THURSDAY EVENINGMIDDAYLeaves the house to catch the 7.36am bus to Neutral Bay. Gets a seat and listens to her new audio book for the 55 minute journey.

Gets to work at 8.25am.

Jumps in a taxi at 10.45am for a client meeting in North Sydney.

Leaves the office at 12.30pm to go for a quick walk and grabs a chicken salad from the supermarket for lunch. Eats outside the office while checking social media.

Has a 15min break and checks out the latest flight prices for her next holiday using her work desktop.

Leaves work at 5.30pm and jumps on the bus to Wynyard and then the train to Newtown.

Dinner with friends. Trying a Vietnamese restaurant that she saw advertised on Facebook.

Home at 9.30pm. Watches the latest episode of House of Cards on Netflix with her house mates before bed at 11pm.

TECHNOLOGY = CONVENIENCE

YOUNG + +MOBILE SHORT ATTENTION SPAN

A HARD-TO-REACH AUDIENCECommute by oOh!’s 7-Eleven network targets a young male audience who live in the moment, are early adopters and more likely to purchase fast food.

WHO ARE THEY?

57% 44%

AGES14-24

2 1%25-34

24%35-49

13%

HOW DO THEY GET AROUND?Commute by oOh!® network reaches 89% of Socialites, 25 times a fortnight. 2

52% 35% 45% 18% 32%

QUIET ACHIEVERS

SOCIAL ACADEMICS

FIT N FAB

HEAVY OUTDOOR CONSUMERS “if i see a product advertised when i’m on the train i will ask my friends if they have seen it.” 1

35% 13% 16% 20%Out of Home Radio Newspaper

24%Commercial TV Magazine HELIX BEHAVIOURS

Ballet/Opera Vegetarian FashionWineSport

Sources: Main - Roy Morgan Single Source, January 2016 - December 2016. 1 The Adshel Effect, 2016. 2 MOVE, 2016.

TOTAL=30

59% 79%More likely to agree technology gives them more control over their lives.

More likely to take holidays within Australia.

Advertising is a way of discovering things, to be inspired

by what’s out there. 1

+4+14 +2 +8 +5byby by by by

A DAY IN THE LIFE OF...THE SOCIALITE

THE SOCIALITE