The Specialty Coffee Association of America - The Morning Cup - expo newspaper - Sample - 2013.pdf

7/27/2019 The Specialty Coffee Association of America - The Morning Cup - expo newspaper - Sample - 2013.pdf

1/12Thursay, April 11, 2013 | The M

Your Daily Pick-Me-Up of SCAA Exposition News

TheMorning

Cup

April 11, 20Bstn, Mas

Isse N

3

2

From New Orleans 25 years ago to Bostontoday, the Specialty Coee Associationo Americas (SCAA) Annual Exposition

as been bringing together thousands oroessionals rom all walks o the industrynd rom around the globe. And this year ineantown, SCAA celebrates that legacy and

hanks all those who make the exposition what it the worlds largest and best Event dedicated toecialty coee.

oday through Sunday, coee proessionalsSCAAs 25th Annual Exposition &

ymposium are learning about thetest trends and products in theoee marketplace, and engagingith ellow proessionals or thetimate purpose oelivering a better

experience or coee consumers. Teyre alsosocializing in Te City o Boston itsel, wherecoee has been a part o the city culture orsome time now. O course, in recent years, thespecialty coee scene has truly begun to bloom.In caes across the city you will nd qualitycoees rom multiple, well-known roasters.

In addition to the international expositiondelegates rom armers, to roasters,to equipment manuacturers andbaristas SCAA also welcomes El

Salvador as the Ocial 2013Portrait Country. Te

Portrait Country playsa pivotal role in the

SCAA Bstn Marks 25 Years f theWrls Largest Specialty Cffee Een

overall theme o the show each year, tointroduce attendees to the coees oa specic country and to present asignicant cultural component tothe show especially at tonightsOpening Ceremonies and

Welcome Reception, just oneway El Salvador is eatured at

Te Event.

Also at this weeksEvent is SCAAs 5thAnnual Symposium, wherebig thinkers, industry leaders,executives and visionaries, amongothers, are addressing possibilities

or the uture ospecialty coee

(see page ve).

For attendees wishing to expand thskill set and learn rom credenti

SCAA Lead Instructors,register or the Skill BuildingWorkshops, which are integrto the SCAA ProessionalDevelopment Program. Teshands-on courses ocus on

coee preparation, taughtaccording to SCAA standards

protocols, and include grading aevaluation, coee business, roastin

coee science and technology.Te Evenalso has many educational sessions, ocusing

cntinue n p

[ Visit Monin at SCAA Booth No. 829| See Their Ad on Page 11 ]


2/12The MC | Thursay, April 19, 2012

Executive Producers: Tara Shenson & Cindy Cohn, SCAA

Producers: Nathalie Gabbay, RGC Coee and Willem Boot,

Willem Boot Coee

Awards Committee Chair: Tim OConnor

Music Producer: Lem Butler, 2012/13 SERBC Champion,

Counter Culture Coee

Featuring: Green Mountain Coee Roasters, the music andculture o El Salvador, Dunkin Donuts, Coee Kids, the SCAA

Sustainability Council, 2013 Achievement Award Winners,

and a look back at a quarter century o The Event!

The precursor o tonights Opening Ceremonies was aSaturday morning keynote address. Tese early gatherings

were intimate, mostly due to the act that the expositionsel was still in its inancy and welcomed only a ew hundredmaybe a couple thousand attendees over the course o three

ays. At these early ceremonies, the main attraction was a keynoteeaker oten an industry leader who came to share experiences,sight and passion with an equally passionate but limited

udience.

s the exposition itsel grew, so did the concept o what thepening Ceremonies should represent to what was becoming theorlds largest gathering o coee proessionals. Small assemblyoms became impractical, and the event moved rom ansembly hall to a theater-style ballroom, beginning with the 1995

h Annual Exposition in Long Beach, Cali., held at the Longeach Convention Center. By 2001, when the Exposition wasosted in Miami Beach, Fla., Te Event had grown over 8,000tendees. Danny ONeill, that years Exposition Chair, notedhis welcome address that the ocus o the exposition that year

as FUN! Yes, FUN!A combination o audience growth ande desire to host a more energetic, inspiring evening aair led to

Opening Ceremonies &Welcme Receptin 2013

A Lk Back at the Biggest Scial Gatherings f The Event

the Opening Ceremonies and Welcome Reception beinghosted together or the rst time on a Friday night andmore closely resembling the soiree we enjoy today.

Nine years later in 2010, the Opening Ceremonies hadmatured into a community celebration that exploredand celebrated the international contributions o ourindustry, the legacies o its most revered leaders, the artand culture o countries o origin, and the announcemento the SCAA Achievement Award winners, the premierrecognition o coee industry excellence and accomplishment.

Although this event is still considered the largest and most criticalsocial event o the exposition, we have not orgotten Mr. ONeillsdictate o un! Still an evolving gala, 2012 saw the integrationo multi-media into the Opening Ceremonies or the rst time,

when a large digital screen became the center point and videotook center stage. Attendees were encouraged to submitvideos through a Facebook contest that nished the sentenceSpecialty coee is Te top videos were developedinto a compilation video played at the very beginning othe Ceremonies and brought the SCAAs growing onlinecommunity in as content contributors or the rst time in24 years.

As we celebrate the 25 year milestone anniversary oTe Event in Boston over the next several days,attendees will notice a common theme o nostalgia

woven into many exposition programs, but none sodeeply as at the Opening Ceremonies. Tis is a timeto celebrate our collective history and to remember

all o the previous Expositions, the changes that havetaken place in the industry and, most importantly,people who supported the association and Te Eventover the years. We hope youll join SCAA (and severalthousand Event attendees) tonight at 5:30 p.m. inthe Boston Convention Center Ballroom, or what iscertain to be a memorable and inspiring celebration!

Be sure to attend the Opening Ceremonies andWelcome reception this evening, and mix and minglewith your colleagues from around the globe.

For more information on the Opening Ceremonies Welcome Reception, including a time capsul

past years award winnevisit scaaevent.org/



U.S. Cffee Champinships ShwcaseCffee Excellence at SCAAs Eent

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JavaBali Flores

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Papua

Arabica, Robusta, or Interspecific hybrids? You Choose.

Sumatra

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The Unite States Baristahampinship Te 2013 U.S. Baristahampionship (USBC), the ocial United States

ompetition that highlights the crat o the barista,celebrating a decade o national competition.

Te USBC is the only ocial licensed body in thenited States or the World Barista Championship.t the USBC here in Boston this week, the countryseeminent baristas showcase their skills andoessionalism preparing and serving 12 orders in hopes o obtaining the championship title.

Te winner moves on to the 2013 World Barista Championship.

USBC Brewers Cup Te United States BrewersCup is an exciting competition that highlights and celebratesthe ne art o manual brewing. Competitors are judged intwo rounds by skilled coee tasters. Te rst round is a blindtasting; the competitors all brew the same coee on theirchosen manual devices. Tose who advance to the second

und will brew and present their chosen coee to the judges panel. Te winner o the U.S. Brewersup will represent the United States in the 2013 World Brewers Cup Championship.

U.S. Cup Tasters Champinshipup tasters rom across the country are also

ompeting to be crowned the national champion,ho represents the United States at the 2013

World Cup asters Championship.Te U.S.up asters Championship educates and motivates the coee cuppers o the world, recognizeseir credibility and status as on par with wine tasters, and promotes the concept o quality coee.ecognizing that dierent taste preerences are ound in coee cultures around the world, the U.S.up asters Championship does not ask contestants to judge or identiy coee. Instead, participantsthe competition test their skills to discriminate between tastes in a

riangulation ormat.

Rasters GuilRasters ChiceCmpetitin

SCAAand the Roasters Guild arehighlighting the art and crato specialty coee roasting

with the 2013 RoastersChoice competition. o

ompete in the challenge, members o the Roasters Guild an ocialade guild o the Specialty Coee Association o America submittedasted coees prior to Te Event, to represent and highlight theirasting skills. O these entries, the top 10 exceptionally roasted coeesere selected, and theyre all being showcased at the Event. ry someday through April 14 at the Brew Bar in the Activities Hall. O thep 10 nalists, the roasted coee that earns the top score (determined

y a panel o judges prior to Te Event) will be named the winner oe 2013 Roasters Choice competition this week.

The United States Barista Championship (USBC), the US BreweCup, the US Cup Tasters Championship and the Roasters ChoicCompetition are our highly anticipated events taking place this

week at SCAAs Event in the Activities Hall.

Additinal cffee cmpetitinshappening at The Event:

hursay Night Latte Art ThrwwnTisciting event takes place during the Welcome Reception tonight,

nd you wont want to miss it (see page 2 or details on the Openingeremonies and Welcome Reception, which includes the Tursdayight Latte Art Trowdown).

he Latte Art Exhibitin Tis new exhibition in thectivities Hall represents a grass roots eort supported by Dalla Corteorth America and the barista community, to bring the excitement

latte art to lie around the country. Te competition takes placeTursday through Sunday.



Thank YouSCAA Sponsos

SCAA is proud to present the sponsors o the 25th Annual SCAA Ev

It is the goal o the SCAA to work closely with our partners to devel

long-term relationships that support and promote the specialty cofe

industry. We would like to thank this years sponsors or their high le

o dedication. It is with their help that the SCAA is able to host the

worlds largest gathering o specialty cofee proessionals on earth.

Platinum Sponsors

Satellite Ca

Satellite Ca

Smoothie Station

Technical Services

Pens

Bronze

S

ilver

CoeeBreak

Cups

Lab Cups

Water Filtration

Attendee Lounge

NotepadsAttendee Lounge

Mdallion Sponsos

Membership Lounge

Skill BuildingWokshopSponsos

Cupping

Atlantic Specialty CoeeBoyds CoeeCa ImportsCape Horn CoeeCurtisEspresso PartnersGeorgia-PacifcGlobal Customized WaterKea CoeeIntercontinental Coee TradingMahlknigMassimo Zanetti Beverage USAMystic Coee RoastersNJ DouekPeniel Import/Export WholesaleRoyal Pacifc IndustryUrnex

espssoAlterra CoeeAnodyne Coee Roasting Comp

Carrboro Coee RoastersCounter CultureDallis Bros CoeeEqual ExchangeEquator Coees & TeasEspresso PartnersEspresso SupplyFlat Black Coee CompanyGimme CoeeGlobal Customized WaterKaldis Coee Roasting CompanMahlknigMetropolis Coee CompanyMocha Joes Roasting CompanyNJ DouekNuova SimonelliOlympia Coee Roasting Co.Red Barn CoeeTemple CoeeTonys Coees and Teas

Urnex

roastingBUNNDescamexEqual ExchangeEspresso PartnersGeorgia-PacifcGlobal Customized WaterMahlknigMaximusNJ DouekProbat BurnsRed GoniQusac DecaSwiss WaterUrnexUS Roaster Corp

BwingBUNN

CurtisEspresso PartnersEspresso SupplyFETCOGeorgia-PacifcGlobal Customized WaterGreen Mountain Coee RoasterNewcoNJ DouekNuova SimonelliUrnex

SnsoyBUNNEspresso PartnersFetcoGeorgia-PacifcGlobal Customized WaterGreen Mountain Coee RoasterMahlknig

NJ DouekUrnex

oee Green Mountain Coee Roasters

Dunkin Donuts

S & D Coee and Tea

Knutsen

Hampton Coee

eca Swiss Water Decaoee

ups SEDA North America

Lanyards

RoastingWorkshop

RoastersGuild Party

Satellite Ca

Press RoomGo

ld

SPonSor

S

Cookies Walker ShortbreadTea Choice Organic

Smoothie Jet Tea

Skins Pumpskins

Water EverpureCups SEDA

Coff Baks Cupping exchangBUNNMahlknigGlobal Customized WaterEspresso PartnersGeorgia-Pacifc

NJ Douek

Urnex



SCAAs 5th Annual Symposium kicked o yesterday at thehistoric Harvard Club in Boston and continues throughtoday, with some 400 o the industrys thought leaders,

usiness owners, decision makers, writers, academics and skilledoee proessionals o all stripes. All are discussing and collectivelyddressing possibilities or the uture o specialty coee, includingew discoveries, compelling analysis and deeper understanding o theientic principles that underlie our industry.

ccording to SCAA Director o Symposium Peter Giluiano, thisent is the most compelling and talked-about event in coee, and

as become a crucible or new ideas in collaboration and innovationthe coee industry.

ince its ounding, Symposium has been an incubator or ideascoee, bringing thought leaders and business leaders together tolve problems, spark innovation and push specialty coee orward,ys Giluiano. Focused on delivering compelling coee inormation

nd interaction to the most committed and intelligent coeeoessional, Symposium is a space where coee leaders are able to

ather, interact and prepare to lead. Symposiumelegates are committed to the success o theirwn coee enterprise, but also to share success asn industry.

addition to the onsite programming in Boston,e dialogue o Symposium continues throughoute year at scaasymposium.org.

SCAAs Symposiumcontinues throughtoday in Boston.

Exhibitr, Spnsr &nustry News

Fd 4 Farmers,Ben & Jerrys HldFair Trade Ice CreamScial at SCAA

ood 4 Farmers (www.ood4armers.org) worksth coee communities in Latin America to

ddress the problem o chronic seasonal hungercoee-growing communities. The organizationounded in 2010 by Green Mountain Coee

oasters Rick Peyser, along with Grounds orealth alumnae Janice Nadworny and Marcelano helps coee arming amilies, co-operativesd community-based organizations identiy

allenges, resources and strategies to build long-rm solutions to hunger.

ood 4 Farmers is working hard to generatewareness o this ood insecurity challenge withine specialty coee industry, says Peyser. Theganization is actively partnering with companiesho want to take an active role in addressing thisallenge in a collaborative, sustainable mannerthin their supply chains and beyond. In Boston,

CAA members will have an opportunity to learnore by attending Food Insecurity: A Weaknk that Threatens the Coee Supply Chainn Saturday morning, and by visiting the Food 4

rmers booth No. 1148 during their Fair Trade Iceream Social. Be sure to stop by and get the scoopn Food 4 Farmers!

en & Jerrys Ice Cream is presenting a Fair Tradeavor Ice Cream Social at the Food 4 Farmers

ooth (No. 1148) on Friday and Saturday aternoonsSCAAs Event, rom 2:30 p.m. to 3:30 p.m.

SCAA Brings CffeeLeaers Tgether



CovER SToRY CoNTINUEd

Exhibitr, Spnsr & Inustry News

d Yu Want a Cupf SPP Cffee?

Attend the SPP MeetingThis Saturday Morning in Boston

I you do not know what SPP means, this week at SCAA Boston iyour opportunity to become an SPP expert! SPP stands or Smbode Pequeos Productores, which is Spanish or Small ProducersSymbol.

For the rst time there will be a ull SPP exhibit booth (No. 313) and, the third time at SCAA, there will be an SPP presentation and businemeeting. Enough opportunities to get to know it all!

It is interesting to note that SPP (spp.coop) was rst launched by FairTrade producers in the year 2006, and that it has developed during thlast couple o years into a ull-edged certication label with growingparticipation in markets around the world, including Latin America an

the Caribbean, with a variety o products.At rst glance you might say, Well, another Fair Trade-like label; thatsnot what consumers need. However, i you look closer, youll see thatlabel is created, run and promoted by Fair Trade producers themselvThat makes things dierent! This time its the producers oering theirproducts and values to the market and its the producers who ask buyto ulll criteria or their own commitment with these values. Its FairTrade upside down, or, better put, downside up. Its Fair Trade as it wameant to be, right?

I you want to nd out more, visit SPP.coop booth No. 313 atSCAA or attend the SPP event at the Seaport WTC Hotel inBoston on Saturday morning (see our ad on this page or morinormation).

SCAA is the

wrls cffee

authrity

an largest

cffee trae

assciatin

with nearly

5,000

members.

visit scaa.rg.


If Yu Le Ghirarelli,Yure in Luck:Expane Frapp Line

Starting this May, Ghirardelli will be expanding itsrapp line into twocoee-based avors, Mocha and White Mocha, as well as a decadentFrozen Hot Cocoa. Each avor contains premium ingredients like realColombian Coee and Ghirardelli cocoa powder. These new avors

contain no hydrogenated oils. Each version is available in a convenient threepound counter-top canister as well as bulk cases.

The Mocha avors oer an excellent option or caes looking to provide apremium real coee rapp that is both simple and cost eective to make.Both avors deliver on the decadent avor consumers expect rom theGhirardelli brand.

The Frozen Hot Cocoa is an exceptional product that combines the richavor o premium cocoa powder with the creamy, cool taste o an icedblended drink.

These new avors build on Classic White and Double Chocolate, the two

base rappe mixes already oered by Ghirardelli. Both avors provide anexcellent oundation or adding ruit or other avorings, to create your ownsignature beverage. All avors contain real dairy and will not separate aterblending.

In addition to Frapp mixes, Ghirardelli has a ull line o sauces and chips thatcan be added to any rapp to create a wide range o drinks. From carameland chocolate sauces to high quality chocolate chips, Ghirardelli has all theingredients necessary to create countless decadent drink options.

Be sure to stop by the Ghirardelli SCAA booth, No. 1079, to try allthree new avors.

Be sure to stop by theGhirardelli SCAAbooth, No. 1079,

to try all new favors.

on the most pertinent issues in the industry,included ree with your trade show badge.

And be sure to pour over the Exposition

foor or hours and hours, as you explorehundreds o exhibitor booths representingall things specialty coee and tea, including:green and roasted specialty coee, espressomachines and grinders, roasting equipment,brewing machines, coee drinks and mixes,favorings and syrups, chocolate and cocoaproducts, baked goods and much more.

Tis years Event also includes activitiessuch as the United States BaristaChampionship, US Brewers Cup, US Cupasters Championship and the RoastersGuild Roasters Choice Competition.op-tier baristas, roasters, coee cuppersand producers rom around the world arecompeting or the coveted titles.

Additional events include the RainorestAlliance and International Women in Coeebreakasts, as well as award receptionsrecognizing industry excellence like the

Best New Product and Recognition Awards,among others.

Be sure to get the SCAA Event App to navigateall these happenings are more! You can discoverproducts and services rom the show foor, accesslecture handouts, create your schedule, getsocial, search the entire Exhibit Hall, navigateBoston and more.

And whether youre a rst timer or a 25-timeattendee, or any o the numerous other peopleand companies who make this Event happen,SCAA thanks you being here and helping themcelebrate this great specialty coee industry.

visit scaa.org



SCAA Gies Back tInustry Charities

SCAA is providing a orum or multiple charitable events and undraisersat its 25th Annual SCAA Exposition, including:

Cffee Kis Silent Auctin &Receptin: Right now, many coeend non-coee related items can be bid onrom a Nuova Simonelli Musica Lux to aine experience in Sonoma County to helpeate sustainable projects in coee-arming

ommunities. Te auction leads up to theoee Kids 25th anniversary reception at theCAA Welcome Reception tonight, whereme o the items will be available or viewing.oee Kids is an international developmentrganization dedicated to improving the livesnd livelihoods o coee-arming amilies. Teuction opened April 3 and closes April 13 at 10m. ES. Items are available or viewing nowbiddingorgood.com/coeekids. Be Tere:

Tursday, April 11at 7p.m. in the Bostononvention & Exhibition Center Ballroomuring the Welcome Reception.

Caf Femenin Funatinilent Auctin, to benet women andmilies in coee producing communities: A

ariety o items will be available or bids thingske coee and coee-related items as well asersonal items, even travel packages. Te Caemenino Foundation delivers an importantission: to help women and their amilies in

oee communities to improve health, oodcurity, education and more. Be Tere: Friday,pril 12 rom 11 a.m. to 5:30 p.m. and

Saturday, April 13 rom 11 a.m. to 4 p.m. inthe SCAA Exhibit Hall.

Jaa Jg fr a Cause, a 5k to benetwomen o the Congo: Produced by Friends oCoee Farming Communities, this un runaims to raise $15,000 to support emale coeeproducers in the Congo and their networks. Atotal o 50 percent o donations will providecare and support to victims o rape and theremaining 50 percent will support longer termeconomic empowerment initiatives or womencooperative members in the coee producingKivu region o the Congo. Be Tere: Friday,April 12 rom 7:30 a.m. to 9 a.m. at CastleIsland Park in Boston. Registration is listed atEventbrite.com.

Latte Art Exhibitin, to benet theRoya Recovery Project: Tis new exhibitionin the SCAA Activities Hall represents a grassroots eort supported by Dalla Corte North

America and the barista community, to bring theexcitement o latte art to lie around the country.Te entry ee is $25 and will benet Te RoyaRecovery Project, which was envisioned ater aseries o conversations and site visits with coeeproducer groups that have begun to experiencethe devastating eects o coee rust. Be Tere:Tursday, April 11 through Saturday,April 14; times vary. Register at jotorm.us/orm/30696635040150.

Internatinal Wmen in CffeeAlliance (IWCA) Breakfast:Te theme this year is Making Connections,Inspiring Change. All industry members are

welcome and encouraged to attend and nd outwhat they do and how to get involved. Proceedswill be used to support quality o lie andother projects or women in coee producingcountries. Te IWCA is a global peer networkthat advocates or women rom seed to cup.IWCA not only provides access to resources butalso promotes a orum or connection. icketsor this event are $55 or IWCA members, $65or non-members. Sponsorship tables or 10 areavailable or $750. Be Tere: Saturday April13, 7:30 a.m., Ballroom.

Rainfrest Alliance Breakfast:Te Rainorest Alliance invites you to join themor a delicious breakast, award-winning coee,the latest updates on their work and the resultso their Cupping For Quality events. Tey have

lots o news and accomplishments to share romthe past year and theyd love to show you

where they are headed next! Order tickets onlinenow at rainorest-alliance.org/scaa2013. Tiseven is usually a sellout. Be Tere: Friday, April12, 7:30 a.m., Ballroom.

CQI 15th Annual Lunchen: TCoee Quality Institute is hosting its 15th

Annual Luncheon at Te Event in Boston. F

17 years, CQI has dedicated itsel to improvicoee quality and the lives o the people

who produce it. Tey hope to see you at thisimportant annual undraiser, where youll beable to mingle with riends and colleagues, shyour support o their programs, and see thepresentation o this years Leadership Medal oMerit to Henry Ngabirano o the Uganda CoDevelopment Authority. ickets are availableduring the registration process or $65 and wbe oered at the door immediately precedingevent or $70. Be Tere: Saturday, April 13Noon, Ballroom.

Gruns fr Health ReceptinProceeds go towards Grounds or Healthsmission o creating sustainable and eectivecervical cancer prevention and treatmentprograms in

coee-growingcommunities,with the goal odecreasing therate o cervicalcancer. BeTere: UnionOyster House,Friday, April 12,rom 7 8:30 p.m.

Multiple Fundraisers AreHappening in conjunctionwith SCAAs Annual Event

CoFFEE WITH A CAuSE:



Ocial Origin Trip Sponsor

Ocial Espresso

Machine Sponsor

Ocial Grinder Sponsor

Blender Sponsor

Ocial Cleaning

Products Sponsor

Bronze

Travel Sponsor

Print Media Sponsor

Digital Media Sponsor

Trophy Sponsor

Smallwares Partner

Water Filtration

Sponsor

Apparel Sponsor

Prize Sponsor

USBC Sponsors

TM

Ocial EspressoMachine

Ocial Grinder

Equipment

Smallwares partner

Espresso

BGA Cafe Sponsors

USBC Brewers Cup 2013 Sponso

National Sponsor

National Sponsor

Media Sponsor

Digital Media Sponsor

Title

Cofee

Grinder

Smallwares

US Cup Tasters Championship Sponsors

Gold Roasting Workshop

Probat

US Roaster Corp

Roasters ChoiceEquipment Sponsors

Curtis

Chemex

Cofee

George Howell

Roasters Guild Party

Roast Magazine

Roaster Partners

RGC Cofee

Espresso Supply/

Rattleware

Roasters Choice

Prize SponsorCurtis

Roasters ChoiceGrinder Sponsor

Mahlknig

Roasters Guild Sponsors

Ocial Host

Thank YouSCAA Sponsors



SCAA #221

SCAA is adding a Coee aster Certicate Program (CC) to itsinternationally recognized proessional development curriculum ocially launching this week at SCAAs Event.

Te Coee aster Certicate Program provides comprehensiveeducation and training that encapsulates the entire scope o

sensory analysis, including green coee, production roast tastingand espresso tasting.

Te program is designed to not only complement Coee QualityInstitutes (CQI) Q Coee System which licenses Q Graders to grade

green coee and signies an independent conrmation o specialty qualitycoee but also to allow or an expanded understanding and level o expertise or all

coee proessionals ocused on product quality and tasting assurance.David Roche, CQIs executive director, says, CQIs international Q Graders help coeesectors locate specialty coees at origin and improve coees that have the potential

to meet specialty standards. Te eect is a common language betweenbuyers and sellers that draws attention to specialty coees while creatingan inrastructure that provides producers greater opportunities to enter tmarketplace and to increase their economic viability. SCAAs new CCprogram complements our objective to provide comprehensive proessiodevelopment or coee proessionals.

Many current SCAA students already inside o the SCAA certicate curriculum, includthose who have achieved licensed Q grader s tatus through CQI, will discover that theymay have already completed many o the required courses towards achieving this newcerticate.

Te launch o this Certicate is a natural progression o the SCAA ProessionalDevelopment suite, says SCAA Director o Proessional Development Ellie Hudson-Matuszak. Our certicates are built around training coee proessionals or the on- the

job environment in order to contribute to business success. By pursuing and earningthis certicate, coee proessionals demonstrate competence in specic knowledge andskills that are valuable to employers when looking to ll positions or promote existing

employees.esting or certifcate candidates commenced in March 2013. For more inormationabout this and all SCAA proessional development programs, visit scaa.org.

SCAA Annunces Cffee Taster

CERTIFICATE PRoGRAM

Jin the Cnversatin.

acebook.com/SpecialtyCoffeeAssociation

twitter.com/SpecialtyCoffee

youtube.com/scaacoffee

Exhibitr, Spnsr &nustry News

Cffee CmpaniesMake an Impactn InternatinalWmens Day

o honor International Womens Day last month,xportadora Atlantic, a member o the ECOMoee Group, teamed up with the non-protrounds or Health, to lead a cervical cancerevention campaign in Matagalpa, Nicaragua.

he campaign, which oered same-day screeningd treatment or early signs o cervical cancer,enetted women associated with Exportadoratlantics dry processing mill, as well as womenom the greater communities o Sbaco andatagalpa. Close to 70 women were screened

uring the one-day event, with eight receivingyotherapy to remove lesions that could beecursors o cancer (100 percent treatment rate).

om the on set, sta at Exportadora Atlanticere heavily involved in the planning andplementation o the campaign, learning a great

eal about cervical cancer along the way. Manyere surprised to discover that cervical canceramong the easiest cancers to prevent yet itmains the leading cause o cancer death amongomen in Nicaragua.

he success o this partnership between Groundsr Health, Exportadora Atlantic and ECOM

oundation is a powerul reminder o how coeeompanies can take the initiative, put their plansto action, and have a meaningul impact on the

es o women in coee-growing communities.

ounded in 1996, Grounds or Health is a non-ot organization that partners with coee

ooperatives to create locally sustainable cervicalncer prevention programs at origin.

sit Grounds or Health at SCAA booth No. 922celebrate at their reception at the Oyster

ouse on Friday April 12 rom 7 8:30 p.m. Seeoundsorhealth.org.

Groundsor Health

boothNo. #922


10/120 The MC | Thursay, April 19, 2012

Rekerdres & Sns K&R PlicIs Yr Secrity SltinBy Aaron Tucker, Rekerdres & Sons Insurance Agency

Scouting out the best coee beans may takeyou to remote and difcult parts o the world.Do you have a proessional security team withexpert knowledge and resources to keep you sae?Perhaps you have even dealt with the occasional

inormal roadblock, seeking a ew dollars rom passing autos?What i the next time ambitions are greater and a hostage/ransoevent occurs? Recently, the Insurance Journalnoted that since2006, kidnappings have increased 100 percentand many cases unreported.

Sadly, as personal saety declines, the need or a global securitypartner increases. Fortunately, the K&R (Kidnap and Ransom)coverage provided by Rekerdres & Sons Insurance Agency, whichserves the coee industry and coee shippers, includes access tThe Ackerman Group, which should be part o any internationalsecurity solution. Their services (RISKNET, a daily update o globrisks; Protective Audit & Strategies; Security Training; and CrisisManagement) all have produced excellent results.

Chubb coverage, as provided through Rekerdres & Sons, drawsupon time tested and experienced proessionals. Decorated ormmilitary, FBI and CIA personnel will be on your side and can alsohelp train your team to avoid problems in the rst place.

Aaron Tucker is a senior account executive at Rekerdres & SonsInsurance Agency. To learn more about Rekerdres & Sons in DaTexas, or cofee shippers, call +1-214-520-2345 or visit reksons.cWatch or more Rekerdres & Sons insights in the next three issuoThe MC.

Mnin Annnces New Pia Clada Frit Smthie MixMonin Gourmet Flavorings, the worlds leading provider o premium syrups and avoring products, introduces anew avor to its award winning line o natural, blender ready ruit smoothie mixesPia Colada.

Pia Colada Fruit Smoothie Mix oers the delightul avor o creamy coconut and resh pineapple or aconsistent, tasty Pia Colada. No matter the season, you will eel instantly transported to a tropical islandvacation.

Monin Pia Colada Fruit Smoothie Mix is made with real ruit, only natural ingredients, and no art icial avorsor colors. Pia Colada joins the line o popular avors including Mango, Peach, Wildberry, Strawberry andStrawberry Banana.

The 46 ounce resealable aseptic containers are airtight, until opened, to preserve reshness and avor.Unopened smoothie mixes have a 12-month shel lie and do not require rerigeration, making them ideal oroperators with limited cooler space.

Authentic, rozen ruit smoothies and Pia Coladas (just add rum) are now ast and easy. Simply pour over ice,

blend, and serve.Monin oers over 200 specialty syrup, sauce, pure, and smoothie products designed to add avor and prot tospecialty beverages. For more inormation on any Monin product, call 800-966-5225 or visit monin.com.

Founded in 1912 in Bourges, France and amily-owned or three generations, Monin is the premier provider o avoring productsor creating specialty beverages. With manuacturing acilities in three continents and distribution to more than 100 countries,Monin is recognized as the global avor leader.

Visit Monin at SCAA booth No. 829.

Dening the Future of Cargo Insurance Since 1953.

13760 Noel Road, Suite 860 Dallas, Texas 75240

214.520.2345 www.reksons.com

No matter where you ship

your coffee, we thereto cover you.

Rekerdres & Sons Insurance Agencys experience with marine

insurance allows us to stay ahead of the ever-changing rules and

threats facing coffee merchants around the world. Our expertise

allows us to tailor policies to your specific needs and cover cargo

from interior origins, via any conveyance until delivery and

buyer take-up at final destination.

We there for you, every step of the way.

Winners of Risk & Insurance Magazines2013 POWER BROKER Award.

Congratulations toTed Rekerdres &Brett Anderhub

_ _

Prest Vacm Cffee Presss Designed fr French Press

Cnnissersench press connoisseurs can say good-bye to lukewarm coee andessy glass breakage. AKTive Liestyle, a leading liestyle drinkwarempany and SCAA exhibitor, introduces the Presto Vacuum Coeeess by Timolino, designed to produce a perect French Pressee bursting with avor and aroma at home, in the ofce and one go.

he Presto Vacuum Coeeess eatures Timolinos state--the-art vacuum insulationchnology that oers superior

eat retention. You can enjoyur avorite brew hot and

esh longer. Double wallainless steel design is virtuallybreakable and travels wellywhere you go. Combiningrm and unction, the 20 ounceesto Vacuum Coee Press isailable in brushed stainless orth an enamel color nish.

here are many French pressesthe market, says Ernieanez, vice president o AKTiveestyle Company, but mostont keep the brew hot and areot shatter-resistant.

he Presto Coee Press isesigned or the serious coeeinkers that expects consistant taste, aroma, and avor.

he clever design o the Presto Vacuum Coee Press is its Pour N

p lid. The Presto Vacuum Coee Press eatures a spill-proo lidat snaps open or convenient pouring and snaps close or maximumeat retention and unwanted spillage, says Canez, and the lid is also

ntoured or easy sipping on the go or pouring at your desk. Youn enjoy a delicious brewed coee when you want, and where you

ant.

or more inormation, visit AKTive Liestyle Company atktiveliestyle.com or visit them at SCAA booth No. 223.

Celebrate Cffee Kids 25thAnniversary TnightCoee Kids is celebrating 25 years o helping to create moresustainable coee-arming communities. With your support, CoKids has helped more than 200,000 amilies continue arming cosince 1988. Now thats no small eat.

Celebrate with SCAA and Coee Kids tonight at the WelcomeReception, rom 7 to 10 p.m. in the Ballroom, immediately ollowithe Opening Ceremonies.

Coee Kids has been asking its supporters what a world withoutcoee would mean to them, or the premiere video, A WorldWithout Coee, at the Opening Ceremonies tonight. Also, nd owhat Coee Kids is doing to address the sustainability o coee.

In celebration o Cofee Kids 25th anniversary, the organizatiois hosting an online auction that runs through April 13. You can on items at biddingorgood.com/cofeekids. Some items will beavailable or viewing at the reception this evening.

T Prmte IndnesianCffee Exprts t theunited States, IndnesiaRetrns t SCAAIndonesia is back at SCAAs Event! Currently ranking as the sixthlargest exporter o coee to the United States, Indonesias Pavilion,Trade with Remarkable Indonesia, will be displaying a variety oexotic coees rom the leading coee producers in Indonesia, SCAAbooth No. 1201.

The Indonesian Pavilion was created thanks to cooperation betweenthe Indonesian Ministry o Trade (composed o the IndonesianAttache in Washington D.C., ITPC Chicago and ITPC Los Angeles),the Indonesian Ministry o Agriculture and the Agricultural Attacheo Indonesia in Washington D.C., as well as the Indonesian Consulatein New York City.

Visit Indonesias exposition booth and attend their CuppingSessions on Saturday, April 13 rom 2 - 3:30 p.m. and on April 14rom 10 - 10:30 p.m. in Room 206. Try a sample o Indonesianroasts. They look oward to seeing you there!



11/12

New hot out o the ovenavor rom Monin isperect in a variety o hotand iced cofee beveragesin the morning or as an

anytime snack.And dont orget aboutMonins other great bakeryavors including ChocolateChip Cookie, Apple Pie,Pecan Pie, Pumpkin Pieand Gingerbread.

Visit www.monin.com forhundreds of signature recipes

IntroducingFresh Baked FlavorsBanana Nut Bread,Cinnamon Bun and

Cupcake!


12/12

Mocha, White Mocha, Frozen Hot Cocoa

Introducing New Frapps

Three new favors backed by Ghirardellis 93% brand recognition

Introducing Mocha, White Mocha and Frozen Hot Cocoa Frapps. Indulge with

premium Ghirardelli cocoa powder, real Colombian coee and no hydrogenated oils.

For samples or information on using the Made with Ghirardelli logo,

call 1.800.877.9338 or visit www.ghirardelli.com/foodservice

Documents

The Specialty Coffee Association of America - The Morning Cup - expo newspaper - Sample - 2013.pdf