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The New Social Media Resume
By Emma Fuller
Facebook Business by Sean MacEntee h=ps://www.flickr.com/photos/115903857@N03/galleries/72157640309779074/
“Like it or not you have an online life now, and it needs to be managed,” Mr. Stockwell {1}
154 Blue Chrome Rain Social Media Icons by webtreats h=ps://www.flickr.com/photos/61686681@N07/galleries/72157626486391370/
Twi=er is becoming the new job board. It is also becoming the new resume.
Emerging Media – Twi=er Bird by: Mkhmarketing h=ps://www.flickr.com/photos/rociolopezperez/galleries/72157645493361295/
{11}
92% of U.S companies use social media to find talent.
{2}
Job Search by: Kate Hiscock h=ps://www.flickr.com/photos/mandys73/galleries/72157644241590028/
Responses to the 2011 survey indicate that job searching on social media sites is on an upward trajectory. Nearly one-‐‑third (31%) of respondents cited that they are using social media for job searching — a significant change from 2010 — with nearly half of those surveyed also using it for professional networking. In 2010, only 21% of survey respondents said they were using social media for job searching . {7}
Briefcase Application by flazingo_photos h=ps://www.flickr.com/photos/mandys73/galleries/72157644241590028/
Microsoft 80% of HR professionals use online reputation as part of the hiring process. {10}
Hire Us by: Dita Margarita h=ps://www.flickr.com/photos/ditaditamargarita/sets/72157629547189972
Any employer with a modicum of common sense is going to vet you on the Internet before even bothering to talk to you. In a world where too many job seekers fabricate parts of their resumes, the Internet can provide valuable third-‐‑party verification that you are who you say you are. {4}
Resume Glasses by Flazingo Photos h=ps://www.flickr.com/photos/mandys73/galleries/72157644241211828/
Find a Job by Flazingo Photos h=ps://www.flickr.com/photos/mandys73/galleries/72157644241211828/
In the past few years alone, LinkedIn, Facebook, Twi=er and other platforms have changed the way companies of all shapes and sizes find and source talent. The recruiter-‐‑candidate relationship, once shrouded in formality, is now far more conversational and transparent. {6}
For job seekers, social media is the great equalizer. Everyone is a contender now. Social Media allows each of us to establish a strong personal brand, regardless of any other circumstances. Where we went to school, our socioeconomic status, geography… none of that ma=ers now. All we need to do is prove to an employer we can do the job and that we have the soft skills needed. And, of course, we must demonstrate we’re likeable and a fit for their culture… easily done on social media. – Mark Babbi= {12}
The art of Social Media by mkhmarketing h=ps://www.flickr.com/photos/mkhmarketing/sets/72157632752675173
The Importance of Having a Self-‐‑Brand
Business Cards by Kenn Wilson h=ps://www.flickr.com/groups/cardscardscards/
Scrabble Career by Flazingo Photos h=ps://www.flickr.com/photos/mandys73/galleries/72157644241211828/
To be in business today, our most important job is to be head marketer for the brand called You. {8}
As social-‐‑networking sites expanded, it was no longer quite so easy to have segmented identities: now that so many people use a single platform to post constant status updates and photos about their private and public activities, the idea of a home self, a work self,
a family self and a high-‐‑school-‐‑friends self has become increasingly untenable. {9}
Social Media Aps by Jason Howie h=ps://www.flickr.com/photos/116559428@N08/galleries/72157640542743875/
"ʺ This is a new era where everyone needs to have a voice, and you want to leave a digital trail of yourself. {11}
Connectivity by Tueksta h=ps://www.flickr.com/photos/ibeeckmans/galleries/72157627565053331/
To Use Social Media successfully you need to be able to be different.
Success Key by GotCredit h=ps://www.flickr.com/photos/jakerust/sets/72157651401297065
Being a brand means showcasing that which makes you special, in a way that is distinctive (recognizable), predictable (consistent), and meaningful (it allows others to understand what you do and why) {3}
Apples –Stand Out Text by Flazingo Photosh=ps://www.flickr.com/photos/124247024@N07/13903394687/
Self-‐‑branding is about being a signal in the noise of human capital. The stronger
your brand, the stronger that signal.
{3}
Trading Stocks on a computer by OTA Photos h=ps://www.flickr.com/photos/101332430@N03/9681097378/
The best part of social media is that it is free and open to all. The worst part of social media is that it is free and open to all. This means that anyone can post anything. Your Facebook page can be full of pictures of drinking fests with your roommates. Your tweets can openly disparage your current employer. You can say anything. But what you say can and often does get back to potential employers, who are increasingly using social media tools to see what employees are really like outside of the rehearsed, carefully crafted image they present in person. {13}
Social Media by Sean MacEntee h=ps://www.flickr.com/photos/97804178@N05/galleries/72157634247633788/
“If you don’t have a presence it reflects you’re not up with the times, not agile,” Said Ms. Polischuk, adding that job seekers should call HR departments to find out which social media sites are crucial.{1}
Time by Sean MacEntee h=ps://www.flickr.com/photos/lawandesalil/galleries/72157647392579882/
Today brands are everything, and all kinds of products and services — from accounting firms to sneaker makers to restaurants — are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-‐‑like buzz. {8}
Jeans by Liz West h=ps://www.flickr.com/photos/calliope/sets/72157630861270374
As Albert Einstein once said, “Strive not be a success, but rather to be of value.” As the social media echo chamber descends on our professional lives, never before has this message been more relevant. Instead of measuring your progress using the yardstick of external recognition, optimize around achieving your unique vision. At the end of the day, people who tap into their deep intrinsic motivations are much more likely to succeed on long-‐‑term projects and hit loftier goals than those who are powered by the praise of others. Focus on Achieving your vision first, and you’ll be more visible than you can imagine.” {5}
Works Cited {1} Bowness, Suzanne. "ʺFive Ways to Be a Smart Social Media User in Your Job Hunt."ʺ The Globe and Mail. N.p., n.d. Web. 09 June 2015. {2} Cavazos, Nicole. "ʺThese Job Search Trends Are Changing Everything."ʺ ZipRecruiter. N.p., 17 June 2014. Web. 08 June 2015. {3) Chamorro-‐‑Premuzic, Tomas. "ʺThe Future of You."ʺ Harvard Business Review. N.p., 01 Jan. 2013. Web. 11 June 2015. {4} Clark, Dorie. "ʺIt'ʹs Not a Job Search, It'ʹs a Permanent Campaign."ʺ Harvard Business Review. N.p., 28 Mar. 2012. Web. 08 June 2015. {5} Gulati, Daniel. "ʺOur Dangerous Obsession with External Recognition."ʺ Harvard Business Review. N.p., 10 Dec. 2013. Web. 10 June 2015. {6} Moye, Jay. "ʺThe Coca-‐‑Cola Company: How Social Media Is Fueling the Job Search Process for Candidates and Companies Alike."ʺ The Coca-‐‑Cola Company. N.p., n.d. Web. 11 June 2015. {7} "ʺNetworking and Job Searching on Social Media."ʺ Networking and Job Searching on Social Media. N.p., n.d. Web. 09 June 2015. {8} Peters, Tom. "ʺThe Brand Called You."ʺ Fast Company. N.p., 31 Aug. 1997. Web. 09 June 2015. {9} Rosen, Jeffrey. "ʺThe Web Means the End of Forge=ing."ʺ The New York Times. The New York Times, 24 July 2010. Web. 10 June 2015. {10} Schawbel, Dan. "ʺThe Reputation Economy Is Coming -‐‑ Are You Prepared?"ʺForbes. Forbes Magazine, n.d. Web. 09 June 2015. {11} Silverman, Emma, and Lauren Weber. "ʺThe New Resume: It'ʹs 140 Characters; Some Recruiters, Job Seekers Turn to Twi=er, but Format Is a Challenge; Six-‐‑Second Video Goes Viral."ʺ Wall Street Journal. N.p., 09 Apr. 2013. Web. 11 June 2015. {12} "ʺSocial Media: The Great Job Search Equalizer {Twi=erview with Mark Babbi=} -‐‑ Versique."ʺ Versique. N.p., 29 Aug. 2014. Web. 10 June 2015. {13} "ʺThe Day in Recruiting – One Page Guide to All the Buzz."ʺ The Day in Recruiting One Page Guide to All the Buzz. N.p., n.d. Web. 10 June 2015.