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The smart solution to the world’s traffic problems
Rushlight Show 30th January 2019
Keith McCabeChief Executive Officer Simplifai Systems Limited
Use of AI Planner to manage traffic in Manchester UK 2017/18
Partners• KAM Futures• Transport for Greater Manchester• University of Huddersfield• BT• Future Everything• Infohub
• Funded by UK Government Industrial Strategy via Innovate UK –SBRI - First of a Kind
WEATHER
TRAFFICINCIDENTS
AIR POLLUTION
EVENTS&
EMERGENCIES
CO2EMISSIONS
Patented and trade marked technology
20%More effective than existing
solutions
Simplifai is the smart solution to the world’s traffic problems
Potential to save
1000lives each year
in the UK
Potential to save
£6bneach year in the
UK
Global serviceable available market
Smart MobilityThe intersection of smart cities and ITS markets, which is potentially available to Simplifai, is known as smart mobility.
All segments except m-commerce are partially serviceable markets for Simplifai, but the network management market - where existing suppliers such as Siemens and IBM are located - is particularly relevant.
£301bnm-commerce
£162bncommunications services and products
£94bnnetwork management
£90bnCustomer experience
£41bninternet of things
£32bndata
Global£900bnby 2025
£94bn –£135bn
SAM
£3.2bn
UK£90bn
£4.1bn
£9.4bn
£9bn
£16.2bn
£30.1bn
UK £9.4bn –£13.5bn
B2B revenue model
£666k (31%)product license
£416k (19%)consultancy
£1,083k (50%)support & maintenance
£2.2m10 year revenue for ’typical’ v.
large customer
Small£320k
Medium£830k
Large£1.1m
Very large£2.2m
Typical 10-year revenue from 4 customer tiers (reflecting industry structure)
Direct to customer
Consultancy sub-contract
Integrated part of partner product
Sub-license
Sub-contract (under framework)
Revenue channels
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SHORTLIST
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IMG_7250
IMG_7211
IMG_7281
IMG_7347
IMG_7369
IMG_7361
IMG_7161
IMG_7544
IMG_7535
IMG_7506
IMG_7045
IMG_7383
IMG_7339
IMG_7388
IMG_6936
IMG_6883
IMG_6788
IMG_6838
IMG_7144
IMG_6744
IMG_6714
IMG_6727
IMG_6891
IMG_6739
IMG_6670
SHORTLIST
IMG_6687
IMG_6709
IMG_7435
IMG_7300
IMG_7250
IMG_7211
IMG_7281
IMG_7347
IMG_7369
IMG_7361
IMG_7161
IMG_7544
IMG_7535
IMG_7506
IMG_7045
IMG_7383
IMG_7339
IMG_7388
IMG_6936
IMG_6883
IMG_6788
IMG_6838
IMG_7144
IMG_6744
IMG_6714
IMG_6727
IMG_6891
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SHORTLIST
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Keith McCabe CEngChief Executive Officer
James Blackwood MBCS CITPChief Operating and Technical Officer
Professor Lee McCluskeyChief Research Officer
Management team
JD is a chartered IT and programme managementprofessional with over 20 years’ experience intechnology development and leadership. He’s aCertified Scrum Master, PRINCE II Practitioner andMSP Practitioner.
He’s formerly worked for companies such asLogica/CGI where he was an emergingtechnologies consultant, Atkins where he was anassociate director and ran a 200 strong globallow-carbon technology research programme,Faithful+Gould where he was a regional IT directorand ACCA where he was the head of digital.
He’s also helped successfully scale two early-stage technology companies.
Keith is a chartered engineer and internationaltransportation technology expert, with over 40years’ experience.
He is a member of the US Transport ResearchBoard (US TRB) Artificial Intelligence Committee,US TRB Regional Transport System Managementand Operations Committee (RTSMO) and jointchair of RTSMO Operational Resilience Committee.He’s also a member of the IET Automotive andRoad Transport Systems Interest Group and of theSmart City Working Group.
Keith is a regular panel member and speaker attransport systems events around the world. He’salso a leading figure in the UK and US intelligenttransport solutions industries.
Lee is a world-leading authority on artificialintelligence and Professor of Software Technologyat the University of Huddersfield.
He has literally written the book on AutonomicRoad Transport Systems and has several timeschaired the International conference andcompetition on autonomic planning andscheduling.
He has published around 150 papers (primarily inArtificial Intelligence) in the top AI venuesincluding: Journal of Artificial Intelligence,Knowledge Engineering Review, AAAI, IJCAI, ICAPS,ECAI etc.
£2m required to get to profit generation stage Identified ways to raise half looking for support to raise other half
Commercialise our product prototype
Build a world-class core team
Scale-up business and
market development
Rapidly deliver exemplar projects
Accelerate market entry into USA and
China
Begin the next stage of product
research
Invest in brand and marketing
Deliver product to first tranche of customers
The smart solution to the world’s traffic problems
www.simplifaisystems.com
James BlackwoodChief Operating [email protected]
Keith McCabeChief Executive [email protected]
