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The South Carolina Aquarium
and Twitter
SCA’s Twitter Basics:
• Started tweeting in May of 2009
• 3,951 followers
• Following 488 others
• Currently on 268 lists
• More than 3,880 tweets sent
• Profile layout: Key species, the jellyfish, as the
icon as well as the Aquarium’s logo
Tweet Breakdown
Average of 6 tweets per day, about 133 per month
99% are original content, 1% are re-tweets
Tweets scheduled with Hootsuite, mostly M-F, but occasional weekends
Tweet throughout the day, spaced out by at least an hour
Ping-Pong between: news/events/happenings/facts/tips
Why the SCA is active on Twitter:
People are out there!
It’s Free!
Drive web traffic and visitation
Connect with a wider audience
Tap into a more-targeted audience
Share our work with our followers and their networks
Useful for learning about new resources and what others in the industry are up to
Fulfills our mission:
• Mission: “The South Carolina
Aquarium inspires conservation of the
natural world by exhibiting and caring
for animals, by excelling in education
and research, and by providing an
exceptional visitor experience.”
How we do that through Twitter
• Inspiring conservation:
Tweet about the Aquarium’s conservation projects, for example
the Sea turtle Rescue Program
Tweet tips on how folks can better treat the environment and go green
Provide folks with information on how they can get involved with the
Aquarium and conservation projects
Tweet about stories and studies involving conservation
Excelling in Education:
Tweet about educational resources we provide both students/teachers
Tweet facts/information about species that live in S.C. both on
land and in the water
Tweet new ocean and environmentally related stories and
studies
Tweet fun educational videos
Visitor Experience:
Tweet about upcoming events so that visitors can plan accordingly
Tweet about promotions like $2 off for children in costumes
Encourage visitors to share their experience
Respond to questions/inquiries followers may have
Tweet about daily happenings like dive shows and programs
Fun With Twitter at Sea Turtle Release
Live Tweets/Twitpics from the release: • Just got word the turtles are on their way! #seaturtle #ocean
• Ripley set free! #seaturtles #ocean http://twitpic.com/4uqqnt
Fun with Twitter At Media Preview
Opening of Saltmarsh Aviary
• Encouraged participants to use hash tag to
be eligible to win a gift
• Chose tweet with specific hash tag at
random as the winner
Benefits of Twitter to the SCA • Promotion of Aquarium through re-tweets which
in turn drives more traffic to our website
• Promotion of Aquarium events/promotions/news
• Gets the word out about how we’re helping in the
world of conservation/education
• Connects us with a wider audience
• Quick response to inquiries or questions
• Gives the Aquarium a “personality” for people to
connect with
Thank You!