C15UM29ZA 201806-524610 In 2016, nearly 170,000 participants in plans at T. Rowe Price contributed $50 or less. The Silent 170k WHO ARE THE SILENT 170K? Demographically diverse All age groups represented Half have less than $10,000 saved Most contributed $50 or less ½ 50 $ $4 $0 $5,366 Silent 170k Other participants $246 $122 2015 2016 2017* THEY’RE SAVING LESS THAN OTHER PARTICIPANTS Their average annual contribution was extremely low When they save, they restart at a lower rate *as of 7/31/2017 less likely to log in to their accounts online less likely to open an email from T. Rowe Price less likely to click on a link within an email less likely to log in through a mobile device less likely to call T. Rowe Price THEY’RE LESS ENGAGED ACROSS THE BOARD 41 % 50 % 60 % 49 % 25 % We can help break down the walls. Contact your T. Rowe Price representative to learn more. BREAKING DOWN BARRIERS BY CHANGING BEHAVIOR Plan Design = Positive Outcomes Auto-enroll 88% participation rate compared with 46% without auto-enrollment Auto-increase with opt out 66% participant adoption compared with 12% with voluntary opt in Company match Stretching the match to incentivize saving (e.g., changing match from 100% on first 3% to 50% on first 6%) Financial Wellness Long-Term Saving 1 2 Assess current financial health – Confidence Number ® score Set meaningful financial goals – Retire With Confidence ® – SmartDollar Engagement Noise SmartVideo Yields nearly 18x higher click rates than traditional videos Relevant messaging Content based on a participant’s age and account balance Targeted education Helping participants know if they’re heading in the right direction T. Rowe Price Retirement Services, Inc. Source: T. Rowe Price 2016 SmartDollar and DoubleNet Pay are independent third party providers and are not affiliated with T. Rowe Price Retirement Plan Services, Inc. There is a fee for these services.

The Silent 170k - T. Rowe Price Investment Management · 2020. 4. 17. · Silent 170k Other participants $246 $122 2015 2016 2017* THEY’RE SAVING LESS THAN OTHER PARTICIPANTS Their

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Page 1: The Silent 170k - T. Rowe Price Investment Management · 2020. 4. 17. · Silent 170k Other participants $246 $122 2015 2016 2017* THEY’RE SAVING LESS THAN OTHER PARTICIPANTS Their

C15UM29ZA201806-524610

In 2016, nearly 170,000 participants in plans at T. Rowe Price contributed $50 or less.

The Silent 170k

WHO ARE THE SILENT 170K?

Demographicallydiverse

All age groupsrepresented

Half have less than$10,000 saved

Most contributed$50 or less½ 50$

$4 $0$5,366

Silent 170k Other participants

$246 $122

2015 2016 2017*

THEY’RE SAVING LESS THAN OTHER PARTICIPANTS

Their average annual contribution was extremely low When they save, they restart at a lower rate

*as of 7/31/2017

less likely to log in to their accounts online

less likely to open an email from T. Rowe Price

less likely to click on a link within an email

less likely to log in through a mobile device

less likely to call T. Rowe Price

THEY’RE LESS ENGAGED ACROSS THE BOARD

41% 50% 60% 49% 25%

We can help break down the walls.Contact your T. Rowe Price representative to learn more.

BREAKING DOWN BARRIERS BY CHANGING BEHAVIOR

Plan Design = Positive Outcomes

Auto-enroll88% participation rate compared with

46% without auto-enrollment

Auto-increase with opt out66% participant adoption compared

with 12% with voluntary opt in

Company matchStretching the match to incentivize saving

(e.g., changing match from 100% on first 3% to 50% on first 6%)

Financial Wellness Long-Term Saving

1 2Assess current financial health– Confidence Number® score

Set meaningful financial goals– Retire With Confidence®

– SmartDollar

Engagement Noise

SmartVideoYields nearly 18x higher click rates than traditional videos

Relevant messagingContent based on a participant’s age

and account balance

Targeted educationHelping participants know if they’re

heading in the right direction

T. Rowe Price Retirement Services, Inc.Source: T. Rowe Price 2016

SmartDollar and DoubleNet Pay are independent third party providers and are not affiliated with T. Rowe Price Retirement Plan Services, Inc. There is a fee for these services.