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The smartest media mix is best left to Science . MEDIA KIT 2020

The smartest media mix is best left to Science · 2020-01-03 · Science Custom Solutions helps you develop a strateic, ... 22 JF: Biolotechnology Biotechnoloy Innovation Oranization,

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Page 1: The smartest media mix is best left to Science · 2020-01-03 · Science Custom Solutions helps you develop a strateic, ... 22 JF: Biolotechnology Biotechnoloy Innovation Oranization,

The smartest media mixis best left to Science.

M E D I A K I T2 0 2 0

Page 2: The smartest media mix is best left to Science · 2020-01-03 · Science Custom Solutions helps you develop a strateic, ... 22 JF: Biolotechnology Biotechnoloy Innovation Oranization,

The times when you reached the scientific community just by cherry-picking a few print and digital ads here and there are bygone. Science Custom Solutions helps you develop a strategic, customized and winning formula made up of a unique mix of targeted ingredients only Science can o�er. Partner with our team of sales consultants who go far beyond the old cafeteria-style advertising ways andanalyze your objectives from top-to-bottom and inside-out to develop a strategic marketing master-plan that taps your audience in unexpected ways. There’s a built-in bonus to partnering with Sciencefor your strategic marketing campaigns, too: You’ll be supporting the world’s largest and oldest scientificsociety whose non-profit mission is dedicated to advancing all sciences through ongoing globalinitiatives. Discover the di�erence the Science family of journals makes at sciencecustomsolutions.org

Science | Science Advances | Science Immunology | Science Robotics | Science Signaling | Science Translational Medicine

Page 3: The smartest media mix is best left to Science · 2020-01-03 · Science Custom Solutions helps you develop a strateic, ... 22 JF: Biolotechnology Biotechnoloy Innovation Oranization,

Don’t just advertise.Strategize.

Let the Science family of journals and media entities expertly connect your brand with scientific audiences all over the world. Learn more about our multichannel

custom solutions at sciencecustomsolutions.org to help you:

BRANDFrom awareness to engagement, showcase your organization to an international audience in new ways.

EDUCATEFrom learning to informing: Our readers depend on Science to stay informed about issues related to their research.

ENGAGEReaching your audience isn’t enough anymore. Engage them in new and tangible ways that build trust.

RECRUITAttract the best and brightest science professionals in the field.

RESEARCHDive deeper into your market and conduct research within the crowded scientific industry.

Page 4: The smartest media mix is best left to Science · 2020-01-03 · Science Custom Solutions helps you develop a strateic, ... 22 JF: Biolotechnology Biotechnoloy Innovation Oranization,

AUDIENCE DEMOGRAPHICS

51% College/

University

6% Nonprofit

10% Healthcare

9% Government

19% Industry

5% Other

60% College/

University

5% Nonprofit

6% Healthcare

6% Government

12% Industry

11% Other

4% Asia

1% Rest of World

18% Asia

5% Rest of World

89%North America

6% Europe

62%North America

15% Europe

SCIENCE CAREERSSCIENCE

ACADEMIC DEGREE

52% Ph.D./M.D./Ph.D.-M.D.

21% M.A./M.S./M.Sc.

21% B.A./B.S./B.Sc.

6% Other

76% Ph.D./M.D./Ph.D.-M.D.

16% M.A./M.S./M. Sc.

7% B.A./B.S./B.Sc.

1% Other

WEEKLY READERSHIP

400K400,000

QUALIFIED WKLY CIRCULATION

129K129,566

Sources: June 2019 BPA and Publisher’s own data

WORK SECTOR

GEOGRAPHIC REGIONS

TO LEARN MORE, VISIT SCIENCECUSTOMSOLUTIONS.ORG

REGISTEREDJOB BOARD USERS

379K379,736

DAILY JOB ALERTEMAILS SENT

37K37,313

Page 5: The smartest media mix is best left to Science · 2020-01-03 · Science Custom Solutions helps you develop a strateic, ... 22 JF: Biolotechnology Biotechnoloy Innovation Oranization,

SCIENCE BRANDED SITES

TOP 10 VISITORS' COUNTRIES

1. United States

2. United Kingdom

3. Canada

4. China

5. India

6. Australia

7. Germany

8. Japan

9. France

10. Phillipines

PAGE VIEWS

14M14,068,359

VISITS

7M7,648,455

UNIQUE VISITORS

5M5,234,689

GEOGRAPHIC REGIONS

54%North America

13% Europe

13% Asia

20% Rest of World

PAGE VIEWS

7M7,050,056

VISITS

3M3,384,556

UNIQUE VISITORS

2M2,269,699

SCIENCE

PAGE VIEWS

1M1,053,029

VISITS

542K542,240

UNIQUE VISITORS

341K341,609

SCIENCE TRANSLATIONAL MEDICINE

PAGE VIEWS

3M3,467,161

VISITS

2M2,755,737

UNIQUE VISITORS

2M2,224,890

NEWS FROM SCIENCE

PAGE VIEWS

201K201,291

VISITS

106K106,875

UNIQUE VISITORS

81K81,607

SCIENCE SIGNALING

PAGE VIEWS

1M1,308,604

VISITS

577K577,141

UNIQUE VISITORS

418K418,145

SCIENCE CAREERS

PAGE VIEWS

102K102,501

VISITS

48K48,855

UNIQUE VISITORS

34K34,523

SCIENCE IMMUNOLOGY

PAGE VIEWS

802K802,698

VISITS

470K470,824

UNIQUE VISITORS

350K350,065

SCIENCE ADVANCES

PAGE VIEWS

83K83,026

VISITS

33K33,732

UNIQUE VISITORS

25K25,512

SCIENCE ROBOTICS

Sources: October 2018 ABC Audit and Adobe Analytics-Jan.-June 2019

ALL SCIENCE BRANDED SITES

MONTHLY TRAFFIC AVERAGES

TO LEARN MORE, VISIT SCIENCECUSTOMSOLUTIONS.ORG

Page 6: The smartest media mix is best left to Science · 2020-01-03 · Science Custom Solutions helps you develop a strateic, ... 22 JF: Biolotechnology Biotechnoloy Innovation Oranization,

RUN OF BOOK CAREERS

ISSUE DATE

SPECIAL FEATURE/ THEME

MEETING BONUS DISTRIBUTIONS

RESERVE AD SPACE

FILES TO SCIENCE

RESERVE AD SPACE

FILES TO SCIENCE

3 American Meteorological Society Annual Meeting, Jan. 12–16, Boston, MA Dec. 13 Dec. 16 Dec. 11 Dec. 23

10 Bioprinting SLAS2020 International Conference & Exhibition, Jan. 25-29, San Diego, CA Dec. 20 Dec. 23 Dec. 19 Jan. 4

17 General Lab Equipment Dec. 27 Dec. 30 Jan. 2 Jan. 10

24Chemicals for Tomorrow's Earth CF: Diversity & Inclusion

AAAS Annual Meeting, Feb. 13-16, Seattle, WA Jan. 3 Jan. 6 Jan. 8 Jan. 17

31 Jan. 10 Jan. 13 Jan. 16 Jan. 24

7 Cell/Tissue Culture Jan. 17 Jan. 21 Jan. 23 Jan. 31

14 JF: Physics American Physics Society March Meeting, Mar. 2-6, Denver, CO Jan. 24 Jan. 27 Jan. 30 Feb. 7

21 GRC Program Jan. 31 Feb. 3 Feb. 5 Feb. 13

28 Feb. 7 Feb. 10 Feb. 12 Feb. 21

6 Feb. 14 Feb. 18 Feb. 20 Feb. 28

13 Antarctica Analytica, Mar. 31-April 3, Munich, Germany Feb. 21 Feb. 24 Feb. 27 Mar. 6

20 JF: Biology Microscopy Experimental Biology, Apr. 4-7, San Diego, CA Feb. 28 Mar. 2 Mar. 5 Mar. 13

27 Materials Research Society Spring, April 13–17, Phoenix, AZ Mar. 6 Mar. 9 Mar. 12 Mar. 20

3 Mar. 13 Mar. 16 Mar. 19 Mar. 27

10 DNA/RNA AnalysisJF: Cancer Research

American Association for Cancer Research, April 24-29, San Diego, CAAACR Career Fair, April 25, San Diego, CA

Mar. 20 Mar. 23 Mar. 26 Apr. 3

17 Drought Mar. 27 Mar. 30 Apr. 2 Apr. 10

24 Apr. 3 Apr. 6 Apr. 9 Apr. 17

1 Int'l. Conference on Robotics & Automation, May 31-June 4, Paris, France Apr. 10 Apr. 13 Apr. 16 Apr. 24

8 ImmunologySample/Prep Handling Apr. 17 Apr. 20 Apr. 23 May 1

15 Apr. 24 Apr. 27 Apr. 30 May 8

22 JF: Biolotechnology Biotechnology Innovation Organization, Jun. 8–11, San Diego, CA May 1 May 4 May 7 May 15

29 American Society of Microbiology, Jun. 18-22, Chicago, IL May 8 May 11 May 13 May 21

5 Federation of Clinical Immunology Societies, Jun. 23-26, San Francisco, CA May 15 May 18 May 21 May 29

12 Int'l. Society of Stem Cell Research, Jun. 24-27, Boston, MA May 22 May 26 May 28 Jun. 5

19 Federation of European Neuroscience Societies, Jul. 11-15, Glasgow, UKCURIOUS, Jul. 13-15, Darmstadt, Germany

May 29 Jun. 1 Jun. 4 Jun. 12

26 HIV 23rd Int'l. AIDS Conference (AIDS 2020) Jul. 6-10, San Francisco, CA Jun. 5 Jun. 8 Jun. 11 Jun. 19

ISSUE DATE

Jun2020

EDITORIAL CALENDAR

ISSUE DATE

Jan2020

ISSUE DATE

Feb2020

ISSUE DATE

Apr2020

ISSUE DATE

May2020

ISSUE DATE

Mar2020

ONLINE AD STUDY MONTH

EDITORIAL CALENDAR KEY

Purple Text: Editorial ThemeGold Text: Technology Feature Red Text: Science will have a booth at the meeting

Readership Ad Online Study – get feedback on your online bannersReadership Ad Print Study – get feedback on your print ad – and your competitors’ ads

Blue Text: New Product Focus* Green Text: Career FeatureItalic Green Text: Job Focus Feature

ONLINE AD STUDY MONTH

#

TO LEARN MORE, VISIT SCIENCECUSTOMSOLUTIONS.ORG

*New Product Focus submissions: 150-word description or a press release and a high-res (>300 dpi) image to: [email protected]

American Chemical Society Spring, Mar. 22-26, Philadelphia, PA

Page 7: The smartest media mix is best left to Science · 2020-01-03 · Science Custom Solutions helps you develop a strateic, ... 22 JF: Biolotechnology Biotechnoloy Innovation Oranization,

RUN OF BOOK CAREERS

ISSUE DATE

SPECIAL FEATURE/ THEME

MEETING BONUS DISTRIBUTIONS

RESERVE AD SPACE

FILES TO SCIENCE

RESERVE AD SPACE

FILES TO SCIENCE

3 Jun. 12 Jun. 15 Jun. 18 Jun. 26

10 Jun. 19 Jun. 22 Jun. 25 Jul. 2

17 Protein Analysis Jun. 26 Jun. 29 Jul. 2 Jul. 10

24 Social Science Jul. 2 Jul. 6 Jul. 9 Jul. 17

31 JF: Chemistry American Chemical Society Fall, Aug. 16-20, San Francisco, CA Jul. 10 Jul. 13 Jul. 16 Jul. 24

7 Jul. 17 Jul. 20 Jul. 23 Jul. 31

14 Jul. 24 Jul. 27 Jul. 30 Aug. 7

21 CF: Postdocs Jul. 31 Aug. 3 Aug. 6 Aug. 14

28 Aug. 7 Aug. 10 Aug. 13 Aug. 21

4 Microscopy/Imaging Aug. 14 Aug. 17 Aug. 20 Aug. 28

11 Aug. 21 Aug. 24 Aug. 26 Sep. 3

18 CF: Faculty Aug. 28 Aug. 31 Sep. 3 Sep. 11

25 Int'l. Conf. on Intelligent Robots & Systems, Oct. 24-30, Las Vegas, NV Sep. 4 Sep. 8 Sep. 10 Sep. 18

2Neurodegeneration Automation JF: Neuroscience

Society for Neuroscience, Oct. 24-28, Washington, DC Sept. 11 Sept. 14 Sept. 17 Sept. 25

9 JF: Faculty Genetics American Society of Human Genetics, Oct. 27-31, San Diego, CA Sep. 18 Sep. 21 Sep. 24 Oct. 2

16 Sep. 25 Sep. 28 Sep. 30 Oct. 8

23 Oct. 2 Oct. 5 Oct. 8 Oct. 16

30 CF: Top Employers Oct. 9 Oct. 13 Oct. 15 Oct. 23

6 Oct. 16 Oct. 19 Oct. 22 Oct. 30

13 Cool Materials Materials Research Society Fall, Nov. 29-Dec. 4, Boston, MA Oct. 23 Oct. 26 Oct. 29 Nov. 6

20 Immuno-Oncology Am. Soc. Cell Biology/Euro. Molecular Biology, Dec. 5-9, Philadelphia, PA Oct. 30 Nov. 2 Nov. 5 Nov. 13

27 American Geophysical Union, Dec. 7-11, San Francisco, CA Nov. 6 Nov. 9 Nov. 10 Nov. 19

4 DNA/RNA Analysis Nov. 13 Nov. 16 Nov. 19 Nov. 25

11 Nov. 20 Nov. 23 Nov. 23 Dec. 4

18 Breakthrough of the Year Nov. 25 Nov. 30 Dec. 3 Dec. 11

ISSUE DATE

Jul2020

ISSUE DATE

Aug2020

ISSUE DATE

Sep2020

ISSUE DATE

Nov2020

ISSUE DATE

Dec2020

ISSUE DATE

Oct2020

ONLINE AD STUDY MONTH

EDITORIAL CALENDAR KEY

Purple Text: Editorial ThemeGold Text: Technology Feature Red Text: Science will have a booth at the meeting

Readership Ad Online Study — get feedback on your online bannersReadership Ad Print Study — get feedback on your print ad — and your competitors’ ads

Blue Text: New Product Focus* Green Text: Career FeatureItalic Green Text: Job Focus Feature #

TO LEARN MORE, VISIT SCIENCECUSTOMSOLUTIONS.ORG

*New Product Focus submissions: 150-word description or a press release and a high-res (>300 dpi) image to: [email protected]

ONLINE AD STUDY MONTH

Page 8: The smartest media mix is best left to Science · 2020-01-03 · Science Custom Solutions helps you develop a strateic, ... 22 JF: Biolotechnology Biotechnoloy Innovation Oranization,

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