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Top 5 trends on how Youth will be shaping technology usage in 2014. An alternative to the traditional customer segmentation model, the Social Customer model offers a more scientific method to understand customers.
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CUSTOMER
THE
SOCIAL
YOUTH & TECHNOLOGY TRENDS FOR 2014
Fitness Freaks
Gadget Geeks
Herbivore Hippies
Miserable Millennials
Tumultuous Teens
A DIVIDE & CONQUER APPROACHDIVIDE CONQUER
Stereotypes or Awful Band Names
CUSTOMER SEGMENTATION
THE SOCIAL CUSTOMER
Behavior
Psychology
Culture
Anthropology
Social Networks
A CONNECT & SERVE APPROACHCONNECT SERVE
Based on scientific research
CLICK
GET MORE INSIGHTS ON THE SOCIAL CUSTOMER
HERE
Social Customers
Social Customers are defined by their interests, motivations & peer networks.
Social InterestsSocial Motivations
Social Networks
What Fandoms do they belong to?
Who do they hangout with offline?
What do they strive to achieve?
YOUTH & TECHNOLOGY
TRENDS FOR 2014
5
BASED ON THE SOCIAL CUSTOMER REPORT BY MOBILE YOUTH
1Social by Design
As Social Customers, youth are either connected or connecting. The need to connect drives youth to
behavior that seem irrational to others.
0% 25% 50% 75% 100%
97%
of smartphone owning teens have regularly used smartphones in
the privacy of a bathroom
source: the mobile youth report
2Offline over OnlineAs Social Customers, young people want to connect
with peers in the real world. Technology is only a means to an end, not the end itself.
67%
of young people prefer to communicate with friends & family face-to-face
over text, voice & email
source: the mobile youth report
3Wide Networks,
Thin ConnectionsYouth have thousands of online friends but not all
those friendships are equally significant. Youth want more meaningful relationships.
but interact with only 155
Teens have on average 1500 friends on Facebook, but have interacted with
only 155 in real life
1500 friends on Facebook
source: the mobile youth report
4Curated Identities
Young people are cautious about what they share online and with whom. Youth regularly review
and edit their past online activities.
of teens have deleted or edited something that they posted
online in the past
59%
source: the mobile youth report
5Passive Technology
Technology becomes useful when it becomes boring. Youth are attracted to technology that fits into
their social lives without interruptions.
0% 25% 50% 75% 100%
77%
of teens listen to music during a group video chat session
with their friends
source: the mobile youth report
CLICK
GET MORE INSIGHTS ON THE SOCIAL CUSTOMER
HERE