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The Social Role of Terminology Practical examples of terminology management in companies
Paulina Lewandowska, BA ECQA Terminology Manager
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AGENDA
Definition
Benefits of terminology management
Terminology work from a practical point of view
Dd
d
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Dd
d
sign
code communication
understanding
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terminology
standardization
marketing
information service
language engineering
technical documentation
& communication
production & export
database
translations
intra- & inter-departmental
communication
liability & legal insurance
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term
inolo
gy
structured set of concepts and terms used to represent them in a specific field or a specific company te
rmin
olo
gy w
ork
ISO 704:2009, Terminology work — Principles and methods
defining concepts of special fields and agreeing on recommended term equivalents in various languages
term
ino
log
ist
importing terminology lists into a dictionary or glossary (termbase)
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reference
symbol referent
car
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Benefits
clear communication
reduction of costs
elimination of repetitions
QA
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WYSIWYG
satisfaction
loyalty
customer service
B2C/B2B
http://termcoord.eu/2014/07/impact-inconsistent-terminology-management-companies-us-consumers
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car service Ltd.
once upon a time …
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WIPER extra rubber
WIPER rain
WIPER double
WIPER rain plus
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http://www.pjmconsult.com/index.php/2014/03/return-customer-service.html
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Reasons
• lack of communication • non-uniform nomenclature • no central databases
Results
• delays • misunderstandings • dissatisfaction • frustration • complexity • costs
sounds familiar
?
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TERMINOLOGY MANAGEMENT WORKFLOW
1. Status quo - financial resources - roles and responsibilities 2. Aim
- standardization - reference - deadline - amount - audience
hyperspecialization
interdisciplinarity
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3. Tools
- text processing vs. editing systems
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- computer assisted translation (memoQ, across, Multiterm)
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- terminology management system
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4. Analysis and data collection
identification extraction
http://www.volkswagen.pl/pl/volkswagen/think-blue/technologia-bluemotion.html
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Term candidates Term list Termbase Pilot project Implementation, management, active usage
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Terminology … is the principal task of the company. … is used by everyone.
What really matters in the end is consumer satisfaction.
