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LBS owes its roots to its humble beginnings. It

started with a simple vision from the founder, Dato'

Seri Lim Bock Seng, Chairman - “To be a leading

developer without forgetting to give back to the

community from which we come from, we need to

be people focused.” He has inculcated this value

and Tan Sri Lim Hock San has taken this vision and

evolved it in various ways.

LBS Chairman, Dato’ Seri Lim Bock Seng

Carrying on with the same philosophy, Tan Sri Lim Hock San, who

took over the baton from his father, helmed the company into

greater heights, weathering through various climate.

With a vision in housing the nation and having a hand in shaping

the upcoming generation, he strives to provide opportunities

through his core business and various charitable efforts.

He also believes in continually being the best at what he does

and to keep progressing.

LBS Group Managing Director, Tan Sri Lim Hock San

Highlight three (3) constant efforts in

implementing Corporate Social

Responsibility projects to benefit

various communities that are close to

their development areas (including

environmental efforts)

Q1

In its effort to enhance communities, the LBS Foundation was

founded to spearheads all Corporate Social Responsibilities causes.

LBS Foundation aspires to create and empower society through

improving the well-being of the community. This is done through

promoting a sustainable development in four key areas: education,

community, health and environment.

Corporate

Social

Responsibility

HEALTH

Yayasan Al-Sultan Abdullah (YASA)

Hemodialysis Center

Concerned about the plight of the poor who are in need of

hemodialysis treatment, the Yang di-Pertuan Agong Al-Sultan

Abdullah Ri’ayatuddin Al-Mustafa Billah Shah has set up a

hemodialysis centre in Cheras to lessen their financial burden.

LBS Foundation, seeking to improve the health and well-being of the

needy segments of the society, contributed RM100,000 towards the

successful launch of the center to make healthcare accessible to

those who are in need.

Group photo of LBS Group Managing Director, Tan Sri Lim Hock San and Executive Director, Dato’ Sri

Daniel Lim together with Yang-di Pertuan Agong and his wife at Yayasan Al-Sultan Abdullah (YASA)

Hemodialysis Center.

Corporate

Social

Responsibility

HEALTH

Pink Ribbon: Breast Cancer Awareness Talk

In conjunction of Breast Cancer Awareness month in October,

LBS Foundation conducted numerous activities involving LBS staffs

and media to increase attention and support for the awareness on

the most common cancer in women worldwide.

Aside from distributing & donning Pink Ribbon as a show of

support, LBS Foundation also hosted a Breast Cancer Awareness

Talk, chaired by Dr. Fairuz A’shikin Abdul Kadir, Consultant

Obstetrician & Gynaecologist from Avisena Specialist Hospital.

Distribution of Pink Ribbon to media.

Group photo after Breast Cancer Awareness Talk.

Corporate

Social

Responsibility

EDUCATION

Pusat Tuisyen Ajar-Ajar Malaysia

Given the life-changing power of education, LBS Foundation, Ajar-

Ajar Malaysia and TAR UC signed a Memorandum of Understanding

to work together in providing education assistance to

underprivileged children at Wangsa Maju area.

As a result, Pusat Tuisyen Ajar-Ajar Malaysia is established as a

conducive learning platform for underprivileged children.

Pusat Tuisyen Ajar-Ajar Malaysia conducts free tuitions to the

children using mentoring approach that promotes two-way learning

opportunities for children and their teachers or mentors.

MOU Signing between LBS Foundation, Ajar-Ajar Malaysia and TAR UC.

Ribbon cutting for the launch of Pusat Tuisyen Ajar-Ajar Malaysia with the grace of Wangsa Maju MP, YB Datin Paduka Dr. Tan Yee Kew.

Corporate

Social

Responsibility

EDUCATION

Project REAL

Believing that education is for all, LBS Foundation also collaborated

with Rotary Club Kota Kinabalu in a project called Project REAL

(Rural-Focus, English For All) for rural students in Sabah.

This initiative aims to help rural schools at Sipitang District to

develop a special corner and room complete with projector, laptops

and 700 English books to help students in improving their English

proficiency.

Special corner for students in improving English learning.

Mock cheque passing ceremony for Project REAL in Sabah.

Corporate

Social

Responsibility

ENVIRONMENT

Recycle Project

As a leading property developer, it is LBS’ goal to conserve and

preserve resources for future generation. Leading by example, LBS

organised a Recycle Project by encouraging all LBS staffs to fight

waste and start recycle.

This project aimed to educate all the staffs the importance of caring

for the environment and empowering them to be part of the solution

to the waste problem by instilling in them the Reduce, Reuse,

Recycle, Rethink and Reinvent (5R) philosophy. Not only that, LBS

committed a pledge for every 10kg recyclable items that have been

collected, a tree will be planted.

Receiving massive support, this project collected a total of 36,117 kg

of recyclables, which resulted in a total of 3,612 of trees to be

planted in year 2020.

Collection day for Recycle Project.

Collection day for Recycle Project.

Highlight three (3) good customer

service initiatives, from pre- to post-

sales

Q2

Always Listen

As LBS believes that two-way communication is essential to a successful

management and in being a responsible developer, LBS constantly listens to

its customers; appreciating their input and looking forward to grow with

our customers. This practice is also extended to feedback from real estate

agents, sales agents and from social media platforms; where every

feedback is hearken to ensure that as a company, steps are taken toward

greater progress.

Always Respond

Customer Relationship Management System

LBS has invested and implemented a CRM system to

ensure a 4-hour response for our purchasers to ensure

that we are always within reach for any form of

assistance. Purchasers can provide their feedbacks

from before and after sales via traditional mediums

like phone, mail, email or even website and social

media sites – Facebook, Instagram and Twitter to LBS

customer service. This is the standard procedure for

LBS customer service to ensure the we are the

integral part of purchaser’s buying process and

meeting their needs.

Always Initiate

Newsletter Marketing

LBS believes that e-newsletter can be one of

the initiatives for potential customers to get to

know, like and trust our company. We

send monthly e-newsletter - LBS Focus to

potential customers by highlighting our

projects, updated news and property fairs

to keep and connect them with our latest

offerings.

Highlight three (3) good staff

engagement activities that highlight

how your company constantly take

good care of staffs’ overall welfare

Q3

Good Staff

Engagement

Activities

Apart from bonding and building relationships, LBS also believes in

ensuring that all staff is clear on the vision of the company and its

yearly objectives. LBS organizes bi-annual Town Hall Meeting

where staff are encouraged to attend, where they are briefed of the

company’s direction for the year. At the same time, this is the

venue where staff are welcomed to share their thoughts and

suggestions with the management.

• Town Hall Meeting

LBS Group Managing Director, Tan Sri Lim Hock San who shares the company objectives and direction for year 2019.

Group photo of employees from LBS, MGB & ZIC in Town Hall Meeting.

Good Staff

Engagement

Activities

The formation of LBS Club is to provide a platform for all the staff

in LBS Group to bond and actively participate in the team

building activities and Corporate Social Responsibilities

(CSR) events. Through LBS Club, there are various of co-curricular

activities organised to foster friendship and mutual understanding

among all employees and to achieve better work/life balance.

Activities such as bowling tournament, treasure hunt, monthly

birthdays celebration, contest, fun game and other activities

are organized constantly throughout the year

• LBS Club

Monthly LBS Staff Birthday Celebration.

Bowling Tournament 2019.

Good Staff

Engagement

Activities

To promote work and life balance, LBS has arranged Fitness

and Wellness Day – Zumba, Muay Thai class and Marathon for the

employees to exercise after office hour. In addition, the company also

provide suitable facilities for the employees to embrace a

healthier lifestyle, such Badminton and Basketball courts.

For the employees who actively join in Fitness and Wellness Day,

they can earn points that could redeemed for gifts as part of the year-

long ‘Earn & Redeem’ campaign.

On the social level, LBS also hosted activities such as Movie Day to

promote bonding among the employees.

• Fitness &

Wellness Day

Group photo of LBS staffs participate in marathon.

Fitness & Wellness Day – Body Combat Class.