The Social Media Code › wp-content › themes... · Of the 7 billion plus population, 3.48 Billion are on Social Media. • Over 360 million new people began using social media

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Copyright © 2019 The Social Media Code All rights reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without permission in writing from the publisher, except by reviewers, who may quote brief passages in a review. This publication is designed for beginners – Intermediate level. Statistics were as accurate as possible at the time of research. THIS DOCUMENT HAS BEEN PUT TOGETHER AND PROVIDED FROM PERSONAL EXPERIENCE, THE USE OF THIS DOCUMENT DOESN'T GUARANTEE ANY RESULTS. EACH INDIVIDUAL WHO USES THIS DOCUMENT USES IT AT THEIR OWN RISK.

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Index

4.  Intro 5.  No BS 6. Interesting Facts 7.  The 7 Steps of Unlocking the Code

8.  STEP 1: Audit Your Current Social Presence 9. Audit Questions Image Optimisation

10. Image Consistency Metrics 11.  Metrics 12. Comparing Against Your Competitors

DOWNLOADABLE AUDIT TEMPLATE 13.  Your Profile vs Your Competitors’ Profile 14. STEP 2: Vision, Mission and Goals 15. Goal Setting 16. Goals 17. Vision Mission 18. Measure and Analyse

DOWNLOADABLE MEASUREMENT TOOL Analysis Tools

19. STEP 3: Plan Your Platforms 20. Three Key Questions 21. STEP 4: Create A Calendar 22. Why Create A Calendar

DOWNLOADABLE SOCIAL CALENDAR 23.  Important: Before Planning A Calendar

Posting Frequency 24.  Determine You Content Ratio

Content Repository 25. STEP 5: Create and Curate Content 26. Creation vs Curation 27.  Why Create

28.  Why Curate 29.  Content Idea’s 31 Repurpose Content 32. STEP 6: Social Media Tools 33.  STEP 7: Execution Checklist 34: BONUS CONTENT

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Intro

With the world population increasing so rapidly, so is technology and Social Media. With Social Media booming across many platforms this means if you miss one platform, you could be losing potential clients. Each platform is hungry for content. There are so many marketers out there all having their own opinion, every book having it’s own chapter on the authors belief, or influences telling us how they do it. The question in all of these messages is “What to believe?” Should you post ten times a day on ten different platforms, only to be considered to having an average content strategy? Or should you be happy with one post a day which you spend an hour or two on developing it. If you’re in business and you want to dominate Social Media for your industry or area, how can you run a business, spend time with your family have a list and on top of all of that be expected to manage your Social Media? Even then when are you meant to study, educate and know what works and what doesn’t? You have a business to be working on, not some algorithm update to worry about. If you employ marketing staff or an agency how much are you willing to pay? How much will you need to pay to have a complete team to manage your entire Social media strategy? If you’re a marketer then you’re also burdened by the same pressures, however that’s what we’re paid for. But if you’re an marketing employee, then your have people t report to, which can make it difficult when you ask for an increase in your budget or resources to keep up with the competition. How many changes and trends can you be worried about, how can you unlock the Social Media Code? That is what we are about to uncover. My name is Michael Thandi and I’ve been involved with Online Marketing since 2002. Having read a lot of books and heard from a lot of trainers, I have put together this publication on what has worked for me and for my clients. Like any other marketer, coach, influencer or author, this is based on my beliefs of what I have tried and tested to find success. Here it is in a simple step by step guide for you.

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No BS

After making a pretty design, coming up with a nice catchy title; and having written a brief intro, it’s now time to cut the the BS. This is not a publication to have you reading for hours to become stuck or more confused. From here we dive straight into content, information and strategy. Hope you enjoy.

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Interesting Facts

The world has a population of over 7 billion, of which 4.39 billion have access to the internet in 2019. Of the 7 billion plus population, 3.48 Billion are on Social Media. •  Over 360 million new people began using social media in the last 12 months.

That’s more than a million a day •  An estimated 5.10 billion people have a mobile phone. From those phones, 3.26

billion are accessible or used for access social media. •  Digital consumers spend nearly 2.5 hours on social networks and social messaging

every day. •  69% of U.S. adults use at least one social media site. •  The average American Internet user has 7.1 social media accounts. •  88% of American 18- to 29-year-olds use social media. •  51% of 18- to 24-year-olds say social media would be hard to give up. •  90% of brands use social media to increase brand awareness. •  77% of brands expect their use of social media to increase. •  More than 40% of digital consumers use social networks to research new brands or

products. •  80% of major brands now use stories on at least one social network. •  6 in 10 Australians use Facebook •  1 in 2 Australians use FaceBook on a daily basis •  1 in 2 Australians use YouTube •  1 in 3 Australians use Instagram •  1 in 4 Australians use SnapChat Global Stats of Interest

•  2.01 billion FaceBook Monthly Active Users •  1.23 billion FaceBook Daily Active Users •  600 million Instagram Monthly Active Users •  467 million LinkedIn Registered Users •  161 million Snapchat Daily Active Users •  •  After reading these facts here are some questions to ask yourself: •  How many social platforms are you actively using? •  How often are you posting to social media? •  How much content are you creating and curating? •  Do you plan your social media posts? •  Are you measuring your engagement levels? •  Are you using a strategy?

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The 7 Steps of Unlocking the Code

Step 1: Audit Your Current Social Presence Step 2: Set Your Goals, Mission and Vision Step 3: Plan Your Platforms Step 4: Create a Calendar Step 5: Create and Curate Content Step 6: Social Media Management Tools Step 7: Track, Analyse, Optimize

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Step 1: Audit Your Current Social Presence

•  Which Social platforms are you currently engaging with •  Have you optimised your networks (profile photo, cover images, bio, URL, etc.) •  Which social platforms are bringing you the best engagement? •  Identify your top performing posts •  How does your profiles compare to your competitors’ profiles

Which networks are you currently active on?

Stats for Monthly Australian Users Considering Australia’s population our country is quite strong on social platforms. By knowing how many people are on each platform you can start to understand the opportunities of how many people you can aim to reach. 1. FaceBook – 15,000,000 2. YouTube – 15,000,000 3. Instagram – 9,000,000 4. WhatsApp – 7,000,000 5. Snapchat – 6,400,000 6. WordPress.com – 5,800,000 7. Twitter – 4,700,000 8. LinkedIn – 4,500,000 9. Tumblr – 3,700,000 10. Tinder – 3,000,000 11. WeChat - 2,900,000 12. TripAdvisor – 2,800,000 13. Yelp – 1,500,000 14. Blogspot- 1,200,000 15. Flickr – 450,000 16. Pinterest – 290,000 17. Reddit – 110,000 18. MySpace – 70,000 19. RenRen – 70,000 20. Google Plus – 45,000 (Aug 2019) 21. StumbleUpon – 39,000 22. Weibo – 35,000 23. Foursquare/Swarm – 10,000 24. Digg – 10,000 25. Periscope – 9,000 26. Delicious – 7,000

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Audit Questions

1.  Areyourimagesop?misedforeachplaAorm2.  AreyourimagesconsistentacrossyourplaAorms3.  AreyourplaAormhandlesconsistentacrossplaAorms4.  Removeandun-tagyourselffromselfincrimina?ngphotos5.  Keepyourbiographiesanddescrip?onsconsistent6.  BeSearchable7.  Keepyourcontactdetails,email,websiteandphonenumberallconsistent

ImageOp)misa)on

When optimising your images for your socials, here is how to optimise your images for some of the popular platforms FaceBook profile picture: 170 X 170 pixels FaceBook cover photo: 828 X 465 pixels Twitter profile photo: 400 X 400 pixels Twitter header image: 1,500 X 500 pixels LinkedIn profile photo: 400 X 400 pixels (minimum) LinkedIn custom background: 1584 X 396 LinkedIn cover photo: 974 X 330 pixels LinkedIn banner image: 646 X 220 pixels Instagram profile picture: 110 X 110 pixels Pinterest profile picture: 150 X 150 pixels YouTube profile picture: 800 X 800 pixels YouTube cover photo: 2,560 X 1,440 pixels

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Image Consistency

This includes: •  Profile photos •  Logo •  Branding •  Business Message •  By being consistent your easily noticed by your clients, customers and prospects. •  Your branding needs to be the most prominent message of your business

Metrics

Social media metrics are the data to measure the performance of your social media accounts. Knowing the performance of your metrics will help understand if your socials are bringing you the desired results you’re hoping to achieve. Social platforms provide a number of metrics, each metric measures different aspects of performance. Different metrics will have more or less relevance to you, depending on your goals and the current stage of your social strategy. A social account which has just started compared to one with 1000 followers are going to be different as compared to an account with 100 000 followers. Then it is also important to consider the purpose of your social presence, is it to increase brand awareness, offer free education or promote products or services. There are various tools out there which can help you measure these metrics, however you can simply use the native analytics tools within each platform. Here is a template you use to measure

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Metrics

The metrics you measure may vary depending on your social goals, your purpose or the stage of your social account. •  Awareness metrics for determining how well your social media strategy is doing for

drawing the attention of your target audience •  Engagement metrics indicating the response that your audience shows to your content •  Conversion metrics depicting the point at which users hit the desired CTAs •  Demographic metrics show the segmentation of your audience •  Video metrics are metrics that show how your videos are performing Metrics for measuring brand awareness 1.  Impressions — Impressions is the number depicting the total views. 2.  Reach– Reach is the number of views by every unique user. Metrics for measuring Engagement 1.  Likes and reactions 2.  Comments 3.  Shares 4.  Retweets 5.  Replies and/or reactions to stories

Metrics measuring conversions 1.  Click through rates (CTRs)– The number of times people click on a call to action link in

your post is the click through rate 2.  Cost per clicks (CPCs)– The amount that you pay per single click on your sponsored

paid social media posts

Demographic Metrics 1.  Age, Gender and Location 2.  Lifestyle, Consumer Behavior and Mobile footprint 3.  Time Points of Maximum Activity Video Metrics 1.  Average completion rate/ Audience retention rate This metric determines the duration your video engaged your audience 2. Peak Live Viewers– This metric determines the highest number of viewers during a live stream.

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Comparing Against Your Competitors

Step 1: Identify Your Competitors’ Social Media Strategy Step 2: Analyse Competitor Profiles •  How many profiles are they using •  What keywords do your competitors use in their social biographies and posts •  What kind of images do your competitors use for their profile and cover pages? •  What is their reach and at what rate is it increasing

Step 3: Analyse Competitor Content •  How often do your competitors post updates •  When do they post updates •  At which times do they receive the most engagements •  What forms of content are they posting, such as Text, news, images, video, stories •  Do they have any collaborations or partnerships •  How much often do your competitors engage with their followers

Downloadable Audit Template

Downloadable Audit Template - www.michaelthandi.com.au/templates


Your Profiles vs Your Competitors’ Profiles

Step 1: Identify Your Competitors’ Social Media Strategy Step 2: Analyze Competitor Profiles •  What wording do your competitors use in their social bios? •  What images do your competitors use? •  What is their reach and how is it increasing Step 3: Analyze Competitor Content •  Do your competitors share their own content? •  Do they share content and knowledge? •  Do they have any Joint Ventures? •  Do they promote any industry news sites and blogs? •  Do they use post images, video or other media? •  How often do your competitors post updates? •  When do they post? •  When do they get engagement? •  How often do your competitors engage with others?


Step 2:

Vision, Mission and Goals

•  GoalSeOng•  Goals•  Vision•  Mission•  MeasuringandAnalyse•  MeasuringandAnalyseTools


Goal Setting

When setting goals use the SMART method. By setting large unachievable goals you may be left demotivated by your efforts. To remain positive set smaller achievable goals at first and build on those. •  Specific (simple, sensible, significant). •  Measurable (meaningful, motivating). •  Achievable (agreed, attainable). •  Relevant (reasonable, realistic and resourced, results-based). •  Time bound (time-based, time limited, time/cost limited, timely, time-sensitive). •  Evaluated •  Reviewed

Questions you may ask yourself when setting your goals and objectives are: •  What exactly do I want to achieve? •  Where? •  How? •  When? •  With whom? •  What are the conditions and limitations? •  Why exactly do I want to reach this goal? What are possible alternative ways of

achieving the same?


Goals

When setting your social media goals, it’s important not to overwhelm yourself. Unless you’re working with an agency to manage it, you may want to set 1-2 goals to start with. This will give you a greater chance of boosting the social media metrics that you have identified as important. Remember that if you try to improve everything at once, you may (A.) not be able to make the quality improvements that you desire, or (B.) not be able to pin the improvements that you have made down to one factor. By setting goals, examining metrics, and following the strategies that we have laid out for you, you will be on your way to effective social media marketing in no time.

1.  Connect with Customers 2.  Increase Brand Awareness 3.  Drive Traffic to Your Website 4.  Generate Sales and Leads 5.  Boost Brand Engagement 6.  Increase In-Person Sales 7.  Build a Community 8.  Effective Social Customer Service 9.  Listen to Your Customers 10.  Join the Conversation


Vision

The vision is your end goal to achieve, or where you want to get to. ... Keep this simple. Examples: “Our social media vision is to increase brand awareness,” “Our social media vision is to be better connected with our customer needs.” Start with the end in mind and that is our Vision Then work on your mission, what you must do now, daily, weekly, monthly Then break that down into Goals Our vision is “Social Media Ninja’s aims to provide as much Social Media related content and education around the world so business can implement and grow their own businesses.”

Mission

Here are a few questions to ask yourself: •  1. Why am I on social networks and what will I use them for? •  2. How do I want to build my personal or organizational brand using social media? •  3. What outcomes do I want to see from my time and investment in social media? •  4. How does social media fit into my overall strategy?

This elaborates on your vision, but broken down •  We create and curate engaging content on "PLATFORMS: with "TARGET

AUDIENCE" to help them achieve "OUTCOME" as a result we will achieve "GOAL" for our business


MeasureandAnalyse

Part of a great Social Media strategy is Measuring and Analysing your performance, efforts and results. Tracking them in a spreadsheet on a weekly basis is highly recommended. Here is an Measurement Tool to start measuring your performance.

This can be downloaded from www.michaelthandi.com.au/templates

AnalysisTools

Social Mention This is a free tool and provides a real-time platform. Social Mention allows search and analysis of your social media. It organises Mentions into a single stream, and also includes the top keywords, hash tags, and sites. You influence is measured by four things, Strength, Sentiment, Passion, and Reach.

SumAll This Analytics tool works across platforms. It produces attractive charts that help you understand the correlation between your social accounts. SumAll can be integrate with FaceBook, Twitter, Instagram, and other platforms. It is perfect getting data straight to your inbox for a quick review.


Step 3

Plan Your Platforms

•  Three Key Questions


Three Key Questions With so many Social Channels to choose from, you need to start somewhere. However you also need to consider how many touch-points it will take you to get someone’s attention and to make them become your “lead”, not make a “sale”, first step is acquiring leads. There are many different statistics that say different numbers. However 10-15 years ago it was considered that it required 5 touch-points with your prospects would convert them to a “lead”. Nowadays it is considered to be around 15-20. With so much going on with Social Media our attention spans have become much smaller, meaning we spend less time thinking about things when we see them, hence the increase. Ideally if you have a presence across five platforms and one person follows you on all five, it doesn’t take long before you connect with them 15-20 times. Three key questions to ask yourself are: 1.  Are you B2C, B2B, or both? 2.  Who’s your target audience? 3.  What’s your overall goal?

That’s what you really need to focus on. If you know the answers to those three questions, it’s relatively easy to get started on two to three platforms to dedicate your time to to start with and build up from there Once you’ve been able to answer those three questions, then you need to match them with the top platforms. •  FaceBook •  YouTube •  Twitter •  Instagram •  LinkedIn •  Pinterest


Step 4:

Create A Calendar

•  WhyUseACalendar•  Important:BeforePlanningACalendar•  Determineyourpos?ngfrequency•  Determineyourcontentra?o•  ContentRepository•  ExampleCalendar


Why Use A Calendar So why use a calendar? It’s a simple question, let’s expand on it - Why do we keep diaries and schedules for our daily lives? To be more prepared and organised, so we know what is happening when, so we can plan things in advance. 1. Save Time 2. Stay Organised 3. Be Timely 4. Be Relevant 5. Build Credibility

Advantages of using a calendar: •  It’s easier to balance topics, •  Easily create themed posts •  Never miss important dates, •  It prevents overloading one social network and neglecting others This is quite an intense Social Calendar, you can use it as a guide to plan your own. Simply download it from www.michaelthandi.com.au/templates


Important: Before Planning A Calendar Even though a calendar will help you plan organise your social activities, you need to plan the calendar first.. Here are a number of factors to consider before planning your calendar: •  What platforms are you using? •  Which ones are performing the best? •  Should you continue publishing to all of them? •  Or are there any that can be deprecated? •  What are all the usernames and passwords of each account? •  How many times per day are you currently posting to each network? •  What are the goals for each network? •  Who is responsible for each channel? •  Do a content audit, too

Posting Frequency

If you’ve recently competed a social media audit, you’ll understand the basics of how often you’re posting to each social platform. So you need to ask yourself the following: •  Will that be the plan moving forward? •  Will you change anything from your results? Either way, your social media calendar will be based on your posting frequency, such as: •  How many gaps you need to fill, or create. •  How many slots you need to allocate per social platform. Based on your content and amount of slots, you can then work on how many per day. Otherwise if you think with the end in mind, and plan for 15 slots a day on 3 platforms, you need to create or have content according to 105 posts per week. That’s getting close to Social Media Domination ;)


Determine Your Content Ratio

The planning continues. You need to plan the ratio of your content. For example, if your structure is setup correctly you will have a process to generate leads and then a process that converts those leads into sales. Social Media is a social platform so it is important to be social with it. Just think if you went out to dinner with friends and they all were poking at you to buy their products or services. That’s not how it works in real life, same as “Social” media. As an estimate, 90% of your content should be sharing knowledge and information and10% should be selling. In some cases it may be 100% knowledge and education, that can also generate sales. But the best way to determine the things to post will be trial and error with your followers. So you will need to post your content and track how people react to each one. Based on what is most popular, you can create content around that to post more often. Also, decide how much of each type of content you want to post, so that your calendar is aligned.

Content Repository

A content repository is just what it sounds like, a place where you can store all your content so you can choose different pieces when assembling your social calendar. A Content Repository isn’t anything fancier than an Excel Sheet. Simply include the following titles so it is organised: •  Title •  Content type •  Link (to a folder where it is stored for images or video) •  Expiry date •  Image (if required)= •  You could also include space for interesting excerpts from the piece of

content. These may help to inform the final copy of your posts.

You can download an example Content Repository from: www.michaelthandi.com.au/templates


Step 5:

Create and Curate Content

•  Create vs Curate •  Why Create •  Why Curate •  What to Curate or Create •  Repurpose Content


Creation vs Curation

Content Creation is the process of creating your own content from scratch and marketing it to your followers or subscribers.

Content curation is the process of gathering existing information like blogs, social media posts or, eBooks relevant to a particular topic and sharing it with your brand's followers.


Why Create

There are many reasons why you should create your content, here’s why: It helps Generates Leads •  An eBook can be used to provide information in exchange for contact details. Convert your knowledge to a simple eBook, get it onto your website and promote your page. The lead capture is then best to be configured with a Mail platform such as Mailchimp. By creating original content, you can easily capture new leads into your business.

The Content is 100% Yours •  If you work in any number of regulated industries such as Law, Accounting, Real

Estate, Finance, you need to be very careful as there is a very fine line between creation and copying.

It Drives Traffic •  Social Media loves original content, especially if it is “Liked, Shared, Commented

and Reacted to”. Posting popular content helps with getting more out of your social media following.

It’s Your Brand •  When you write your content, prepare it so it links back to your brand, that way it is

easier for people to associate the content back to your brand. Your content becomes part of your brand and voice.

Become A Thought Leader •  When creating your own swag of content from video and images to Infographics

and eBooks, you become a thought leader who others start looking up to. When they need a problem solved they will turn to you. You become recognised as an industry leader. Think of social Leaders such as Grant Cardone or Gary Vaynerchuk. They hammer out content and a s a result are considered as entrepreneurial royalty. Believe it or not, they also started from 0 followers once upon a time.


Why Curate So why do we Curate content? Become a voice: You can become a voice to your audience by sharing content and providing your feedback and opinion. This can be done with your followers or even others in your industry. To save time: If like most content managers you’re busy with platforms, creating and optimising, then curation starts saving a lot of time. Show you have more knowledge You wont always know everything, so rather than be an expert with knowledge you can be an expert curator. Just be careful which sources you curate content from, as some brands may not like it so much.


Content Idea’s 1. Remind People Who You Are, How You Got Started 2. Go Behind The Scenes 3. Share a Personal Story 4. Tell People What You Sell 5. Share a Joke (Graphics or Text) 6. Share a Quote (Graphics or Text) 7. Host an #AMA (Ask Me Anything) 8. Â Post a How To or Tutorial 9. Ask a Question 10. Host a Poll 11. Share Your Favorite Book 12. Ask for Recommendations (Book, TV, Apps, Music, Something related to your biz) 13. Host a Giveaway 14. Tell People to Sign Up On Your Email List 15. Give away a coupon 16. Host a Sale 17. Remind People To BuyÂ Your Products or Services 18. Share a Quick Tip 19. Share Industry News (Add Your Thoughts To It) 20. Go LIVE (Live Videos Perform VERY WELL) 21. Post a Sneak Peek of something coming soon 22. Share a Blog Post You Wrote 23. Share Any Press or PR Features You Have 24. Post a Testimonial From a Client 25. Give Your Audience A Gift 26. Re-Share Some Older Content (Graphics, Quotes, Blog Posts) 27. Host a 1 Day Only Flash Sale 28. Share Content From Someone Else 29. Let Someone Guest Post or Takeover Your Profile 30. Post a Case Study 31. Answer FAQ’s 32. Share Some Personal Wins or Results 33. Host an Interview with a Guest 34. Post Something Seasonal or Highlight a Holiday


Content Idea’s 35. Thank Your Fans! 36. Post Motivational Monday 37. Post a Tuesday Tip 38. Post a Wednesday Wisdom 39. Post a Throwback Thursday 40. Post a Flashback Friday 41. Share a Short Video Clip (Yours or one you like) 42. Share a podcast episode you love 43. Share a YouTube video you love 44. Post some interesting stats or data about your industry 45. Share your favorite resources (Apps, Websites, Blogs) 46. Share a WIN or SUCCESS 47. Share a LOSS or a FAILURE 48. Share Your Morning Routine 49. Post about events you’re hosting or going to 50. Post where you’ll be speaking or where you’re making appearances 51. Share an Unknown Feature About Your Products or Services 52. Let Your Employee Take Over For a Day 53. Show someone using your product 54. Post a discount or a special offer 55. Tell People How You Got Started 56. Share What Inspired You To Create Your Product or Service 57. Shout-out or Mention Other Brands 58. Shout-out or Mention Your Clients 59. Share a Success Story 60. Share a Few Of Your Favorite Things 61. Post a Fill In The Blank 62. Talk about Mistakes People Are Making 63. Share a Tweet You Like 64. Share a Pinterest Pin You Like 65. Share Your Other Social Profiles to Connect On 66. Share Your Contact Info 67. Post About A Trip You’ve Taken 68. Share a Charity You’ve Partnered With 69. Post About Something On Your Bucket List 70. Ask Your Audience How They Found You


Repurpose Content Repurposing content is the biggest way to leverage content. Different platforms have doifferent needs and expectations. Youtube is for Video’s, Snaphat and Instagram are for short video’s or images, FaceBook is for a bit of a variety, then there are platforms for podcasting or blogs etc. However you can create one piece of content and convert it into many for different platforms. Here are some tips: 1.  Convert Your Old Blog Posts Into Hands On Guides 2.  Turn Your Already Published Content into Podcasts 3.  Make Use of Your Internal Data and Put It Together into Case Studies 4.  Gather All Your Interviews into an Expert Advice E-book 5.  Transform the Quora Q&A into Valuable Blog Post 6.  Share Your Statistics Through Twitter Posts 7.  Update Your Old Posts with New Information 8.  Create New Blog Posts and Articles from Spinoffs 9.  Create A Slide Deck & Upload To SlideShare to Reach New Audience 10. Build an Infographic to Make the Best Out of Your Old Content 11. Put Your Current Content Together Into an E-book 12. Write Guest Posts on Topics You Already Have Expertise On 13. Promote Your Existing Blog Posts from Multiple Points of View 14. Turn Your Existing Content into Videos 15. Conduct Podcasts with Industry Leaders 16. Compile Your Clients’ Questions from Support into an FAQ Page 17. Gather the Best Questions You Get asked and turn them into a blog 18. Convert the Testimonials from your Users into Quality Content 19. Make Use of Your Clients’ Photos or Videos Using Your Product 20. Mix Your Blog Posts Into Valuable Online Courses 21. Share the Best of Your Content via a Newsletter 22. Pull out Quotes as Micro Content Promotable to Your Target Audiences 23. Break up Long Articles into a Series of Shorter Blog Posts 24. Build and Share Instructographics to Reach New Audience 25. Transform Your Content into Valuable Email Series 26. Turn Your Blog Post into a Webinar ( and vice-versa)


Step 6

Social Media Management Tools

1. eClincher Connect all your social accounts and more in one place and focus on growing your business. eClincher is a simple to use comprehensive platform loaded with features, including: •  Auto posting with smart queues, Social inbox, RSS feeds integration, Auto posting,

Suggested content, Curation and lots more

2. Buffer Build your audience and grow your brand on social media. Plan and schedule thumb-stopping content that drives meaningful engagement and growth for your social channels. Buffer is a credible and well established social media management platform. It has a number of great features, including: •  Publishing with queue, Engagement, Analytics, It also integrates with multiple

platforms

3. Sprout Social Form real connections with those who love your brand through the power of Sprout Social Sprout Social is similar to HootSuite and other social media tools in that it combines a variety of tools, including: •  Monitoring, Scheduling, Analytics, and many more

4. HootSuite Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your social platforms. HootSuite is one of the older and very well known platforms., it’s been around since 2008. It features: •  Content curation, Organization, Scheduling and RSS integration.


Step 7: Execution Checklist

Use this checklist to get on track, depends on what stage you’re at, the order may not suit everyone. However the idea is the check everything off the best you can. Audit – Download the Audit Template as per Page 13 Audit Questions

Areyourimagesop?misedforeachplaAormAreyourimagesconsistentacrossyourplaAormsAreyourplaAormhandlesconsistentacrossplaAormsRemoveandun-tagyourselffromselfincrimina?ngphotosKeepyourbiographiesanddescrip?onsconsistentKeepyourcontactdetails,email,websiteandphonenumberallconsistent

Ask Yourself The Three Key Questions – Make notes Set Goals Set Mission Set Vision Plan Metrics Competitor Analysis Download the Analysis Tool as per Page 18 Plan Your Platforms, (EG: We started with these):

FaceBook YouTube Instagram Snapchat Twitter LinkedIn Medium Soundcloud

Refer to Page 23 – Before Planning A Calendar Create a content calendar – Download as per Page 22 Determine your content ratio Download the Content Repository as per Page 24 Determine which tools you may want to use. Or will you try without tools Create content – as per Page 29 Plan content to curate Plan how to repurpose your content Start posting according to your calendar TEST MEASURE & ANALYSE YOUR DATA Participate like a human Ask people to follow you Give lots of free content Involve your customers Build you database


Social Media Business Ideas

If you’re interested in getting into the business of Social Media, here are a number of possible roles within the Social Media arena.

•  Social Media Consultant •  Social Media Manager •  Social Media Marketer •  Social Media Merchant •  Blogger •  YouTube Personality •  Videographer •  Vine Personality •  Community Manager •  Content Marketer •  Content Strategist •  Marketing Consultant •  Social Media Graphics Designer •  Flat Lay Photographer •  Stop Motion Videographer •  eBook Author •  Online Course Creator •  Infoproducts Seller •  Niche Website Operator •  Podcaster •  Online Newsletter Writer •  Online Magazine Operator •  Live Streamer •  Social Media Advertising Specialist

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•  Analytics Specialist •  Event Promoter •  Meme Marketer •  Animal Celebrity Manager •  Recruiter •  Social Media Tutor •  Workshop Teacher •  Social Media Platform Founder •  Social Media Sales •  Youth Outreach Specialist •  Social Media Customer Support Rep •  Virtual Assistant •  Public Relations Rep •  Digital Marketing Specialist •  Social Media Copywriter •  Video Ad Creator •  Affiliate Marketer •  App Developer •  Social Game Developer •  Traveling Photographer •  Business Coach •  YouTube Coach •  Freelance Writer •  Online News Reporter •  Crowdfunding Consultant

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5 Tips on Becoming a Social Media Influencer

To become an influencer doesn’t mean you need to be a celebrity. Simple be someone who has skills, experience, understanding and knowledge about a certain topic. 1. Find Your Niche.

-  What are you skilled and experienced with. -  What knowledge can you share

2. Be Original. Even if you’re topic isn’t original, try to present them in original ways to engage followers.

3. Select Your Platforms. Focus on the biggest ones, but focus on many. Don’t limit

yourself to 3 or 4. There are people all over, focus on reaching a percentage of people on each platform. We suggest FaceBook, Instagram, YouTube, LinkedIn, Twitter, SnapChat

4. Plan your content and post consistently

5. Build relationships and engage with other influencers, collaborate and grow together.


Our Exact Steps to Repurpose Content

The secret to creating lots of content is to repurpose it. This way you promote your posts over and over giving your followers a number of opportunities to see your content. Plus it makes the job of content creation a lot easier and much more creative. 1.  Write a script for 5-10 minute video 2.  Record and edit it into a shareable video 3.  Create Coming Soon announcement

-  Use an image from the final video, optimised and post the images to your socials

-  Export a 10 second clip from the video with coming soon and add to your socials 4.  A few days later, post the Video on YouTube 5.  Create a trackable shortened URL for for the YouTube Video for each of your social

accounts. 6.  Post an image or short 10-20 second video with an announcement that the video has

released on YouTube and provide the corresponding shortened URL on each post (This way you can track how many clicks you get from each platform to your video)

7.  Take different images and different 10-20 second video segments and promote as per #6.

8.  Get the video transcribed and you can turn it into an eBook or part of an eBook. 9.  Add the copy to a blog – Promote the blog across your socials 10.  Add the copy as a LinkedIn article - Promote the article across your socials 11. Add the copy to Medium.com and other similar websites – Promote across socials 12.  Add the Audio of the video to SoundCloud as a podcast – Promote across socials 13.  Add the Audio of the video to ITunes as a podcast – Promote across socials 14.  Connect all the above back to your website and thenpost your website links to drive

traffic back to your website 15. Once you hit milestone views eg: 100, 500, 1000, 5000, 10 000, make images to

announce the views, so it attracts more views, share these posts across your socials


Documents

The Social Media Code › wp-content › themes... · Of the 7 billion plus population, 3.48 Billion are on Social Media. • Over 360 million new people began using social media