The specter of social Media January 2009 the online networking application Facebook registered more...
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The specter of social Media January 2009 the online networking application Facebook registered more than 175 million active users. At the same time every minute, 10 hours of content were uploaded to the video sharing platform youtube. 75 % of internet surfers used ”social Media” in the second quarter of 2008.
The specter of social Media January 2009 the online networking application Facebook registered more than 175 million active users. At the same time every
The specter of social Media January 2009 the online networking
application Facebook registered more than 175 million active users.
At the same time every minute, 10 hours of content were uploaded to
the video sharing platform youtube. 75 % of internet surfers used
social Media in the second quarter of 2008.
Slide 2
What is social media and what is it not? Some highlights: -
1959 Open Diary an early networking site that brought together
online writers into one community. - 1979 Usenet is created, a
worldwide discussion system that allowed Internet users to post
public messages. - 2003 Myspace - 2004 facebook - 2009 virtual
worlds second life.
Slide 3
definition Social media is a group of internet-based
applications that build on the ideological and technological
foundations of web 2.0 and that allow the creation and exchange of
User genereted Conted. To be User genereted Conted it has to
fulfill three basic requirements: It needs to be published either
on a publicly accessible website or on a social networking site
accessible to a selected group of people It needs to show a certain
amount of creative effort. It needs to have been created outside af
professional routines and practices.
Slide 4
3 stages Web 0-1990 Seeking for information (yahoo/google) Web
1.5 distribution and communicationwawes (skype ebay) Web 2.0
networkewawe (youtube)
Slide 5
The key reason why people decide to create a personal webpage
is, for example, the wish to present themselves in cyperspace.
Usually such a presentation is done through self-disclosure; that
is the conscious or unconscious revelation of personal information
(thoughts, feelings, likes, dislikes) that is consistent with the
image one would to give.
Slide 6
Classification of social media - Collaborative projects and
blogs score lowest because of all the text. - Youtube, twitter and
facebook comes in next level. - Higest leves is virtual games and
social worlds (world of warcraft, second life).
Slide 7
The challenges and opportunities of Social Media. Collaborative
projects. Websites that allow users to add, remove and change
text-based content like the online encyclopedia Wikipedia. The main
idea underlying collaborative projects is that the joint effort of
many actors leads to a better outcome than any actor could achieve
individually.
Slide 8
Blogs Are special types of websites that usually display
date-stamped entries in reverse chronological order. Can come in
different variations, from personal diaries describing the authers
life to summaries af all relevant information in one specific
content area. Blogs are usally managed by one person only, but
provide the possibility of interaction with others through the
addition of comments.
Slide 9
Content communities. The main objective of content communities
is the sharing of media content between users like YOUTUBE and
powerpoint presentations. YOUTUBE serves over 100 million videos
per day. On the positive side, the high popularity of content
communities makes them a very attractive contact channel for many
firms.
Slide 10
Social networking sites. Social networking sites are
applications that enable users to connect by creating personal
information profilers, inviting friends and colleagues to have
access to those profiles, and sending e- mails and instant messages
between each other. Facebook and Myspace. Is very populae,
specially among young people and the word Facebook addict has been
included in the Urban Dictionary.
Slide 11
Virtual game worlds. Virtual worlds are platformes that
replicate a three-dimensional enviroment in which users can appear
in the form of personalized avatars and interact with each other as
they would in real world. In the game world the users must behave
according to strict rules in the contesxt of a massively
multiplayer online role-playing game. Exampels World og warcraft
and Sonys Everquest
Slide 12
Virtual social worlds. Allows inhabitants to choose their
behavior more freely and essentially live a virtual life similar to
their real life. As in virtual game worlds, virtual social media
appear in the form of awatars and interact in a three- dimensional
virtual enviroment. There are no rules restricting the range of
possible interactions except for basic physical laws such as
graverty. Example second life. Second life also allows users to
create content to design virtual clothing or furniture items, and
to sell this content to others in exchange for Linden Dollars, a
virtual currency traded against the U.S Dollar on the seconfd life
exchange.
Slide 13
Ten pieces of advice for companies deciding to use social media
Five points about using media: - Choose carefully (chooseing the
right medium is depending on the target group to be reached and the
message to be communicated). - Pick the application, or make your
own. The decision involves whether to make or buy. - Ensure
activity alignment sometimes you may decide to rely on varius
Social Media, or a set of different applications within the same
group, in order to have the largest possible reach
Slide 14
- Media plan integration. Relation between social media and
traditional media. Integration is the key. - Access for all
Slide 15
Five points about being social: - Be active: be active on the
social media and ensure that your content is always fresh. It is
about engaging others in open and active conversation. - Be
interesting : if you are not interesting, people with not notice
you. - Be humble: before you enter any aplication, first take some
time to discover it and to learn about its history and basic
rules.
Slide 16
- Be unprofessional: try to blend in with other users and dont
be afraid to make mistakes. If youre nice to people, they might
give you free advice on how to do better the next time. - Be
honest: respect the rules of the game.
Slide 17
New trend in the horizont Mobile Social media. According to
Jupiter Research, the market for Mobile web 2.0 evolutions will
grow from a mere $5.5 billion to $22,4 billion by 2013. More people
have mobilephones than computers. New social media platforms:
Slide 18
Assignment 1 30 minuts 2-3 big groups (6-8 people in each).
Discuss: What kind of social media will fit into a website. Why/why
not What should the content be in the chosen media.
Slide 19
Assignment 2 individual Make a social media strategi for your
website. 2 pages. Hand in to Vibeke or on [email protected] wedensday
the 21 of november at [email protected]
