The Social by Design Approach To Build Your LI-Network

"Developing Your LinkedIn Skills List & Endorsements Open Your Johari Window"

Harper Career StimulusHarper Career StimulusFriday, October 26, 2012

Harry Reczekwww.Connect2Harry.com

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Workshop Overview• Using the LinkedIn Skills & Expertise Feature -

Social by Design• Develop your LinkedIn Skills List & Endorsements.

Open you Johari window. Two insights to leverage the improvement of your LinkedIn profile and improve your search results ranking in LinkedIn. improve your search results ranking in LinkedIn.

• The slides take you through the key features of this NEW LinkedIn application - "Skills & Expertise". Here's why you need to be there and an overview on how to do it. This is social media marketing and branding brought together for your success using LinkedIn. (39 slides/pages in .pdf) ~H. "

Copyright: H. Reczek 2012 2

Have you wondered how you could develop new, in demand skills?

…And then get someone to endorse those skills?


That is why we’rehere today

LinkedIn provides a database of research information

and search results


Follow the Johari Window Model…

• For self-awareness, • personal development, • group development and • understanding relationships.• understanding relationships.

Use LinkedIn Skills• To improve in-bound search,• Rank higher in results, • Because ‘Skills’ are keywords.


The Johari Window

• Developed by Joseph Luft and Harry Ingham (the word “Johari” comes from Joseph Luftand Harry Ingham), there are two key ideas behind the tool:– That individuals can build trust between

themselves by disclosing information about themselves; and

– That they can learn about themselves and come to terms with personal issues with the help of feedback from others.

http://magicofteams.wordpress.com/2010/12/11/johari-a-window-of-another-kind/


http://magicofteams.wordpress.com/2010/12/11/johari-a-window-of-another-kind/

When it comes to your skills.

You have an on-line LinkedIn community/team


The Goal


The Skills Campaign Plan Objectives

Endorse SurpriseMySkills

Endorse Others

SurpriseEndorsed

RequestEndorsement

SkillsList

UNKNOWN


The (Your) Campaign Results

Endorse PERSONAL

SKILLSEndorse Others

SKILLSLIST

UNKNOWN

SurpriseEndorsed

RequestEndorsement


Why LinkedIn Skills As a “Tool”


http://www.linkedin.com/skills/


http://www.linkedin.com/skills/

How This Happens


Be Purposeful & Leverage• Take a unique campaign marketing approach

to build your network while developing an in-demand skills list with endorsements.

• Social platforms are Social by Design.• Research LinkedIn and target new skills with • Research LinkedIn and target new skills with

network endorsements. – Purposefully volunteer, network and attend classes for

great opportunities to…• Increase your network connections • Acquire a new list of skills plus,• Ask your network for their endorsement.


Why use LinkedIn in Job Search?

• Have a searchable profile. • With keyword rich content. • Score higher in search results.• Score higher in search results.

Why LinkedIn Introduced “Skills”Copyright: H. Reczek 2012 15

At the bottom of

your profile

Copy & Paste to a Word .DocCopyright: H. Reczek 2012 16

So What?• The new LinkedIn Skills

promises to focus in on your skills and our members’ profiles skills needed to attract

Hiring Managers

CustomersCompetitorsneeded to attract hiring managers, customers looking for certain business with employees’ skills, plus it offers an opportunity to keep a watchful eye on your competitors.

1. Increased visibility2. More transparency3. Employees | Businesses – Now,

have skills4. Customers now, looking at

company's skilled employee list.Copyright: H. Reczek 2012 17

The Perfect Storm


Your Johari Window Opens to Uncover Blind Spots &

Acknowledge Your Strengths.

SocialMediaMedia

LinkedInSocial Psychology


Social Media by Design

Today’s Discovery…

Social Media by Design


Social Platforms are built around Social Business Design

• ALL the integrated networks want to make it easy for developers, partners and members to – leverage existing communities, – add new conversations and – have users expand their online identities (their Brand).

• You need to understand social by design, and learn to • You need to understand social by design, and learn to use it given your on-line plan and job search strategy.

• All the platforms allow people to create an identity online, build communities around themselves, and share content/interact with the/their communities.

• When features like LinkedIn Skills are introduced, it’s time to take notice, learn and act!


Social Platforms are built around Social Design

Identity(BRAND)

CommunitiesConversations


What we’ll focus on today?

• Use the LinkedIn Skills feature• Develop a Campaign Plan as a social

marketing tool• Have a Communications Plan “ready-to-go” • Have a Communications Plan “ready-to-go”

BEFORE we ask for skills endorsements.• Use LinkedIn as a Market Research Tool


Use LinkedIn Skills & Social Media by Design For Your Advantage

• For Savvy Job-seekers, you can leverage LinkedIn Skills to change your market positioning and online messaging by re-mixing current and acquiring new skills then, obtaining endorsements for the skills.

• It’s just as important for you to know what skills are in demand as much as it is for customers to know what demand as much as it is for customers to know what skills are present in a company by virtue of the employees they have hired.

• In that sense you and businesses need to pay attention to your on-line Brands!– You have skills to offer.– A business has products and services to offer.

• Your success in search is no better than the skills you have to offer.


Job-seeking is like business advertising

• You have skills to offer.• A business has products and services to offer. • A company’s product offerings and service

delivery is no better than their hiring delivery is no better than their hiring decisions.

• Your success in search is no better than the skills you have to offer.


Why we are here today?• To become “social by design”• Leverage

Community | Conversation | Identity• Expand your 1° connections• Expand your 1° connections• Use Social Marketing techniques for

relevant skills selection• Develop a strategy for endorsement

conversations• Add new skills from today’s sessionCopyright: H. Reczek 2012 26

Social By Design – 3 Core Elements

• Community - i.e. the people your network knows, trusts, likes, follows, etc.

• Conversation - i.e. the interactions you have within your communities – Who you talk to – Who you talk to – What are you saying– Why you are having the conversation

• Identity - how you see yourself, and how you are seen by the communities – e.g., size of network, number of 1° connections,

number of groups, etc.


The “To Do” List Today

• Develop a communication plan,• Research your skill set, • Endorse other’s skills,• Endorse other’s skills,• Acquire/List new skills from today’s

workshop, and • Obtain skill endorsements – starting

with me.


Have a Plan

• Here’s suggestions for YOU today……….


The Results

• A developed list of relevant, keyword-based skills

• Developing a larger network (by design)• Increased meaningful conversations • Increased meaningful conversations

(w/Plan)• Become a more desirable candidate &

happier job-seeker• New content for resume, LinkedIn Profile

and Brand positioning.


At Home…what you’ll need

• Word– .doc of your LinkedIn Skills List– .doc of your Pre & Post Endorsement text

• Excel• Excel• .xls of your target company skills• LinkedIn Skills Research

– Screen prints of skill keywords

More about this in our NEXT Breakout SessionCopyright: H. Reczek 2012 31

The Process, Exercise & Examples

Enter Follow-Up EnterYourSkills

1st °

Connections

Endorse Their Skills

Follow-Up Select-Skill

EndorseRequest


Add In-Demand Skills To Your ProfileCopyright: H. Reczek 2012 33

The Strategy?

Asking for a skill endorsement Asking for a skill endorsement (from a 1° connection)

That you uniquely have!(Once you’ve endorsed them 1st)


Skills Ranking Strategy

• It’s not only the skills you bring to the table, but the skills you acquire along the journey!

• At X yrs. in a career with business/work experience we would expect a experience we would expect a – Skills List– That become out-dated

• Use LI’s Skills Auto-fill to identify what’s trending in the market

• Then, use your “skills acquisition” time to target endorsements from fans + influencers.


The Secret

Using “Skills” As Research Database


LI Like Google Search Auto-complete


The Result and Your Response

• “I appreciate your voice on my skills. ~H.”• Keep the conversation going• Monitor your LinkedIn skills list regularly• Become “Search-able” & “Memory-able”


Grow By Strategy

Succeed Thru Collaboration

Be Counter-intuitive• Harry Reczek• Please Call & Connect• (847) 828-4719• www.Connect2Harry.com

•Download Discussion Handout: www.Bit.ly/OCT26Handouts3

Be Counter-intuitive

Copyright: H. Reczek 2012 39"Like" my presentation on Facebook

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The Social by Design Approach To Build Your LI-Network