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www.burns.com
INTERNATIONAL RIGHTS PROCUREMENT AGENCY
ESTABLISHED: MAY 1999
FOUNDER: Maurice Hamilton
LOCAL REPRESENTATIVE: Samantha Moon (South Africa)
KEY SERVICES: Talent Sourcing & Procurement Deal Negotiation Music Licensing Relationship & Project Management Strategy Planning & Implementation Public Relations & Marketing Product Placement
OUR MARKETS: London - UK (Headquarters) Paris - France Berlin - Germany Amsterdam - Holland Milan - Italy Stockholm - Sweden New York - USA Johannesburg - South Africa Kingston - Caribbean Hong Kong - Asia Pacific Turkey - Eurasia Mumbai - India Sydney - Australia Moscow - Russia Dubai - Middle East Cairo - North Africa Lagos - Nigeria
NUMBER OF STAFF: 155
WHAT DO WE DO? THE SMC GROUP IS AN INTERNATIONAL RIGHTS PROCUREMENT AGENCY, THAT SPECIALIZES IN CREATING PARTNERSHIPS BETWEEN BRANDS AND INTERNATIONAL/DOMESTIC RIGHTS HOLDERS.
HOW DO WE DO IT? WITH OUR STRONG INDUSTRY RELATIONSHIPS AND OVER 30 YEARS OF EXPERIENCE IN INTERNATIONAL PROCUREMENT, THE SMC GROUP UNDERSTANDS WHAT IT TAKES TO GET THE JOB DONE.
HOW MUCH DO WE CHARGE FOR OUR SERVICES? OUR FEES ARE TYPICALLY CALCULATED ON A CASE BY CASE BASIS. ALTHOUGH WE ENCOURAGE RETAINERS FOR MORE LONG TERM RELATIONSHIPS - WE ARE ALSO RECEPTIVE TO PERFORMANCE BASED COMMISSIONS.
www.burns.com
Here at the SMC Group we see ourselves as matchmakers. We specialize in developing unique relationships between brands and rights holders, acting as a sort of dating coach for each. Throughout the courtship period and beyond, we help our clients assess partner suitability and evaluate exchangeable assets to create distinctive unions that ensure a return on investment. With our strong industry relationships and over a decade of experience in international procurement, the SMC Group understands what it takes to get the job done.
Talent Sourcing & Procurement
Deal Negotiation
Music Licensing
Relationship & Project
Management
Strategy Planning &
Implementation
Public Relations
& Marketing
Product Placement
www.burns.com
RIGHTS PROCUREMENT PROCESS
client brief
agency creative or
pr
smc
confirm
scope of workcreate dealmemo
source rights
nego
tiate
term
s
prepare
contracts
close deal
www.burns.com
OUR MARKETS: LONDON - UK (HEADQUARTERS), PARIS - FRANCE, BERLIN - GERMANY,
AMSTERDAM - HOLLAND, MILAN - ITALY, STOCKHOLM - SWEDEN, NEW YORK - USA, JOHANNESBURG - SOUTH AFRICA,
KINGSTON - CARIBBEAN, HONG KONG - ASIA PACIFIC, TURKEY - EURASIA, MUMBAI - INDIA, SYDNEY - AUSTRALIA, MOSCOW - RUSSIA, DUBAI -
MIDDLE EAST, CAIRO - NORTH AFRICA & LAGOS - NIGERIA
www.burns.com
KANYE WEST - SAB MILLER SOUTH AFRICA
OUR TASK:To deliver our client an A-List US rapper to perform at their annual consumer event.
THE RESULT: We successfully negotiated a favourable deal, which saw Kanye West perform for over 10,000 consumers at Joburg’s Coca Cola Dome.
Maserati - Ermenegildo ZegnaMIDDLE EASTOUR TASK: We had been asked to procure 25 Middle Eastern celebrities to appear in a commemorative book, that would tangibly capture the creative spirit of the 1 of 100 project.
THE RESULT: At no cost to the client, a selection of celebrities were procured to not only participate in the book, but also attend the brand’s exclusive media launch event at the Four Seasons Resort in Dubai.
Mollie King - Magnum Pink & Black UKOUR TASK: The brand had specifically briefed our team on the need to procure a fashionable celebrity, that could creatively communicate the two distinctive sides to their new delicious product.
THE RESULT: After exploring a number of different possibilities, our team finally arrived at The Saturday’s singer Mollie King. Known for her sophisticated but playful character, Mollie naturally embodied her creative role producing a collection of beautiful events for the launch.
Jean-Michel Basquiat - Tag Heuer GLOBAL
OUR TASK: To identify and procure a selection of iconic influencers who throughout their lifetime, had/have performed under extreme pressure to notably exceed public expectation.
THE RESULT: We successfully secured a bank of international influencers, who undoubtedly personified the brand’s message and could be cleverly leveraged using their industry and social relevance.
Omotola Jalade Ekeinde - Knorr NIGERIA
OUR TASK: To reduce the talent fee requested, after initial negotiations with the brand's creative agency had gone terribly wrong.
THE RESULT:A significant talent fee saving, with the added bonus of some production related cost avoid-ance.
JEAN-MICHEL BASQUIAT
MASERATIkanye west
MOLLIE KING
OMOTOLA
www.burns.com
Swizz Beatz - Hasbro US
OUR TASK: To create an authentic association between Hasbro’s boardgames and international popular music culture
THE RESULTS: After negotiating the mainstream use of both the talent’s name and image rights, we also secured an original piece of music which was used across a number of the clients TVC’s.
Eva Green - CampariGLOBAL
OUR TASK:After years of struggling to get the best out of talent, our agency had been brought on to secure and manage a Hollywood celebrity for their annual PR calendar.
THE RESULTS: The introduction of a new celebrity procurement template, defining the way that both talent and agency relationships are now structured.
AKON - PEPSI GLOBAL
OUR TASK:To create a unique entertainment based association between the client and the world cup 2010 host nation South Africa.
THE RESULTS: Through our strong relationship with Akon (A popular African musician), we were able to facilitate Pepsi in creating an exclusive piece of music that would be commercially released as a promotional tool.
VIVIENNE WESTWOOD - TONI & GUY EUROPE
OUR TASK:To align the client’s brand with a fitting fashion house, that could be used to obtain instant credibility within the world of luxury fashion.
THE RESULTS:We successfully brokered a multi season deal with UK designer Vivienne Westwood, to have the brand become the official haircare sponsor for both their London and Paris fashion shows.
Lichtfaktor - Belvedere GLOBAL
OUR TASK:To source and secure a light graffiti artist that could be used to create the brand’s new visual PR/Advertising campaign.
THE RESULTS:The delivery of a groundbreaking campaign, secured under budget and within the brand’s extremely tight timeline.
LICHTFAKTOR
akon
SWIZZ BEATZ
eva green
vivienne westwood
www.burns.com
THANK YOU
The SMC Group Unit 1B Stean Street Studios, 3-5 Dunston Rd, London E8 4EH UK
Tel: +44 207 251 8770 Email: [email protected]
