatting. Like shading it can be more apparent onplain carpet because heavy patterns can disguisethe effects. It can occur quite quickly afterinstallation.A tremendous amount of research hasbeen carried out over many years by manyinstitutes to determine the cause of thisphenomenon but none of it has proved conclusive.There is no commonly known manufacturingprocess which can cause or cure this phenomenonand therefore it is not a manufacturing fault. Forfurther information please check with individualmanufacturers recommendations.

INDENTATIONSWhen a carpet is subjected to a heavy point load,such as under the legs of furniture, it isunreasonable to expect the carpet not to indent.Usually, the longer the load is in place, the longerwill be the time for the pile to recover. In the caseof very heavy loads in place for a considerabletime, the recovery time can be very considerable.

It must be remembered that it is not only the pileof the carpet that becomes indented. the underlaywill also indent and the backing of the carpet mayalso distort into the indentation in the underlay.Some underlay’s will recover well and some lesswell depending upon their composition, thickness,density etc.

The use of cups below furniture legs can spreadthe load and the net result is a larger area of lessdeeply indented carpet.

The ability of a carpet to recover from a heavystatic load can be measured in the laboratory, usingthe test method described in BS 4939 and manymanufacturers will have data on this aspect ofcarpet performance. In this test the carpet isloaded for 24 hours and the degree of recovery ismeasured after 1 hour and 24 hours. Since thereare so many different underlay’s however, it is veryrare for the recovery from a heavy static load tobe evaluated on carpet and underlay.

Often normal maintenance (vacuum cleaning witha rotating brush machine) will speed up recoverybut in the case of serious indentations the use ofan iron and damp cloth or a steam iron togetherwith a blunt darning needle to carefully tease upthe pile can be beneficial. Care must be take notto over wet the carpet, of course.

FLATTENINGFlattening will occur as a result of traffic whicheventually flattens the pile particularly in the mainareas of use. All pile fabrics will flatten to greateror lesser degree dependant on the amount oftraffic to which it is subjected and the construction(tuft density/pile fibre/height/weight) of theproduct concerned.

SOILINGSoiling is usually the result of some local conditionto which the carpet has been subjected to, ormaintenance, or lack of maintenance programme.There is nothing we as manufacturers can do toprevent soiling in use. There are several types ofsoiling which are quite common:

Spillages - Liquids such as soft drinks, cordials orany drink which contains sugar, particularly hotdrinks, is likely to leave a stain. In such instances,professional help should be sought.

Shampoo - if incorrectly applied, can leave stickysoap residues in the fibres which can result in thesoiling reappearing quite rapidly.

Dust - which is carried on draughts can soilcarpets in various ways, apart from the obvioussoiled edges, at gaping skirting boards for instance,dark lines appearing on surface might suggestairborne dust vacuum-drawn through poorly fittedfloorboards. Sometimes the shape of floorboardscan be seen quite clearly. Air borne dustsometimes shows itself as spots on the carpet, thisis due to the air carried on a draught under thecarpet escaping through minute holes both in theunderlay and the carpet, leaving dust deposited onthe pile much like a filter action. In suchinstallations, the use of a lining paper is essential asa preventative measure.

It is the responsibility of the retailer to advise theconsumer when the carpet is measured of anypoorly fitting doors, skirtings, or floorboards andthe consumers responsibility to ensure anyremedial work to seal draughts, is carried outbefore the carpet is fitted, if a resulting complaintis to be avoided.

INSTALLATIONSTelephone National Institute of Carpet Fitters(NICF) for further information – 0115 958 3077.

THE REGENCY

Collection

This information is given by

responsible manufacturers

to help you help your customer

to make

an informed choice.

• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling


TUFTED

With advances in manufacturing technology, 95% of all carpetproduced today is tufted. It takes about an hour to make a roll ofcarpet that might take eight hours to weave.To make tufted carpet,hundreds of yarn-threaded needles are pushed through the primarybacking fabric to form loops or tufts, which may be left as is or cut. Aheavy adhesive coating is applied to hold the tufts in place and asecondary backing is usually glued on for strength and stability. A widevariety of styles and textures can then be created using varioustechniques.

LOOP PILEBerber • Berber carpets look like and are named after a handmade,bulky wool carpet made by the Berber tribes of North Africa and Asia.The loops are made from thick or bulky yarns of wool, nylon,polypropylene or a blend of these fibres to give a cushioned effectunderfoot.These carpets are available in an assortment of colours andmay be flecked and can be either level loop or multilevel loop.

Level Loop • When all the loops are of the same height, a highlyflexible and durable carpet is created which has a natural, casualappearance even when (commonly) it is made from synthetic fibres.The tight loop texture tends to hide marks so it’s a good blendbetween luxury and practicality.

Multi-level loop • The loops vary to two or sometimes threeloop heights to create informal, random textures which are veryforgiving for marks and stains and therefore very suitable for hightraffic areas and busy family rooms.

CUT PILE Freize • Frieze (pronounced free-say) carpets are similar to saxony,but the yarns are more tightly twisted and should always be heat set.They have a dense, low pile surface which creates a coarse, pebblytexture. Frieze carpets are very durable and hide footprints, dust anddirt, which makes them suitable for heavy traffic areas.

Saxony • Saxony textures are made of twisted yarns, which shouldbe heat set.The tips remain very distinct, rather than blending togetherto form a very elegant finish. Saxony textures show footprints andvacuum marks so are suitable for more occasional rooms in the home.More textured variations improve the practicality of saxonies.

Twist • The popular twist carpet is the cut-pile standard.The yarn istightly twisted and often heatset to retain this feature and the result isa versatile, textured finish that is ideal for plain colours.

Velvet • Velvet textures (sometimes called ‘velour’ or ‘plush’) all havea level surface pile of approx 5mm to 10mm height, which is thensheared to give a smooth finish.With very little twist in the yarn, the

WOVEN

Woven carpet may be in a tiny minority of today’s production but

still produces some of the finest carpets which are used for

prestigious installations.

Axminster • The pile of the carpet is inserted into the backing

as it is woven and cut to length, creating U-shaped tufts to give a

velvety surface.The process locks in the fibre to create a carpet of

high durability and performance retention as well as a luxury feel.

The process allows for intricate designs and colours to be used –

although modern trends mean that the traditional patterned

axminster has given way to current fashion trends for plain carpets.

Wilton • Wilton woven carpets are produced in a similar way to

axminsters – the principal difference being that a continuous fibre

is woven all the way through.The carpet can be sheared to create

a range of cut and loop textured effects.The result is a high quality

carpet of unrivalled durability.

Flat weave • Manufactured in the same way as wilton, flat

weave is a loop pile which allows the yarn to be woven across a

wider area to created a flatter, more textured effect.

ends blend together which then further enhances the overall finish.These carpets tend to ‘shade’ with heavy use. Footprints show easilyand the colour looks different from place to place because fibreslying in different directions reflect the light differently. A luxury foroccasional rooms.

CUT AND LOOPWhen some of the pile is cut and other left as loop, a variety ofsurface textures and patterns can be created (in a variety ofcolours).The multi-level surface is excellent for hiding footprints andstains so cut and loop is good for high traffic areas and generalpurpose rooms in the home.

Shag pile • Shag pile has varied in popularity.The pile is up to50mm long and the texture is casual and loose but the surfaceflattens easily and lacks durability.

BONDEDBonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’)are created by firing fibres into an adhesive material – the fibres arenot stitched into the backing in any way. The technique is principallyused for commercial carpet tiles.

Tip Sheared Level Loop

Random Sheared Multi-Level Loop

Velvet/Plush Frieze

Twist Berber

Saxony Shag



Velvet/Plush Frieze

Twist Berber

Saxony Shag



Velvet/Plush Frieze

Twist Berber

Saxony Shag



Velvet/Plush Frieze

Twist Berber

Saxony Shag

Flooring factsheet

Carpet types


THE BEST CARPET WOOL

Wool carpets have a historic reputation for quality because as afibre it is known to withstand pressure and have excellentappearance retention properties.The best wool for carpetproduction is ‘strong’ wool and this is grown on sheep breeds foundin Britain and New Zealand. Most carpets will contain both BritishWool and New Zealand Wool because British Wool is more bulkyand resilient and offers texture and unique heathery shades tocarpet, whilst New Zealand wool is softer and whiter andparticularly good for plain, lighter shaded ranges. Combining the twowithin a blend for carpet yarn gives manufacturers the perfectqualities for carpet.

100% wool or 80/20 – 80/10/10 wool richWool has yet to be matched by any man-made fibre; it has superiorstrength and does not need other fibres to improve itsperformance. However manufacturers choose to use syntheticfibres within the yarn blend for a number of reasons.These includefibre flexibility, dyeing, heat setting, stain resistance, durability andcost. These wool rich compositions offer industry standard carpetswhich will perform well in the home.

Flooring factsheetWool fibre

THE BENEFITS OF WOOL CARPET

PracticalStrong and Resilient – Wool carpet will provide superior performanceover many years as it can offer unique resilience and long lastingdurability.The natural crimp of wool offers valuable ‘bounce-back’ so thatpile compression is resisted and the effects of tracking and shading arereduced – maintaining good appearance over many years.

Easy care – Wool is a natural fibre that has an inbuilt resistance to soilingdue to its natural oils and its outer surface of microscopic scales and as aresult additional anti-soil treatments are not necessary. Simply vacuumingthe carpet will keep it looking good and whilst wool initially repels spills,prompt and complete blotting with white paper towels or an absorbentcloth is advised and will address many household spillages.

ComfortSoft and Warm – Wool carpet adds luxurious underfoot comfort andwarmth to the home and acts as an insulator improving heat retentionand energy efficiency.

Peace and Quiet – Wool carpet absorbs sound and cushions the homeagainst echo and room to room noise transfer.

SafetyFire Retardant – Wool is naturally fire resistant, has a slow ignition rateand tests show that it is self extinguishing within seconds. It meets manysafety regulations without additional treatments and is favoured incontract locations for this reason.

Fall Friendly – Carpet cushions and so provides a softer floor whichprotects against serious injury in falls by the very young or the elderly.

Internal EnvironmentIndoor Environment – As a natural ‘smart’ fibre with a complex physicaland chemical structure, wool helps to create a balanced atmosphere inthe home. It breathes and absorbs humidity in the air, releasing it whenthe atmosphere becomes dry and helps improve air quality by absorbingairborne toxins in indoor air.

Anti–allergy – The minute scales on the fibre’s surface will hold fine dustuntil vacuumed which helps to reduce floating particulate in theatmosphere.Wool does not give off harmful emissions or promote thegrowth of bacteria and wool is not a food source for dust mites.

Eco/Environmental Natural and Sustainable – Grown on sheep, which graze freely, wool isboth 100% natural and fully sustainable. As shearing is a necessary part ofanimal husbandry this means that every year there is a fresh supply ofwool available for the carpet manufacturing industry.

Energy Efficient – Wool is energy efficient in the home and also in carpetproduction.

Biodegradable – Wool fibre is biodegradable in soil and will producenitrogen, sulphur, carbon dioxide and water which are all plant nutrients.

Environmentally Assessed – Wool is an environmentally responsible fibrethat has been measured in terms of its ecological impact. A Life CycleAnalysis study carried out by Leeds University to ISO 14040 standard forBritish Wool concludes that it compares favourably when measuredagainst man-made fibres.

SAFE EASY-CAREDURABLE COMFORT

British WoolThe Planet Friendly Fibre for Carpetaboutwool.com


Flooring factsheet

How to decide whether to join a buyinggroup – and which…

• Evaluate all buying groups as they all work differently

•Talk to the main marketing contact and/or a memberof the committee

• Get a list of members and call up two or three for a‘real-world’ view

• Establish your territorial exclusivity – where’s the nextnearest member of each buying group.

• Ensure you understand the financial arrangements, anyfees that would relate to your membership, how thebills are paid and whether your fees are refundable ifit doesn’t work out. Ask the buying group for aconsultation to estimate your potential savings

• Review all the extra benefits and services to see whatyou would actually use.

• Check out the product ranges offered including theown-label options and the UK/European mix

• Ensure you understand any rules that may limit yourflexibility to run your business the way you want.

Why join?Buying groups have been a highly successful feature ofthe floor retailing scene in the last decade or so, givingindependents the extra edge they need to competeeffectively with the retail park chains.

More than 1000 retailers are now members of one ofthe several buying groups which operate in our sectorand the numbers are slowly, but steadily growing.

While the benefits of bulk buying power are self-evident,the resistance to the buying group concept among non-members appears to be centred on fears ofsurrendering some control to a committee – and mostparticularly compromising long-established relationshipsand negotiated terms with current suppliers.

The bottom line is the bottom line. A retailer sellingacross a broad range of products is likely to improvemargins within a buying group – but you don’t need aleap of faith to join up. Ask the buying groups foranswers...

Buying Groups

Pick the right one

www.smg-group.co.ukContact: David LewisTel: 0118 932 3832

[email protected]

www.flooringone.co.ukContact: Glenn Harding

Tel: 0121 683 [email protected]

www.greendalecarpets.co.ukContact: Rob Harding

Tel: 01432 852000Fax: 01432 852005

[email protected]

Associated Carpet Groupwww.smartercarpets.co.ukContact: Richard Moore

Tel: 01942 [email protected]

Key benefitsIncrease margins

• Group purchases to get beneficial rates

• Rebates

• Exclusive higher-margin products

• Special promotions

One of the key reasons to join a buying group is tobenefit from the discounts they negotiate as a bulkbuyer from manufacturers.The way discounts andrebates are passed on to members varies betweengroups so make sure it’s absolutely clear how this will bedone.You’ll need to work out how this compares withdiscounts you have already negotiated locally withpreferred suppliers.

Increase sales

• ‘Best of both worlds’ proposition

• Wider ranges and exclusive products

• POS, displays and merchandising support

Your customers will like the proposition that you areindependent but with the buying power of a group –this gives them (and you) the ‘best of both worlds’ withpersonal service and competitive pricing. Most groupswill also offer you ‘own label’ ranges and support withpoint-of-sale, merchandising and displays. Centralstockholding may also be on offer.

Access professional services

• Business services

• Financial services

• IT and internet support

•Training and workshops

• Professional bodies

Some buying groups offer an excellent range of otherservices which may be valuable to your business.Financial services include invoice factoring, credit, loansand insurance. Some of the more sophisticated groupsoffering marketing packages, software systems to helpyou run your business operations and customisedwebsites ready to use. Relationships with professionaland training organisations can also offer discounts.

Network with other independents

• Members-only exhibitions with preferredmanufacturers

• Regular meetings

• Regional workshops

• Supplier presentations

• Helpline

A lot of retailers enjoy the buying group environment ofbeing independent but not alone out there on the HighStreet. Groups hold regular meetings and some havetheir own trade shows, regional meetings andworkshops to help you develop your business.Thenetwork gives you someone to call when you needadvice on, for example, an unusual installation, a technicalconsumer complaint, legal issue or business dilemma.

www.beautifulflooring.co.ukContact: Paul PhillipsTel: 01892 [email protected]


Flooring One

You are the boss and it’s your business.At Flooring One we understand that your business is your biggest asset and we’re certainly not going to change this, only offer adviceand services to help you improve. We want you to feel that, everyday, and every time you need help with your business, you areamongst friends exchanging information and an interchange of ideas and business practices. AIS/Flooring One has a name andreputation in the flooring industry for over 30 years that is envied by many. A subsidiary of Associated Independent Stores (AIS), thelargest voluntary non-food central buying/marketing organisation in the UK, Flooring One offers a compendium of services fromwhich it’s members can pick and choose to meet their individual needs.

The Flooring Show,held annually in

Solihull, is a key event,offering members a

valuable opportunityto meet each other,

leading manufacturers,ancillary suppliers and

of course, the entireFlooring One team.

Maximum buying power, increased profits.Our collective buying power means that major flooring manufacturers are attractedto do business with our members and on some of the best cost price andsettlement terms available, often with annual rebates. (Our top member earnt over£70k in rebates in 2009). Our centralised payment of accounts system guaranteesregular payments to suppliers and your administration is greatly reduced. Ourexperienced in-house team also source exclusive products and develop own labelranges to display alongside manufacturer’s brands, precluding direct pricecomparison and consequential profit reductions. What’s more, our merchandisingteam are constantly in the field supporting your business and the superb displaystands available from Flooring One.

Marketing support.It’s not easy for an independent retailer to match the sheer marketing power of anational retail network. That’s why Flooring One developed an annual Member’sMarketing manual. Containing everything from an image library, templates andheadlines, to complete colour advertisements for seasonal campaigns. The manualcomes with easy to follow instructions and CD’s allowing members to create theirown individual yet highly professional campaigns.

If you are interested in finding out more about Flooring One and all of the other services available to members please contact

GLENN HARDING Cranmore Park, Cranmore Avenue, Shirley, Solihull, B90 4LF TEL: 0121 683 1426 FAX 0121 713 4451

Featured buying group this month:

Flooring factsheet

Good underlay will...• Improve underfoot comfort• Increase appearance retention, reducing flattening• Absorb the pressure of foot traffic and reduce wear• Improve thermal insulation and warmth• Increase sound insulation• Smooth out sub-floor imperfections• Last the lifetime of the carpet

Poor or old underlay will...• Feel hard and unwelcoming• Reduce carpet life• Cause wrinkling and premature wear spots• Cause carpet fibres to break down more quickly• Not meet British Standards

How thick? A maximum of 12mm is recommended (working withgripper will be difficult thereafter) but rooms with heavytraffic will need a thinner, denser pad.The combinationof thickness and density is all important as a thickunderlay with low density may not perform well.Typically, the thicker the underlay, the better quality it willneed to be - 11mm is often used for luxury installationswith 9mm and 7mm the common domestic thickness.

In a tight market for margins, underlay for carpet andlaminate flooring offers retailers one of the bestopportunities to add value to every sale - with goodprofitability, trade-up potential once benefits areunderstood and high satisfaction levels with customers.

But 50% of carpet is still sold without new underlay!

Retailers should create an assumption that newunderlay is always required, the only decision is whichtype. It’s also a good target-setter for sales staff.

Setting up in-store demonstrations so customers canwalk on samples with different grades of underlay andfeel the difference has shown excellent results - somemanufacturers offer point-of-sale units.

Underlay

Sponge rubberThe market’s most popular underlay is available in flat orwaffle patterns in a wide range of weights for differentapplications. It performs well for comfort and has adurable spring retention.

PU (polyurethane) foamPU foam is a relative newcomer to the market, typicallymade from recycled foam offcuts.The foam providesexcellent comfort and performance levels with lots ofthickness options - and its light weight helps handling.The product can be re-cycled again after use.

Crumb rubberFlat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort(and very good over stair nosings).

Laminate underlayThere’s still an opportunity to sell underlay with laminateflooring, improving the acoustic performance of the floorand helping the boards float above any imperfections inthe sub-surface.

CombinationA rubber crumb base with a felt top layer offers a goodcombination of protection, durability and comfort. It alsoallows carpet with seaming to bed into the top felt.

Underfloor heating underlayAlways ask if there is underfloor heating. Most manufacturersoffer specialised products. Underlay and carpet with acombined tog rating up to 2.5 can be used - which meansthe underlay would normally have a tog rating of 1.0.

FeltThis traditional (but environmentally friendly) underlay ismade from recycled fibres - wool, jute and synthetic - tocreate a firm, dense pad with excellent thermal insulation.Still a very popular choice among contractors whenstretch fitting woven carpets

Pre-tackified underlayA self-adhesive single stick underlay in both needlefeltand PU. A removable system for heavy use whencomfort is desired

Benefits

www.underlay.com

www.numa-online.co.uk

www.interfloor.com

www.texfelt.co.uk

www.interfloor.com

Specialists in pre-tacked underlays,soft fibre boards & Roberts Tools.

www.estillon.co.uk

www.carpenter.limited.uk

www.floorwise.co.uk

Types

Sponge rubber Crumb

Combination PU foam



The StocklistsWholesale Distribution DirectoryNationalFells CarpetsGoole01977 [email protected]

North EastCarpet & Flooring GatesheadGateshead0844 824 [email protected]

Fells CarpetsGoole01977 [email protected]

Floorwise (North East) Ltd Birtley - see Floorwise p17

Vanguard CarpetsRedditch0845 601 1189customerservices.redditch@carpetandflooring.co.ukwww.vanguardcarpets.co.uk

Wood Floor SalesRedditch01527 511888help.redditch@carpetandflooring.co.ukwww.woodfloorsales.com

North West Fells CarpetsGoole01977 [email protected]

D. M. Miller LtdManchester0161 205 [email protected]

John Evans LtdManchester

0161 368 2563

Fax: 0161 368 3039

Mobile: 07850 935301

Kellars LtdStockport

0161 443 0970

[email protected]

Lee Floorstok LtdLiverpool - see Floorwise p17

Lee Floorstok LtdManchester - see Floorwise p17

MCA Floorwise LtdMorecambe - see Floorwise p17

Mytton Flooring Norwich - see Floorwise p17

Millbrook CarpetsDarwen

01254 703999

[email protected]

Supertex FurnishingsLancashire

01772 457070

[email protected]

www.supertexfurnishing.co.uk

See page 28 for details

Vanguard CarpetsRedditch

0845 601 1189

customerservices.redditch@

carpetandflooring.co.uk

www.vanguardcarpets.co.uk

Walkwell Flooring SuppliesManchester

0161 786 6800

manchester@


www.walkwell-flooring.co.uk

Wood Floor SalesRedditch

01527 511888

help.redditch@


www.woodfloorsales.com

MidlandsCarpet & FlooringBirminghamBirmingham

0121 421 9131

birmingham@


www.cfbirmingham.co.uk

DMS Flooring SuppliesNorthampton0845 643 [email protected] page 25 for details

Floorwise D & J LtdSoutham- see Floorwise p17

J J Wholesale & Distribution LtdBirmingham

0121 765 4994

[email protected]

RPS FlooringMansfield Woodhouse - see Floorwise p17

STS Flooring DistributorsWatford

08454 342000

[email protected]

www.stsflooring.com

see page 34 for details

Supertex FurnishingsLeyland

Tel: 01772 457070

[email protected]

www.supertexfurnishing.co.uk


0845 601 1189

customerservices.redditch@




01527 511888

help.redditch@



Woodall Brothers Ltd Shrewsbury - see Floorwise p17

EastBeds FlooringBedford01234 [email protected] www.bedsflooring.co.uk

Faithfull FloorcoveringSuffolk01473 [email protected]

STS Flooring Distributors LtdCambridgeTel: 01954 [email protected] page 34 for details


Wood Floor SalesRedditch01527 511888help.redditch@carpetandflooring.co.ukwww.woodfloorsales.com

continued overleaf....

Are you a Wholesaler?If you’re not listed here, please call

Diane Martin on 01482 659396.

The StocklistsWholesale Distribution Directory

South EastAcorn Carpet AccessoriesBromley, Kent - see Floorwise p17

AFSMiddlesex020 8805 [email protected] page 20 for details

Ashmount FlooringSupplies Ltd Tottenham0208 808 [email protected]

Beds FlooringBedford01234 [email protected] www.bedsflooring.co.uk

Belvedere CarpetsLondon020 8800 [email protected] www.belvederecarpets.co.uk

Carpet & Flooring LondonCamberley01276 [email protected]

Columbia FlooringMiddlesex020 8443 [email protected] page 24 for details

DMS Flooring SuppliesHemel Hempstead0845 643 [email protected]

DMS Flooring SuppliesMilton Keynes0845 643 [email protected]

Faithfulls Service CentreKent01322 285001

Faithfulls Service CentreWalthamstow0208 498 [email protected]

Faithfull FloorcoveringSuffolk01473 [email protected]

Kent Flooring Supplies LtdChatham01634 [email protected]

Littner HamptonLondon020 8520 [email protected]

Potts & Ward, WoodcocksLtdBrighton01273 [email protected]

RackhamsLondon020 8531 [email protected] page 31 for details

Salesmark Lancing, - see Floorwise p17

Solent Wholesale CarpetWest Sussex01243 [email protected] page 33 for details

STS Flooring Distributors Orpington/Croydon0845 434 [email protected] page 34 for details


Wessex Flooring Amesbury - see Floorwise p17


01527 511888

[email protected]


South West Carpet & Flooring BristolBristol

0117 966 798l

[email protected]

www.cfbristol.co.uk

Fitwell Flooring Ltd Redruth - see Floorwise p17

Fitwell Flooring LtdNewton Abott - see Floorwise p17

Solent Wholesale CarpetWest Sussex01243 [email protected] page 33 for details

STS Flooring DistributorsThame (Oxford)01844 [email protected] page 34 for details


0845 601 1189

customerservices.redditch@carpet

andflooring.co.uk



01527 511888

[email protected]


ScotlandC. K. Davie Ltd Aberdeen - see Floorwise p17

C. K. Davie LtdDundee - see Floorwise p17

Headlam Scotland North Lanarkshire01698 831 [email protected]

Neil Smith Ltd Glasgow - see Floorwise p17

WalesCarpet & Flooring BristolBristol

0117 966 798l

[email protected]

www.cfbristol.co.uk

Roma Flooring Neath - see Floorwise p17


0845 601 1189

customerservices.redditch@carpet

andflooring.co.uk



01527 511888

[email protected]


IrelandFloorwise LtdDublin - see Floorwise p17

Floorwise Ltd N. Ireland - see Floorwise p17

Are you a Wholesaler?If you’re not listed here, please call

Diane Martin on 01482 659396.


floorwiseNational Network of Floorwise DistributorsAcorn Carpet Accessories 15Bromley, KentTel: 020 8462 0422 Fax: 020 8462 0927

C. K. Davie Ltd 1AberdeenTel: 01224 820077 Fax: 01224 822344

C. K. Davie Ltd 2DundeeTel: 01382 226533 Fax: 01382 226544

Fitwell Flooring Ltd 19Redruth, CornwallTel: 01209 214344 Fax: 01209 21162

Fitwell Flooring Ltd 18Newton Abott, DevonTel: 01626 835935 Fax: 01626 834334

Floorwise D & J Ltd 12Southam,WarksTel: 01926 814922 Fax: 01926 817899

Floorwise (North East) Ltd 5Birtley, County DurhamTel: 0191 410 7070 Fax: 0191 410 6116

Floorwise Ltd 9Dublin 12, ROITel: 00 353 (0)1 4299455 Fax: 00 353 (0)1 4298529

Floorwise Ltd 4 Northern IrelandTel: 028 094 34441

Lee Floorstok Ltd 8 LiverpoolTel: 0151 708 7420 Fax: 0151 708 7241

Lee Floorstok Ltd 7ManchesterTel: 0161 231 8080 Fax: 0161 231 8787

MCA Floorwise Ltd 6Morecambe, LancashireTel: 01524 33517 Fax: 01524 381852

Mytton Flooring 13Norwich, NorfolkTel: 01603 624387 Fax: 01603 612888

Neil Smith Ltd 3GlasgowTel: 0141 552 1141 Fax: 0141 552 0623

Roma Flooring 14Neath,West GlamorganTel: 01639 633001 Fax: 01639 646116

RPS Flooring 10Mansfield Woodhouse,NottinghamshireTel: 01623 624198 Fax: 01623 620931

Salesmark 16Lancing,West SussexTel: 01903 750522 Fax: 01903 851111

Wessex Flooring 17Amesbury,WiltshireTel: 01980 625888 Fax: 01980 676969

Woodall Brothers Ltd 11Shrewsbury, ShropshireTel: 01743 441584 Fax: 01743 441629

Award-Winning Flooring Accessories

HEAD OFFICEFloorwise Group Limited

Floorwise House, 22 High Street,Kegworth, Derby DE74 2DA, UK

Tel: 0044 (0)1509 673974 Fax: 0044 (0)1509 674841

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2

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45

6

78

910

11

1214

15

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17

18

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www.floorwise.co.uk • www.carpetunderlays.netwww.signaturewoodfloors.com • www.siennawoodfloors.com

www.floorwise.co.uk • www.carpetunderlays.netwww.signaturewoodfloors.com • www.siennawoodfloors.com


GRIPPER UNDERLAY PROFILES ADHESIVES & SCREEDS

Abingdon Flooring 01274 655694

Adam Carpets LtdBe Tu Tw W Ww 01562 829966

Associated WeaversTw Tu 01422 431100

Avena Carpets LtdTu Ww 01422 330261

Axwoven Carpets LtdAx Be 0121 550 5788

Axminster Carpets LtdAx Be Tw 01297 32244

Bajong Carpets NVTu Tw W +32 56783250

Balta Industries NVTu Tw W Ww +32 56 62 2211

Beaulieu International GroupBe Pr Tu Tw +32 56 67 66 11

Betap Tufting BVTu Tw W +31 383 861 060

BIC CarpetsBe Tw W +32 56 23 54 10

Bizspoke Custom CarpetsBe Tw W 01924 488882

Blenheim CarpetsAx Be Tw W Ww 020 7823 3040

BMK 0113 380 5333

Bond Worth LtdAx 01562 745000

BrintonsAx Tu Tw W Ww 0800 505055

Brockway Carpets LtdTw W 01562 [email protected] www.brockway.co.uk

Bronte Carpets LtdBe Tu Tw W 01282 862 [email protected]

BurmatexTu 01924 262525

Cadogan Carpet CoW 01562 733610

Carpets of KidderminsterAx Tu 01299 827477sales@carpetsofkidderminster.comwww.carpetsofkidderminster.com

Cavalier Carpets LtdAx Be Tu Tw W Ww 01254 268000

Christy CarpetsTu 019078 308777

Clarendon CarpetsTw 01675 433066

Classis CarpetsTu W Ww 0870 020 1725

Condor Carpets BVTu +31 38 4778911

Contemporary Life & TextilesBe Tw 01254 [email protected]

Cormar Carpets LtdTu Tw W 01204 881 [email protected]

Couristan CarpetsAx Tu W Ww 800 223 6186

Craigie CarpetsBe 01294 558400

Creative Carpets LtdBe Tu Tw W 0116 284 1455

Creatuft CarpetsTu W +32 56 35 4444

Custom Carpet CompanyAx Be Tu Tw W Ww 01737 830301

Dan-Floor UKW 01454 858014

Domo InternationalBe Pr Tu Tw W +32 92 41 4511

Drury Lane Carpets LtdBe Tu Tw W 01254 296829

Dutton CarpetsBe 01254 672672

E & WE CarpetsW 01562 825952

Edel Telenzo Carpets LtdTu Tw W 01422 374 [email protected]

Enterprise Weaving CoBe Ww 01562 745030

Fells CarpetsWw 01977 [email protected]

Fetcham Furnishings LtdTw 020 8944 6220

The Stocklists

Carpet Company Directory

Edel Telenzo’s Rembrandt Brockway’s VogueMohawk’s Cherbourg Check


Fletco Taepper A/STu W +45 96 60 3000

Furlong FlooringTw W 01772 696 [email protected]

GaskellTu Tw W 01827 831525

Gaskell Mackay Carpets LtdAx Tu Tw W 01642 242 423

Georgian CarpetsTu Tw W 01827 831430

Godfrey Hirst (GB) LtdTu 0800 526696

Halbmond TeppichwerkeBe Pr Tu +49 037 421 420

Heckmondwike FB 01924 410544

John Lanham Watts CarpetsAx Tw Ww 01937 588511

John Evans LtdAx Tu Tw W 0161 368 2563

Joseph Hamilton & SeatonW 01827 831400

Kingsmead CarpetsTu Tw W 01827 831 424

Lano NVAx Pr Tu Tw W Ww +32 56 65 [email protected]

Le Tissage d'ArcadeAx Ww +32 05685 4747

Lecaflor LtdAx Be Pr Tu Tw W Ww 0800 78 33 712

Leigh Spinners LtdTw 01942 673232

Louis de PoortereW +32 56 393 386

LusotufoTu 01388 664101

Manx CarpetsTw W 01827 831 434

Mayfield CarpetsW 01706 639 866

MID NLBe +31 38 851 8700

Mohawk Europe01480 479830

[email protected] 01480 471304www.mohawkinternational.com

Mr TomkinsonTw Ww 01827 831 450

Ossfloor UK 01675 433031

Penthouse CarpetsTu Tw W 01706 341231

Phoenox Textiles Pr Tu 01484 863227

Pownall CarpetsTw W 0845 6528811

Roger Vanden Berghe.NVTu Ww +32 56 73 57 11

Ryalux Carpets LtdBe Tu Tw W 0845 652 8811

Sans Frontieres LtdBe Pr Tu Tw W Ww 0844 5611977

Shaw Home FoundationsTu 01675 433 501

Tapibel NVPr Tu Tw 01623 481 221

Tasibel NVTw +32 52 499600

The Alternative Flooring Co 01264 335111

The Grosvenor Wilton CoW Ww 01562 701456

The Sultana Carpet CoAx 01299 822300

The Wilton Carpet CoAx W Ww 0845 296 8850

Thomas Witter UK LtdTu Tw 0870 1128318

Timzo Tufting Industry BVTu +31 38 385 4477

Tisca TiaraTu Ww +41 71 791 0111

Ulster CarpetsAx Be Tu Tw W Ww 02838 334433

United Carpets & BedsTw W Ww 01709 732 666

Victoria CarpetsTu Tw W Ww 01562 749300

Vorwerk 08700 104484

Westex CarpetsTu 01274 861334

Whitestone Weavers LtdAx Be Tu Tw W Ww 01429 892555

Wilkies CarpetsTw 0113 307 9955

Woodward GrosvenorAx Tu Tw W Ww 0800 526696

Wool ClassicsTu Ww 0207 349 1560

Bronte’s stand

Cormar’s Berwick

Tollgate stand

KEY TO CODES:Be: Bespoke • Pr: Printed • Tu:Tufted • Tw:Twist • W:Wool • Ww:Woven Wilton

If you would like to be included in this section or upgrade your listing,please contact Diane Martin on +44 (0)1482 659396

or email [email protected]

Every time you see a web or email address in The Stocklists,you can click straight to it from our online edition atwww.thestocklists.com



PLUS A VAST RANGE OF ACCESSORIES AND TOOLS FOR CARPETS AND LAMINATESContact our sales office or your area representative for prices on any of the above ranges. We also offer a fast service on non stock items. Phone our showroom manager for prices and samples. Our latest price list is dated July 2010.

AFSUnit 4 Baird Road,

Enfield, Middlesex

EN1 1SJ

Tel: 020 8805 8620

Fax: 020 8805 6840

Email:

[email protected]

REP DETAILS:Ashley Best Tel: 07976 916752 Surrey , Hampshire, South LondonNick Hart Tel: 07771 967609 Essex, East LondonKarl Goult Tel: 07957 685428 North London, West London, North West London, Middlesex,

Herts., Beds., and Bucks.Zac Marsh Tel: 07828 663325 Kent, South East London

NATURAL/LOOPSHIGH FLYER Tex LoopMARRAKESH Natural NOMAD 50/50 Nat Loop

SAXONYFIVE STAR 32oz PP SaxonySTAINFREE ROMANCE 35oz PP SaxonySEDUCTION 37oz PP SaxonyNOBLE SAXONY 40oz SaxonyROYAL TOUCH 45oz Nylon SaxonySTAINFREE FLAIR 50oz PP SaxonySENSATIONAL 58oz Saxony

80/20 WOOL TWISTBELMONT TWIST 80/20 40ozWESSEX TWIST 80/20 40ozNEW ASPEN TWIST 80/20 40ozBELMONT SUPREME 80/20 50ozARRAN TWIST 80/20 50ozHARRISON TWIST (Victoria) 80/20 60oz

PP TWISTVIVA TWIST PP TwistSALT N PEPPER PP TwistCABARET PP TwistELITE TWIST PP TwistSHEPHERDS TWIST PP Twist

LOOP PILE AND CORDPINCH FELT Needle Punch CordPINCH FOAM Needle Punch ROCKY HB Loop Pile CordROCKY FB Loop Pile CordDIMENSIONS Loop Pile Stripe/WaveTITAN CORD Loop Pile Gel BackGALA CORD FB Loop Pile CordGALA CORD HB Loop Pile Cord

AFS WOOL COLLECTION 100% WOOL LOOPWELLFIELD IMRA 100% Wool 2 Ply YarnWELLFIELD KAMRA 100% Wool 2 Ply Yarn

CORMAR STOCKEDAPOLLO Excellon TwistBERWICK 40 80/10/10 40 oz TwistBERWICK 50 80/10/10 50 oz TwistBUCHANAN 80/10/10 40 oz TwistHIGHLANDER 80/10/10 50 oz TwistHOME COUNTIES 42 oz TwistHOME COUNTIES 50 oz TwistMALABAR 100% NaturalNATURAL BERBER SUPER 80/10/10 35 oz TwistNATURAL BERBER ELITE 80/10/10 45 oz TwistNATURAL BERBER DELUXE 80/10/10 55 oz TwistNEW OAKLANDS 80/10/10 32 oz TwistNEW OAKLANDS 80/10/10 42 oz TwistNEW OAKLANDS 80/10/10 50 oz TwistPRIMO PLUS Excellon TwistPRIMO ULTRA Excellon TwistPRIMO TWEED Excellon TwistPRIMO SAXONY Excellon Saxony

CORMAR CARPETS 3/5 DAYS DELIVERYAVEBURY 100% Pure New WoolLINDISFARNE 100% Pure New WoolTOWN AND COUNTRY 80/10/10 60 oz Twist

Roll Size Full Roll EQ* Description

BRANDED TOP END RUBBER SPONGE RANGEELITE 11 m2 129lb Textured Rubber Underlay MAJESTIC 11 m2 135lb Waffle Rubber UnderlayCOLOURS RED 11 m2 135lb Waffle Rubber UnderlayWILLOW GREEN 15 m2 90lb Waffle Rubber UnderlayCRUSADER SUPREME 15 m2 100lb Waffle Rubber UnderlaySUPREME LIGHT 11 m2 101lb Waffle Rubber Underlay

UNBRANDED TREDAIRE SPONGE RUBBERAFS CLASSIC GOLD 15 m2 95 lb Rubber UnderlayAFS SUPER GOLD 15 m2 80lb Rubber UnderlayAFS STANDARD GOLD 15 m2 60lb Rubber UnderlayGRAPHITE 15 m2 Light Weight PE

WOOD FLOOR UNDERLAYSBOARDWALK (Timbermate) 15 m2 3.75mm 23dB Moisture BarrierALL IN ONE 10 m2 3mm 20dB Self Adhesive StripCOMFORT SILVER 15 m2 2.5mm 18dB PE Foam + Foil

TREDAIRE PU UNDERLAYSALPHA 15 m2 8mm Tredaire PUOMEGA 15 m2 10mm Tredaire PUBRIO 15 m2 8mm Tredaire PUZEST 15 m2 10mm Tredaire PUSOFTWALK 15 m2 9 mm Tredaire PUDREAMWALK 15 m2 11 mm Tredaire PUCONTRACT 9 15 m2 9 mm Contract PU

DURALAY CONTRACT UNDERLAYSTREADMORE 11 m2 8.0mm CrumbSYSTEM 10 11 m2 10mm Crumb single stick under 40m2

DURAFIT 650 15 m2 6.5mm Double stick crumbDURAFIT 500 15 m2 5.0mm Double stick crumbDEFENDER 15 m2 100lb Flat sponge 0.80 TOGHEATFLOW CARPET 15 m2 6.0mm 0.75 TOG sponge carpetHEATFLOW WOOD 15 m2 2.75mm 0.35 TOG sponge laminate U/LTECHNICS 5 15 m2 5.0mm Double stick sponge

CARPENTERS PU UNDERLAYSGREENSTEP 15 m2 8mm PU UnderlaySUPER GREEN STEP 15 m2 10mm PU UnderlayRICHSTEP 15 m2 9mm PU UnderlayDEEPSTEP 15 m2 11mm PU Underlay

CARPENTERS CONTRACT UNDERLAYSFIRMSTEP 15 m2 7mm Contract PUPOWERSTEP 15 m2 9mm Contract PUMARINESTEP 15 m2 7mm Contract PU IMO Rated

FELT UNDERLAYSFELT 28 15 m2 28oz Wool/jute felt 8mmFELT 42 15 m2 42oz Contract wool/jute felt 11mmKENSINGTON DELUXE 11 m2 74oz Felt crumb rubber

CARPETS UNDERLAYS


Berkeley Axminster80% Wool / 20% Nylon available 3.66m & 4.57m

BOND WORTHV.I.P. CLUBCall us today for a personalservice that reaches beyondyour expectations...

✱ Buy one Axminster cut at your standardterms, when you place another within 8weeks we give you an EXTRA 10% off!

✱ We guarantee our delivery dates. If wemiss it by 7 days then you get 5% offthe invoice value of the order!

✱ Access to the Managing Director andSales Director 24 hours a day 7 days aweek.

✱ Have a complaint? We guarantee tocontact your customer with 24hours.We will inspect all complaintsregardless of age.

✱ Order 16 linear meters or more in onecut we give you roll price!

✱ Exclusive first access to new ranges

✱ Bi-Monthly News Letter

✱ Real Time Updates via Facebook &Twitter

✱ Dedicated Sales Line

✱ Special Roll Offers

✱ABOVE ALL ITS FREE TO JOIN!

TELEPHONE 01562 745000 NOWFOR YOUR INFORMATION PACK

SALES AGENT WANTED:NORTH EASTERN ENGLAND

If you are an established Sales Agent andinterested in this position please contactEamonn Prescott.

Range comprises 8 Designs Stocked items Delivery 14 Days from Order4.57m wide Red Turkey 2-9086 Early August

Townshend Works, Puxton Lane, KidderminsterWorcestershire DY11 5DFSales: 01562 745000 Fax: 01562 732827New trade price list effective 1st November 2009

Variations Axminster80% Wool / 20% Nylon available 3.66m

Precious Gems Axminster80% Wool / 20% Nylon available 3.66m

Range comprises 5 Designs - All StockStocked items Delivery 14 Days from Order

Wensleydale Axminster80% Wool / 20% Nylon available 3.66m


Cornell & Stanford Axminster80% Wool / 20% Nylon available 4.00m

Range comprises 5 Colourways in 2 DesignsStocked items Delivery 14 Days from OrderCornell Vandyke Brown Low stock - Early AugustStanford Lawnswood - Early AugustCornell Lawnswood - Early AugustStanford Venetian Red - End August

New Afghan Axminster80% Wool / 20% Nylon available 3.66m


Romanesque Berber Axminster80% Wool / 20% Nylon available 4.00m


Range comprises 12 DesignsStocked items Delivery 14 Days from OrderLow Stock Sahara 4-9058 End August

94%STOCKED


‘The Collection’ comprises eight brand newcontemporary ranges together with theestablished Vogue carpet and is aimed atdesign- and fashion-conscious consumers.

The new collection comes hot on the heels of are-branding of the company, with theintroduction of a sharper, more contemporarylook for the famous ‘Brockway badger’ and anupdating of the company’s website, marketingmaterials, stationery, vehicle livery and signage.

The Designer Collection plays heavily on Brockway’sBritish heritage and the fact that its carpets arecreated and manufactured in Kidderminster.

Brockway is supporting the Designer Collectionwith a stunning new brochure, redesignedwebsite and brand new point of sale lecterns,created to make a real impact in showrooms.

The initial August launch distribution of ourDesigner Collection display units will bestrategically managed by respective Brockwaysales representatives, who will be approachingcustomers judged most strongly suited topromoting and selling premium quality, designled floorcoverings.

Launch date: August 2010

The new collection of high quality, designer-inspired carpets builds on Brockway’s

established reputation as a manufacturer of quality and includes new ranges

inspired by nature, culture, fashion and architecture. Using two or three ply yarns

for longlasting good looks, the Designer Collection marries the best of traditional

British craftsmanship with striking colours and textures.They’re carpets intended

to ‘stand out from the crowd’

Choose from a great Designer Collection

Telephones:

Sales (01562) 828200Admin (01562) 824737

Fax: (01562) 752010

Kidderminster Trading EstateSpennells Valley RoadKidderminsterWorcs DY10 1XS

Carnaby CAR 01 Union Stripe

Savile Row - SR81 Tweed Pinstripe Concerto CERT 01 Capella Cream


For details of your local Carpenter Wholesaler PartnerTel: +44 (0)1457 861141 Fax: +44 (0)1457 863242Email: [email protected] Web: www.carpenter.ltd.ukCarpenter Ltd, Dinting Lodge Industrial Estate, Glossop, Derbyshire, SK13 6LE.

For every step you takethere’s a Carpenter luxury underlayIn stock throughout the UK and Europefrom a network of wholesale partners

JOHN HUGHESNorthern SalesManager07788 924606

HELEN ROWBERRYNational SalesManager07702 319748

SUE HOWLANDSouthern SalesManager07795 823190

For more product information contact:

All rolls are: 11 metres x 1.37 metres + 15sq metres

Product Range

A general domestic underlayDensity: 75kg/m3 – Roll weight: 10kgThickness: 8mm

A general domestic underlayDensity: 75kg/m3 – Roll weight: 12kgThickness: 10mm

For Luxury use, domestic areas in the homeDensity: 100kg/m3 – Roll weight: 17kgThickness: 11mm

For Heavy contract locationsRecommended for stretch fit or doublestick applicationsDensity: 145kg/m3 – Roll weight: 16kgThickness: 7mm

For luxury use, in domestic or contract areasRecommended for stretch fit or doublestick applicationsDensity: 145kg/m3 – Roll weight: 20kgThickness 9mm

For heavy contract locations – IMO ratingRecommended for stretch fit or doublestick applicationsDensity: 180kg/m3 – Roll weight: 17kgThickness 6mm

For luxury use in contract and domestic areasRecommended for stretch fit or doublestick applicationsDensity: 180kg/m3 – Roll weight: 26kgThickness 9mm

For luxury use in domestic and contract areas –IMO ratingRecommended for stretch fit or doublestick applicationsDensity: 145kg/m3 – Roll weight: 16kgThickness 7mm

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For Luxury use domestic areas anywhere in the homeDensity: 100kg/m3 – Roll weight: 14.5kgThickness: 9mm

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Product of the Month - PowerStep

Something is afoot atCarpenter Ltd.......

Please come and visit us inHall C, Stand C19 at TheHarrogate Flooring Show on5th, 6th and 7th September2010 to find out more.

Powerstep is 9mm thick, 145kg/m3

product that has been created forthe top end of the luxury domesticmarket but is also suitable forcontract situations.

The product is suitable forboth stretch-fit and doublestickinstallations and has excellentinsulation properties, keeping heatin and noise out.

It’s up there with the very best.Powerstep is made from recycledproduct and is manufactured inGlossop, Derbyshire.

®


The Leading Country Wide

Carpet & Flooring Suppliers

Trade Show Rooms Available• Specialist advice and terms available on contract enquiries •

CALL US NOW!!!020 8443 3322

We can supply you with virtually any make of carpet and flooring atGUARANTEED maker’s list price.......

Delivered direct to business premises FREE OF CHARGE.

For a Speedy and Efficient Service

TRAFALGAR TRADING ESTATEJEFFREYS ROAD

ENFIELD MIDDLESEX

EN3 7TY

Tel: 0208 443 3322Fax: 0208 805 2346

ColumbiaFlooring plc


OUR SALES TEAMGreater London as far as N. Circularon north side of Thames and as far asM25 on south side, Surrey, some ofBucks, Middlesex Berks, Oxfordshire.John A ConstableT: 01622 685397 M: 07836 734322Kent, Sussex, Hampshire Robin CroughtonT: 01892 669699 M: 07710 393966Lincs, Leics, Northants,Notts, Derbyshire Jim Osborne M: 07738 642934

South Wales, Bristol,Gloucestershire, Wiltshire Andrew JefferiesM: 07831 457102Devon, Cornwall, Somerset andDorsetBrendan HartM: 07850 130221East Anglia, Bedfordshire, Cambs,Essex, Herts, Norfolk, SuffolkJonathan HartT: 01621 817992 M: 07889 264466

West Midlands, South Wales(Wholesalers)Paul BrewerT: 0121 4277117 M: 07798 745181Greater Manchester, Cheshire,North Wales Philip HambletonT: 01925 740050 M: 07966 397676Yorkshire & North Lincs John AlsopT: 01904 762471 M: 07860 572220Lancashire, Cumbria & Isle of ManJohn Rostron M. 07973 733208

North EastRebecca GibbonsM: 07970 491215ScotlandTim TindalT: 01436 671421 M: 07836 705620Channel Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858Northern Ireland Gary O’Boyle M: 07831 220675

Tel: 01422 374417 or 01422 371226 Fax: 01422 377452Email: [email protected]

Edel Telenzo Carpets, 2- 4 Southgate, Elland, West Yorkshire HX5 0BW

Operations Manager: Lesley Inman M: 07703 337989 E: [email protected] National Sales Manager: Gary Prophet M: 07889 602234 E: [email protected]

YOUR HEAD OFFICE TEAM CONTACTS

MORE HELLOS – AND GOODBYES This month we say hello to several more new faces – and goodbye to ouragent in the south west for many years, Doug Gilmour, whom we wish a longand happy retirement.

In his place, we welcome Brendan Hart who will cover Devon, Cornwall,Somerset and Dorset; and Andrew Jefferies, who will take over Bristol,Gloucestershire and Wiltshire from Doug and will also cover South Wales whilePaul Brewer will concentrate on the West Midlands and his existing wholesalecustomers in South Wales.

We are also delighted to welcome Rebecca Gibbons, who joins us to cover thenorth east. Meanwhile, our new agent in Lancashire, John Rostron, will alsobe covering Cumbria and the Isle of Man.

“Retirements in companies like ours often come in waves and this is one ofthose moments for Edel Telenzo,” says UK sales manager Gary Prophet.“We’re very sad to see some of our old team go but equally delighted at thecalibre and enthusiasm of our new faces. With the changes in personnel havealso come some alterations to our areas. The end result should be aconsiderable strengthening of our nationwide coverage to both our benefitand our customers’!”

We look forward to an exciting relationship with our new team members –and you – in the future!

ONLY WHILE STOCKS LASTDon’t forget – if you need or want any of our Rembrandt quality in 5 metre width, we are in the process of phasing thisoption out so it will only be available for a limited amount of time now, while stock lasts.

ANOTHER OPENINGWe’ve a few more changes yet to make to theteam! We are now looking for an experiencedagent for Hampshire, Oxon, Bucks, West Sussexand Berkshire. The right candidate will be a highlyself-motivated individual, who enjoys working withproducts and customers of the highest quality, witha sound knowledge of the carpet industry as wellas the customer base in these areas. Applicationsto Gary Prophet at the address below.

Chamonix from the Alpine collection is irresistible -indulgent but at a surprisingly competitive price

IT’S OUR 25TH! This September we arecelebrating 25 years sinceTelenzo became a UKlimited company – whichwe think is a milestone worth marking!

Says Lesley Inman, our UK operations manager: “Knowing we are longestablished as a UK company, contributing to the UK economy,employing local people in an area which as over the past 25 years seenso many traditional employers disappear, means a lot to us. But, moreimportantly we are looking forward, working hard to help our customersthrough these current tough times with vigour and enthusiasm andhopefully the right sort of products at the right sort of prices!”

COUNTDOWN TOHARROGATE See us on stand C25

Anticipation is building here at Edel Telenzo,with just a few weeks to go to the HarrogateFlooring Show. It will be the first exhibitiontogether for our new sales team and weknow they’re raring to go and to meet youall there. Our portfolio of new products has,we think, really strengthened our range on allfronts – from domestic to contract, wool tosynthetics, luxury to budget ranges, we’vegot it covered. And we’re proud of ourreputation for quality and value.

Plus of course, as we will be celebrating our25th anniversary, there’s ever more reason tocome and see us and join us for a glass ofsomething bubbly!


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SALES EXECUTIVES & AGENTSKEITH BADHAM (Birmingham, W. Midlands, Staffs, Shrops, Warwickshire, Glos, Northants) 07976 677048

PETER BALDWIN (North West England, N. Wales, Derbyshire and Yorkshire) 07973 410688

MARK BROSTER (South London, Surrey, Kent, Sussex and part Middlesex) 07766 255222

GARY FOSTER (Cambrigeshire, Bedfordshire, Bucks, Herts and Oxon) 07515 283872

GARY KENDALL (North London, part Middlesex and Essex) 07802 661944

LEE MARRINER (Hampshire, Wiltshire, Berkshire & part Buckinghamshire) 07778 238667

THE ARTLOOM COLLECTION

COUNTRY SQUARE (MADISON) 100% wool, 4m

FLORIDA FELT BACK 100% polypropylene, 4m

LINZ BERBER 100% wool, 4m & 5m

MEMPHIS FELT BACK 100% polypropylene, 4m

NEW PARK AVENUE 100% polypropylene, 4m

PERTH BERBER 100% wool, 4m

REGATTA ACTION BACK 100% polypropylene, 4m

REGATTA GEL BACK 100% polypropylene, 4m

RUSTIC LOOP 100% wool, 4m & 5m

TAILORED BEAUTY 100% polypropylene, 4m

THE ARTLOOM DESIGNERS COLLECTIONCOLOURPOINT 100% wool, 4m

CONTRACT CORD 100% wool, 4m

CROFTER 100% wool, 4m & 5m

JAIPUR CORD (WOOL CORD) 100% wool, 4m & 5m

KNOSSOS 100% wool, 4m

LINEA BROADLOOM 100% wool, 4m

MIRAGE 100% wool, 4m

MONIQUE 100% wool, 4m & 5m

NATURAL INSPIRATIONS (SISAL V) 100% wool, 4m

NEW BOUCLE 100% wool, 4m

RUSTIC BASKET 100% wool, 4m & 5m

RUSTIC WEAVE 100% wool, 4m & 5m

RUSTIC TWIST 80% wool 20% nylon, 4m

PATTERN BOOKSAVAILABLE

PLEASE CONTACT

LONDON OFFICE

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We tick all the boxes!

Best-selling products at every price point

Large group stock-holdingExtensive tufting expertise Effective service systems Fast delivery fleet

As a UK manufacturer and distributor, Furlong’s objectiveis simply to offer its customers the best of all worlds interms of price, service and quality - a partnership thatretailers can rely on and a comprehensive product rangethat consumers will respond to.

Furlong’s wholly-owned manufacturing company,Regency Carpets, is one of the UK’s top three tufters witha modern plant located in Bangor, Northern Ireland.

A long-term programme of substantial investment hascreated a major production facility for both 4m and 5mwide carpet and the new backing plant commissioned lastyear is now fully on line.

As a result, the company can produce hundreds ofthousands of square metres of carpet every week,covering all the key sectors – stain resistantpolypropylene, wool twist, wool natural and many others.

Being in control of its manufacturing means Furlong cancontrol the cost base and the quality to provide a rangeof products that is competitive at each of the pricepoints. Manufacturing also means they can manage stockmore closely and respond to changes in demand so thatthe right carpet is always ready for dispatch.

Furlong’s nationwide distribution network operates acrossthree depots – London, Preston and Newport – using adedicated fleet to carry rolls and cut lengths to ourcustomers usually within 24 hours.

Furlong’s product development team has created aportfolio of products matched to the diverse needs ofdifferent customer groups, rooms styles and performancerequirements. Regency’s stain-resistant ranges use theirown ‘Carefree’ fibre which is bleach cleanable and offeredwith a warranty for absolute confidence. New ranges areintroduced several times a year to keep the offering freshand interesting and respond to consumer trends andcolour shifts.

Furlong have paid particular attention to the presentationof the product range to consumers with a market-leadingmodular POS system which they will deliver and designto suit your store.

Furlong believes in working in partnership with their customersto provide products and services that ticks all the boxes.

Investing in quality and service

the aim is simply to offer customersthe best of all worlds in terms of price, service and quality



!Here are the people who try harder

London Salestel: 01322 628707fax: 01322 698733

Preston Sales tel: 01772 696787fax: 01772 311921

Newport Salestel: 01633 283959fax: 01633 275454

Email: [email protected]

London &HomeCounties

South EastPAUL LOVELL M: 07816 217549NORFOLK, SUFFOLK &CAMBS

KRIS KOBYLKA M: 07816 217563E & WEST SUSSEX

TONY CONWAY M: 07791 891025BEDS, NORTHANTS,OXON & BUCKS

PETER FLETCHER M: 07816 217561HAMPSHIRE, DORSET &SURREY (OUTSIDE M25)

North West

Yorkshire &North EastDES BESTM: 07968 828516NORTH EAST

RAY ANDREW M: 07973 719801EAST LANCS/W.YORKS

REG SYKES M: 07973 403450SOUTH YORKSHIRE

Scotland

MidlandsPAUL HARRISM: 07980 786265NOTTS & DERBYSHIRE

MIKE SHUTTM: 07970 158594BIRMINGHAM/STAFFORDSHIRE,SHROPSHIRE

MARTYN REAM: 07968 324598LEICESTER/WARWICKSHIRE/LINCS

Wales &South WestALLAN MCDONALDM: 07791 451676SALES MANAGER

TBAM: 07794 048809S./MID & W. WALES

JASON BRIMBLEM: 07794 041266AVON &GLOUCESTERSHIRE

TIM BAILEY M: 07794 048414S.E. WALES &HEREFORDSHIRE

STEWART WAITHMAN M: 07794 048413DEVON & CORNWALL

GEOFF ABERNETHYM: 07970 229717CUMBRIA, POTTERIES,CHESHIRE & FYLDECOAST

ALAN CHEETHAMM: 07966 263571GREATER MANCHESTER

BOB CHRISTIEM: 07980 786264MERSEYSIDE, WIRRAL &N. WALES

Wood Floor SpecialistsJOHN POWERS SALES MANAGERM: 07792 477312

RICHARD RICHMANAREA SALES MANAGERM: 07791 891044

SIMON BRENNERM: 07791 891024S.W LONDON, SURREY (INS. M25)

IAN COLLACOTTM: 07816 217550MIDDLESEX, W. LONDONBERKSHIRE

DARREN SPENDIFFM: 07791 890861KENT

RAY SMITHM: 07816 217565ESSEX

ADAM HOLLYOAKEM: 07816 217548N, N W & E LONDON

3 quality3 choice3 availability3 service3 price

The Regency range ofstain-resistant carpetsticks all the boxes:

GEORGE WISELYM: 07967 148665SCOTTISH SALESDIRECTOR

COLIN RICHFORDM: 07970 163372WEST SCOTLAND &CUMBRIA

ALAN CAIRNIEM: 07976 311434EAST SCOTLAND

• Mix and match up to10 units.

• Islands, triangles, corners and walls.

• Unique, stylish, interlocking design.

• Total service - design, delivery andinstallation.

High impact POSFurlong’s innovative new modular displayshave been launched with the top 10 Regencystain-resistant carpet ranges to suit everystyle and consumer budget.


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““CCrreeaattoorrss ooff tthhee FFiinneesstt CCaarrppeettss””

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MMaayyffiieelldd HHoouussee,, SSttoonniiee HHeeyyss AAvveennuuee,, RRoocchhddaallee,, LLaannccaasshhiirree.. OOLL1122 99XXAAMMaayyffiieelldd HHoouussee,, SSttoonniiee HHeeyyss AAvveennuuee,, RRoocchhddaallee,, LLaannccaasshhiirree.. OOLL1122 99XXAA

Robin Leiper (Area Manager)SOUTH EAST M: 07801 357601

Chris Twinn (Area Manager)CAMBS, ESSEX, BEDS, HERTSM: 07711 353982

Andrew Westwell (Representative)NORTH WESTM: 07974 141919

Chris Davis (Representative)W. MIDS, HEREFORD, GLOS, AVON,WORC. & SHROPSHIREM: 07753 983714

Andrew Davys (Representative)S. YORKSHIRE, STAFFS, DERBYSHIRE,NOTTS. & LINCSM: 07801 357622

Simon Beeby (Representative)LEIC’S, NORTHANTS, OXON, WARKS,BUCKS. & BERKSM: 07775 913380

Michael Woodward (Representative)EAST ANGLIA & ESSEXM: 07801 538763

TBA (Representative)SCOTLANDM: 07718 762236

David Bell (Representative)YORKSHIRE & N. EASTM: 07939 051608

Mike Williams SOUTH WALESM: 07919 047930

Darren Jackson DEVON, CORNWALL & SOMERSETM: 07825 171482

Dave Arnold DORSET, HANTS, BERKS. & WILTSHIREM: 07767 213236

AGENT:Peter Steel NORTH WALESM: 07710 443589

Liam SmithNORTHERN IRELANDM: 07719 934019

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SSuuppeerr MMaaxxiimmStyle Twist Pile

Construction TuftedPile Fibre 80% Wool, 10% Nylon,

10% Polyester Melt FibreWidths 4.00M & 5.00M

Pile Weights 50oz & 40oz per Square Yard1696 grams & 1356 grams per Square Metre

CCoouunnttrryy GGaarrddeennStyle Twist Pile



Pile Weights 50oz & 40oz per Square Yard,1696 grams & 1356 gramsper Square Metre

NNaattuurraall CCoolllleeccttiioonnStyle Loop Pile

Construction TuftedPile Fibre 100% Pure New Wool

Widths 4.00M & 5.00MPile Weights 28oz per Square Yard,

950 grams per Square M

SSttrraattffoorrddStyle Twist Pile



Pile Weights 50oz per Square Yard,1696 grams per Square M

QQuuaarrttzzStyle Twist Pile

Construction TuftedPile Fibre 80% Wool

Widths 4.00M & 5.00MPile Weights 50oz, 40oz & 30oz per

Square Yard, 1696 grams,1356 grams & 1070 gramsper Square Metre

AArrccaaddiiaaStyle Twist Pile



Pile Weights 50oz per Square Yard,1696 grams per Square M

FFoorreesstteerrStyle Chunky Berber Twist



Pile Weights 60oz & 50oz per Square Yard,2035 grams & 1696 gramsper Square Metre

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LLoonnddoonn NN,, EECC && EE ppoossttaallss,, EEsssseexx && MMiiddddxx ((wwiitthhiinn MM2255))Ian Pullinger 07881 502506

LLoonnddoonn SSEE && SSWW ppoossttaallss,, KKeenntt,, SSuurrrreeyy && SSuusssseexx Simon Brenner 07881 502507

SSaalleess OOffffiicceeAntony Stapleton 0208 498 2845 07881 502505

LLoonnddoonn WW && NNWW ppoossttaallss,, SSoouutthh MMiiddddxx,, WWeesstteerrnn SSuurrrreeyy,, BBeerrkkss && BBuucckkssMark Euesden 07875 714269

HHeerrttss,, BBeeddffoorrddsshhiirree,, EEsssseexx ((wweesstt ooff MM1111)) && NNoorrtthh WWeesstt MMiiddddxxJames White 07881 502508

EEsssseexx ((oouuttssiiddee MM2255)),, CCaammbbrriiddggeesshhiirree,,SSuuffffoollkkPaul Henson 07837 295379

Area Sales Managers

We also stock Ball & Young Underlays,Accessories, Entrance Matting and offer aSpecial Order Service on products fromvirtually every flooring manufacturer in

existence! 48 hour Delivery Service on allBalterio Laminate Ranges.

CUT & LOOP PILERevivalKretaEverglades

GRAPHICS / CONTRACT GELSArena SapphireScalaSenatorSentinelStatesman

NATURAL EFFECTAgadirAnconaCadizChunkyCountry Treasure 4&5MCraftwork Berber 4&5MHarvesterHopscotchIvory CoastIzmirMarrakeshNatures WritingOhioRustic TreasureSan Salvador 4&5MTown & Country TweedWoolweave 4&5M

SAXONY / SHAG PILEBig SoftieChamonixCleopatraEminenceHalf CenturyNew CenturyNobilitySplendourStainfree Salt ‘n’ PepperSupreme EleganceTennessee

CORD & NEEDLEPUNCHGalaRackcordScorpioSupacord

TWISTS - STAINFREEBalmoralChislehurstCosmopolitanClydeEasy HeathersEasy TwistFairfield Supreme 4&5MHeathertwist / Heathertwist SupremeMystery TwistPembridge TwistPortmanRhapsodyStainsafe Touch 4&5MStartwist/Startwist Supreme (2010 colours) 4&5MStanfordSummer Skies

TWISTS - WOOLClassic TwistEden Twist 30/40/50 4&5MHigh Life 4&5MIconic Twist 40/50 4&5MParamount 30Paramount 40The Berber Twist Collection 40/50 4&5MUltimate Textures 4&5MUltimate Berber Twist 4&5MUltimate Twist 40/50 4&5MUltimate TweedUltimate Luxury 4&5M

VELOUR / VELVETDesigners Dream Le Touquet 4&5MUrban Life

WILTONThe Arabica & Ceylon Wilton

Collection 4&5MParallel LinesRenaissanceUltimate Wilton

VINYL / SMOOTH FLOORINGArte Della CeramicaBlackjack Casino RoyaleCeltic StoneEclipseMedleyMojoRevolution - Roll Only VinylSherwood OakSuregrip XLThunderball

CARPET TILESCapital PlusElectronMagnesiumNeutronOxygenPositronProtonQuarkTitanium

SUMMERS HERE, AND FROM THE RACKHAMS SUITCASE WE CAN PULL OUT A WHOLE RANGE OFDELIGHTS! BRIGHT NATURALS, SANDY TWISTS, VIVID VELVETS AND BARGIN PACKAGES! NO CHANCEOF YOU BEING LEFT ‘HIGH & DRY’ THOUGH AS ALL OUR PRODUCTS ARE ‘RACKHAMS’ BONDED!

STOP PRESS...The sales team is complete! We now have 5 dynamic professionals attacking theirrespective territories! If you are not completely familiar with all that we can offer you in

terms of unique products and sublime service then call your account manager on their respectivenumbers below. They’ll soon be hot-footing it in your direction!....STOP PRESS

‘Our new ‘Summer Special’ price list is nowout! Dated July/August/September. As alwaysit’s full of current affairs, news and views, as

well as a wealth of new and exciting products!’


VICTORIABaronetBerber StripeCastillionCeltic Heathers Crown TwistDuchess EliteGaelic HeathersKelsoNatural AccentsNatural Companions (Sisal, Chenille, Ridge)Regal TwistRustic JewelsTudor Twist CollTudor Manor

LANOBoleroCampus X-tremeChiselhurstHavanaHeathertwist CollInspiration 40/50ozPembridge TwistRustic BerberRustic SensationsScalaScala TonalsSentinelStartwist CollTwilight CollWilton NaturalsXtra Twist

BALTABergaCobblestoneColorado SpringsDesert TwistDivaFiestaFusion High FlyersGala Cord-all options in stockRustic Twist SupremeShepherd TwistSpicy TwistStainsafe Tweed Stainsafe ComfortStainsafe FavouriteStainsafe HeathersStainsafe OlympicSuper WiltaxTechnoTwisty

LUSOTUFOMandalyHorizonTitan DiagonalCelticUnique

CORMARApolloBerwick 40/50BuchananHome Counties 42/50MalabarOaklands 32Oaklands 42Oaklands 50Primo Plus

BROCKWAYAmoreCavendishCraftsman EliteCresta 40/Cresta 50Orion/Orion Major

DOMOAbsolut LuxuryAlpinaAuvergneMerinoMetropolitanMountain PeaksLegacyOcean BreezeOrlandoPlanetPlaygroundPortofinoScorpioTraditionalsWeavers Twist

ITCBelgraviaCheck CheckmateConcertoConsulDeco LineHeritage CollectionJaguar - new coloursKretaPalaceStainblock BerberStainblock HeathersStainblock Tweed

QUICKSTEPSolent Wholesale - now a Quickstepstockist. We now have in stock the Quickstep 700range and can order all other ranges witha very short lead time.

TAPIBELCachetMelodyNevadaReedsSysoltex Homested/Aran/CrofterToscana

BEAULIEU INTERNATIONALAdventure TwistArte Del CeramicAthenaCeltic Stone VinylComfort Grip VinylDublinDurham TwistFashion/GalleryGrass CollectionHeavy TreadI-TwistIsis/MentuNatural LifeProntoSelectionsSherwood Oak VinylStudio VinylSonata VinylSweet HomesTexalino Sup VinylUrban Vinyllaminates Essentials (previously Casa)Cottage - new range

BAJONGHome Twist SupremeMontanaMontana TwistSahara

MISCELLANEOUS

IVCExpressionsFantasyFusionMaster GripPrestoCAVALIERCountry CollectionHamlet Parish and VillageLEIGH SPINNERSAtlasVelourTHOMAS WITTERInnovationsC&H - Now in StockHomestyle LVT - planks and tilesPARAGONToccarre Carpet Tiles

Solent Wholesale Carpet Company LtdCARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORSTTeelleepphhoonnee:: 0011224433 777744662233 Fax: 01243 533636 E -mail: [email protected] Website: www.solentwholesale.co.uk Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX

We carry other products not listed above, and can also provide a swift special order service on non stock lines.Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated July/August 2010.

Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts . . . . . . . . . . . . Ian Cardrick Tel: 01235 535070, mobile 07973 406329Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . . . . . . . . John Robson Tel: 01323 504798, mobile: 07973 898453Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . . . . . . . . Adam Ayling Tel: 01202 683257, mobile 07973 406799Accessary Sales and IT Specialist (All Areas) . . . . . . . . . . . . . Luke Crooks [email protected], mobile 07966 664379


DID YOU KNOW?STS Flooring Distributors Ltd stock a large range

of carpets and carpet tiles via our 5 depots

OORRPPIINNGGTTOONN •• CCRROOYYDDOONN •• WWAATTFFOORRDD •• CCAAMMBBRRIIDDGGEE •• OOXXFFOORRDD ((TTHHAAMMEE))0088445544 334411000000 0088445544 334422000000 0011995544 778811114422 0011884444 221133555555

RReeggiioonnaall MMaannaaggeerrRRaacchheell SShheerrwwoooodd 0077880011 776622772244SSaalleess MMeerrcchhaannddiisseerr DDaavvee LLoowwmmaann 0077550000 884477775588North/East London, Berkshire, Beds, Bucks, Herts,Middlesex, Northants, Oxfordshire, Warwickshire

PPeetteerr GGrreeggoorryy 0077778899 777700009933Essex, Cambs, Suffolk, Norfolk

JJoohhnn BBaattttss 0077771111 773355663388Beds, E Berks, Bucks, Middx, N Hants, N Surrey (retail)Oxfordshire & North Wiltshire

PPaauull JJoonneess 0077880011 776622771199Wiltshire, Gloucestershire & Bristol

SSaalleess MMeerrcchhaannddiisseerrPPaauull JJeeffffeerryy 0077771177 221188002244

RReeggiioonnaall MMaannaaggeerrIIaann MMeelllloorr 0077880011 776622772200SSaalleess AArreeaa MMaannaaggeerrssMMiirrkkaa MMiihhuullccoovvaa 0077550000 884477556666SW London, W Sussex, Berks, Hants, Surrey

DDaannaa BBaallddoocckk 0077880011 776622772255SE London, Kent, E Sussex, Part Essex

VViicckkyy LLaanngglleeyy 0077996622 664466884477SE London, Kent, E Sussex

STS GOLDLINE STOCK CARPETSAbbey TwistAston TwistBernwood TwistBernwood SupremeBernwood ForestBernwood HeatherBernwood Heather SupremeBlenheim Twist 40Blenheim Twist 50Cherwell CordChislehurstFairfield TwistGladiator SupremeHarrier FeltHarrier GelHeathdaleMagnum GelMedicareMulticare Classic New Valley TwistOrinocoOpus TwistRavensbury Twist 32/40/50Ruskin TwistScalaSupersava Twist

BALTA STOCK CARPETSNew Shepherd Twist

NEXT DAY DELIVERY PRICE LIST DATE JULY 2010

LANO STOCK CARPETSBoleroChislehurst Fairfield SupremeHavannaHeather TwistHeather Twist SupremePembridge TwistRustic BerberSapphireScalaStartwistStartwist Supreme

CORMAR STOCK CARPETSApolloBerwick 40/50Malabar TexturesNatural Berber TwistNew Oaklands 32/42/50Primo PlusPrimo TweedsPrimo Ultra

BEAULIEU INTERNATIONALBelliniSuper TwistMercator

EDEL TELENZOFleurHerculesOrinocoPuma

CARPET STOCK TILESAscotBeckenhamCheltenham ClipperCroydonCroydon StripeInspirationKestonLatourSaturnSelsdon

STOCK UNDERLAYSGoldtred CollectionCirrusCumulusNimbusSilver LiningCloud Nine ContractCloud Nine Super ContractDurafit 500Durafit 650Cosi 8mm & 10mmHeatflow CollectionRomaBlue HeavenWillow GreenTredaire EliteTreadmore

STS Area Managers


Weston Hammer UK16/17 Byford Court

HadleighIP7 6RD

Tel: +44 (0)845 644 9090Fax:+44 (0)845 644 9191

[email protected]

TunisA heavy domestic berber loop pile in 100%Wool available in 4m and 5m widths.

Queen TweedA fine heavy domestic berber loop pile in 100%Wool available in 4m and 5m widths.

DenverA stylish heavy domestic tonal loop pile in100% Wool, available in 4m and 5m widths.

OklahomaA heavy domestic berber loop pile in 100%Wool available in 4m and 5m widths.

Supreme StripeA heavy domestic tonal stripe in 100% Wool loop pile.

Supreme BoucleOur best selling level loop 100% Wool productavailable in 12 up to the minute colours in both4m and 5m widths.

Imperial BoucleA heavy domestic loop pile in 100% Woolavailable in 4m and 5m widths.

Royal DesignA unique two colour 100% Wool loop pile.

Las VegasA chunky luxurious loop pile in 100% Woolavailable in 4m and 5m widths.

Royal Velour A luxurious velour in 80% Wool/20% Nylon in 5m wide.

Sisal Boucle and Sisal BerberNatural fibre textured loop pile ranges in two styles.

The Stone Fibre CollectionOur unique flat woven quality in many fashionstyles and colours.

OrlandoA chunky loop quality with a thick latex backingfor a luxurious feel.

Weston Hammer Carpets have manufactured high quality Wool and man made products for over 50 years and are pleased to be showing their collection in

The Stocklists as a regular contributor.

Please visit our website atwww.weston-carpets.co.ukfor online cutting requests and more information on

our products, or telephone 0845 644 9090 (local rate)

to speak to one of our telephone sales team

SALES AGENT WANTED:West Country and Wales: If you are interested in this position please contact John Harrison.

OUR UK SALES TEAM

Mr Ron FeweryTel: 07976 244892London, Oxfordshire, Berkshire,Buckinghamshire.

Mr Steve Acton Tel: 07957 836207Kent, Sussex, Hampshire, Surrey,Dorset.

Mrs Jac Hayman Tel: 07815 785801Contract Sales East Anglia.

Mr Gary Foster Tel: 07515 283872East Anglia, Northamptonshire.

Mr Steve Fletcher Tel: 07831 818989Yorkshire, Lincolnshire,Nottinghamshire, Tyneside.

Mr Steve Green Tel: 07590 369522North Wales, Cumbria, Manchester,Liverpool.

Mr Derek Boyd Tel: 07940 320708Scotland

Mr Lee Palmer Tel: 07774 101640Channel Islands

Mr Jonathan Gorman Tel: 07815 121660Northern Ireland

Please ask about our free in store display stand.

‘Instant’ websites for flooring people who don’t really like the internet!Maybe you’re not too keen on the net but know you should have a decent website. Flooring stores don’tgenerally need anything too complex – most of the time, visitors are just trying to find out your phonenumber, your opening hours or where they can park! Or they’re just checking if you look professional.

The Floorsites package from The Stocklists offers:

l 7 ready-made pages of flooring industry content covering the key sectors of carpets, vinyls, laminates, etc.

l Instant online editing - if you can type, you can customise these pages yourself anytime to add latestoffers and news… or leave them as they are – we put all your contact information in there anyhow.

l Choose photos from our library to make your site unique – or upload your own images.

l Link to Google Maps – let visitors find you quickly and see where to park

l Auto-email form to let customers contact you direct

It costs £390 for the set-up and the first year - and £90 per year thereafter (exc.VAT).

Check out our dummy site at www.thestocklists.com/floorsites or contact David Spragg at [email protected] or call 01845 573241.

NO OBLIGATION ‘TEST DRIVE’...We set up your site free-of-charge for a month. If you don’t like it, you don’t pay.There’s nothing to lose!

See for yourself at The Stocklists stand at Harrogate - Hall A Stand 3

37from The Stocklists August 2010

FlooringNews2 August 2010

Axminster ads to profile

Tall story

Tarkett, a world leader in general and sports flooring solutions, hassigned a licence agreement with the Australian company ‘Style’,owner of patented technology regarding the use of natural fibres.Under this agreement,Tarkett will produce a new generation ofparquet flooring made from eucalyptus wood – the first of its kindon the market.This is a responsible and environmentally friendlyproduct, developed with a view to preserving natural resources andusing renewable materials. It is primarily intended for commercialuse, and will be available in late 2010.

Using a unique, patented production process,Tarkett will producean ecological eucalyptus flooring that will be three times harderthan its oak equivalent. Eucalyptus Grandis is one of the mostcommon tree species in Asia, Europe and Australia. It is also a veryfast-growing tree, reaching maturity and becoming harvestable inonly 8 to 10 years, as opposed to almost 100 years for an oak tree.All the wood used comes from forests certified by the FSC (ForestStewardship Council) and PEFC (Pan European ForestCertification).

The production method and wood types used ensure flooringproducts that are highly wear resistant and extremely stable in allclimatic conditions and at any ambient temperature.

“This innovation complies with our approach to sustainabledevelopment. It also allows us to develop a new commercial woodoffering for collective customers, with a very attractive, warmingand hard-wearing product”, said Patrick Mathieu,Tarkett PresidentWestern Europe.

T 01622 854040 www.tarkett-commercial.com

Axminster Carpets has announced the undertaking of a consumer-focused display advertising campaign that will see it target someeight million interested readers over a three-month period.

With display adverts in 10 of the leading home interest titles, thecampaign will run in September, October and November with theaim to promote the diversity of the Axminster Carpets portfolioand drive traffic to retailers through its new website.

Full-page advertisements will appear every month throughout thecampaign in the following titles; ‘BBC Homes and Antiques’,‘Country Homes & Interiors’, ‘Country Life’, ‘Country Living’,‘Homes and Gardens’, ‘House and Garden’, ‘House Beautiful’, ‘LivingEtc’, ‘Period Ideas’ and ‘Period Living’.

Combined, these magazines have a circulation of almost onemillion, which equates to a readership of over two and a halfmillion each month.

Richard Lawrence, Group Head of Marketing, commented: “Someconsumers still view Axminster Carpets as a high qualitymanufacturer of mainly bold patterned carpets. Our key aim is tostress to the consumer that we do produce the best in quality, butequally that it is available in many different carpet styles. Whethertraditional pattern, contemporary pattern, textured or plain, weoffer a comprehensive collection that appeals to all ages.

“Along with the product and brand awareness benefits we willgain from this initiative, we are keen that this campaign drivescustomers to Axminster Carpet’s retailers so the overall benefitsare felt by many.

“Our consistent editorial coverage in consumer titles over theyears has helped broaden awareness of our product diversity, butnow this advertising campaign will take our promotional activity tothe next level, further delivering our message of Natural, British,Beautiful.”

T 01297 630650 www.axminstercarpets.co.uk.

38 FlooringNewsAugust 2010

NewsThe Carpet Foundation in Focus

Carpet in the media in the AutumnThe Carpet Foundation will be active in the home interestpress with their Autumn promotional activity.

The £125,000 burst will see 34 insertions in 13 of the leading home interest titles that arebought by 1.3 million consumers every month. 66 per cent of the insertions are inpremium cover positions, illustrating the quality of the new advertising campaign and theFoundation’s unique relationship with the media. All four images will be used in theAutumn burst.

Alongside the advertising, several magazines are running carpet features so do look out forthe October editions, on sale from 1 September, of Country Homes & Interiors, PeriodLiving, BBC Homes & Antiques and House Beautiful.

IT’S OFFICIAL – OUR MEMBERS’CUSTOMERS ARE VERY SATISFIED

Independent research among 855 consumerswho had bought carpet in the last 12 monthscarried out on behalf of the Office of FairTrading has shown that customers of CarpetFoundation members were more satisfied thancustomers of businesses who were not.

The research, covering 382 consumers ofCarpet Foundation members and 473consumers who had used ‘other’ retailers, foundthat: 64% of consumers were ‘very satisfied’with how the product was sold to them by aCarpet Foundation member compared with 47per cent for non-member companies. Members’customers also had greater confidence thatthey had been fairly treated than non-membercustomers. Consumers purchasing from a CFmember were more likely to receive writteninformation or verbal advice on the followingareas than consumers at other retailers:

• Fitting/installation 79% v 62%• Suitability of the carpet 75% v 55%• Range of carpets available 62% v 46%

54% of Carpet Foundation member consumerswould spontaneously recommend their retaileras opposed to 31% of those who had usedother retailers. 75% of Carpet Foundationmember consumers would use their retaileragain compared with 57% in the case of others.

Commenting on the findings, CarpetFoundation chief executive Mike Hardiman said:“The results, from what is a robust sample,confirm what we have long known – thatCarpet Foundation members give unrivalledlevels of service. As well as higher satisfactionlevels, Carpet Foundation customers are morelikely to recommend retailers to others;more likely to use them in the future and areless likely to select on the basis of price alone.”

The Campaign for WoolHRH Prince Charles is spearheading a 5 year campaign to reignite the UK’s interest in andappreciation of wool. Although the carpet industry is the single biggest user of wool with70% of all wool produced in the UK going into carpet, the campaign embraces all appropriatesectors, including clothing, fashion, bedding, upholstery, interior textiles and building andinsulation materials. Pleasingly, it is being supported by all the major high street chainsincluding John Lewis, Marks & Spencer, Aquascutum, Burberry, Jaeger,Top Shop and Hacketts.

The campaign kicks off with Wool Week which runs from 11 – 17th October – and therewill be alot of noise around it with some high profile ‘stunts’ and celebrity endorsements.For the carpet industry, point of sale to use in store and on products is being produced andwill be available shortly. On the high street, there will be a major POS campaignhighlighting the 10 reasons to buy wool. In addition, research is being undertaken intoconsumer attitudes to wool.

Carpet Foundation chief executive Mike Hardiman is on the campaign steering group andhas played a major role in getting the project off the ground. He commented: “It is a sadtruth that the price farmers are getting for their wool is less than the actual physical cost ofshearing it. Sheep numbers have fallen by 15% in the UK in the last three years and nowwool-less sheep are being genetically bred.

Improving consumer perceptions of wool rich carpet is essential for the continuity of supplyof wool. It is a staggering fact that if only 1.5% of consumers who currently buy a syntheticcarpet were to switch to wool, it would boost demand for wool by 2.8 million kilos. “

T 01562 755568 www.carpetfoundation.com

Launch of Wool Rich Quality Mark

To coincide with the Campaign for Wool, theCarpet Foundation is taking the opportunity torepackage and reintroduce its Quality Mark asthe Wool Rich Quality Mark. 99% of all productsproduced by Carpet Foundation manufacturersare wool rich so it is a logical move.

As before, overall suitability is assessed using anobjective product testing regime based uponBritish and international standards.

To mark the launch, surface branding deviceswill be made for all Carpet Foundation products.


The Wool Benefits Series from Wools of New Zealand

Easy WoolNew Zealand wool’s superior quality enables extensive design, colour and pattern flexibility, while wool’s naturalability to shrug off dirt and spring back into shape after crushing ensures long-lasting good looks to complement andenhance any room setting.

Good Looks that LastWool fibres have a unique and complex combination ofproperties that make them the ideal carpet fibre. When itcomes to ease of maintenance, wool carpets are exceptional –as you would expect from a natural fibre.

Each wool fibre has a scaly outerstructure that holds soil high onthe pile where it can be easilyvacuumed. It also has a protectivemembrane, the epicuticle, whichhelps prevent wet spills frompenetrating the fibre. A simplemaintenance programme will keepyour wool carpet as good as theday it was installed.

Regular vacuuming is an easy and effective way to remove soiland dirt particles before they become embedded into the pileof the carpet.

When it comes to spots and stains, speed is of the essence. Butthere is no need to panic: simply blot up liquid spills or scoopup solids and treat the spot with a suitable agent recommendedfor wool carpets.

Periodic deep cleaning carried out by a professional cleaningcompany will remove the deepest soil, restoring the beauty andensuring the long life of the carpet.

No Need for Protective FinishesThe soil resistance and cleanability, both wet and dry, arecharacteristics inherent in the wool fibre and are not achievedby chemical treatments. This means that additional applicationof anti-soil agents is unnecessary. Due to the limited durabilityof many of these finishes, they can even cause problems withdifferential soiling and spot removal when partly worn.

Wools of New Zealand BrandThe coveted Wools of New Zealand brandis your assurance of quality – you can relaxin the knowledge that products carrying thebrand meet the highest standards.There area number of specific requirements whichhave to be met before a product can qualify;it signifies much more than just the use ofNew Zealand wool.

Only licensed Wools of New Zealand partners are entitledto apply the brand, and products are subjected to a seriesof rigorous tests for performance and quality. The minimumwool content must be 80% of which 60% must be NewZealand wool.

Wool carpets represent an excellent investment – they retaintheir looks for longer and tend to be kept for longer, makingthem an economical décor proposition in the long term.

For further information refer to www.woolsnz.com or contact:Wools of New Zealand on +44 1943 603888.


Regardless of whether flooring retailers are seeking toboost add-on sales or create another opportunity forincreased contact with consumers, adhesives can prove tobe a highly useful addition to the in-store offering.

Providing timely advice to customers choosing to lay their flooring productthemselves can also pay dividends in the form of customer loyalty, withconsumers returning to the store they have most confidence in to sourcetheir next floor covering.

Examples of the wide range of adhesives available in the UK include F. Ball'slong-established Styccobond F3, which continues to prove popular withprofessional carpet installers, the company states. 'Since its originalformulation, the famous ‘yellow bucket’ has become synonymous withquality and has paved the way for the development of F. Ball’s now extensiveStyccobond range, which offers specialist adhesives for virtually every typeof floorcovering and challenge encountered on-site,' says the company.

Styccobond F3 is awater-basedrubber/resin adhesive,designed to offer highlevels of 'wet grab' andan early build up ofstrength, making it idealfor securing textilefloorcoverings in a broadrange of flooringapplications. It is alsocompatible for use withover 70 per cent of thefloorcoverings listed in

the company's Recommended Adhesives Guide (RAG), including mostunder floor heating systems.

With over 5,500 adhesive recommendations from over 200 manufacturers,F. Ball states it uses meticulous testing with all floor coverings to create theguide.An interactive version of its RAG is available on the company'swebsite.

Richard Bailey, FloorwiseGroup managing director, said:'For the retailer that iscomfortable with customersthat insist on installing thefloor themselves, then ourrange of spray adhesives makea great choice. Easy to useand cost-effective, theseadhesives are great forhomeowners willing to takeon the tricky task of installingflooring.' While the company'sF599 remains a favourite withcontractors due to itsextended coverage andstronger bond properties, hecontinued, homeowners can

Adhesive alternativeEletile states that it has created its Easy Lock and eleEase range ofluxury flooring for those looking for an alternative to the use ofadhesive.The company reports that its floating floor system halves thecost of installation and reduces the time taken by up to 75% becausethere are no screeds or adhesives involved. Easy Lock is a floatingvinyl plank system designed to require minimal sub floor preparation,making it suitable for different environments.To secure into place,each plank has a key shaped edge which simply slots into position andlinks it to the board laid before it, known as a Unilin locking system.

eleEase was the first to offer Stick Strip technology in the UK, saysEletile, and offers luxury vinyl tile and plank (LVT) products that are100% recyclable.At the end of its use, the product can be uplifted,granulated and bagged, ready to be reproduced into a new product.eleEase is available in both domestic and contract ranges.

also benefit from the F592 contact spray adhesive.This has beenformulated to bond carpets, most vinyl floorcoverings, PVC skirtings,fabrics, paper, underlay, felts and much more. 'As always, we recommendthat floor coverings are installed by professionals,' Bailey continued.'But for those homeowners willing to give it a try for themselves thenspray adhesives are the ideal solution. Just make sure you remind themthat the floor should really be installed by your fitters!'

Mapei states that significant continuous investment in research anddevelopment has allowed it to develop technologically advancedadhesives with a strong emphasis on safeguarding the environment andthe health of the installer. It highlights its eco line of adhesives,solvent-free with low VOC emissions, designed to combineeffectiveness, ease of use and end user safety. The re-brandedUltrabond Eco range consists of 170 for carpet installation, 380 forvinyl and PVC (with extended open time), 520 for linoleum,VS90 foruse where a high temperature adhesive is needed (conservatories, etc),Fix Pressure Sensitive adhesive and Ultrabond Eco Tack for theinstallation of carpet tiles.These are further complemented by Mapeiscreeds, levelling compounds, primers, surface membranes and sealants,the company states.

by Dennis Flower

Easy Lock from Eletile - the range consistsof six attractive wood finishes

F. Ball Styccobond F3 - application

Floorwise

For more information about featured products:

F. Ball • www.f-ball.co.uk • 01538 361633Floorwise • www.floorwise.co.uk • 01509 673974Eletile • www.eletile.co.uk • 01429 892540

Flower on FlooringFlower on Flooring

The sticky stuff

News


Non-slip on ‘icy’ surface

Flying the flag for vinyl

This month Supertex will launch 3 new exciting vinyl ranges made by UK manufacturer,Armstrong.The new products will encompass a broad spectrum of specification, design and colour.

Purchasing Director Andrew Bramall commented that “Supertex are always happy to supportBritish manufacturers. Armstrong is still the brand leader in cushion vinyl and we look forward toincluding their products into our growing vinyl collection”.

Waterloo is a finely constructed R10 rated cushion vinyl.The 9 new designs will complement theadditional two ranges and will be more conscious of the consumer’s budget.With a 0.20mm wearlayer this flooring will handle all day to day activity around the house.

Westminster offers a collection of modern designs along with assurance of quality. Additionalluxury is assured with the 2.7mm thickness and R10 rated slip resistance.The designs inWestminster have the signature of Armstrong’s creativeness and an air of sophistication.

With its 0.30mm wear layer and 3.5mm thickness,Warwick (pictured left) is a dream of a vinylfloor covering.All of Armstrong’s know-how has been exhibited in both the development anddesign of what is one of the finest cushioned vinyl on the market.This R10 rated super-vinyl isproduced in 9 balanced designs and colouring.

All ranges come in multi widths of 2m, 3m and 4m and are R10 rated.

T 01772 45 70 70 www.supertexfurnishing.co.uk

Great weather and a best-ever turnout ensured the Furnishing Industry Trust’s annual Fishing Dayraised nearly £3,000 for the charity. “It was our most successful event yet,” said Andy Corbett,business manager of Prima Foam who organised the one-day match, at Meadowlands Fisheries inCoventry on June 12. “The event, now in its sixth year, saw a record amount raised and was an all-round terrific day.”

Top team prize went to Eyres of Worksop with a combined catch of 196lbs 6oz; team memberChris Eves scooped the Best Individual prize with a total personal catch of 109lb 4oz; and AndyHughes from the John C Wilkins team laid claim to the Heaviest Fish award with his 13lbs 6oz catch.

Second place in the team competition went to the SBS team followed by Multiyork Furniture in thirdplace.

Said FIT chief executive Charles Kerrigan: “Thanks for ensuring the Fishing Day was such a financialsuccess for FIT must go to the many companies who supported the event and to Andy and hiscolleagues Kelly Shepherd, Shaun Rumball and Tony Ruttledge for organising it.”

T 01367 240000 www.fi-trust.co.uk

Fishing for funds

Visitors to Cheshire Farm Ice Cream can now enjoy the selection of over 30award-winning dairy ice creams and sorbets in comfort and safety following arecent refurbishment of the Farm’s ice cream parlour.Tarkett’s Safetred Spectrum safety tiles were specified for the flooring in order to providesafety underfoot with a hard-wearing, attractive finish.

Jonathan Fell, Director at the Ice Cream Farm explained: “We needed safety flooring for the ice cream parlour, but we also wanted to incorporatea design element.When the flooring contractor showed us Tarkett’s safety tiles, we were delighted as it provided the necessary safety element butstill allowed us to create a pattern in the flooring, and the finished result looks brilliant.”

Flooring Solutions of Chester carried out the installation, laying around 200m2 of Tarkett’s Safetred Spectrum safety tiles throughout the ice creamparlour. Installation was quick and simple thanks to the tile format, which needs no welding and creates little installation waste. Individual tiles arelightweight and easy to cut to the desired shape, featuring a backing made from recycled materials that increases dimensional stability as well asminimising environmental impact.

Tarkett’s Safetred Spectrum safety tiles are a heavy-duty vinyl flooring that combines superior slip resistance and ease of maintenance withattractive design, available in a range of 9 classic colours.The tile format allows colours to be mixed and matched more easily than sheet flooring,particularly for smaller areas, offering greater design freedom. As with all of Tarkett’s Safetred ranges, the new tiles feature the Tarkett Safety CleanPUR surface protection, providing improved stain resistance and reducing the amount of water, energy and detergents needed for cleaning by upto 50%.With an R10 slip resistance rating, tiles are manufactured to EN13845 ensuring slip performance is sustained throughout the product’s life.

Manufactured at Tarkett’s plant in Lenham, Kent, the new Safetred Spectrum tiles are readily available through leading flooring distributors.

T 01622 854040 www.tarkett-commercial.com

The V&A Twist Collection from Ryalux offers a sumptuous, elegant paletteof 70 colours, inspired by the Victoria and Albert Museum’s magnificentjewellery collection.Available in any width up to 5 metres in two superb qualities and madefrom the finest New Zealand wools.For more information, please go to www.ryalux.com

44

News

FlooringNewsAugust 2010

As part of Cavalier Carpet’s continuous product developmentprogramme, the ever popular ‘Architect Twist’ collection has had a face lift.

There are seven carefully selected new colours, including naturaltones and subtle greys, all of which have been meticulously refinedto work with all that is happening within the world of interiorsfashion.The range still has a 30 colour assortment, available ineach of the two qualities; 38oz ‘supreme’& 48oz ‘regal’, in either 4metre or 5 metre widths.

Manufactured in Britain with a super fine 2ply yarn, using 80%New Zealand Wool, 10% Nylon and 10% Polyester ‘Meltbond’,Architect continues to represent the very best in performanceand value for money.

T 01254 268000 www.cavaliercarpets.co.uk

Building on Architect

Smart success

Stainshield (Actigard) Allergy Shield is now combinedwith more penetrative and longer lasting stainprotection treatments that all add up to furtheropportunities for extra sales and greater customersatisfaction.

James Parker, Managing Director of Stainshield Ltd, isdelighted that the conversion rate for the newcombination products are now in excess of 90% andsays that whilst sales volumes are down in many areas,new accounts are being opened on a more regularbasis attracted by the smart point of sale materials aswell as those vital additional sales.

T 01372 841467 www.stain-shield.ltd.uk Stand B22

Known for its high quality customer made products, Brontë Carpets Ltd isoffering a 100% wool Shag Pile range that provides a choice of fourdifferent weights of 58, 62, 96 and 120oz.

The company can also produce bespoke qualities to match other weights ofchoice and these qualities are additionally available in any colour throughBrontë's special dye service and in any width up to 12m wide with no joins.

Further options such as L or T shapes are also available to further reducewaste.The company commented: 'Shag pile carpets have always beenpopular during our 28 years. Recently we have seen a trend for brightercolours of shag pile both in carpets and rugs.

“We are currently developing a new style of shag pile using different yarnblends that will be available later in the year.We are sure this will be anexciting addition to our already successful Shag Pile range,” said MD,Andy Broughton.

T 01282 862736 www.brontecarpets.co.uk

Toe - the line

Cormar in a corner

At this year’s official Floor Show in Harrogate, Cormar Carpets willunveil the latest additions to its portfolio of successful carpet collections.

As one of the UK’s leading independent tufted carpet manufacturers,Cormar will feature the recently launched Apollo range as well as twonew collections being launched over the Autumn. Easy cleanpolypropylene twist, Apollo is a value-for-money range that is available in15 colours including daring shades such as bright red and bold black.

After enjoying a successful year, winning the Metro Group Supplier of theYear Award for the 11th consecutive time, and the Flooring One Awardfor the sixth year, Cormar is also featuring its full range of in-store displayoptions, including a new corner unit, and point of sale material.

Visit the stand A14 to see Cormar Carpets.

T 01204 881234 www.cormarcarpets.co.uk

Harrogate Preview

Full house for HarrogateAnd there is such a thing as a free lunch!It’s full ahead for Harrogate - organisers have exceeded expectations for exhibitor bookingsfor September’s flooring show with over 110 companies now signed up.

“We’re delighted with the response - this is going to be a very special show,” says DavidWildman of the Harrogate Flooring Show.“The support has been fantastic frommanufacturers and we have got a lot to show visitors when we open next month.”

The Harrogate Flooring Show starts on Sunday, September 5th, and continues on Monday6th and Tuesday 7th.The Sunday opening is new to flooring events at Harrogate and theexhibition centre is celebrating by laying on a traditional Yorkshire Sunday roast for free –you’ll just need a ticket from one of the sponsoring exhibitors, so get there early!

And event organisers have added free wi-fi and a free shuttle bus service to the railwaystation and main hotels – and even to the airport if you pre-book with the organisers office.

“This event is going to be free and easy for visitors and we aim to put a bit of fun back intoflooring shows – making it a real event for everyone involved,” says David. “We’re hopingsome people will visit Harrogate for a leisurely weekend as well as taking in the show – it’s agreat town to relax in.”

Discounted hotel rates have been negotiated with rooms starting at £70 per night.

Exhibitor bookings were already ahead of target before alternative show organisers UBMcancelled their NEC Birmingham event which was to be held in the same week asHarrogate. Several key exhibitors immediately switched to Harrogate adding to the mainplayers who had already planned their participation.

“We are in the happy position of not having much left of the space we had allocated to thisevent,” said David. “But it would be good to see some more of the smaller suppliers joiningin – a three metre square stand is less than £1000 and 15 square metres is still available forless than £2000, including the shell scheme.”

Main players for the event include Abingdon,Asiatic,Associated Weavers, Carpenter, Cormar,Edel Telenzo, Furlong, IVC, Lano, Penthouse, Rama, Ulster and Victoria Carpets.A full list is givenon the show’s website. In addition to the trade stands, there is a full programme of freeseminars and workshops – including practical sessions on installation techniques.There is also aseminar about Carpet Recycling and British Wool are presenting in the Queen Suite on Monday.

And for those who like even more freebies, there is a drinks reception in the beautifullyrefurbished Royal Hall Theatre on Sunday at 5.30pm and Ardex are celebrating their 50thwith a celebratory drink in the Queens Suite at the same time on Monday. Afterwards onthe Monday, there’s a special comedy night in the Royal Hall Theatre which is open toflooring visitors - see page 52.

T 01423 779967 www.harrogateflooringshow.net


“This is going to be a veryspecial show. The supporthas been fantastic frommanufacturers and we havegot a lot to show visitorswhen we open.”

47

Harrogate Preview

Quality is cool

Visitors to the Edel Telenzo stand will be able to meet Gary Prophet, the company’s new nationalsales manager and other new members of the sales team and see for themselves some of thecompany’s new developments.These include, in wool, the luxurious Alpine Collection, featuringthe deep cut pile Chamonix and the complementary bouclés, Lausanne and Montreaux; and thenew Bakerloo multi-stripe and additional Piccadilly colourways of plum and mulberry; and insynthetics, the tactile twist Verdi in high quality PA6.6 yarn. Meanwhile, Hudson and Lawrence arenew, attractively priced 100% wool roll only options in contemporary earthy shades.

Edel Telenzo also continues to strengthen its contract options, including the new Aquarius andTaurus– both cut pile carpets made from the company’s own high performance polypropylenefibre, Edelon Protect – and particularly suited for applications such as nursing and care homes.Aquarius is a plain, available in 10 colours.Taurus has a two-tone fleck, available in 11 colours.

Edel Telenzo’s new tile collection – five ranges, including plain, flecked, two-tone and cut pileoptions in either Edelon Protect or high grade 100% BCF polyamide - is also proving aresounding success.

T 01422 374417 www.edeltelenzocarpets.co.uk Hall C Stand 25

Artwood makes a splash

A kaleidoscope of colour will greet visitors to this year’s Harrogate Floor Show onStand M4 in Hall M as Artwood lifts the lid on its unique wood floor concept.

A new name in wood flooring, Artwood brings hundreds of finishes to the floor,ranging from striking metallic and high gloss finishes, to beautiful paint shades andnumerous coloured oils, stains and lacquers. Using the natural beauty and tactile grain ofwood, Artwood’s stunning collection of engineered wood flooring is sure to capturethat ‘perfect’ look.

Providing retailers with something completely unique, Artwood is the perfect answer tothe consumer’s growing thirst for wood flooring that is a little different. Available inClassic and Premium collections, Artwood sets itself apart from a sea of natural oakswith a variety that is almost hard to believe.

Using high quality engineered flooring made from European oak, each finish is handapplied using only the best stains, oils, lacquers and paints to ensure a finish of exquisitequality. All Artwood floors are backed by a 10 year warranty for complete peace ofmind and a comprehensive sampling service is available for retailers keen to offer theircustomers a truly unique proposition in wood flooring.

Louay Azoo, co-founder of Artwood, comments: “The Artwood Classic and Premiumcollections really have to be seen to be believed and so we have chosen the HarrogateFloor Show as our platform to launch the concept to retailers from across the country.

T 0845 519 2726 www.artwood-floors.com Hall M Stand 4



Wool in the spotlight as Princebecomes patron of campaignNews that HRH The Prince of Wales has officially become Patron of the Campaign forWool has been described as ‘the best thing that has happened to the wool industry formany years’ by Ian Hartley CEO of the British Wool Marketing Board (BWMB).

The Prince announced his official commitment to the sheep farmer and wool textileindustry at a small gathering of the farming, wool textile and retail sectors at theNational Woollen Museum in Llandysul, (Dyfed) Wales at the end of June.

Referring to the many fantastic attributes of wool, he commented: “My growingunderstanding of the fibre’s many naturally ‘smart’ attributes has only served to provethat wool should be better appreciated by everyone and I am delighted that so manydesigners and major names have put their strength behind it.”

Ian Hartley CEO at the BWMB said, “Our sheep farmers and our textile industry alreadyknow that wool is a quality fibre for fashion and interiors. It is the retailer and consumerthat need to realise that wool rich products have added value, they offer naturalsustainability and durability and that is why a profile building campaign is so important.

“We hope that we can bring a sea change to the mindset of consumers so that wool isunderstood, appreciated and properly valued. Ultimately the retail price must allow formore acceptable margins in the upward chain and through to the producer.

“Our producers firmly believe that the time is right for wool as the environmentalagenda rises and people become more conscious that their choices have an impact onthe world we live in. The Prince with his serious interest in these issues is the perfectPatron for the Campaign and we believe this unified effort can make a long lastingdifference throughout the wool business.”

British Wool will run an ‘About Wool for Carpet’ seminar at the Harrogate Flooring Show on Monday 6thSeptember in celebration of the Campaign for Wool which has its consumer launch in October.

“We wanted to do something different this year and the idea of an educational seminar about woolfor carpet seemed the right thing to do because we have so many important messages to get over,”said Tim Booth, product development manager at the British Wool Marketing Board (BWMB).“The Campaign for Wool has had a tremendous impact on the profile of wool particularly since HRH The Princeof Wales officially announced his patronage.”

Significant retail interest is already being seen and many of the major consumer lifestyle and interior magazineshave put their strength behind it. October will see lots of special features on wool in product to create interestand ensure that consumers receive the wool message.

The Wool Week promotion during 11th to 17th October is supported by John Lewis and Marks and Spencer,both proudly leading the way for High Street profile but many other well known brands and retailers are also

involved as are several leading industryorganisations and associations.

“We want the carpet retailers to haveevery opportunity to benefit from this campaign as a lot of BritishWool is in carpets and so during the seminar we will be talking about WoolWeek and wool promotions.”

“However, we will also talk up the true benefits of wool and the advantagesof choosing wool carpet for the home. Additionally, there will be anopportunity to look at the ways the BWMB works with the industry includingretailer promotions.”

“We are delighted to be at the show and we hope that we get plenty ofpeople attending the seminar and we look forward to seeing both retailersand industry colleagues there.”

The British Wool Marketing Board seminar will be held in the Queen’s Suiteat 3pm on Monday 6th September.

HRH at The National Woollen Museum– where he announced his Patronage.

The Prince meeting members of the carpet industry.

The British Wool column

Naturally Green show card from British Wool.

British Wool seminar at the Flooring Show in Harrogate


Harrogate Preview

Key week for wool

The WoolSafe Organisation will be keeping retailers,installers and manufacturers up-to-date with the continuingstrides being taken in the care of carpet at this year’sHarrogate Flooring Show.

With The Wool Project’s Wool Week coming up in October,this year’s Harrogate Floor Show is the ideal event to re-emphasise the importance of correct carpet maintenance asSteve Bakker, Promotions Manager, explains:

“We have long been a part of the Harrogate Flooring Show,but this year, with the impending Wool Week, we are lookingforward to it even more than usual.The WoolSafeOrganisation has long pioneered the benefits of wool andwool-rich carpet in the home, but has always maintainedthat correct care is essential in bringing maximum valuefrom the investment.

With Wool Week highlighting the benefits of wool, andtherefore wool carpet, we wish to make the most of thiswindow of opportunity that the extra interest generates toeducate the widest audience possible about correct carpetcare.”

Alongside useful technical literature and information onWoolSafe accredited training courses in carpet cleaning andinspection, they will also unveil the new-look WoolSafeNews, which will be full of useful advice, case studies andother important information.

T 0800 731 5688 www.woolsafe.org Hall A Stand 19

IVC unveils

The IVC Group will be using the Harrogate Floor Show as the next step in thedevelopment and roll out of its new UK cushioned vinyl brands, Leoline and Avenue.

Hall M, Stand M25 will be used as a platform to showcase the results of one of the mosteagerly anticipated re-branding exercises the flooring sector has seen for many years.

Formerly Leolan and Domo, the new Leoline and Avenue collections will be on display intheir entirety, with IVC unveiling the new point of sale and product developments that aredesigned to keep the international manufacturer at the forefront of cushioned vinyl floor production.

Visitors to the Harrogate Floor Show 5th – 7th September 2010, will not only be able to see each and every style in both collections, but also thebrand new displays and point of sales that are making the cushioned vinyl floors a real talking point in the industry. “Now that the show is almostupon us, we are extremely excited about the opportunity to finally reveal the Leoline and Avenue brands in the flesh to retailers from across thecountry,” comments Francis Debrabandere, Commercial Director, IVC Group.

“Both of these brands have been designed to bring consumers the very best in style and performance and as distinct entities. Leoline is positionedto offer broadly popular styles, while Avenue has a more trend-led focus, but both share the same levels of support and striking marketing.”

T +32 5665 3211 www.ivcgroup.com Hall M Stand 25


Harrogate is a joke!

Laughter has not been a strong feature of the flooring market so far thisyear but all that will change on Monday, September 6th when theHarrogate’s Show’s first ever comedy night takes to the stage.

In the sumptious surroundings of theRoyal Hall Theatre, two star turns willtake to the stage to cheer us all up.“I thought a little light relief was justwhat the industry needed,” said showorganiser David Wildman.

Arthur Smith is one of TV’s legendary‘Grumpy Old Men’ and the host of ITV’sComedy Club. Arthur’s dry southLondon humour has a huge followingacross several programmes on BBCRadio 4.

Jo Caulfield was nominated ‘FunniestWoman 2010’ earlier this year and iswell known on television shows likeMock the Week, Have I Got News ForYou,The Comedy Store and Never Mindthe Buzzcocks. She is well known onBBC Radio 4 with her own comedy showsand guest apparances across thenetwork.

Tickets for the evening are £25 each or£200 for a table of ten and are availablefrom the Harrogate Flooring Showorganisers office.

T 01423 779967 www.harrogateflooringshow.net


Cormar launches Apollo

Cormar Carpets has launched a brand new carpet collection that is out of this world!

Easy to clean and easy on the purse strings, Apollo is made from 100% stain resistantExcellon polypropylene fibre and is available in a choice of 15 best selling plain andflecked shades.

In line with the other members of its easy clean Primo family of products, Apollo is ableach cleanable carpet that comes with a five year stain guarantee. Expected to retailat around £12-14 per sq metre, it is in the budget price category range, designed forfamilies setting up home or on a restricted budget.

“This is a range which is appealing to the ‘new homes’ market, the ‘stain free’ market aswell as being an ideal choice for bedrooms,” said David Cormack, marketing director ofCormar Carpets. “Since the days of Four Star, Cormar has not had a carpet aimed atthis lower entry point price. So Apollo is in response to all those customers that haveasked us for a value range with all the benefits of the Cormar service.”

Apollo is available in 4 and 5m widths and is being launched over the summer by theCormar sales team. As well as all Cormar’s other new range launches, Apollo will beshown at the Harrogate Flooring Exhibition on stand A17 from Sunday 5 to Tuesday 7September 2010.

T 01204 881234 www.cormarcarpets.co.uk Hall A Stand 17

Show time for Superflex

F. Ball and Co. Ltd. will showcase its new fibre-reinforced Stopgap 700 Superflex smoothingunderlayment at the Harrogate Flooring Show in September.

In addition to excellent self-smoothing properties, the advanced formulation of Stopgap 700Superflex incorporates the very latest in cement binder technology to offer improved flexibility,superior crack resistance and an earlier walk-on time. Moreover, its lower density, lightweightformulation enables Superflex to be packaged in 20 kg bags, while offering an increased coveragerate over the former 22 kg bag Flex product.Visually, the most distinctive feature of the product isthe formulation’s new beige colour.

Visitors to the F. Ball stand will also be able to sign up to the company’s industry-wide ContractorLoyalty Card Scheme. Now in its second year, the scheme provides a variety of exclusive offersand benefits to members, including competitions, cashback promotions, and priority booking ontraining courses at the new F. Ball training centre.

Commenting on the company’s decision to support the Harrogate Flooring Show, Richard Harris,F. Ball Marketing Manager, said: “As an exhibitor at the show for many years, we considerHarrogate to be the natural home of the flooring trade. It’s encouraging to see the approachesthat have been adopted to promote and attract new visitors, such as the Sunday opening.Welook forward to welcoming existing customers, as well as wholesalers and manufacturers visitingthis year’s show. Additionally, F. Ball always relishes the opportunity the exhibition presents to formnew relationships and network within the flooring industry.”

01538 361 633 www.f-ballrewards.co.uk Hall B Stand 1

The best of carpet & fabric stain protectionis now combined with the acclaimed wear resistant

Allergy Shield & Hygiene product (Actigard®).For extra sales & profits, check us out at:

Stand B22, Harrogate Floorshow

Tel: 01372 841467 Email: [email protected] Web: www.stain-shield.ltd.uk

Harrogate Preview


Lano’s leading lights

Lano Carpets will bring visitors to the Harrogate Floor Show upto speed with developments that aim to re-affirm its position as aleading single source soft flooring supplier. Realising theimportance of communicating on a face-to-face basis withcustomers and prospective clients, Lano Carpets has committed tothe Harrogate Floor Show and is using it as a platform tointroduce new products and identities in its residential portfolio.

As well as the introduction of two new ranges in its residentialcarpet collection, the four-metre wide Pembridge Twist will see sixbrand new shades join six of its best-selling colours to refresh therange and provide an on-trend range suitable for all homes andideal for developers looking for an all-round solution.

Revealed for the first time, Supreme Elegance is a highly texturallong pile carpet with a two-ply three-coloured yarn that addsdepth and visual interest. Backed by the famous 10 year Stainlesswarranty and available in a four-metre width, Supreme Elegance isavailable in a heavy-weight high quality construction yet stilldelivers exceptional value.

The 1/8th gauge X-tra Twist comes in both four and five metre widths and has nine shades, such as tulipwood, amber, sapphire and hemp,which balance with the heavier weight Startwist collection.With a 28oz pile weight and the choice of either action or felt backings, X-tra Twistis ideal for house builders and developers and by combining the two carpets together, consumers can minimise expenditure while keeping aunified look throughout the home.

T 00800 5266 5266 www.lano.com Hall M Stand 19

See JJUUMMPPAAXX at the UUNNIIFFLLOOOORR EEAASSYYLLAAYY SSTTAANNDD BB1111 ****AAllssoo ddaaiillyy iinn tthhee ddeemmoo zzoonnee****

Harrogate Preview


Design lead from Leoline

Pinpointing designs that break with convention and inspire a new direction,‘Designer’s Choice’ captures the IVC Group’s design team’s favourite Leoline andAvenue products.

While many buyers will choose a conventional design, it is often the more forward-thinking creations that inspire and attract the attention of consumers. Research hassuggested that homeowners are looking increasingly at more striking, trendy designsfor their floors, and The IVC Group is using this principle and delivering the market anumber of new creations that draw the eye of consumers in-store and on brochures.

Products featured within the ‘Designer’s Choice’ collection will be distinct, illustratingthe design capability and creativity of the IVC Group to deliver options for a growingnumber of consumers:

“Designer’s Choice is about demonstrating how Leoline and Avenue are leading theway in creating trend-leading vinyl flooring,” comments Caroline Wille, ProductManager. “With designs that capture the imagination and ignite interest, the collectionis a showcase of the very best work of our design team and will work to illustrate theIVC Group’s commitment to leading the sector from a design perspective.”

The Designer’s Choice signature will appear on the point of sale and sampling of bothLeoline and Avenue as well as forthcoming literature.

T +32 5665 3211 www.ivcgroup.com Hall M Stand 25

Evolving by natural selection

Ambitious and environmentally conscious, Ecovise will use the Harrogate show as their introductionto a market in which they hope to become a major player.

There is no compromise – the company’s Eco-Friendly range of woven wilton products are 100%natural - a rare claim that Ecovise back up with excellent green credential that ensure their productsare derived totally from sustainable sources.

These carpets are made with undyed blended woollen yarn and woven into natural fibres like juteand cotton with backing of natural rubber latex.

Ecovise is introducing “Eco Home” concept with Eco Friendly 100% natural carpets for all over thehouse including Plain Naturals, Contemporary Stripe Naturals and Contemporary Stair RunnerNaturals. In the Plain Naturals collection, there are 12 stunning natural shades in plain colours -available in 4 m width.

The striking range of contemporary “Stripe Naturals” carpets offer 16 exclusive design patterns insimply natural stripes in colours which match the plain carpets. Contemporary “Stair RunnerNaturals” are offered in 16 designs which coordinate fully with the Plain Naturals and StripeNaturals.The standard widths available are 0.69 m (27”), 0.91 m (36”) & 1.22 m (46”).

Ecovise plans to introduce very soon new product ranges in Patterns Naturals and AxminsterNaturals in classic floral and various other self designs and claims it will be the first time any company has launched these products in eco friendly and all natural fibre carpet.

Ecovise is keen to expand business in UK market and is currently looking for possible distributionopportunities with potential partners.

T 077 66 49 40 60 Hall C Stand 17

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58

Business News


Rescue hopes after Duttons’ demise

Major manufacturer Duttons Carpets has become the first high profilecasualty of the recession this year.The company, the UK’s second largestcarpet manufacturer, called in the receiver on July 9 - days before facingcourt action to recover unpaid taxes.

It is still hoped the Blackburn-based manufacturer can find a trade buyer andas The Stocklists went to press, union leaders at the plant said they were“encouraged” by discussions understood to be taking place regarding apossible management buy-out.

The company has continued trading while talks have carried on. “DuttonCarpets is a productive, viable and important business and it still has a futureif the right buyer can be found,” said the official receiver, Christopher Rattenof RSM Tenon.

Mr Ratten cited ‘cash flow difficulties’ and the receivers were called in justdays before the Inland Revenue would have taken the company to court totry to recover in unpaid taxes and social security.

Duttons made pre-tax losses of £311,000 in the year ending 31 March 2009and a figure of £585,000 was recorded in the accounts as payable to the taxauthorities.

Though less well known to consumers and some retailers, Duttons plays akey role in the UK carpet industry as the country’s largest “commissionmanufacturer” – making own-label products for other manufacturers –concentrating on tufting wool-rich carpets. More recently, the company hasinvested in new plant to service buyers in the contract market which wasseen as more resilient than the domestic sector.

The implications of any closure would be felt across the industry with theloss of the six million square metres of carpet that Duttons manufacturedeach year.

Some 120 jobs at the Griffin Mill manufacturing base are at risk.Thebusiness, founded in 1979, is wholly owned by its chairman, Alan Booth.Managing Director is John Wright.

Blackburn MP, ex-Labour minister Jack Straw is following the affair : “This is acompany I know very well and have been working with. I hope they can pullthrough.” His first major involvement with the company was when severeflooding in 2003 provided a major and expensive setback for the business.

The zombies are here

There are now 150 companies in the UK Floor Coverings industrythat are “Zombie” businesses.These companies have seen theirperformance deteriorate to such as extent that they now existmerely to pay off their debts and survive.

David Pattison, author of the new Plimsoll Analysis, explains: “Thesecompanies are in a state, posting growing losses and, despite theobvious freeze in the credit markets, increasing their debts.They areZombie businesses with debts at an average of 48% of turnover –they exist to service their out of control liabilities. Many are also usingtheir suppliers to finance their growing losses, taking twice as long asto pay their bills as the industry average of 52 days”

So can these Zombies be saved? Pattison is clear that not all willsurvive and those that do have a lot of pain ahead, “The first thingthey need to do is sort out their immediate finances.They have toconvince their banks and suppliers to keep supporting them or not

pull the plug. If they can pull that off then the hard work really starts.They urgently need to stem their losses and control costs.The longerit takes them to address these issues, the harder and less likely it isthey will ever fix them”.

However, Pattison points to some attractive takeover targets hiddenamong the Zombies, “Canny investors are seeing an opportunity topick up a bargain. Some of these companies, stuck in a zombie statebecause of their balance sheet, have lots of potential for new ownersto turn it around.We picked 61 companies that we feel have themost potential”.

Readers of The Stocklists are entitled to a £50 discount of the newspecial edition of the Plimsoll Industry Analysis – Floor Coverings byquoting reference PR/FN30.

T 01642 626400 www.plimsoll.co.uk

Antron axes two Euro plants

Invista, the global producer of polymers and fibres bestknown for its Antron brand, is adopting a new businessmodel that will help to ensure the future health and successof its activities within the European carpet industry. Invistaplans to cease flooring operations at its production facility atÖstringen in Germany by the end of 2010 and at its site inKerkrade,The Netherlands, by the end of first quarter 2011.

In future, the European market will be supplied withimported yarns that will continue to be processed at theMichelau facility in Germany. Around 400 employees work atthe Östringen site, while approximately 60 employees areengaged in flooring-related activities at the Kerkrade site.Invista Apparel activities at Kerkrade will continue.

Invista will continue to provide its European carpet industrycustomers with its globally recognised and trusted Antroncarpet fibre products: “Our vision is to create a healthy andsuccessful business in Europe by sourcing products fromother sites around the world,” comments Dan Stone,President, Invista Performance Surfaces & Materials. For over20 years the European market has been successfully suppliedwith Antron branded fibres imported from the US and withrecent innovations such as Antron Bio Legacy are producedin the US and imported into Europe.”

“We will continue our close relationships with our partnersand will look to strengthen our position in the fibretechnology field so that we are able to offer an interestingrange of products to our customers in the carpet sector,”explains Stephan Hanke, Business Director Flooring. ‘In Juneof this year we announced the launch of an innovativeproduct initially intended for the American market.Thesolution-dyed Antron Lumena carpet fibre with TruBlendtechnology is the first carpet fibre that contains recycled andrenewable content. It is product innovation such as this thatwill ensure Antron carpet fibre continues to play a significantpart in the European carpet industry.”

T 0845 450 6434 www.invista.com

“Dutton Carpets is a productive, viable and important businessand it still has a future if the right buyer can be found”


News

Email: [email protected]

Fast work from Uzin

To DPM, prime, and to level a sub-floor to be ready to receivefloorcovering normally takes more than a day due to the drying times ofeach product. Uzin, the brand for professional installation know-how ineverything to do with the flooring, has developed a subfloor preparationsystem that enables the installer to prepare everything in less than 5hours and therefore it is possible to complete the project in a day.

1st step: DPM in 2 hours: The first element of this high speed system is the 1-Component PU DPM and Rapid primer Uzin PE 414Turbo.Two coats of this fast and reliable DPM go up to 90%rH and dry within 2 hours.

2nd step: Prime in 45 minutes: Uzin PE 280 the dispersion primer with carbon technology for smooth and dense surfaces is ready touse and dries in 45 minutes. It is therefore ideal for working under time pressure.

3rd step: Level in 2 hours:The ammonia and latex free Smoothing Compound Uzin L3 Gold is ready for floorcovering in two hours.The “bag and bottle” is easy to apply, flows like a watermix and rubs down easily.

4th step: Install the floorcovering: After less than 5 hours the floorcovering can be installed on a professionally prepared subfloor, forexample with the multi-covering adhesive Uzin Blue Wonder.

T 01926 436 700 www.uzin.com


Feature: Buying Groups

Deeper discounts, wider margins and stronger salessupport - what’s not to like! Buying groups are bidding foryour business in a drive for membership to overcome theuncertainty of some retailers about the role of the buyinggroups.With unprecedented coordination, the leading buying groups are workingtogether to reassure retailers that they can reap the benefits withoutsurrendering their independence.

This initiative sees the launch of a new factsheet in The Stocklists (see page12) which most of the UK’s major groups are supporting to informretailers how to evaluate the benefits of joining a buying group and how toselect the right one for their business. In addition, the groups arecollaborating on a joint trade event next year in the Midlands (see opposite).

“It is perhaps surprising that not many more than a thousand retailersare in a buying group and that the growth in membership has beenrelatively slow,” said Chris Moffat of SMG. “In a market as tight as this,there is safety in numbers and the groups can help retailers protect andbuild their businesses in many different ways.”

The new factsheet has been drawn up to equip retailers to considertheir options carefully and to ask the right questions. Buying groups dovary quite considerably in their style and approach – and in the waydiscounting and fees are handled.The level of support also varies fromgroup-to-group.

“We’ve been working onthis project for somemonths,” said DavidSpragg of The Stocklists.“Times are hard and wewanted retailers to beable to make an informedjudgement of how theycould boost theirprofitability through thebuying power of a group.

“It isn’t right for everyone, but every retailer should have run the sliderule over his business to see if a buying group could make a positivedifference – no matter how many good deals you already have with yourfavourite manufacturers!”

The factsheet includes a checklist of how to approach buying groups forinformation and how to make a selection between the groups. It urgesretailers to identify groups that will best suit their business and then havethese groups draw up a detailed financial analysis to demonstrate thebenefits.

Most of the main buying groups – ACG, BRM, Flooring One, Greendaleand SMG - are supporting the campaign.

Safety in numbers

See the new factsheet on page 12


Buying groups in the flooring trade have confirmedplans to work together to host their own trade show in2011 following the success of a pilot event in theMidlands in May this year.The new venture builds on the success of the well-establishing Solihull show which the Flooring Onebuying group organises each year for its members.The event is staged at the Cranmore Park headquartersof Flooring One’s parent group AIS and takes advantageof the state-of-the-art exhibition facilities at the venue.This year, for the first time, Flooring One, left the doorsopen after the first day so that other buying groupscould invite some of their own members on a secondday when additional manufacturers stands were addedto the event.

The extra day was described as a “huge success” byBRM managing director Paul Phillips: “Feedback fromsuppliers was very positive.”Now a strategy meeting of major buying groups hasbeen scheduled for September to plan a three-dayevent at Cranmore Park next year – the dates havealready been fixed for the 18th and 19th of May –with Flooring One’s own day on Tuesday, 17th.

“We want to stress that this is not an attempt to rivalthe annual events in Harrogate and the NEC,” saysChris Moffat, Chief Executive of SMG. “We willcontinue to encourage all members to attend theseequally important shows.”

He added: “I am delighted to see the independentbuying group sector working together in an attempt tooffer maximum cost-effective support to the industryin the current difficult economic climate.”The event always attracts praise for the quality of itsorganisation and the sophistication of the venue. Andit’s very popular with manufacturers as the smallerstands are substantially cheaper than conventionaltrade shows and the visitors are quality, independentbuyers.

Axminster’s Steve Upperton said the company had hada “brilliant” event. “Why haven’t we done this before,it’s very cost effective and the time of year is right forall concerned.”Jeremy Wilson of Ulster Carpets commented: “It’s greatto see so many British manufacturers under one roof. Itwas very successful. The venue is excellent – easy toget to and to park and it’s a good size.Some 50 suppliers to the various buying groups wereinvolved in the 2010 event and the number is likely toincrease for the full show next year. Apart fromAxminster and Ulster, leading names include Abingdon,Associated Weavers, Brockway, Bronte, Cormar, Cavalier,Edel Telenzo, Furlong, Mayfield, Mohawk, Ryalux andVictoria Carpets.

Rugs were represented by companies including Asiatic,Mastercraft and Rama while smooths are supported byAmtico, Eletile, Pergo and Forbo.

NNooww...... aa nneeww sshhooww!!

Solihull is new centre for ‘members only’ show

I am delighted to see the independent buying group sector working togetherin an attempt to offer maximum cost-effective support to the industry in thecurrent difficult economic climate.

“There is verylittle new and

innovative thoughtgoing into POS.”

“With the internet,there is no guaranteethat the retailer with

the tombola will get theorder!”

“Why can’tmanufacturers keep astock of pattern books

available?”

Retailers debate POS… and paying for it!More than two-thirds of retailers rate recent improvements in point-of-sale displays – but the debate continues as to how it should all bepaid for. And retailers are asking for price protection to avoidbecoming internet showrooms.

In our latest survey, 69% of respondents said displays were gettingbetter and a massive 93% said manufacturers were good at keepingsampling up-to-date. 53% said POS was ‘extremely important’ tocreating sales and almost 40% said ‘very important’.

The survey comes at a time when there has been a noticeableincrease in investment by flooring suppliers in new POS in a bid tosecure more ‘real estate on the high street’. But it’s an expensive partof promoting their business and one they can’t afford to get wrong inthe current climate.

While there was a general appreciation of improving quality, almost 30%of respondents accused manufacturers of wheeling out the ‘same oldstuff ’.A North East retailer said:“There is very little original and innovativethought going into POS. Most of the 'new' stuff is just tinkering.”

We asked retailers to league table the different display systems andwall displays came out top in motivating sales at 53% with lecternscoming second at 24% followed by an almost equal appreciation oftombolas and pattern books in joint third place.

One retailer complained about inconsistency in the merchandisingapproach of some manufacturers: “Why can't manufacturers, orwholesalers, keep a stock of pattern books available? It seems when aproduct is launched, they go out with a blunderbuss approach but ifyou try to get one a few months later, there are none available.”

Interestingly, only a third of respondents thought they’d got POSabout right – 47% said they had too much display material in theirstore.

There were mixed reactions to recent innovations. 81% of retailersdidn’t like display photography taking up space for samples but 53%welcome the recent introduction of video screens on POS – only25% found them annoying and unhelpful.

The use of strong colours in wall displays were welcomed by 75%of respondents ‘even if consumers don’t buy much of thesecolours. Stands made from wood were the most popular by far atjust over 50% with wood and metal on 19% but metal only gotthe thumbs down with just 6% support.

How POS is paid for is a continuing bone of contention andgenerates mixed responses from retailers. About 50% thoughtrebate schemes to finance POS was fair but another 43% said more

“Nothing wrong withpaying for POS but

we need protection onprice so we’re not usedas a shop window for

the web.”

65%93%47%51%56%

65% say POS is getting better

93% rate manufacturers in keeping materialup-to-date

47% of retailers have ‘too much’ POS

51% say rebate schemes are fair

56% would be prepared to pay more

The Stocklists polled 392 retailers throughout the UKduring June 2010. Replies and comments arerecorded anonymously.Many thanks to all those who took part.

Key results

The display debate

Satisfaction in storeBut at what price?

material should be provided free. However, a surprising 56% said theywould be prepared to pay more for better displays.

38% of retailers expect to spend around £1000 annually on POS anda further 31% allocated around £2000.

The influence on the internet was an unexpected finding from thesurvey which came out strongly in our ‘soapbox’ feedback. A South Westretailer said: “The manufacturer gets to display his products locally butwith the advent of the internet there is no guarantee that the retailerwith the tombola will secure the order, but its likely the manufacturerwill. Manufacturers need to protect their retailer floorspace against e-sales by only listing on their web sites outlets where product is displayed.Working as an internet showroom has no future!”

A North East retailer agreed: “There is nothing wrong with paying forPOS but we need some protection on price otherwise there is atendency to be used as a shop window for the web.”

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News

‘Selective’ show gets support

The new-style show for flooring, as part of the UK’s highlysuccessful Interiors show in January, has met with a positiveresponse from exhibitors.The NEC event is already half way to its target.

“It’s going really well,” said Sunny Patel of Interiors organiser UBM.“We have had a very positive response and the industry is wakingup to the opportunity this event has to give them a new audience.”

The flooring hall at the NEC event in January is aiming for 50 – 60exhibitors and has secured 25 bookings so far. Lead exhibitorsinclude Brintons, Crucial Trading, Amtico and IVC.

UBM are promising a new audience for the flooring industry,building on the 25,000 visitors who already come to Interiors everyyear – 7,000 of whom have expressed an interest in carpets, rugsand smooths.

While the visitor profile at Harrogate is retail-led, Interiors is likelyto deliver more specifiers, architects and interior design specialists.The event also hopes to build a strong contract flooring interest.

Organisers are aiming for an ‘exclusive’ approach to recruitexhibitors. “We are being a little choosey,” says Sunny. “As a launchevent, we want visitors who make the effort to come and see us toexperience a high quality show. All the right companies will bethere.”

Interiors opens on January 23 for four days in Hall 2 of the NECBirmingham. It is a major event with 600 exhibitors across manysectors including furniture, soft furnishing, interior design and lightingas well as flooring.

Two months ago, UBM withdrew plans for a National Floor Showin September at the NEC which was scheduled to take place in thesame week as the Harrogate Flooring Show.

T 020 7921 8442 www.interiorsbirmingham.com

“We want visitors to experience a high qualityshow. All the right companies will be there.”

64

News


New targets for landfill

The second annual Carpet Recycling UK Conference held atthe Institute of Engineering and Technology in Birmingham lastmonth has made important progress in setting new targets onlandfill diversion.

Attended by over 110 delegates, the conference focussed onthe central theme of setting a voluntary industry backed targetfor carpet recycling and featured speakers, discussions and casestudies exploring the actions required to deliver on new goals.

Jane Gardner, who took over co-ordination of CarpetRecycling UK earlier this year, used her keynote presentationto call for the industry to work together on a target-ledvoluntary agreement to reduce waste to landfill by 25% by 2015.

Whilst acknowledging this as a demanding target, she made afirm case for its achievability, citing evidence of the excellentprogress made by the association's manufacturing memberstowards zero post industrial waste by 2012.

With several of this group predicted to meet the target by theend of this year, she contended that rapid improvements inwaste reduction are eminently possible, given access to newopportunities for diverting waste streams, a key benefit thesecompanies gain through Carpet Recycling UK membership.

This session also revealed a significant overall increase in UKcarpet wastes diverted from landfill in the past year, totalling26,000 tonnes, up 20% on 2008/2009 figures. Rates ofrecycling and reuse have held up well despite economicconditions and cutbacks in carpet production, demonstratingthe efforts of businesses in the carpet industry to repositionand gain a competitive edge in a depressed market. This hasbeen matched by an increase in recycling and waste processingoutlets, from 6 in 2008 to 16 this year, with a forecast of 30 tobe in place by the end of 2010.

T 0161 440 8325 www.carpetrecyclinguk.com

Firm going under foot

Dating back to 1539, Chester Racecourse is one of Britain’s oldest andmost famous racecourses. Carpenter, one of the world’s biggest producersof PU underlays was asked to supply 400sqm of its Firmstep underlay forthe restaurant area and 225sqm of Powerstep for the director’s boxes.

“We were asked to supply underlay that would help prevent prematurewear in busy contract areas.The Powerstep and Firmstep underlay offerluxury and comfort, yet both are perfect for heavy traffic areas.” said HelenRowberry, national sales manager.

Said Lee Rogers, fitter: “Carpenter is my preferred choice of underlaybecause of the quality, durability and the lightness of the rolls, which makesworking with the products so much easier.”

Firmstep is a 7mm thick bonded polyurethane underlay and produced forheavy contract use. Powerstep is a 9mm think bonded polyurethaneunderlay produced for luxury use, and is ideal for domestic/contract usewhere high energy absorption is needed.These are just two of acomprehensive collection of nine different underlays offered by Carpenter.

Carpenter underlays are manufactured in Glossop, Derbyshire, UK, usingrecycled PU foam and are one hundred percent recyclable.

T 01457 861141 www.carpenter.ltd.uk

Undying love for natural colour

Recognising a growing public awareness of ecological issues Ulster Carpetshave developed Natural Choice, its new eco collection that has recentlybeen launched.

Made from 100% natural undyed wool the collection comprises a varietyof textured designs inspired by nature that are complimented with a rangeof plains.

Fortunately nature has gifted us with different sheep breeds which havenaturally different coloured fleeces. By blending these fleeces Ulster cancreate a broad colour bank of entirely natural colours.

The yarn for Natural Choice, like all of Ulster’s yarn, is manufactured attheir spinning mill in Dewsbury,West Yorkshire, ensuring total control overquality and long term security of supply.

Composed from natural, renewable elements Natural Choice will becompletely recyclable and biodegradable at the end of its life cycle, andtherefore have a minimal effect on the environment.

T 028 3833 4433 www.ulstercarpets.com


News

Super Steve for sales award

Biggest big shot

Industry hot shots turned out in force for The Furnishing Industry Trust’s 16th annual Big Shots day.Some 25 teams, comprising a mix of experts, novices, keen amateurs and first timers, took part inthe event at the Holland & Holland grounds at Northwood Middlesex.. “It was fantastic to seesuch a good level of support in what is undoubtedly a tough economic climate,” said FIT chiefexecutive Charles Kerrigan.

The one day shoot – sponsored by The Clare Family Trust and The Bed Show - raised over£15,000 with cash still rolling in for the furnishing industry’s only dedicated charity. It is the secondtime the Trust, established by former Dreams boss Mike Clare, has sponsored the event, this timefor £5,000.The annual clay pigeon shoot has raised nearly £400,000 over the years.

During that time organiser David Langford has been instrumental to the success of Big Shots. Sothe news at this year’s post-shoot lunch that he would be standing down after 16 years wasgreeted with a standing ovation in recognition of all his hard work.

The day proved, once again, an especially good one for Big Shots regulars Luke and Tracey Riddington and their team,The LostSamurai/Kyoto Futons.Tracey took Top Female Gun, Luke Top Male Gun and top Pool Shot. And, with their team mates Nick Cancea andGrahame Duff, the foursome scooped the Top Team prize.

T 01367 240000 www.fi-trust.co.uk

Proving that dedication, hard work and enthusiasm are heartily rewarded, Steve Hargreaves(pictured left) has been named as Axminster Carpets’ Salesman of the Year.

Given in recognition of commitment to the highest level of service to customers andfellow employees, the award comes after just 20 months of Steve Hargreaves’ role as Sales Manager for the North East of England, Borders, Lancashireand Dumfries, underlining how well all parties have received him.

“I’m delighted to have received this award and would firstly like to thank my retailers for their support they have given me over the past 20 monthsand I look forward to working with them well in to the future. It is a pleasure to work with such a pro-active company and Axminster Carpets is anexciting place to be;” said Steve upon receipt of his award.

Presenting the award to Steve Hargreaves at Axminster Carpets Devon headquarters, Steve Upperton, Sales Director, commented: “To present theSalesman of the Year award to a relatively new member of our sales force is a really great feeling. I believe that we have the best sales team in theindustry full of fantastic individuals who all share our philosophy of service and quality. For a relatively fresh addition to the team to win this title isremarkable and reflects the energy and enthusiasm that Steve has shown since he joined us.“

T 01297 630650 www.axminster-carpets.co.uk

Peak of success

A brand new fund raising initiative is set to take the Furnishing Industry Trust (FIT, formerly theFTBA) to the peak of success. Four of the furnishing industry’s fittest are set to tackle the ThreePeaks in a bid to raise £5,000 for the charity with a 24-hour hill walking marathon on September 12.

Organised by Andy Corbett, business manager of Prima Foam, the team includes FIT chiefexecutive Charles Kerrigan.Together with Chris Robson from Multiyork and Shaun Rumball fromPrima Foam, the four man team will climb Ben Nevis, Scafell Pike and Snowdon in the space of24 hours.

FIRA has already stepped forward with a £250 sponsorship along with £400 from Vita CellularFoams. Said Charles Kerrigan: “If anyone would like to join us on the challenge please feel free tocontact either Andy or myself for more details. As a charity, we are constantly looking for newways to raise money whilst involving people from across our industry.We hold a wide range ofevents during the year appealing to all kinds of interests.The three peaks is a first for us butcould well become the start of an annual challenge for those who enjoy outdoor enduranceactivities.”

For more information on how to sponsor the Three Peaks team, please contact Andy on 07774 145838 or 01234 213121.

www.fi-trust.co.uk


FITA - kindly sponsored by

Visit www.fita.co.uk for details of all FITA training courses available along with our booking form which is available for download.

CALL TODAY FOR MORE INFORMATION ON:

0115 950 6836 or visit www.fita.co.uk

Fita Training Centre LoughboroughUnit 10, Windmill RoadLoughboroughLeicestershire LE11 1RA.

Are you working in the flooring industry but need further skills to widen your client base? Or perhaps you are a new beginner in flooring and need training to go one step further?

If so, then why not contact FITA, the Flooring Industry Training Association. Co-founded by the Contract Flooring Association (CFA) and the National Institute of Carpet and Floorlayers (NICF), FITA has courses to suit not only real beginners just getting started in the industry but upskilling courses aimed towards seasoned professionals too!

FITA has a fully equipped training centre at Loughborough in Leicestershire. Our wide range of courses are presented by experienced instructors with specialist knowledge of the flooring industry. All course content can be used as evidence towards an NVQ in Floorcoverings.

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Documents

The Stocklists - August 2010