The Sport BusinessSummit

Worth Knowing

EventProgram

Your guide to sessions, topicsand everything that’s going on at

The Sport Business Summit.

LEADERSBishops Park House2nd Floor25-29 Fulham High StreetLondonSW6 3JH

T +44 (0)207 042 8666E info@leadersinsport.com

C

M

Y

CM

MY

CY

CMY

K

TheSchedule

The Sport Business Summit4 -5 March 2015

Program

At LEADERS we search the world for genuine insights on the business of sport, and are proud to welcome a stellar line-up of speakers to the Leaders Sport Business Summit in New York. We are confident their stories will provoke, inspire and serve as a timely focal point of discussions to move the industry forward.

We have made it easier for delegates to ask questions, interact and share experiences at The Sport Business Summit.

To join the discussion please follow us on @Leaders_Insight

Don’t forget to tag your tweets with #LEADERS15

01

Sessions Day One

In the Spotlight with Eric Shanks, President of Fox Sports Media GroupFew people have had such an influential and shaping effect on the industry in the last 5 years as Fox Sports Media Group President, Eric Shanks. In this opening Keynote interview he will examine the Fox business and assess the success of Fox Sports 1 and 2. He’ll also discuss the technologies and new platforms he’s most excited about, growing audiences and plans for the rights Fox Sports hold.

Getting Engaged: Entertaining the Hardest To Reach and Most Demanding Fans The media landscape is now hyper-fragmented; reaching and entertaining an audience has never been harder. We ask the innovators at three very different businesses what it takes to engage fans in 2015: Twitch, the viewing destination for millions of tech-savvy gamers each month; Nickelodeon, the gold standard for kids entertainment; and Jaunt VR, at the cutting edge of cinematic virtual reality. Find out what your fans will expect in the near future.

9.15am9.50am

2.00pm2.45pm

Speaker

Eric Shanks President, Fox Sports Media Group

Speakers

Jens Christensen CEO, Jaunt VR

Keith Dawkins SVP and General Manager, Nickelodeon

Matthew DiPietroVP of Marketing, Twitch

Striving For Excellence: Building an Elite Sports Franchise and TeamSince moving to Brooklyn in 2012 the Nets have created a new brand, a new fan base, and a new team. At the heart of this ambitious story have been two men and a shared vision for excellence that has guided the organization since the very beginning. So how are they keeping momentum in their third year? We ask Nets CEO Brett Yormark and GM Billy King about creating team chemistry, innovation and decision making, and continually refreshing the brand. Take a look inside an organization striving to be the very best.

Taking Ownership: The Next Big Opportunities For Growth and Gaining a Competitive Edge Great owners have one eye on the present and one eye on the future. They identify opportunities early and can build the teams and infrastructure to deliver success. With the owners from some of the East Coast’s big market teams, this panel will discuss their ambitions and plans for growth and the strategic opportunities and challenges their businesses face. They will also share their priorities for the next 5 years and where they’re investing to find a competitive edge.

11.00am11.45am

11.45am12.30pm

Speakers

Billy King General Manager, Brooklyn Nets

Brett Yormark

CEO, Brooklyn Nets

The Sport Business Summit4 -5 March 2015

Sessions

Sessions Day One

Sports, Watches And Dreams: The Secrets Of Successful PartnershipsSince joining Hublot as CEO in 2004, Jean-Claude Biver has signed partnerships with blue chip properties and athletes around the world, and he’s overseen spectacular growth in sales. In this second Keynote interview, find out why his unique approach to sponsorships sets the benchmark for all other brands in sport.

Evolution and Expansion: The Changing Face of Sport Delivering a compelling experience, technologies creating new access points and fans spread across different continents and time zones – there are many trends converging across sport. So how are the major teams and sports responding to these changes and what returns have they seen on their investments? Join NASCAR and Liverpool FC for this unique look at the evolution and expansion of their businesses.

9.50am10.25am

3.10pm3.50pm

Speaker

Jean-Claude Biver Chairman, Hublot

Speakers

Ian Ayre CEO, Liverpool FC

Brent Dewar COO, NASCAR

Speakers

Wyc Grousbeck Managing Partner & CEO, Boston Celtics

David Blitzer Co-Managing Owner, Philadelphia 76ers and New Jersey Devils

Sponsored By:

02 03

Sessions Day One

Future-Proofing the Sports Business: Are We Asking the Right Questions? As we approach the year 2020, the size of the computer chip will begin to approach zero. We are already approaching five nanometres, which means theoretically we could turn anything into a computer. This knowledge changes the questions we have to ask ourselves about the future of sports, entertainment, retail and, in fact, almost everything. Get prepared and start thinking differently with this exclusive talk from Intel’s first Futurist.

5.00pm5.30pmSpeaker

Brian David Johnson Futurist and Principal Engineer, Intel

Head and Shoulders Above the Rest: Making Your Brand Stand Tall in a CrowdWith a crowded market of brands competing for an ever discerning audience of consumers, fragmented across multiple media channels, the challenge to capture minds and achieve a return on objectives is harder than ever. To keep up to speed and remain innovative and high-profile, brands have to continually evolve in order to deliver a better experience for consumers and harness the emotion of sport. In this session, we get inside the minds of major brands to understand what makes them tick and keeps them standing out from the crowd.

4.20pm5.00pm

Speakers

Denise Karkos Chief Marketing Officer, TD Ameritrade

Christian VoigtGeneral Manager Global Sports Marketing, Puma

04

Sessions Day Two

Making the Team: Performing Under Pressure and Leading a Winning Team at the Ryder Cup

What does it take to lead a team of elite sportsmen in one of the most high pressure competitions in world sport? Courage, intelligence, charisma and brains? Enter Paul McGinley, Europe’s Ryder Cup captain of 2014. In this special one-on-one interview Paul will discuss leadership and high performing teams, and explain how the very best succeed under pressure.

Keynote Interview: The Road to the Qatar 2022 World Cup Since being awarded the 2022 World Cup five years ago, the Gulf state of Qatar has embarked on an incredible journey to prepare for the tournament and create a lasting legacy. This intimate interview with the Secretary General of the tournament’s Supreme Committee will examine the unique challenges of hosting a World Cup in a compact geographical region and how the Qatari economy will be built around sport for future generations.

9.00am9.35am

11.40am12.10pm

Speaker

Paul McGinley Professional Golfer and Captain, Europe Ryder Cup Team

Speaker

Hassan Al ThawadiSecretary General, Qatar 2022 Supreme Committee for Delivery and Legacy

Building an International Business: Best Practice From Global Sports From worldwide TV coverage to international regular season games, sport is now a global game. But how do you succeed in this new commercial landscape and what’s coming next? Taking a look at the international growth of the Premier League and NBA, learn what is required to successfully build a brand, a business and a global fan base.

10.35am11.15amSpeakers

Ivan Gazidis CEO, Arsenal FC

Sal LaRocca President Global Operations & Merchandising, NBA

The Sport Business Summit4 -5 March 2015

Sessions

Sessions Day Two

The Future Media Landscape: Distribution, Consumption and Advertising With a global footprint which now includes Eurosport and a wide variety of content, Discovery Communications is a central figure in the shifting media landscape. Are they driving change, or reacting to it? In this revealing one-on-one Keynote interview we ask David Zaslav for his views on the distribution and consumption of content, on advertising trends and international growth.

Bigger and Better: How the Olympics, UEFA Champions League and NFL Keep Growing and GrowingThe Super Bowl, the UEFA Champions League Final and the Olympics are three of the most watched sporting events on the planet, reaching hundreds of millions of fans worldwide. So what innovations can we expect around these properties in the coming years, what plans are there to continue growing internationally and how will extra value be delivered for partners? This exclusive international panel will answer these questions and shed light on where the biggest properties are investing for future success.

9.35am10.10am

12.10pm12.55pm

Speaker

David Zaslav

President, Discovery Communications

Speakers

Mark Waller EVP International, NFL

Guy-Laurent Epstein Marketing Director, UEFA

Lisa Baird CMO, US Olympic Committee

Sponsored By:

06 07

AgendaMorning

The Sport Business Summit4 -5 March 2015

Agenda

AgendaAfternoon

Wednesday 4 March 2015 Wednesday 4 March 2015

09.0509.15

Speaker

James Worrall, Leaders

Opening address

Welcome from Leaders CEO,James Worrall

09.1509.50

Speaker

Eric Shanks, Fox Sports

Session

In The Spotlight with Eric Shanks, President of Fox Sports Media Group

09.5010.25

Speaker

Jean-Claude Biver, Hublot

Session

Sports, Watches and Dreams: The Secrets of Successful Partnerships

10.2511.00

Networking

Coffee Break

11.0011.45

Speakers

Billy King, Brooklyn NetsBrett Yormark, Brooklyn Nets

Session

Striving For Excellence: Building an Elite Sports Franchise and Team

11.4512.30

Speakers

Wyc Grousbeck, Boston CelticsDavid Blitzer, New Jersey Devils & Philadelphia 76ers

Session

Taking Ownership: The Next Big Opportunities for Growth and Gaining a Competitive Edge

12.302.00

Networking

Lunch

2.002.45

Speakers

Jens Christensen, Jaunt VRMatthew DiPietro, TwitchKeith Dawkins, Nickelodeon

Session

Getting Engaged: Entertaining the Hardest To Reach and Most Demanding Fans

2.453.10

Networking

Refreshments

3.103.50

Session

Evolution and Expansion: The Changing Face of Sport

3.504.20

Networking

Coffee Break

4.205.00

Speakers

Denise Karkos, TM AmeritradeChristian Voigt, Puma

Session

Head and Shoulders Above the Rest: Mak-ing Your Brand Stand Tall In a Crowd

Speakers

Ian Ayre, Liverpool FCBrent Dewar, NASCAR

5.005.30

Speaker

Brian David Johnson, Intel

Session

Future-Proofing The Sports Business: Are We Asking The Right Questions?

08 09

Agenda

Thursday 5 March 2015

09.0009.35

Speaker

Paul McGinley, Europe Ryder Cup Team

Session

Making the Team: Performing Under Pressure and Leading a Winning Team at the Ryder Cup

09.3510.10

Speaker

David Zaslav, Discovery Communications

Session

The Future Media Landscape: Distribution, Consumption and Advertising

10.1010.35

Networking

Coffee Break

10.3511.15

Speakers

Ivan Gazidis, Arsenal FCSal LaRocca, NBA

Session

Building an International Business: Best Practice From Global Sports

11.4012.10

Speaker

Hassan Al Thawadi, Qatar 2022 Supreme Committee for Delivery and Legacy

Session

Keynote Interview: The Road to the Qatar 2022 World Cup

11.1511.40

Networking

Refreshments

12.1012.55

Speakers

Mark Waller, NFLGuy-Laurent Epstein, UEFALisa Baird, US Olympic Committee

Session

Bigger and Better: How the Olympics, UEFA Champions League and NFL Keep Growing and Growing

The Sport Business Summit4 - 5 March 2015

#LEADERS15

Notes

10 11

LEADERSBishops Park House2nd Floor25-29 Fulham High StreetSW6 3JHLondon

T +44 (0)207 042 8666E info@leadersinsport.com