Upload
edison
View
27
Download
3
Tags:
Embed Size (px)
DESCRIPTION
Young Lions 2014 MEDIA Competition. THE PROBLEM A wrong perspective of Red Bull Cola. THE SOLUTION - PowerPoint PPT Presentation
Citation preview
THE SOLUTIONMake people interact with
Red Bull Cola
Young Lions 2014 MEDIA Competition
THE PROBLEMA wrong perspective of
Red Bull Cola
think that Red Bull Cola is an
energy drink mixed with cola
think that Red Bull Cola is an energy drink with
cola flavor
52% of the target group have already tried
the Red Bull Cola
40%Get to know the production
of natural Cola
Experience a memorable try-out
Deliver the product to the right target group
• Giant can built out of wood• Shopping street in working district• Massive media display• Brand experience through all senses• Product try-out inside the can• Online media coverage
Young Lions 2014 MEDIA Competition
THE CORE IDEA RED BULL COLA TOWER
Let the target group step inside the product
• Red Bull Cola branded Wi-Fi• Automatic coupon download• Natural branded webcam
photostation• Email database for newsletter• #naturaltower• Geo tagging• Live stream
Young Lions 2014 MEDIA Competition
RED BULL COLA TOWER
SOCIAL NETWORKS
EARNED
Young Lions 2014 MEDIA Competition
MEDIA BUDGET
OWNEDPAID30% ONLINE
70% OFFLINE
WEB
SERVUS TV
SM
PR
WOM
Young Lions 2014 MEDIA Competition
All online activity is based on strong offline experience!