Public Relations Plan for

The National Women’s Political

Caucus

The Spartan Team

President: Lauren Barnard

Vice-President: Vicky Shanda

Account Executive: Bianca De Rose

Account Executive: Roberto Araujo

“When women run everyone wins”

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•Situation Analysis• Goals• Objectives• Game Plan• Budget• Evaluation

When Women Run

Everyone Wins!

Situation analysis

EconomicDownturn

Low Membership RegistrationLack of Demographic Diversity

When Women Run

Everyone Wins!

goals

Strategic & write out plan

Membership

Participation

Diversity

Visibility

objectives When Women

Run Everyone

Wins!

minorities

awarenesspitch for

sponsorships

distinction

NWPC in other states

rebrand

fundraising

gender

Game plan

Visibility

Research and

Recruit

Game plan

Increased of the NWPC membership in the San Francisco Bay Area

Increased fund for the NWPC

Game plan

Increase Minority Support for the NWPC

Distinguish the caucus from other Bay Area

Organizations

U s e o f g r a p h i c d e s i g n a n d

v a r i o u s m e d i a c h a n n e l s i n

o r d e r t o i n c r e a s e t h e p u b l i c i m a g e a n d b r a n d o f

t h e N W P C

U s e o f s o c i a l m e d i a t o

r e a c h o u t t o v a r i o u s

p o t e n t i a l s u b s c r i b e r s , p o l i t i c i a n s , t h e g e n e r a l

p u b l i c & s t a k e h o l d e r sG a m e p l a n

$Vis ib i l i t y

Money maker•Phone-A-thon

•Tweet-A-thon

•Popular Fundraiser

•Gala Fundraiser

• Informational forum

• Reproductive freedom day• Direct Mailers

• TIEcom

Liz Carpenter Gala

Fundraiser GALA

Popular Fundraiser

NWPC Can You Help Me Build a Better Future?

FEATURING

US Politics At Home workshops

Children & Politics Competition

Climb up for the American flag

Cartoon Characters

Political Games

Never too early to vote Concert

When Women Run

Everyone Wins!

•Google Analytics

•Facebook Fan Page Analytics

• Google News

• Phone-A-thon • Tweet-A-thon

•Fund-raising events

• Total membership subscription

• Analyze diversity

• Total number of new subscribed members nationwide

Membership Evaluation

Fundraising Evaluation

Media Evaluation

T h a n k Y o u !