The Social Search An Advanced Resources Job Seeker Webinar Slide
2 Hi, Im Lana Johnson! 2 18 years at Advanced 7 years as President
Director of Marketing for past 4 PHR, CSP, industry leader
Passionate about social! Slide 3 3 Founded in 1988, our 25 years of
experience form the foundation of our success. We provide talent
and workforce business solutions through our four branch locations:
Chicago Loop | Northbrook Downers Grove | Schaumburg Advanced
Resources is one of five companies that comprise The Advanced
Group: www.advancedresources.com Slide 4 4 2012 Slide 5 My goal is
to provide value for everyone, even though our participants have
varying levels of interviewing experience Please pitch in if you
have an idea, pointer, or question! Please dont put us on hold
Recording of this session & slides will be on
www.advancedresources.com after the eventwww.advancedresources.com
5 A Few Housekeeping Details Slide 6 Why Should You Be Social in
Your Search? Opportunities found through social can help you bypass
the glut of applicants going through job postings, ads, and
recruiting firms 40% of hires say they got their job through
"personal connections," proving classic networking has value -- but
social media ranks 2nd, with 21% of hires saying it was the most
significant factor in getting hired Jobvite reports that 94% of
U.S. companies used social media to recruit and hire employees last
year (at 94%, LinkedIn was far and away the most popular site used
by hiring managers.) 6 Slide 7 Social Media Can Seriously Help You
Get Hired 7 Slide 8 It Can Also Kill Your Chances Of Landing Your
Dream Job 8 Slide 9 Advanced Resources Top 5 Ways Social Media
Helps Your Job Search LOCATE opportunities that you wont find on
the job boards CONNECT with interviewers, influencers, and people
who can help you RESEARCH industries, companies, and people
information gives you the edge! BUILD your personal online brand
and stand apart FIND tips and resources to help you put your best
foot forward 9 Slide 10 Lets talk about 10 Slide 11 How do people
use Facebook for finding a job? 27% - contact shared a job
opportunity 25% - contact provided an employees perspective on a
company 22% - shared a job opportunity with a contact 11 Slide 12
Facebook Job Seeker Insights 12 Slide 13 Twitter is the most
popular place to ask others for help and advice Next three most
popular activities on Twitter: 29% shared a job opportunity with a
contact 28% contact provided an employees perspective on a company
28% contact shared a job opportunity 13 Slide 14 Twitter Job Seeker
Insights 14 Slide 15 LinkedIn is where job seekers do most of their
job-seeking activity 40% - contacts referred me for a job 34%-
contacts shared a job opportunity 32% - made a new professional
connection 32% - contacts provided an employees perspective on a
company 15 Slide 16 LinkedIn Job Seeker Insights 16 Slide 17 Social
Search 1 LOCATE job opportunities 1.1 Use Facebook Applications to
Tap Into Jobs 17 Slide 18 Social Search 1 LOCATE job opportunities
1.1 Use Facebook Applications to Tap Into Jobs 18 Slide 19 Social
Search 1 LOCATE job opportunities 1.2 Search Facebook for Corporate
Jobs Pages 19 Slide 20 Social Search 1 LOCATE job opportunities 1.3
Use Twitter Applications 20 Slide 21 Social Search 1 LOCATE job
opportunities 1.4 use hashtag (#) or simple searches on Twitter 21
Slide 22 Social Search 1 LOCATE job opportunities 1.5 The Jobs
Section on LinkedIn ** For more information on using LInkedIn to
find jobs, check out one of our past webinars at
http://www.advancedresources.com/find-job/career-resources/job-seeker-webinars
22 Slide 23 Social Search 2 CONNECT with people who can help 2.1
Use Graph Search in Facebook 23 Slide 24 Social Search 2 CONNECT
with people who can help 2.1 Use Graph Search in Facebook 24 Slide
25 Social Search 2 CONNECT with people who can help 2.2 - 5 ways to
find relevant people on Twitter 25 Twitter Advanced Search Hashtags
Lists Conventional Sources 3 rd Party Tools Slide 26 Social Search
2 CONNECT with people who can help 2.2 example - try wefollow.com
to find people on Twitter 26 Slide 27 Social Search 2 CONNECT with
people who can help 2.3 Search for people who work at your target
companies (& follow them) 27 Slide 28 Social Search 2 CONNECT
with people who can help 2.4 Request introductions on LinkedIn 28
Slide 29 Social Search 2 CONNECT with people who can help 2.5 JOIN
GROUPS on LinkedIn 29 Slide 30 Social Search 2 CONNECT with people
who can help 2.5 JOIN GROUPS on LinkedIn 30 Slide 31 Social Search
3 RESEARCH 3.1 Three things you might not be using on LinkedIn 31
LinkedIn Alumni www.linkedin.com/alumni www.linkedin.com/alumni
LinkedIn Pulse receive custom feeds to your email inbox on topics
that interest you www.linkedin.com/today www.linkedin.com/today
Volunteer Marketplace www.volunteerlink.linkedin.com - find
volunteer opportunities : keep busy, build your resume, & MAKE
NEW CONNECTIONS www.volunteerlink.linkedin.com Slide 32 Social
Search 3 RESEARCH 3.2 Get a sense for a companys culture &
environment 32 Read company pages on social media sites. Look at
pictures, read their updates Use review sites like Yelp, Glassdoor
to read reviews Check out YouTube to see if the company has a
channel and/or videos you can watch Slide 33 Social Search 3
RESEARCH 3.3 Research the people you are interviewing with Google
them and see what information you can find Make note of anything
you might have in common so you can bring it up and MAKE A
CONNECTION that helps you stand apart See if you share any
connections and reach out to those who might know your interviewer
for insight/tips If youve had a good meeting, connect with
them/follow up them afterward 33 Slide 34 Social Search 3 RESEARCH
3.4 Target specific companies in your search Avoid the spray and
pray approach 34 Slide 35 Social Search 4 BUILD your personal brand
What is a personal brand on social media? In a world where social
media rules, we have all become brands Everything that we say and
do on social channels ultimately tells others what we are all about
Everything you Like, Share, Comment on, Pin or retweet expresses
things about you This can be both a blessing and a curse especially
when you want to establish yourself as a thought leader or credible
resource in a particular industry You have to be aware that every
public online action you take helps build your personal brand 35
Slide 36 Social Search 4 BUILD your personal brand 4.1 decide what
you want your personal brand to be Make a list of your personal
brand attributes What responses do you desire to elicit from your
audience? Do you want people to label you as a trendy technologist,
social butterfly, articulate blogger, sales guru, or master
networker? How do you want to be perceived by your audience? 36
Slide 37 Social Search 4 BUILD your personal brand 4.2 build
context for your personal brand Connect with groups, people,
places, events, that match your brand By linking your name to said
content youll accelerate peoples understanding of what you are all
about Share, like, and connect with others--create content that
matches the themes of your brand 37 Slide 38 Social Search 4 BUILD
your personal brand 4.3 Demonstrate knowledge Publish useful
content in a conversational tone Share relevant information. For
instance, leverage your favorite industry blogs and discuss them
online Educating other people is a great way to begin laying a
foundation of authority 38 Slide 39 Social Search 4 BUILD your
personal brand 4.3 Leverage Twitter The fast paced dynamic of
Twitter makes it great for sharing blogs, thoughts, funny tidbits
and interact with other users Create a list of power users that you
admire and pay attention to what kind of content they share Be sure
to use hashtags so that your tweet will be findable Participate in
Tweet Chats. These usually happen with webinars; however you can
also find other standalone Tweet Chats Tweet Chats really provide a
platform for you to connect with like-minded people on Twitter to
discuss a particular topic. 39 Slide 40 Social Search 4 BUILD your
personal brand 4.4 If you only brand yourself on one site, make it
LinkedIn Publish relevant industry articles, participate in
discussions and leave your thoughts on the content other people
post Leverage the ability to endorse and recommend other people.
Getting recommendations and endorsements can help those who view
your provide get an idea about your skill set GROUPS! LinkedIn is
where professional thought leadership really begins to grow 40
Slide 41 Social Search 4 BUILD your personal brand 4.5 DOs and
DONTs DO: Be professional Be likeable Be humble DONT: Brag Be
obnoxious Overshare 41 Slide 42 Social Search 5 FIND tips and
resources Get great job search advice, motivation, and tips from
these Twitter accounts: @undercoverRec @youternMark
@brazencareerist @stevenrothberg @careerealism @dailymuse
@blogging4jobs @lindseypollack @keppie_careers Want more? Check out
this valuable
list:http://www.youtern.com/thesavvyintern/index.php/2014/01/15/youterns-top-
50-twitter-accounts-job-seekers-must-follow-2014/http://www.youtern.com/thesavvyintern/index.php/2014/01/15/youterns-top-
50-twitter-accounts-job-seekers-must-follow-2014/ 42 Slide 43
Advanced Resources Top 5 Ways Social Media Helps Your Job Search
LOCATE opportunities that you wont find on the job boards CONNECT
with interviewers, influencers, and people who can help you
RESEARCH industries, companies, and people information gives you
the edge! BUILD your personal online brand and stand apart FIND
tips and resources to help you put your best foot forward 43 Slide
44 Our next job seeker webinar will be held on August 7, 2014
Topic: Make Your Resume Work For You 44 Slide 45 Thank You!
www.advancedresources.com Be sure to Join Our Talent Network
http://www.jobs.net/jobs/advanced-resources/join This presentation
includes material adapted from socialmediatoday.com,youtern.com,
Robert Hellmann, and CareerBuilder Slide 46 46 any questions?
