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THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND
Digital Publishing of Statistics The Role of the Mobile Channel in Dissemination
Vusi LehlongoaneStatistics South Africa www.statssa.gov.za
THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND
Introduction
HO: Gauteng, PretoriaProvincial OfficesDistrict Offices
POPULATION: LAST CENSUS 2011
THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND
Dissemination Channels
Paper dissemination Printed publications / Booklets
Posters / Infographics
News papers
Expert guided dissemination Press briefings
Workshop / Seminars
Television / Radio
Electronic dissemination Online publications (PDFs)
Data Portals
Geographic Information SystemsSm
art P
hone
15,4
%
Tablet4,3%
! Mobile has
shown 66%
growth
Since Aug
2013
80,3%
THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND
New Generation Channels
Mobile Apps
Animated /
Interactive
Websites
Visualisation
Engines
Data Journalism / Hackathons
Open Data / Data Portals 2.0
(APIs)
Social Media
THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND
Stats SA – ROAM BI
Data Journalism / Hackathons
Open Data / Data Portals 2.0
(APIs)
Social Media
Partnership between Stats SA, Data Ways and ROAM BI
Launched on the iPad iOS platform only
Used to disseminate Census 2011 results
Has been downloaded over 5000 times since
21 Publications already added to platform
THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND
SO WHY A SOCIAL MOBILE APPLICATION?
THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND
SA Digital Penetration
THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND
Social Mobile
Data Journalism / Hackathons
Open Data / Data Portals 2.0
(APIs)
Social Media
90% of social media traffic comes from Twitter
and Facebook
Bite-size statistical news Instant access to key data Expose more people to the world of statistics Off-line access to publications
THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND
Processes and Activities behind the Application
Target Audience
Analyst vs Casual user
Broaden platforms to disseminate and access Stats SA products Expand the use of official statistics in the country Improve statistical literacy among the citizens Make it easier for SA citizens to engage with Stats SA
Technology
NSO’s Market• ABS – iOS App• SCAD – Android• CBS – iOS/Android
XamarinC#
THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND
Challenges
Data Journalism / Hackathons
Open Data / Data Portals 2.0
(APIs)
Social Media
Where will the content come from
content…content…content…
Data source not in machine-readable format
THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND
Challenges
Data Journalism / Hackathons
Open Data / Data Portals 2.0
(APIs)
Social Media
User Functionality Consistency Integrating with Analytics Platform Limiting the footprint on the device
THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND
What We Learnt
Data Journalism / Hackathons
Social Media
Avoid repurposing website content for the mobile app – create content to target the platform to enhance the user experience
Define the back-end early: infrastructure, data-source and data transformation processes
Include features that delight and surprise the user - attract and keep users engaged
Build the app to accommodate the ever-changing variety of devices
Plan for multiple releases
Choose technology that can take you to the future
Release to the PreApps market first to get lead users’ feedback
THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND
Practical Demonstration
PLEASE BE PATIENT FOR
SMART MOBILE DEVICE
DEMONSTRATION
THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND
Where To
Data Journalism / Hackathons
Social Media
Interactive Graphs
Alerts & Notifications Self-Enumeration
Citizen-provided data
THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND
www.statssa.gov.za
www.youtube.com/user/TheStatisticsSA?feature=mhee
https://twitter.com/StatsSA
www.facebook.com/StatsSA
