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The first generation without the memory of war, able to choose
their own path of personal freedom
02.03.15
The birth of youth culture
• The generation of the post World War II baby boom
• Opposition between the old and the new, the established and the untried
• teenagers
• during the 60ies youth fashion was created
• until the 60ies you had to look like your mother
• Men’s hair got longer and women’s skirts got shorter
• https://www.youtube.com/watch?v=pbyhABssxcQ02.03.15
Class structure started to crumble
• upper class, middle class, working class (influenced by factors of wealth, occupation and education)
• huge political scandals in 1963 involving sex and spies
• especially after Churchill’s death in 1965
• the first time the public found out about immoral behaviour of an upper-class person (an affair of the war minister and a call girl)
02.03.15
Music broke down class barriers
the Beatles were enjoyed by both working class people and upper society.
1964 there was a private underground radio station from a ship because BBC refused to play pop music all day
https://www.youtube.com/watch?v=pyXu0mC38SE
This was the first time when pop musicians made jokes about upper classes and after that BBC and newspapers started to do it too.
The Prime Minister Harold Wilson wanted to increase his popularity by giving The Beatles the MBE’s
https://www.youtube.com/watch?v=vFUzIP0_rWU02.03.15
New freedom: you can say what you want
riots and mass protest actions against racism, sexism, war
a new generation of peace protesters: against nuclear war
The Cold War (political and military tension after World War II between powers in the Western and Eastern Bloc, arms race, space race)
Che Guevara’s face becomes a symbol
02.03.15
The First Age of Mass Media
Taking advantage of TV to promote oneself (J.F.Kennedy)
people were rated based on the image they created
02.03.15
Optimism - living standard drastically improved
new materials and designs (plastic, nylon for colours), symbol: a plastic chair – new, cheap, fashionable
consumer boom, the days of food rations were gone, hedonism – very untypical for the Brits
‘buy now, pay later’ vs ‘save up and buy later’
new household appliances gave people more free time
The Beatles had an effect on economy: the scales of merchancise, records; tourism boost: people came to Britain to see Liverpool
Brits started to travel (spaghetti joke)
https://www.youtube.com/watch?v=tVo_wkxH9dU02.03.15
Art…
… became hotshot – new ideas and creativity were encouraged, culture to the masses
… mad creativity became mainstream, snobbism (fine art deco) was out
02.03.15
mixing up high and low culture
02.03.15
Pop icons: Oh, Jeff...I Love You, Too...' (1964) by Roy Lichtenstein and 'Campbell's Soup I: Black Bean' (1968) by Andy Warholhttp://www.telegraph.co.uk/culture/art/art-features/9902833/Warhol-vs-Lichtenstein-A-case-of-prophet-and-gloss.html
Hippies
hippies – the most influential youth movement of the 60ies (hip= "sophisticated; currently fashionable; fully up-to-date") a.k.a. „Flower Children“ - ’San Francisco’ by Scott
McKenzie:
"If you're going to San Francisco, be sure to wear some flowers in your hair" (written for a 1967 pop festival)
https://www.youtube.com/watch?v=bch1_Ep5M1s
02.03.15
the highest ideals peace and love
raise awareness of the beauty of the earth and the importance of keeping it beautiful
interested in mysticism, sometimes chemically induced, they practised astrology and free love
dropped out of the society and live in communes
protests and the end of the decade, especially against the Vietnam War - ’make love not war’
their style became more and more mainstream
02.03.15
Sources:
http://www.ebsqart.com/Artist/Muriel-Areno/8256/Art-Portfolio/Gallery/Drawings/Sixties-Forever/413672/
http://www.presentationmagazine.com/swirly-curves-template-10696.htm
https://www.youtube.com/watch?v=VJM-xA8PcQ8
https://www.youtube.com/watch?v=NcEXZcv2Q-c
http://www.teenink.com/hot_topics/what_matters/article/145008/The-1960s-Youth-Movement/
02.03.15