The Social Media in CBC Programmes – Results from the INTERACT Seminar in

Vienna (25/26 May 2009)

Dorothee Fischer, Communication and Project Development Officer, IP Valencia

16 June 2009 | Bruxelles, Belgium

INTERACT PROGRAMME: OBJECTIVES

INTERACT Objectives

to improve the efficiency and effectiveness of European Territorial Cooperation Programmes to act as an exchange platform

to share expertise and experience

to build up capacities among INTERREG and network programmes (URBACT, INTERREG IVC, ESPON)

to create a community of actors involved in European Territorial Cooperation (MAs, JTSs, hosting authorities, certifying authorities, audit authorities, Monitoring and Steering Committees….)

INTERACT PROGRAMME: MAP

Regional focus approach IP Valencia

IPs Turku (FI), Viborg (DK)Vienna (A)

INTERACT SecretariatBratislava (SK)

EVENT IN VIENNA

Networking and Learning Event for CBC Communication Officers, Vienna, 25/26 May 2009

30 participants from the “IP Valencia, Vienna and Viborg zones”

aim: to get to know each other, analyse the programme’s needswith respect to their communication activities and learn and exchange on media strategy issues

mixture of interactive discussions and experts’ input

online/social media no main focus, but a recurring element in the presentations and discussions

also identified as need to intensify trainings and workshops on the Topic

RESULTS OF THE MAIN DISCUSSIONS

Digital divide

Some programmes very advanced: they have very elaborate

websites, use videos, blogs, know all the tools

for others this is a complete new jungle and often they do not

even possess a real website, nor have designated a communication officer full-time (so, also a question of time- constraint!)

RESULTS OF THE MAIN DISCUSSIONS

Fast-changing world

Online media becoming more popular than traditional media with new websites and tools emerging every week

It is difficult to keep track of all the new tools available(information overkill!)

Some tools turn out to be “bubbles”:- Second Life- some social networks are rather regional…

INTERACT AND SOCIAL MEDIA/ONLINE TOOLS

How the INTERACT Programme is using web 2.0 tools

INTERACT AND SOCIAL MEDIA/ONLINE TOOLS

How the INTERACT Programme is using web 2.0 tools

INTERACT AND SOCIAL MEDIA/ONLINE TOOLS

How the INTERACT Programme is using web 2.0 tools

INTERREG GENERAL SOCIAL MEDIA/ONLINE TOOLS

More general online tools

INTERREG GENERAL SOCIAL MEDIA/ONLINE TOOLS

More general online tools

POSSIBLE TOOLS FOR THE FUTURE

Possible tools for the future: Digg

POSSIBLE TOOLS FOR THE FUTURE

Possible tools for the future: Blogs

POSSIBLE TOOLS FOR THE FUTURE

Possible tools for the future: Technorati

POSSIBLE TOOLS FOR THE FUTURE

Possible tools for the future: Micro-blog: Twitter

MAIN MESSAGES/DEBATES

Main messages/Debates

Waste of time and money vs. time and money saved (e.g.in comparison with publications; tools are for free…)

Don’t forget who your target audiences are (new media can helpTo reach general public, but may be useless with politicians!)

Don’t forget what your message is and make use of your projects/human interest stories/success stories

Don’t follow all the “trends”

Although tools are easily available, make sure you guarantee a mininum standard (e.g. broadcasting quality, photos)

MAIN MESSAGES/DEBATES

Lesson learned

An online strategy should be part of your overall communication

strategy and communication plan!!

“New Tool”: Flutter

http://www.youtube.com/watch?v=BeLZCy-_m3s&feature=fvst

Thank you!www.interact-eu.net