The Society of Rehabilitation & Crime Prevention, HKThe Society of Rehabilitation & Crime Prevention, HK

Bright Services CompanyBright Services Company

November 1, 2005November 1, 2005

ProgramProgram

History & Development of BSHistory & Development of BS

AchievementsAchievements

ExperiencesExperiences

ChallengesChallenges

Future of BSFuture of BS

History & DevelopmentHistory & Development

Start from a concept of social investmentStart from a concept of social investment

1999 - $5M from JCCT for 2 yrs1999 - $5M from JCCT for 2 yrs

$5M used for 6 yrs (till Sep. 2005)$5M used for 6 yrs (till Sep. 2005)

Start from removal servicesStart from removal services

3 main businesses: removal, cleaning and 3 main businesses: removal, cleaning and logisticslogistics

Other businesses: dog training, repair and Other businesses: dog training, repair and maintenancemaintenance

History & DevelopmentHistory & Development

1 Manager1 Manager2 Clerks2 Clerks2 Team leaders cum 2 Team leaders cum driversdrivers

2 Team leaders 2 Team leaders (supported by other fund)(supported by other fund)

Core workersCore workersTraineesTrainees

1 – 10-ton1 – 10-ton2 – 5.5-ton2 – 5.5-ton2 - van2 - van

History & DevelopmentHistory & Development

Major business partnersMajor business partners Park’N ShopPark’N Shop Kowloon Motor BusKowloon Motor Bus Labor DepartmentLabor Department Trade Development CouncilTrade Development Council

AchievementsAchievements

Monthly income: $270KMonthly income: $270KMonthly Gross surplus: $90KMonthly Gross surplus: $90KJob opportunities for 90 personsJob opportunities for 90 personsEx-offender 1:2 UnemployedEx-offender 1:2 Unemployed800 man days / average 9 days per worker800 man days / average 9 days per workerA total of HK$180K as salary (not including A total of HK$180K as salary (not including salaries of full time staff)salaries of full time staff)Average monthly salary: $2KAverage monthly salary: $2KFull time worker ($5,000Full time worker ($5,000↑) ↑) – 10– 10Part time worker ($3,000) – 20Part time worker ($3,000) – 20

AchievementsAchievements

ProjectProject No. of No. of Beneficiaries Beneficiaries

per yearper year

Annual Annual InvestmentInvestment

SESE 5050 $1058K$1058K

IEAPIEAP 110110 $700K$700K

On the jobOn the job 1818 $325K$325K

Sunny WaySunny Way 3333 $700K$700K

Bright ServicesBright Services 300300 $200K$200K

ExperiencesExperiences

Concept of social disabilityConcept of social disability

Employee structureEmployee structure

Business Vs welfare principlesBusiness Vs welfare principles

Business development strategyBusiness development strategy

Social enterprise not a cure-allSocial enterprise not a cure-all

Specialist Vs generic employment servicesSpecialist Vs generic employment services

Social DisabilitySocial Disability

Social Vs Physical Vs Mental DisabilitySocial Vs Physical Vs Mental Disability

Offenders Vs UnemployedOffenders Vs Unemployed

Motivation and productivity issuesMotivation and productivity issues

Low level of social acceptanceLow level of social acceptance

Employee StructureEmployee Structure

Management & administrative staffManagement & administrative staff

Team leaders cum driversTeam leaders cum drivers

Core workers Vs TraineesCore workers Vs Trainees

Work in transition – expecting workers to Work in transition – expecting workers to leave BS if readyleave BS if ready

Employee perception – BS as welfare Employee perception – BS as welfare service?service?

Business Vs Welfare PrinciplesBusiness Vs Welfare Principles

Earning money to support servicesEarning money to support services

Business as training groundBusiness as training ground

Looking for real business but not special Looking for real business but not special treatstreats

Dilemma of Costing – minimizing cost to Dilemma of Costing – minimizing cost to maximize profit? maximize profit?

Business Development StrategyBusiness Development Strategy

Issues of InvestmentIssues of Investment

Lack of Experience and ExpertiseLack of Experience and Expertise

Management OrientationManagement Orientation

Social Enterprise not a cure-allSocial Enterprise not a cure-all

Social enterprise is a critical and Social enterprise is a critical and necessary element of employment necessary element of employment servicesservices

A full spectrum of employment services A full spectrum of employment services required and provided by SRACPrequired and provided by SRACP

Specialist Vs Generic ServicesSpecialist Vs Generic Services

Recognizing special needs and Recognizing special needs and characteristics of a specific target groupcharacteristics of a specific target group

Recognizing expertise: knowledge and Recognizing expertise: knowledge and skills consolidated to effectively help our skills consolidated to effectively help our target grouptarget group

ChallengesChallenges

Challenges to NGOsChallenges to NGOs

Challenges to social workersChallenges to social workers

Challenges to business sectorsChallenges to business sectors

Challenges to BSChallenges to BS

Challenges to NGOsChallenges to NGOs

Initial setup cost: tangible and intangibleInitial setup cost: tangible and intangible

Burden to breakevenBurden to breakeven

Lack of business experience and expertiseLack of business experience and expertise

Difficulty of recurrent investmentDifficulty of recurrent investment

Temptation to treat social enterprise as a Temptation to treat social enterprise as a mere business or servicemere business or service

Challenges to social workersChallenges to social workers

A business mind required?A business mind required?

Training and coaching issuesTraining and coaching issues

Challenges to business sectorChallenges to business sector

Opportunities with large businessOpportunities with large businessCompetition with SME?Competition with SME?

Social enterprise is SMESocial enterprise is SMESocial responsibility is the backbone of Social responsibility is the backbone of Social EnterpriseSocial EnterpriseCompetition is there but would be fairCompetition is there but would be fair

Challenges to BSChallenges to BS

A welfare mind to manage a business? orA welfare mind to manage a business? or

A business mind to manage a welfare A business mind to manage a welfare service?service?

Future of BSFuture of BS

Myth of Breakeven PointMyth of Breakeven Point

Business strategy Business strategy

Myth of Breakeven PointMyth of Breakeven Point

Operating deficit as investment?Operating deficit as investment?

Idea of maximization: profit Vs beneficiary Idea of maximization: profit Vs beneficiary Vs outcome, which comes first?Vs outcome, which comes first?

Business StrategyBusiness Strategy

Consolidating main businessesConsolidating main businesses

Developing new businessesDeveloping new businesses

Partnership with NGOs and businessesPartnership with NGOs and businesses

Looking for long term business Looking for long term business relationshiprelationship

Emphasizing quality – avoiding lowest Emphasizing quality – avoiding lowest price approachprice approach

Thank you very much!Thank you very much!