© 2018 Cargill, Incorporated. All rights reserved.

The simple solution for formulating products to addressthe “clean label” trend

The simple solution for formulating products to address the “clean label” trend 2

© 2018 Cargill, Incorporated. All rights reserved.

So what IS “clean label?” There is no standard definition for what qualifies as “clean label,” which can make developing or reformulating products challenging. Cargill conducted a survey of U.S. grocery shoppers in August 2017 to help gauge consumer understanding of “clean label.” Sixty percent of the respondents said they were aware of “clean label” products, but only 10 percent were confident of its meaning. Many consumers feel what’s not in a product is as important as what is in a product.

According to Nielsen, meeting consumer needs and clearly indicating this on packaging can benefit manufacturers. Products claiming to be “free of additives and artificial ingredients” reported an 8% increase in dollar sales.1

Custom Texturizing Systems are the smart way to simplifyCargill’s Custom Texturizing Systems are a worry-free product formulation solution for food and beverage manufacturers. They can help formulators meet their label-friendly formulation goals with less time, resources and headaches. Custom Texturizing Systems can be used to replace ingredients to produce a more label-friendly product, reduce the number of ingredients on a product’s package, as well as solve performance challenges.

Custom Texturizing Systems are ideal for many applications, including:• Dairy• Bakery

Custom Texturizing Systems can include:• Starches• Sweeteners• Hydrocolloids• Fiber• Protein• Vitamins

Today’s consumers want more than great-tasting products.They want these products to be made with simple, recognizable ingredients.That can be a tall order for formulators, as oftentimes reformulation is more complex than simply removing a less-desirable ingredient and replacing it with a label-friendly ingredient.

Attributes NOT associated with “clean label”

Chemical-sounding ingredients

Highly processed products

Anything that contains artificial ingredients

GMOs*

Artificial sweeteners

55%

52%

45%

44%

43%

• Beverages• Convenience foods

• Minerals• Emulsifiers• Buffering salts• Alginates• Citric acid• Citrus pulp fiber

The simple solution for formulating products to address the “clean label” trend 3

© 2018 Cargill, Incorporated. All rights reserved.

1 Nielsen Product Insider. 52 weeks ending May 20, 2017. “It’s Clear. Transparency is Winning in the U.S. Retail Market.” August, 2017.

* There is no single definition of “non-GMO” in the USA. Contact Cargill for source and processing information.

Claims: The labeling, substantiation and decision making of all claims for your products is your responsibility. We recommend you consult regulatory and legal advisors familiar with all applicable laws, rules and regulations prior to making labeling and claims decisions.

Examples of label-friendly Custom Texturizing Systems in action

Corn-, tapioca- and pectin-based Texturizing Systems can replace modified food starch in yogurt. These label-friendly systems can also help deliver creamy texture and increase shelf-life stability.

Texturizing Systems based on sunflower lecithin, locust bean gum or guar gum can replace monoglycerides, diglycerides and cellulose gums in ice creams.

Corn starch and pectin-based viscosifiers such as VitexTM QMF and TrilisseTM QMF can give low- or no-calorie beverages a viscosity and mouthfeel similar to full-calorie beverages.

Label-friendly starch- or pea-protein-based Texturizing Systems can replace modified starches and xanthan gums in dressings, soups and sauces.